Shinsegae Duty Free and CHANEL Launch Magical “Winter Constellation” Holiday Podium at Incheon Airport for 2025 Festivities

Shinsegae Duty Free has partnered with luxury brand CHANEL to unveil a stunning holiday-themed pop-up experience at Incheon International Airport Terminal 2, marking an early start to the 2025 holiday season in South Korea. The CHANEL WINTER CONSTELLATION installation is set to run until December 5, 2025, and occupies 145.5 square meters—the largest CHANEL holiday podium in the Asia-Pacific airport duty-free sector. This exclusive event, which is the first of its kind to debut in Korea, invites travelers to experience the magic of the festive season through CHANEL’s iconic fragrance and beauty collections, with a focus on interactive and immersive experiences.

The CHANEL WINTER CONSTELLATION podium transports visitors into a magical winter garden and starlit observatory, where they can explore CHANEL’s complete lineup of fragrances, makeup, and skincare. The event offers a unique opportunity to connect with CHANEL’s heritage and seasonal products in a way that is both artistic and sensorial. This collaboration underscores Shinsegae Duty Free’s commitment to providing travelers with elevated, memorable shopping experiences while also celebrating the festive spirit.

The installation features a telescope-themed installation, bringing to life CHANEL fragrances through a sensory and artistic lens. Visitors can also enjoy interactive skincare consultations, makeup touch-up zones, and an AR-powered photo zone that allows them to capture vivid photos against the backdrop of CHANEL’s star-shaped constellations. Limited-edition items such as N°5 refills, Les Exclusifs de CHANEL perfumes, and other premium fragrances are available exclusively at this podium, making it a must-visit for luxury shoppers and beauty enthusiasts alike.

Key Features of the CHANEL WINTER CONSTELLATION at Incheon Airport

• Immersive Winter Garden Theme: The podium is designed around a winter garden and starlit observatory, allowing travelers to step into a magical world of CHANEL beauty and luxury.
• Exclusive Limited-Edition Products: Highlighting Les Exclusifs de CHANEL, including rare items like N°5 The White Gold Body Oil and Coco Mademoiselle Intense Refillable Purse Spray, only available at Incheon Airport Duty Free.
• AR-powered Photo Zone: Travelers can capture vivid images and videos against the backdrop of CHANEL’s constellations, offering a fun and engaging way to document their experience.
• Interactive Beauty Experiences: The podium features skincare consultations, makeup touch-up zones, and QR card printing activities, engaging customers with hands-on, personalized beauty services.
• Exclusive Holiday Gift Items: Guests can receive holiday postcards and travel kits with invitation cards, enhancing their experience while providing a keepsake to remember the event.
• Online Experience: For those who can’t visit the podium in person, Shinsegae Duty Free will provide a virtual experience through its official website and social media channels, including Instagram and Facebook, featuring photos and videos from the pop-up.

Why This CHANEL Podium Is a Must-Visit for Holiday Shoppers

Incheon International Airport, a gateway to South Korea, continues to cement its reputation as a premier shopping destination for travelers from all over the world. This CHANEL WINTER CONSTELLATION installation brings a new level of luxury and holiday magic to the airport, providing a unique opportunity for travelers to shop for exclusive items and experience the festive ambiance of the season.

The podium is more than just a pop-up display—it’s a multi-sensory journey that invites visitors to interact with CHANEL’s world in an immersive, engaging manner. Whether you are a fan of CHANEL fragrances or simply looking for a unique holiday experience, this installation is sure to captivate all who visit.

Limited-Edition Holiday Collection at Incheon Airport

One of the standout features of this collaboration is the availability of exclusive holiday products and premium perfumes, which can only be purchased at Incheon Airport Duty Free. These limited-edition items include:

• Bleu de CHANEL 300ml – A luxurious fragrance perfect for holiday gifting.
• N°5 Refillable Purse Spray – A sleek, travel-friendly version of CHANEL’s iconic fragrance.
• Coco Mademoiselle Intense Refillable Purse Spray – A bold, intense version of the beloved fragrance, also available for travel convenience.
• N°5 The White Gold Body Oil – A luxurious, limited-edition item available exclusively at Incheon Airport.
• Coco Mademoiselle Pearly Body Oil 250ml – A perfect addition to any holiday skincare routine.

