South Korea’s Gyeongju Unveils Bold And Innovative Tourism Vision To Captivate Global Audiences Ahead Of The 2025 APEC Summit

South Korea’s Gyeongju is set to captivate global audiences with its bold and innovative tourism vision, unveiled in preparation for the 2025 APEC Summit. The city, known for its rich historical and cultural heritage, is blending the old with the new, creating a dynamic and immersive travel experience that showcases its modern appeal while celebrating its deep-rooted traditions. This strategic tourism vision aims to attract international visitors by highlighting Gyeongju’s vibrant fusion of classic and contemporary attractions, positioning it as a must-visit destination for the future.

Gyeongju, a city with over a thousand years of history, is preparing to unveil a new, modern face as South Korea gears up to host the Asia-Pacific Economic Cooperation (APEC) summit in 2025. Known as the “museum without walls,” Gyeongju is a treasure trove of cultural heritage and historical significance. With the world’s eyes set on the city, it is poised to highlight its transformation into a vibrant destination that blends the ancient and the contemporary. The Korea Tourism Organization recently revealed a set of travel themes that will put Gyeongju on the global map for its unique blend of time, nature, and immersive experiences.

The first theme, “A city where classic, retro, and contemporary culture converge,” positions Gyeongju as a dynamic destination where the past and the present coexist harmoniously. A major symbol of this cultural fusion is the Contemporary Art Museum, located near the ancient royal tombs of Noseo-dong. The juxtaposition of modern art against the backdrop of Gyeongju’s historic burial mounds makes it an iconic site for visitors. The museum has already attracted a staggering number of visitors, drawing 180,000 in just six months since its opening. The museum’s location offers visitors a rare opportunity to experience a fusion of old and new, with contemporary artwork sharing space with one of Korea’s most significant archaeological sites.

Another key highlight under this theme is the revitalized area around Gyeongju Station, which provides a glimpse into the city’s historical past. The district has undergone a transformation, blending old-world charm with new-age design. One standout feature is a former stationmaster’s residence, now converted into a café, which offers both a historical touch and a contemporary flair. These revitalized streets represent Gyeongju’s effort to preserve its rich past while embracing modernity.

For those interested in immersing themselves in Korean heritage, the National Museum of Gyeongju is a must-visit. Often described as an open-air gallery of Korean heritage, this museum brings the past to life through exhibits of traditional artifacts, royal relics, and a rich collection of Buddhist art. The museum’s outdoor space allows visitors to experience Korea’s ancient culture while enjoying the natural beauty that surrounds the museum grounds.

The second theme, “Nature’s Beauty,” invites visitors to experience Gyeongju’s breathtaking landscapes. Gyeongju has long been celebrated for its natural beauty, and the city’s tranquil parks, lush forests, and dramatic coastlines are perfect for nature lovers. The Geumjangdae Wetland Park is one of the city’s most picturesque spots, featuring a river that divides the park into contrasting landscapes. The park’s boat-themed photo spots have become a popular Instagram destination, allowing visitors to capture the park’s stunning views.

For those venturing further into nature, Gyeongju offers a number of other natural wonders. The Yangnam Columnar Joints, located to the east of the city, are an awe-inspiring geological formation that has been designated as a natural monument. The coastal cliffs, shaped by volcanic activity, create an impressive sight for those who visit. Visitors can also explore Dorim Village, where a peaceful ginkgo forest offers a serene retreat away from the hustle and bustle of city life. These natural attractions give Gyeongju a unique blend of history and natural beauty that is rare in many modern cities.

The third theme, “Adventure-Packed Gyeongju,” targets thrill-seekers and those looking for exciting activities to complement the city’s rich history. Gyeongju World, the largest amusement park in the Yeongnam region, is at the heart of this adventure-focused theme. The park offers some of the most thrilling roller coasters in Korea, including the inverted Phaethon, the towering Draken, and the backward-running Valkyrie. These attractions promise to get the adrenaline flowing for visitors of all ages.

