USA Stunning 2025 Holiday Travel Survey: How Americans Are Navigating Family Expectations, Costs, and Long-Distance Trips for Thanksgiving and Christmas

As the 2025 holiday season approaches, a recent survey conducted by Upgraded Points has revealed valuable insights into American travelers’ plans for the holidays. With more than 2,300 U.S. adults surveyed, the study explores travel distances, preferred transportation modes, financial constraints, and personal motivations influencing holiday travel. The results highlight how a combination of budget considerations, family obligations, and work commitments are shaping how, when, and where people travel between Thanksgiving and New Year’s.

The findings also show that while home for the holidays remains a tradition for many, a significant number of Americans are opting for long-haul trips, especially around Christmas, with certain states seeing more holiday travelers than others. Travelers are navigating logistical hurdles, such as high travel costs and busy airports, which has influenced their choices for driving or flying.

This survey offers a snapshot of the evolving travel habits and challenges that Americans face as they balance family traditions, the cost of travel, and the desire to reconnect with loved ones during the festive season.

Key Findings from Upgraded Points’ 2025 Holiday Travel Survey:

• Travel Destinations: A significant portion of travelers will journey across states, with many opting to travel 50+ miles for Thanksgiving and longer trips for Christmas.
• Modes of Travel: 74% of Americans plan to avoid flying, with 26% opting to fly at least once. 14% of travelers will drive specifically to avoid the stress of airports.
• Budget Constraints: 21% of respondents will skip holiday travel due to high costs, and 20% are cutting down on gifts to afford trips.
• Family and Work Commitments: 44% of Americans feel obligated to travel, while 42% prefer taking a vacation instead of visiting family. 12% cite work responsibilities as a reason to stay home.

Which U.S. States Have the Most Holiday Travelers?

According to the survey, Ohio leads the pack with 62% of residents planning to travel for the holidays, followed by Connecticut at 58%, and Texas at 56.1%. Other states with high travel rates include Iowa, Washington, and Virginia, all with at least 54% of residents planning to hit the road or board a plane for the holidays. These trends reflect regional shifts in travel patterns and the growing desire for more flexible travel options.

On the flip side, Nevada has the highest percentage of residents staying home during the holidays, with 72.7% opting for a quieter season. Other states with a higher tendency to stay home include Utah, Hawaii, and Michigan, where over 65% of respondents plan to skip holiday travel.

How Far Will Americans Travel for the Holidays in 2025?

The survey reveals that many Americans are preparing for long journeys. Colorado residents top the list of long-distance travelers, with 24.5% planning to travel 500 miles or more. Other states with significant shares of long-distance travelers include Arizona (20.8%), Missouri (19.2%), and Massachusetts (18.0%). These long-haul trips often come with substantial time commitments, as 20% of travelers in these regions expect to spend 10 hours or more en route to their holiday destinations.

This shift towards longer travel distances underscores the growing trend of Americans venturing farther to celebrate the holidays, reflecting the importance of family and shared traditions despite the costs and time involved.

A Shift Towards Driving Over Flying: Why Americans Are Avoiding Airports

With 74% of survey participants indicating they will not be flying this holiday season, it’s clear that driving is becoming the preferred mode of transportation. Many travelers cite airport stress, delays, and the overall inconvenience of flying as reasons to opt for road trips instead. The fear of long lines at security checkpoints and the rising costs of airfares are major deterrents, making the car an increasingly popular choice, particularly for those planning shorter trips.

Interestingly, 14% of Americans specifically plan to drive long distances to avoid airport hassle, reflecting a growing desire for more control over the travel experience. On the other hand, 26% of Americans will still choose to fly at least once, often for longer trips or for destinations that are impractical to reach by car.

Cost-Effective Travel: Budgeting for the Holidays

High travel costs are one of the most significant barriers to holiday travel this year. The survey indicates that 21% of Americans are choosing to skip travel altogether because of the cost, while 20% are cutting down on gifts to make travel more affordable. Nearly 30% of respondents expect to spend $1,000 or more on travel expenses, which includes airfare, hotels, and other associated costs.

In response to these financial constraints, many Americans are adjusting their travel plans to fit within their budgets. Some are opting for shorter trips, while others are exploring alternatives to air travel to save money. This shift in priorities suggests that travelers are becoming more conscious of the financial impact of the holiday season and are making efforts to balance family traditions with financial realities.

