Samsung Galaxy S lineup is said to be expanding to four models with the arrival of the Galaxy S27 Pro in 2027. It signals a deeper shift in how Samsung defines its “Ultra” identity and its premium tier as a whole.

For context, this is not Samsung experimenting blindly. We saw a preview of this strategy with the Galaxy S Edge. Galaxy S25 Edge was the first slim phone, and the S26 Edge tried to eliminate the Galaxy S26 Plus in 2026.

That plan did not survive real-world feedback.

Users pushed back, and Samsung reversed course, keeping the Plus alive. It explains why the Galaxy S27 Pro is being added, not swapped in. Samsung learned the hard way that removing choice hurts more than adding complexity.

The result is a four-model lineup: standard, Plus, Pro, and Ultra. It is tempting to call this a reaction to Apple and its iPhone structure, but that would be an oversimplification.

Samsung has been running a single “true premium” option with the Ultra for years, while Apple splits that tier into Pro and Pro Max. The gap was always there, but now Samsung is filling it on its own terms.

The Galaxy S27 Pro is expected to sit just below the Ultra but much closer to it than the Plus ever did. Features that were once exclusive to Ultra are likely to trickle down, and one stands out immediately: Privacy Display.

Early indications suggest the Pro model will skip S Pen support, which creates an interesting dilemma for the Ultra itself. There are whispers that Samsung could strip the S Pen from the Ultra as well, or at least rethink its role.

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