In addition to Gyeongju World, the city offers other exciting experiences for adventure enthusiasts. A 3-kilometer luge track overlooking Bomun Lake offers a thrilling ride with stunning views of the surrounding area. For those who enjoy puzzles and problem-solving, Gyeongju has introduced outdoor escape-room games that are staged amid some of the city’s UNESCO-recognized heritage sites, including Daereungwon and Cheomseongdae. These games allow visitors to engage with Gyeongju’s cultural landmarks in a completely new way, blending fun and history in a unique experience.

Beyond the traditional tourist attractions, Gyeongju offers a variety of immersive experiences that allow visitors to connect more deeply with the local culture and history. The city has developed walking tours, interactive workshops, and cultural events that give travelers a chance to experience life as it was in ancient Korea. These experiences not only highlight Gyeongju’s heritage but also create opportunities for visitors to engage with the local community, learn traditional crafts, or enjoy performances of Korean music and dance.

Gyeongju’s modern makeover for 2025 aims to merge the best of both worlds—preserving the city’s deep historical roots while embracing its role as a dynamic, modern destination for tourists from around the globe. The themes announced by the Korea Tourism Organization underscore the city’s diverse offerings, from its rich heritage and natural beauty to its modern cultural attractions and adventure-filled experiences. As the world turns its attention to Gyeongju for the APEC summit, the city is set to shine as a multifaceted destination where history, nature, and excitement converge.

Ahead of the 2025 APEC Summit, South Korea’s Gyeongju is unveiling a bold and innovative tourism vision that blends its rich heritage with modern attractions, aiming to captivate global audiences and boost its international appeal.

With its blend of ancient monuments, modern culture, and outdoor adventure, Gyeongju promises to be a must-visit destination in 2025, offering something for every type of traveler—from history buffs and nature enthusiasts to adrenaline seekers and those looking to immerse themselves in the local culture. Whether you are visiting to explore its rich past, enjoy its scenic beauty, or embark on an action-packed adventure, Gyeongju is ready to impress.

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Agoda and Busan City Sign Landmark MOU to Drive Tourism Growth, Positioning Busan as a Leading International Destination

In an exciting development for South Korea’s tourism industry, Agoda, one of the world’s leading digital travel platforms, has officially partnered with Busan City to promote tourism and elevate the city’s international appeal. The two-year memorandum of understanding (MOU), signed on October 28, 2025, marks a groundbreaking collaboration between the global travel platform and a local government in South Korea. Agoda’s partnership with Busan will leverage the platform’s advanced media solutions and its global reach to position Busan as an even more attractive destination for travelers worldwide.

Busan, South Korea’s second-largest city, is already a popular tourist hotspot, known for its beautiful beaches, unique cultural landmarks, and vibrant festivals. With this new strategic partnership, Agoda and Busan City plan to enhance the city’s tourism offerings by promoting its distinctive attractions and diverse experiences. From the world-famous beaches of Haeundae and Gwangalli to cultural treasures like Jagalchi Market and Gamcheon Culture Village, Busan has a wealth of experiences waiting to be discovered by international travelers.

The partnership will focus on promoting Busan’s tourism assets through digital campaigns, online content, and events. It will also aim to increase international visibility and attract tourists not only from Asia but also from other parts of the world. With Agoda’s expertise in global travel and its robust marketing capabilities, this collaboration promises to create significant growth in tourism and contribute to the city’s economic and cultural development.

Key Features of the Agoda-Busan City Partnership

• MOU Agreement: The strategic two-year partnership between Agoda and Busan City will focus on stimulating tourism through collaborative efforts in marketing, media campaigns, and tourism-related initiatives.
• Promoting Busan’s Unique Attractions: By using Agoda’s global platform, the city’s cultural and natural attractions will gain global recognition. Key highlights include Haeundae Beach, Gwangalli Beach, Haedong Yonggungsa Temple, and the iconic Busan International Film Festival.
• Online Content Competition: To engage travelers, the collaboration includes a competition to create compelling online content that showcases Busan’s tourism attractions, increasing awareness and engagement from potential tourists globally.
• Agoda’s Global Reach: With over 6 million holiday properties, more than 130,000 flight routes, and 300,000 activities globally, Agoda offers a seamless travel experience, combining booking flexibility with global visibility.
• Local Gastronomy: Busan is fast becoming a culinary destination with a growing reputation for its local food scene, including Michelin Guide selections and popular dishes like pork soup, fish cakes, mil-myeon (wheat noodles), and ssi-at hotteok (sweet pancakes).