Family vs. Vacation: What’s Driving Holiday Travel Decisions

The survey reveals a divide in holiday travel motivations. 44% of Americans say they feel obligated to travel home for the holidays, with family obligations often taking precedence over personal preferences. However, 42% of respondents indicate they would rather take a vacation instead of visiting family, showing a growing preference for relaxation or exploration rather than traditional family gatherings.

This split highlights how Americans are navigating the tension between family expectations and personal desires during the holidays. As work commitments also play a role, 12% of Americans will stay home due to their job responsibilities, further complicating the decision to travel.

Conclusion: Holiday Travel in 2025 – The Balancing Act Between Tradition and Practicality

The findings from Upgraded Points’ survey reveal that holiday travel in 2025 is as much about logistics as it is about emotion. As Americans juggle the financial, personal, and emotional aspects of travel, many are opting for more manageable trips to preserve family traditions while avoiding the stress and costs associated with the busy holiday season. With flexible travel options, better planning, and smart budgeting, this year’s holiday travel season is shaping up to be a mix of old traditions and new adaptations.

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Bristol’s Phantom Fall Fest: A Halloween Adventure Like No Other

The Phantom Fall Fest at Lake Compounce in Bristol was an unforgettable Halloween experience, offering a thrilling blend of family-friendly fun and spine-chilling scares. Running from September 20 to October 26, the festival captivated visitors of all ages, transforming the iconic amusement park into a Halloween wonderland. From youngsters enjoying lighthearted activities during the day to daring guests seeking terrifying thrills after dark, the event proved to be a must-visit for those looking to celebrate Halloween in a memorable way.

Family Fun and Frights for All Ages

One of the standout features of the Phantom Fall Fest was its ability to cater to all age groups. During the day, families with young children could enjoy a delightful trick-or-treating experience through Kiddie Land. This area was transformed into a safe and spooky environment, perfect for little ones to collect candy and enjoy the Halloween spirit without the fear factor. The gentle atmosphere allowed families to experience the holiday festivities in a fun, non-scary way.

For the parents or older children accompanying the younger guests, Kiddie Land provided light-hearted fun, such as themed games and interactive experiences that fit perfectly with the autumn season. The whole family could engage in the festive activities, making it the ideal daytime Halloween adventure for all.

However, as the sun set and the clock struck 6 p.m., the park’s transformation into a haunted haven began, and the event shifted gears from family fun to full-on fright. The thrilling aspect of the event was not only the exhilarating rides and attractions but also the transition into a much spookier atmosphere, giving visitors the best of both worlds.

Terror Takes Over with Haunted Houses and Scare Zones

As darkness fell over Lake Compounce, the atmosphere turned eerie. The Phantom Fall Fest truly embraced the Halloween spirit with its five haunted houses, each offering its own terrifying theme. One of the highlights of this year’s festival was the debut of Project Nightmare. Touted as the most terrifying attraction in the park’s history, this haunted house pushed the boundaries of horror. The chilling atmosphere, creepy sound effects, and unsettling visuals made Project Nightmare an unforgettable experience for thrill-seekers.

Along with the haunted houses, visitors were also invited to explore two scare zones, designed to increase the level of fear and excitement. These zones featured lurking creatures, eerie figures, and sudden scares around every corner, ensuring that there was never a dull moment. The frightful ambiance was heightened by the haunting sounds and dark shadows, which kept guests on edge as they made their way through the park.

Phantom Fall Fest’s haunted houses and scare zones were perfect for those who wanted an adrenaline rush, providing a terrifyingly fun experience for those brave enough to step into the unknown.

A Themed Halloween Experience with More to Explore

The excitement didn’t end with the haunted houses. The event also offered a range of fall-themed treats, further enhancing the seasonal atmosphere. Guests could enjoy pumpkin-flavored snacks, warm apple cider, and other Halloween-themed goodies that complemented the spooky surroundings. These tasty bites were perfect for recharging after a nerve-wracking journey through the haunted houses or scare zones.

The park also featured more than 20 rides and attractions, making it much more than just a Halloween event. Whether visitors were looking to ride roller coasters, go on the Ferris wheel, or enjoy other thrill rides, there was something for everyone. For those who loved the Halloween theme but weren’t interested in the frightful attractions, the rides offered a fun escape while still being immersed in the autumn vibe.

The combination of haunted houses, festive foods, and thrilling rides created an all-encompassing Halloween experience that kept visitors entertained for hours. It was clear that Phantom Fall Fest was designed to ensure that no two visits were alike, as new scares and surprises popped up around every corner.

