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Today — 28 October 2025Main stream

Google Business Profiles What’s happening feature expands

28 October 2025 at 17:31

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants.

The What’s happening feature launched back in May as a way for some businesses to highlight events, deals, and specials prominently at the top of your Google Business Profile. Now, Google is bringing it to more countries.

What Google said. Google’s Lisa Landsman wrote on LinkedIn:

How do you promote your “Taco Tuesday” in Toledo and your “Happy Hour” in Houston… right when locals are searching for a place to go?

I’m excited to share that the Google Business Profile feature highlighting what’s happening at your business, such as timely events, specials and deals, has now rolled out for multi-location restaurants & bars across the US, UK, CA, AU & NZ! (It was previously only available for single-location restaurants)

This is a great option for driving real-time foot traffic. It automatically surfaces the unique specials, live music, or events you’re already promoting at a specific location, catching customers at the exact moment they’re deciding where to eat or grab a cocktail.

What it looks like. Here is a screenshot of this feature:

More details. Google’s Lisa Landsman added, “We’ve already seen excellent results from testing and look forward to hearing how this works for you!”

Availability. This feature is only available for restaurants & bars. Google said it hopes to expand to more categories soon. It is also only available in the United States, United Kingdom, Canada, Australia, and New Zealand.

The initial launch was for single-location Food and Drink businesses in the U.S., UK, Australia, Canada, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants.

Why we care. If you manage restaurants and/or bars, this may be a new way to get more attention and visitors to your business from Google Search. Now, if you manage multi-location restaurants or bars, you can leverage this feature.

Yesterday — 27 October 2025Main stream

Google Search Console adds Query groups

27 October 2025 at 18:26
Screenshot of Google Search Console

Google added Query groups to the Search Console Insights report. Query groups groups similar search queries together so you can quickly see the main topics your audience searches for.

What Google said. Google wrote, “We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries.”

“Query groups solve this problem by grouping similar queries. Instead of a long, cluttered list of individual queries, you will now see lists of queries representing the main groups that interest your audience. The groups are computed using AI; they may evolve and change over time. They are designed for providing a better high level perspective of your queries and don’t affect ranking,” Google added.

What it looks like. Here is a sample screenshot of this new Query groups report:

You can see that Google is lumping together “search engine optimization, seo optimization, seo website, seo optimierung, search engine optimization (seo), search …” into the “seo” query group in the second line. This shows the site overall is getting 9% fewer clicks on SEO related queries than it did previously.

Availability. Google said query groups will be rolling out gradually over the coming weeks. It is a new card in the Search Console Insights report. Plus, query groups are available only to properties that have a large volume of queries, as the need to group queries is less relevant for sites with fewer queries.

Why we care. Many SEOs have been grouping these queries into these clusters manually or through their own tools. Now, Google will do it for you, making it easier for more novie SEOs and beginner SEOs to understand.

More details will be posted in this help document soon.

Before yesterdayMain stream

Google working on fixing Search Console performance report delay

24 October 2025 at 14:53
Screenshot of Google Search Console

Google Search Console’s performance report is stuck and has not shown an update in the main report since Sunday, October 19th. Google confirmed the issue and said it will catch up.

What it looks like. As I said on the Search Engine Roundtable, before Google confirmed the issue, the performance reports for all Search Console profiles are stuck on Sunday. Here is a sample chart:

More details. The weird thing is that when you dive in to 24 hour data, you do get recent data. So it does seem like the data is being collected and stored but it just isn’t being rendered in most of the reporting.

In addition, when you click on the by date breakdown under the chart, Google is only showing data as recent as this past Sunday.

Again, I really think the data is not lost and will soon show up in the main reporting charts soon.

What Google said. Daniel Waisberg from the Google Search Central team who works with Search Console said on X, “We’re catching up.”

Here is that post:

We're catching up!

— Daniel Waisberg (@danielwaisberg) October 24, 2025

Why we care. If you’ve been looking to run reports for clients or stakeholders, you may have to wait a few more days for this report to catch up. It is not a bug just for your site, but for all sites in Google Search Console and it should be fixed soon.

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