Vivo X300 Ultra European pricing, color options tipped ahead of launch
With just days to go before its European debut, the Vivo X300 Ultra has leaked with pricing and color options for the region.

Earlier leaks, including what looked like listings from Vivo Austria’s own store, suggested the top-end model (16GB RAM, 1TB storage) could land at around €1,999. That immediately raised eyebrows. At that level, it’s brushing up against phones like Apple’s highest-end iPhone.
Now there’s a slight change. According to tipster Roland Quandt, a newer retail source points to a launch price of €1,900 for the 16GB+1TB configuration. There’s also mention of a bundled version that includes the 400mm G2 Ultra teleconverter, essentially an add-on aimed at getting more out of the camera system. That package is said to be priced at around €2,300, so quite a jump if you want the full setup.
Even at €1,900, though, this is firmly in ultra-premium territory. Especially considering the same phone is already available in China at noticeably lower prices if you go the import route. That gap is something buyers in Europe have been pointing out more often lately.
Vivo does seem to be trying to soften the blow a bit. Pre-order offers, at least in some regions, are expected to bundle in accessories or discounts. At the end of the day, it’s a phone that’s leaning heavily on professional photography and videography. The Zeiss collaboration, the hardware, the optional teleconverter, it’s all clearly aimed at photography first.
The official pricing is expected to be confirmed on April 16, so there’s still a small chance things shift again. But even if it does settle around €1,900, the bigger question is whether buyers see enough value there to justify it. As one commenter noted, a Lumix S5D with a zoom lens goes for around €790.
The phone is expected to come in Green and Black in Europe.
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