Samsung kicked off a global collaboration tied to 20th Century Studios’ “The Devil Wears Prada 2,” and Galaxy S26 Ultra with Circle to Search is taking the center stage.

The centerpiece is a custom spot featuring Helen J. Shen as her character Jin, who handles a last-minute Miranda Priestly crisis with Circle to Search with Google on the Galaxy S26 Ultra.

At the film’s world premiere, Samsung deployed the first-ever Runway Cam, a red carpet photo experience shot entirely on the S26 Ultra.

Stars including Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, and Winnie Harlow stepped up for the photo moment.

Influencer Haley Kalil, a Team Galaxy member, was on the ground working the experience and documenting it all on social. She also used the event to show off Circle to Search in action while getting ready for the premiere.

“Through our collaboration with Circle to Search with Google and The Devil Wears Prada 2, we’re not just showing up in culture – we’re shaping how people discover and engage with the world around them,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience, Samsung Electronics America.

Lylle Breier from The Walt Disney Studios described the goal as extending storytelling beyond the screen. What that really means is getting the Galaxy S26 Ultra into the hands of people who care about fashion and film.

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