These products are a testament to CHANEL’s commitment to delivering high-quality, exclusive offerings for discerning travelers during the holiday season.

The CHANEL and Shinsegae Duty Free Partnership

This exclusive holiday podium is the result of the ongoing partnership between Shinsegae Duty Free and CHANEL, two leaders in luxury retail. By leveraging CHANEL’s expertise in beauty and fragrance and Shinsegae Duty Free’s global presence, the collaboration brings the best of luxury retail to Incheon Airport, enhancing the shopping experience for travelers from around the world.

Shinsegae Duty Free continues to create innovative, interactive retail experiences, making it a leader in the airport shopping sector. As Asia Pacific’s largest duty-free podium, it regularly collaborates with global luxury brands to create memorable shopping moments for travelers. This holiday partnership is a natural extension of that vision, offering an exclusive, high-end shopping experience that can’t be found elsewhere.

Conclusion: A Holiday Experience Like No Other

The CHANEL WINTER CONSTELLATION holiday podium at Incheon International Airport is an extraordinary example of how luxury brands and duty-free retailers are evolving the shopping experience for global travelers. This collaboration brings together CHANEL’s iconic beauty collections, an exclusive selection of limited-edition products, and a festive, immersive environment that will make every visit a special one. Whether you’re looking to purchase a gift for a loved one or simply want to indulge in the festive holiday spirit, this pop-up is a must-visit for anyone passing through Incheon Airport during the holiday season.

For those unable to visit in person, the virtual experience provided by Shinsegae Duty Free offers a taste of the magic, bringing the holiday ambiance of CHANEL’s world straight to your screen.

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Agoda and Busan City Sign Landmark MOU to Drive Tourism Growth, Positioning Busan as a Leading International Destination

In an exciting development for South Korea’s tourism industry, Agoda, one of the world’s leading digital travel platforms, has officially partnered with Busan City to promote tourism and elevate the city’s international appeal. The two-year memorandum of understanding (MOU), signed on October 28, 2025, marks a groundbreaking collaboration between the global travel platform and a local government in South Korea. Agoda’s partnership with Busan will leverage the platform’s advanced media solutions and its global reach to position Busan as an even more attractive destination for travelers worldwide.

Busan, South Korea’s second-largest city, is already a popular tourist hotspot, known for its beautiful beaches, unique cultural landmarks, and vibrant festivals. With this new strategic partnership, Agoda and Busan City plan to enhance the city’s tourism offerings by promoting its distinctive attractions and diverse experiences. From the world-famous beaches of Haeundae and Gwangalli to cultural treasures like Jagalchi Market and Gamcheon Culture Village, Busan has a wealth of experiences waiting to be discovered by international travelers.

The partnership will focus on promoting Busan’s tourism assets through digital campaigns, online content, and events. It will also aim to increase international visibility and attract tourists not only from Asia but also from other parts of the world. With Agoda’s expertise in global travel and its robust marketing capabilities, this collaboration promises to create significant growth in tourism and contribute to the city’s economic and cultural development.

Key Features of the Agoda-Busan City Partnership

• MOU Agreement: The strategic two-year partnership between Agoda and Busan City will focus on stimulating tourism through collaborative efforts in marketing, media campaigns, and tourism-related initiatives.
• Promoting Busan’s Unique Attractions: By using Agoda’s global platform, the city’s cultural and natural attractions will gain global recognition. Key highlights include Haeundae Beach, Gwangalli Beach, Haedong Yonggungsa Temple, and the iconic Busan International Film Festival.
• Online Content Competition: To engage travelers, the collaboration includes a competition to create compelling online content that showcases Busan’s tourism attractions, increasing awareness and engagement from potential tourists globally.
• Agoda’s Global Reach: With over 6 million holiday properties, more than 130,000 flight routes, and 300,000 activities globally, Agoda offers a seamless travel experience, combining booking flexibility with global visibility.
• Local Gastronomy: Busan is fast becoming a culinary destination with a growing reputation for its local food scene, including Michelin Guide selections and popular dishes like pork soup, fish cakes, mil-myeon (wheat noodles), and ssi-at hotteok (sweet pancakes).