A Season Full of Scares, Surprises, and Fun

Phantom Fall Fest truly stood out as one of the best Halloween-themed events in the region, thanks to its variety of attractions and the overall atmosphere it created. This year, the event had more scares, more surprises, and more Halloween fun than ever before. It offered a unique take on the traditional haunted house event by expanding into a full-fledged Halloween festival that embraced both family-friendly activities and adrenaline-pumping thrills.

For those looking for a memorable Halloween adventure, the Phantom Fall Fest was the place to be. It brought together the best elements of Halloween—spooky haunts, themed food, fun rides, and the excitement of the season—into one thrilling package. Whether it was the terror of the haunted houses, the fun of Kiddie Land, or the autumn-themed delights, there was something for everyone at the festival.

With its combination of scares and surprises, the Phantom Fall Fest proved to be a Halloween destination that lived up to its name. It was more than just a Halloween event; it was a place where visitors could create lasting memories and experience Halloween like never before.

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Elitch Gardens Fright Fest Returns with Family-Friendly Halloween Thrills

As the crisp autumn air rolls in and the fall season officially begins, Denver becomes the epicenter of a thrilling Halloween tradition. Elitch Gardens Theme and Water Park, one of the city’s most beloved attractions, is gearing up to host the highly anticipated Elitch Gardens Fright Fest. Known as one of the largest Halloween events in Colorado, the Fright Fest offers a family-friendly celebration that mixes spooky thrills with exciting fun for people of all ages. Running on weekends from September 27 to November 2, 2025, this annual event promises to be an unforgettable experience for those looking to embrace the spirit of Halloween in Denver.

Family-Friendly Fun by Day

During the day, Elitch Gardens Fright Fest offers an array of activities that cater to younger children, making it an ideal destination for families with little ones. From 12:00 pm to 6:00 pm every Saturday and Sunday, the theme park transforms into a safe and fun-filled environment for kids to explore. Families can take advantage of the classic theme park rides, which remain open during the daytime festivities, giving kids the chance to enjoy their favourite attractions.

A popular highlight of the daytime events is the Trick-or-Treat Trail, where children can collect free candy from various stations set up around the park. It’s a great way to get into the Halloween spirit and enjoy the festive atmosphere without any scares. Additionally, kids can explore the hay maze, a fun and interactive experience that offers just the right amount of mystery and adventure. The maze, along with several other non-scary Halloween-themed activities, ensures that little ones have plenty to do throughout the day.

Throughout the event, Elitch Gardens provides plenty of opportunities for kids to participate in various family-friendly activities. Whether it’s meeting fun characters dressed in Halloween costumes or taking part in arts and crafts, there’s no shortage of ways to keep the entire family entertained. The park’s friendly atmosphere is perfect for those looking to enjoy a more light-hearted and fun-filled Halloween experience.

A Spooky Transformation by Night

As the sun begins to set, Elitch Gardens undergoes a dramatic transformation. The once cheery theme park takes on a more eerie and spooky atmosphere, with the grounds becoming adorned with creepy decorations and haunting surprises. The Halloween-themed experience takes a darker turn in the evenings, with eerie fog, chilling music, and a range of spooky characters roaming the park. For families looking to add a little scare to their Halloween outing, the nighttime events provide the perfect mix of fright and fun.

As night falls, the Fright Fest becomes an entirely new experience, with spooky attractions and eerie elements throughout the park. While the daytime activities are designed for younger children and those who prefer lighter Halloween fun, the night brings a more thrilling atmosphere. From haunted houses to live performances featuring creepy characters, Elitch Gardens Fright Fest ensures that visitors of all ages have something exciting to look forward to.

For those who enjoy a more thrilling experience, the evening festivities include a variety of spooky shows and entertainment. The haunted house experiences take visitors through dark and mysterious corridors filled with ghoulish surprises. It’s not just about the jump scares, though—the park’s transformation is also an opportunity to enjoy its hauntingly beautiful decorations and immersive storytelling, making it an experience worth braving after dark.

Special Attractions for Halloween Enthusiasts

For those truly looking for a Halloween thrill, Elitch Gardens has pulled out all the stops this year, ensuring that each weekend brings something new for visitors. Whether it’s the Zombie Walk or the Haunted Train Ride, each attraction brings an added layer of fright to the event. The Zombie Walk, in particular, has become a popular feature, where participants can join in the festivities and walk through the park dressed in their own spooky costumes, joined by creepy, undead characters.