Why Busan is a Rising Global Destination

Busan, often considered the gateway to South Korea’s maritime culture, has long attracted travelers seeking both natural beauty and modern experiences. The city’s vibrant beaches, cultural landmarks, and festivals make it a year-round destination for tourists. Some of the most popular attractions include:

• Haeundae Beach: A world-famous beach destination known for its crystal-clear waters and a hub for water sports like surfing and yachting.
• Gwangalli Beach: A scenic spot that offers stunning views of the Gwangan Bridge, especially during the Busan Fireworks Festival.
• Jagalchi Market: A bustling fish market offering fresh seafood and an authentic glimpse into local life.
• Gamcheon Culture Village: Known for its colorful, art-filled streets, this picturesque village has become a must-visit destination for its vibrant street art and charming atmosphere.
• Haedong Yonggungsa Temple: A serene coastal temple offering breathtaking views of the ocean, it is a perfect example of Korea’s historical and spiritual culture.

In addition to its natural beauty and cultural attractions, Busan is rapidly becoming a food lover’s paradise, featuring local favorites such as fish cakes, pork soup, and mil-myeon, alongside a burgeoning Michelin Guide selection. These culinary experiences offer visitors a deeper connection to the local culture and cuisine, further positioning Busan as a must-visit global destination.

The Role of Agoda’s Media Solutions in Promoting Busan

Through this collaboration, Agoda’s media solutions will play a key role in promoting Busan’s tourism to the global market. By leveraging Agoda’s digital tools and insights, Busan City will be able to reach targeted audiences through effective marketing campaigns. These initiatives will feature engaging content, special offers, and travel tips that will help potential travelers discover and explore Busan more easily.

With its expertise in digital marketing and a global network of travelers, Agoda aims to position Busan as not just a popular domestic destination but as an international travel hotspot. This partnership is expected to bring increased global traffic, higher booking rates, and more tourism-related activities to the city, helping to boost its international profile.

The Future of Busan’s Tourism Growth

This partnership between Agoda and Busan City represents a forward-thinking approach to tourism growth. With Agoda’s vast international network and Busan’s unique cultural offerings, the collaboration is poised to create synergistic growth for the city’s tourism industry. The MOU is a clear indication of the growing importance of digital travel platforms in shaping the future of global tourism, and the Agoda-Busan partnership will likely serve as a model for similar initiatives in other cities worldwide.

As more international travelers seek meaningful travel experiences, Busan stands out as an ideal destination to offer a blend of natural beauty, cultural richness, and vibrant local life. This strategic partnership will help the city tap into new and emerging markets, creating a more accessible and attractive destination for tourists globally.

Conclusion: A New Era for Busan’s Global Tourism

In conclusion, the strategic partnership between Agoda and Busan City marks a major step forward in positioning Busan as a global tourism destination. By leveraging Agoda’s advanced marketing insights and the city’s unique attractions, this partnership aims to increase international awareness, enhance the tourism experience, and contribute to the city’s long-term growth in the competitive global tourism market.

Through effective use of digital marketing and collaboration with local businesses, Busan will be able to offer visitors an enriched and seamless travel experience, all while supporting its growing reputation as an exciting destination for global travelers.

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Explore Korea’s Rich Heritage: National Museum Hits Millions of Visitors for the First Time

The National Museum of Korea has made history by welcoming more than 5 million visitors for the first time since it opened 80 years ago. From January 1 to October 20 of 2025, the Museum recorded 5,103,709 visitors, a 69.7% increase from the preceding year. This sharp increase in visitors is a significant milestone for the museum’s history, while also revealing South Korea’s growing stature as a centre for international culture. This is happening as international travel is beginning to rebound; the wealth of culture of Korea continues to draw in travellers from every corner of the globe.

