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Visit Denver Signals Continuity and Innovation with Tiffany Eck’s Promotion to Director of Destination Services and Events
Visit Denver has entered a new chapter in its meetings and events leadership with the promotion of Tiffany Eck, CMP, as director of destination services and events, marking a key transition for the city’s tourism and convention strategy.
“We are in excellent hands with Tiffany Eck’s leadership,” said Richard W. Scharf, President and CEO of Visit Denver. “Her extensive years creating magical events and delivery exceptional service side by side with Vikki have been instrumental in growing Denver’s national reputation as a top-tier meeting destination. We are confident she will continue to elevate the services and events department to execute exceptional meetings that benefit our city, community and partners.”
Eck steps into the role following the retirement of Vikki Kelly, CMP, whose influence shaped Denver’s destination services and events operations for more than forty years. Kelly’s long tenure helped establish Denver as a trusted and well-organized host city for large-scale meetings, conventions, and headline events, and Eck now takes on the responsibility of building on that legacy while steering the team into its next phase.
“I am thrilled to lead the incredible Destinations Services and Events team at Visit Denver,” said Eck. “Vikki Kelly created and grew the best team in the business, and I look forward to continuing to serve and grow our relationships with meeting planners across the country, proving Denver is the best place meet.”
In her new position, Eck will lead Visit Denver’s Destination Services and Events team, the group responsible for guiding meeting planners through every stage of bringing an event to the city. The team serves as the main link between planners and Denver’s venues, suppliers, and local partners, coordinating logistics, offering local expertise, and ensuring events run smoothly from early planning through final wrap-up. Their work plays a critical role in shaping how organizers and attendees experience Denver as a destination.
Eck brings deep institutional knowledge to the role, having spent more than two decades with Visit Denver. During that time, she worked closely under Kelly’s leadership and became a central figure in delivering some of the city’s most visible and complex events. Her experience includes major national and international gatherings that placed Denver firmly in the global spotlight, such as the Democratic National Convention, the NCAA Women’s Final Four, and the MLB All-Star Game. Each of these events required extensive coordination across public agencies, private partners, and community stakeholders, offering Eck firsthand experience in managing high-pressure, high-profile operations.
Beyond marquee events, Eck also played a key role in shaping long-term infrastructure improvements that support Denver’s meetings industry. She collaborated with Visit Denver’s sales and destination services teams during the expansion of the Colorado Convention Center, helping ensure that upgrades aligned with the practical needs of planners and the expectations of attendees. This involvement gave her a strong understanding of how physical spaces, services, and visitor experience must work together to keep Denver competitive in a crowded meetings market.
Sustainability has been another defining focus of Eck’s career. She has been a driving force behind Visit Denver’s efforts to embed responsible practices into the meetings and events ecosystem. By founding the organization’s internal Green Team, she helped create a structure for sustainability initiatives that extended beyond individual events. Her work with the convention center and industry partners led to the development of a Green Meetings Directory, making it easier for planners to connect with vendors that meet recognized sustainability standards.
These efforts contributed to a major milestone for Visit Denver, which became the first destination marketing organization to earn Platinum Level certification under the Events Industry Council’s Sustainable Event Standards. The achievement positioned Denver as a leader in environmentally responsible event hosting at a time when sustainability is increasingly influencing planner decisions and corporate policies.
Eck’s professional involvement extends beyond her role at Visit Denver. She has remained active within the event services community through long-standing membership and leadership involvement in professional associations. Her commitment to mentorship is equally notable. For fifteen years, she has served as a mentor in the University of Denver’s L.E.A.D program, supporting the development of future industry professionals. In 2025, her dedication to mentoring was recognized when she received the L.E.A.D Mentor of the Year award.
Academically, Eck holds a degree from Marquette University, and her career path reflects a blend of formal education, hands-on operational experience, and long-term engagement with the meetings industry. This combination positions her well to navigate the evolving expectations of planners, from seamless logistics and personalized service to sustainability, community impact, and legacy planning.
As she assumes leadership of destination services and events, Eck inherits a team with a strong foundation while facing a changing landscape shaped by shifting travel patterns, new technologies, and rising expectations around environmental and social responsibility. Her appointment signals continuity for Visit Denver, while also reflecting an emphasis on innovation, collaboration, and long-term value for the city.
Based in Denver, Eck balances her professional responsibilities with family life and a strong connection to Colorado’s outdoor culture. That local perspective, combined with decades of industry experience, places her at the center of Denver’s ongoing efforts to attract meetings and events that drive economic impact while showcasing the city at its best.
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