In addition to the regular theme park rides and events, Fright Fest is a celebration of everything Halloween. Visitors can immerse themselves in a variety of themed zones throughout the park, such as the Pumpkin Patch and the Creepy Carnival. These themed zones provide plenty of photo opportunities and festive fun, making it an excellent event for family photos and creating lasting memories.

Don’t Miss the Final Weekends

With only a few weekends left until the event wraps up on November 2, families are encouraged to make the most of this exciting Halloween festival. Whether you’re in it for the rides, the candy, the spooky decorations, or the themed attractions, Elitch Gardens Fright Fest has something for everyone. The event is not only an opportunity to enjoy thrilling rides and Halloween-themed activities but also to experience the magic of the season with the entire family.

The final weekends of the festival are expected to be particularly busy, so visitors are advised to plan ahead. Families should take advantage of the full-day festivities, from the family-friendly fun during the day to the spookier, thrilling experiences by night, ensuring they don’t miss any of the fun. The Elitch Gardens Fright Fest offers a perfect opportunity to celebrate the Halloween season in style, making it an event worth marking on your calendar.

An Unforgettable Halloween Experience for All Ages

Whether you’re a thrill-seeker, a family with young children, or someone who simply enjoys the Halloween season, Elitch Gardens Fright Fest provides an exciting and memorable experience for all. With just a few weekends left in 2025, now is the perfect time to visit and enjoy this exciting celebration of Halloween. From spooky surprises to fun-filled family activities, Elitch Gardens promises a Halloween event that is sure to leave lasting memories for years to come.

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Las Vegas Faces Declining Tourism in US, But New Promotional Campaign Can Supercharge Travel Industry

Las Vegas faces declining tourism in the US, with hotel occupancy and room rates dropping for several months in a row. Despite these setbacks, the city is launching a new promotional campaign aimed at supercharging the travel industry. The “Welcome to Fabulous Las Vegas” campaign focuses on evoking nostalgia and emotional connections to remind potential visitors of the city’s iconic appeal. By tapping into the sentiment of past experiences, this campaign aims to reinvigorate Las Vegas’ tourism sector and attract more visitors. With a strategic focus on highlighting the city’s unforgettable experiences, from resorts to entertainment, the new campaign seeks to combat the decline in tourism and boost the local economy. While the road to recovery may take time, Las Vegas is betting on this emotional and targeted approach to overcome the challenges facing the tourism industry and restore its position as a leading destination.

Las Vegas has been experiencing a decline in hotel occupancy for seven straight months, with some experts wondering if this trend will continue. Despite these challenges, the city is launching a new campaign to bring tourists back. The “Welcome to Fabulous Las Vegas” campaign aims to evoke nostalgia and emotional connections with visitors. But with changing tourism dynamics and rising costs, only time will tell if this strategy will succeed in attracting tourists back to the city that once symbolised ultimate entertainment and escape.

Declining Hotel Occupancy: A Sign of the Times for Las Vegas

Las Vegas has faced a continuous dip in hotel occupancy, with data from CoStar showing that the city has experienced a year-over-year decline for seven consecutive months, with preliminary figures for September forecasting an eighth straight month of decline. The September occupancy rate is down 7.2% compared to the same period in 2024. While the city saw a steep decline in June with a 14.5% drop, it continues to face challenges as it struggles to regain its former peak. This trend contrasts sharply with the national hotel occupancy market, which has remained steady.

Despite these setbacks, Las Vegas is attempting to regain its footing with a new campaign aimed at attracting tourists. The city’s hotel occupancy struggles reflect a shift in both domestic and international tourist behaviour. The trend highlights that the city’s tourism landscape may need a new, more compelling approach to appeal to modern travellers.

Changing Consumer Habits: Budget-Conscious Domestic Tourists

Andrew Woods, Director of the Center for Business and Economic Research at the University of Nevada, explains that domestic tourists are becoming more budget-conscious. This shift is one of the key factors driving the lower visitations to Las Vegas. Although people are still travelling, they are more selective about where they spend their discretionary income. Las Vegas, with its rising prices and perception of being less affordable than destinations like Orlando or Honolulu, has been impacted by this change in consumer behaviour.

As consumers increasingly look for more affordable vacation options, Las Vegas may have to rethink its pricing strategy and market communication. By addressing these new priorities and making the city more affordable for tourists, Las Vegas could reverse the recent decline in visitation and regain its status as a go-to tourist destination.

