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Today — 27 April 2026Main stream

Bing Webmaster Tools teases new AI reporting updates

27 April 2026 at 18:18

Microsoft teased new AI reporting features within Bing Webmaster Tools that enhance the AI performance reports and other reports around AI. The new features that were showcased include citation share, grounding query intent, GEO-focused recommendations.

More details. Several shared screenshots of this presentation that was given by Krishna Madhavan from Microsoft at SEO Week today in New York City. Here are some of those slides:

Bing Webmaster Tools just dropped some VERY COOL stuff at #SEOWeek 2026

Citation Share, Grounding Query Intent (15 pre-defined intents), and GEO-focused recommendations.

The gap between Bing's transparency and Google's is getting harder to ignore.

Cc @rustybrick @glenngabe pic.twitter.com/kOMhVyQvpQ— Azeem Ahmad (@AzeemDigital) April 27, 2026

Bing webmaster tools owning SEO & GEO @kmadhavan77

Citarion share
Intent
Topics
Geo recomendaciones

Exclusive for #seoweek pic.twitter.com/H2arlFtS8R— MJ Cachón (@mjcachon) April 27, 2026

Not live yet. These new features and reporting do not seem live yet but Microsoft still showed them off.

Why we care. More transparency into how your content is performing within the AI search results is useful. So we all welcome additional reporting from Bing Webmaster Tools.

It is not clear exactly how these reports will work and when they may be live for you and me, but you can read those posts for more details.

Before yesterdayMain stream

Google spam reports with personally identifying information won’t be used and processed

24 April 2026 at 16:17

Google updated its spam report page for the second time in the past week or so, this time to say that if you include personally identifying information, the spam report will not be processed or used. This comes just a week after Google said that information would be used and passed along to the reported site.

What changed. Google posted on its spam report page a new highlight box which says two points:

(1) Don’t include personally identifying information in your spam report.

(2) If you do include personally identifying information, then Google won’t process your submission.

The text block reads:

“Don’t include any personally identifying information in your submission. To comply with regulations, we must send the submission text to the site owner to help them understand the context of a manual action, if one is issued. Because of this, we won’t process your submission if we determine it contains personally identifying information to protect privacy. Not including such information fully ensures your information is safe and prevents your submission from being discarded.”

What was before. As we covered about a week ago, Google said then:

  • “If we issue a manual action, we send whatever you write in the submission report verbatim to the site owner to help them understand the context of the manual action.”

This caused a lot of concern in the industry, not just from fear of being caught calling out your competitors or spammers. But also for legal concerns. Google’s new wording above says this is now to “comply with regulations” where I guess it can’t share personally identifying information.

Why we care. If you want to submit a successful spam report, make sure to not include any personally identifying information. And if you do include personally identifying information by accident, you do not have to worry that the information will be passed along to the reported site. The spam report will just not be processed at all and you can resubmit it.

Google Search Console job data logging issue

23 April 2026 at 18:08

Google has confirmed a bug with the Google Search Console performance reports that specifically impacts  “Job listing” and “Job details” search appearance filter. Starting April 16th Google had an issue logging this data. So Google is reporting zero clicks and impressions for these jobs reports.

What Google said. Google wrote:

“A logging error is preventing Search Console from reporting impressions and clicks for “Job listing” and “Job details” Search appearance types from April 16, 2026 onward. We’re working to resolve this issue. This issue affects data logging only.”

Complaints. We first began noticing the complaints trickling in earlier this week, with several SEOs posting their concerns across social media.

@rustybrick Seems there is a bug in GSC where impressions and clicks for Google jobs traffic is being reported 0 since 16th, but traffic is still coming in via google_jobs_apply UTMhttps://t.co/0Ed28Jvzdj— Max Peters (@maxjpeters) April 20, 2026

Why we care. If you noticed a drop in overall impressions and clicks, and then you dig in and find zero data from the job listings and details – then do not worry. This is a Google logging bug and it is on Google’s side.

Google is still likely listing your job listings and sending traffic but it is not being tracked properly in Search Console right now.

Google adds Read more links best practices

20 April 2026 at 17:25

Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, Google published new documentation around best practices on how to show Read more links in the Google search results.

The best practices. The new documentation was posted over here in the snippets section and it lists three best practices:

  • Make sure content is immediately visible on the page to a human (and not hidden behind an expandable section or tabbed interface, for example).
  • Avoid using JavaScript to control the user’s scroll position on page load (for example, don’t force the user’s scroll position to the top of the page).
  • If you make history API calls or window.location.hash modifications on page load, make sure you don’t remove the hash fragment from the URL, as this breaks deep linking behavior.

What it looks like. Google also posted an illustration of these links, here it is:

Here is an example of how they look:

Why we care. These read more links do add an additional eye-catching link to the search result snippets. Hopefully, this leads to encouraging more clicks to websites and no less.

More clicks to websites is a good thing, so make sure to review the best practices to encourage more clicks to your site.

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