We might have a probable launch month for Gears of War: E-Day, The Coalition's new installment in the third-person shooter series. The rumor comes not from an insider but from an unlikely source: a sponsorship. During WWE Backlash on Saturday, May 9, it was announced that Gears of War: E-Day is the official presenting sponsor of AAA Triplemania 2026, the premier Lucha Libre event happening on September 11 and 13 in Mexico City. The thing is, publishers don't sponsor major live events months before their game releases: the whole point is to reach a mass audience at peak marketing momentum. Moreover, historically, […]

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