Canadian Tourism Declines: A Key Challenge for Vegas

Another contributing factor to Las Vegas’ recent dip in tourism is the decrease in Canadian visitors. Canadian tourism to Las Vegas has fallen by 19.1% year-to-date, with Canadians traditionally representing around 12% of the city’s international visitors. The decline can be attributed to external factors beyond Las Vegas’ control, such as the economic fallout from the trade war and global political tensions.

With international tourism accounting for a significant portion of its visitor base, Las Vegas must address this challenge by creating stronger international marketing efforts. As Canadian tourism continues to drop, Las Vegas will need to diversify its tourism base and attract visitors from other regions to mitigate the impact of the downturn from this important market.

A “Fabulous” Campaign to Rekindle the Magic of Vegas

In response to the ongoing downturn, Las Vegas is leaning heavily on nostalgia with its new “Welcome to Fabulous Las Vegas” campaign. This emotional approach seeks to reconnect potential visitors with the city’s glory days, when Vegas was known as the ultimate escape and entertainment hub. The campaign draws on powerful emotional triggers, reminding people of past trips to the city and highlighting the unforgettable experiences Vegas offers.

Amanda Belarmino, Ph.D., Associate Professor of Hospitality at the University of Nevada, highlights the effectiveness of nostalgia in tourism marketing. When tourists associate a destination with personal memories and emotional connections, they are often less price-sensitive. This emotional appeal could prove critical in drawing visitors back to Las Vegas and reviving its once-thriving tourism sector.

The “Fabulous 5-Day” Sale: A Strategic Move to Boost Bookings

To further capitalise on the nostalgia-driven campaign, the Las Vegas Convention and Visitors Authority (LVCVA) launched the “Fabulous 5-Day” sale in September. This event, which offered discounts on resorts, restaurants, and entertainment, is aimed at encouraging visitors to return to the city. The LVCVA reported that the sale was successful, driving “7.5 times more booking interest than Black Friday and Cyber Monday combined.”

This city-wide sale represents a strategic move to remind tourists that Las Vegas still offers exceptional experiences at every price point. Despite the ongoing declines in occupancy, the success of the sale shows that there is still strong interest in the destination when the right promotional offers are in place. As part of a broader strategy, Las Vegas aims to re-establish itself as the ultimate destination for unforgettable experiences, regardless of budget.

Tech Innovations and Automation: Las Vegas Reinvents the Visitor Experience

In addition to marketing efforts, Las Vegas is embracing technology to redefine the visitor experience. From AI-powered smart radios to RFID-enabled chips and digital wallet payments, the city is incorporating cutting-edge technology to enhance guest services and streamline operations. Relay CEO Chris Chuang likens these advancements to moving from “the flip phone experience to the iPhone,” illustrating the significant technological upgrades underway.

These technological advancements aim to improve the guest experience by providing seamless interactions, improving safety protocols, and allowing visitors to engage with the city in innovative ways. However, this shift towards automation also raises concerns about the potential for job displacement in the hospitality industry. Despite these concerns, the hope is that these technological upgrades will help modernise Las Vegas and appeal to younger visitors who expect a more tech-forward experience.

Can Las Vegas Reinvent Itself and Overcome the Challenges?

Despite the current tourism downturn, it is premature to label Las Vegas’ situation as a full-blown crisis. The city’s core economic driver—gaming—continues to perform strongly. In August 2025, Clark County casinos earned $1.03 billion in gaming revenue, marking an increase of 5.3% from the previous year. This consistent revenue stream suggests that while visitation has softened, the city’s gaming market remains robust.

Moreover, event-driven and convention travel continues to show growth, which is a positive sign for the future. As Andrew Woods points out, Las Vegas has seen solid revenue from these high-margin segments, indicating that the city’s fundamental economic health remains strong despite declining tourist numbers. These developments suggest that Las Vegas may be undergoing a shift in behaviour rather than experiencing a full-scale downturn.

Time Will Tell If Las Vegas Can Bounce Back

As Las Vegas struggles with declining hotel occupancy and changing tourism patterns, its response through targeted campaigns and technological innovation highlights a city that’s adapting to new realities. The “Welcome to Fabulous Las Vegas” campaign and strategic sales events have shown that there is still demand for the city’s unique offerings. However, only time will tell if these efforts will be enough to restore the city’s tourism numbers to pre-2025 levels. With its strong gaming revenue and growing convention business, Las Vegas remains resilient, but it will need to continue adapting to changing consumer preferences if it is to fully recover.

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