Vivo has officially revealed the design of its upcoming X300 Ultra and X300s smartphones after several weeks of teasers. The company has shared the first official images, highlighting a camera-inspired design language and a new film-themed color finish. The announcement offers an early look at Vivo’s next-generation flagship imaging smartphones.

Vivo introduces a camera-inspired design approach

According to Vivo product manager Han Boxiao, Vivo refers to the X300 Ultra as a “professional V camera phone,” while the X300s is positioned as a smaller version called the “super V camera phone”. For those who do not know, “V camera phone” refers to Vivo’s concept of a smartphone designed with a camera-first approach, combining professional camera features with a mobile phone form factor.

Both models feature a new “Film Green” color finish that blends classic photography aesthetics with a modern smartphone design. The company suggests the color and styling aim to deliver a mix of retro and contemporary visual appeal.

Both devices also support a long-range telephoto extender kit. The X300 Ultra will support what Vivo calls the “Cannon 400” telephoto system, designed for extreme long-distance photography with a 400mm focal length. The lineup also supports the “Lipstick 200” telephoto mode, intended to offer a lighter and more portable zoom shooting experience.

The X300 Ultra is expected to focus heavily on professional video recording. It will support 4K 120fps 10-bit Log recording across multiple focal lengths, along with Dolby Vision recording and cinematic slow-motion video at the same resolution.

Industry sources suggest that Vivo may officially launch the X300 Ultra, X300s, and the Vivo Pad6 Pro tablet on March 30, with market availability likely beginning on April 3.

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