SPOILERS: World of Warcraft's latest expansion is already proving controversial for re-treading some of the game's most hated lore. But is Blizzard trying to fix it, or will they end up making it worse?
Not only does it undermine decades of lore and world-building, but player identity is how you reach your audience when they're not gaming. WoW's iconic faction split is under threat, and that's a bad thing, actually.
Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why.
OpenAI looks increasingly chaotic, as it shutters various projects and restructures in ongoing, increasingly fruitless-looking attempts to become profitable.
Login