Visitor Demographics and Growth Trends

The visitors’ data of the museum is a combination of Korean nationals and foreign visitors. Of total visitors, 4,913,657 were South Korean, representing 96.3% of total attendance, and 190,052 were overseas visitors, representing roughly 3.7% of the total. Domestic tourism is growing, as is international tourism, a reflection of the museum’s global recognition. This is also a result of the growing global interest in Korean culture, primarily due to the K-pop, K-drama, K-beauty, and Korean cuisine phenomena.

Due to its expanding collection that includes artefacts like Goryeo celadon and Joseon Dynasty porcelain, as well as Buddhist sculptures from various ages, the National Museum of Korea captures the essence of the nation. To the delight of both locals and visitors, the combination of ancient and modern exhibitions serve as attractions of the utmost significance. Korea prides itself as the curator of the largest collection of Korean artifacts and ancient treasures.

Due to its expanding collection that includes artifacts like Goryeo celadon and Joseon Dynasty porcelain, as well as Buddhist sculptures from various ages, the National Museum of Korea captures the essence of the nation. To the delight of both locals and visitors, the combination of ancient and modern exhibitions serve as attraction of the utmost significance. Korea prides itself as the curator of the largest collection of Korean artifacts and ancient treasures.

The museum continuously upgrades its exhibitions and adds new interactive components and virtual tours to its displays to keep its visitors engaged and interested. It also provides temporary exhibits on various subjects, including the Korean Buddhist tradition and modern Korean art, so that visitors will always have something new and interesting to see.

Visitor Engagement and Enhancement

Visitors have benefited the most in the museum’s developments. The National Museum of Korea has worked diligently to improve access to facilities for all visitors, especially foreign guests. The museum’s foreign language services, including guides and audio guides in English, Chinese, Japanese, and Korean, enable visitors who do not speak Korean to find their way around the exhibits with ease.

Visitors have benefited from the museum’s active promotion of the use of technologies in many of its exhibits. Unique technology offers virtual reality tours, augmented reality experiences and interactive touch screens. Whereas the use of technology in the presentation of Korea’s history has enhanced learning, it has also widened the target audience to include the younger, computer-oriented generation, who can enjoy culture and its art in new and innovative ways.

In addition, the museum upgrades its facilities to make the experience enjoyable for people of any age and any level of ability. The museum provides accessible doors, elevators and ramps for people with restricted mobility, promoting an inclusive atmosphere for everyone.

Approx and Cultural Diplomacy

In addition, the National Museum of Korea has also become an important institution for the country’s cultural diplomacy. The museum has served for the purpose of advancing the national identity and values of the country abroad, promoting Korea’s profound and cultural legacy. Its partnerships with other important national museums enable to share the cultural exchange and expand Korea’s outreach to the international cultural community.

The museum’s location at the centre of Seoul, capital of and a tourism magnet for South Korea, adds to its worldwide allure. The National Museum of requires Korea is pivotal in receiving the visitors who want to discover the Korean culture, as the capital continues to attract millions of tourists every year. The location of the museum is close to other significant cultural and historical monuments in the city, including the Gyeongbokgung Palace and the Bukchon Hanok Village, making it easy for those wishing to experience Korea’s history and culture to include it in their itinerary.

Prospects for The National Museum of Korea.

The expansion and growth the museum is planning goes hand in hand with the growth of the tourism industry. With the rise in number of visitors anticipated, the National Museum of Korea is geared to welcome them with new exhibitions and programs. The museum is working on exciting new exhibitions that seek to emphasize her international linkages and the role of Korean culture in world civilisation.

The museum engages in sustainable tourism as part of the national drive for green tourism, and is taking steps to offset carbon emissions by more readily employing solar power, energy-efficient practices, and green building materials in its exhibits and infrastructure.

Conclusion

The NMK is once again in the news with unprecedented figures of over 5 million visits since the museum was established. This is the building block for NMK to propel to the forefront of the global museum landscape, and this development also indicates an increasing trend in tourism of the country. With excellent exhibitions, innovative approaches to enhancing visitor engagement, and cultural diplomacy, the museum is expected to continue to grow and maintain its position as a leading cultural institution in the country and a global center of culture, welcoming visitors from across the globe.

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