Why Busan is a Rising Global Destination

Busan, often considered the gateway to South Korea’s maritime culture, has long attracted travelers seeking both natural beauty and modern experiences. The city’s vibrant beaches, cultural landmarks, and festivals make it a year-round destination for tourists. Some of the most popular attractions include:

• Haeundae Beach: A world-famous beach destination known for its crystal-clear waters and a hub for water sports like surfing and yachting.
• Gwangalli Beach: A scenic spot that offers stunning views of the Gwangan Bridge, especially during the Busan Fireworks Festival.
• Jagalchi Market: A bustling fish market offering fresh seafood and an authentic glimpse into local life.
• Gamcheon Culture Village: Known for its colorful, art-filled streets, this picturesque village has become a must-visit destination for its vibrant street art and charming atmosphere.
• Haedong Yonggungsa Temple: A serene coastal temple offering breathtaking views of the ocean, it is a perfect example of Korea’s historical and spiritual culture.

In addition to its natural beauty and cultural attractions, Busan is rapidly becoming a food lover’s paradise, featuring local favorites such as fish cakes, pork soup, and mil-myeon, alongside a burgeoning Michelin Guide selection. These culinary experiences offer visitors a deeper connection to the local culture and cuisine, further positioning Busan as a must-visit global destination.

The Role of Agoda’s Media Solutions in Promoting Busan

Through this collaboration, Agoda’s media solutions will play a key role in promoting Busan’s tourism to the global market. By leveraging Agoda’s digital tools and insights, Busan City will be able to reach targeted audiences through effective marketing campaigns. These initiatives will feature engaging content, special offers, and travel tips that will help potential travelers discover and explore Busan more easily.

With its expertise in digital marketing and a global network of travelers, Agoda aims to position Busan as not just a popular domestic destination but as an international travel hotspot. This partnership is expected to bring increased global traffic, higher booking rates, and more tourism-related activities to the city, helping to boost its international profile.

The Future of Busan’s Tourism Growth

This partnership between Agoda and Busan City represents a forward-thinking approach to tourism growth. With Agoda’s vast international network and Busan’s unique cultural offerings, the collaboration is poised to create synergistic growth for the city’s tourism industry. The MOU is a clear indication of the growing importance of digital travel platforms in shaping the future of global tourism, and the Agoda-Busan partnership will likely serve as a model for similar initiatives in other cities worldwide.

As more international travelers seek meaningful travel experiences, Busan stands out as an ideal destination to offer a blend of natural beauty, cultural richness, and vibrant local life. This strategic partnership will help the city tap into new and emerging markets, creating a more accessible and attractive destination for tourists globally.

Conclusion: A New Era for Busan’s Global Tourism

In conclusion, the strategic partnership between Agoda and Busan City marks a major step forward in positioning Busan as a global tourism destination. By leveraging Agoda’s advanced marketing insights and the city’s unique attractions, this partnership aims to increase international awareness, enhance the tourism experience, and contribute to the city’s long-term growth in the competitive global tourism market.

Through effective use of digital marketing and collaboration with local businesses, Busan will be able to offer visitors an enriched and seamless travel experience, all while supporting its growing reputation as an exciting destination for global travelers.

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Explore Korea’s Rich Heritage: National Museum Hits Millions of Visitors for the First Time

The National Museum of Korea has made history by welcoming more than 5 million visitors for the first time since it opened 80 years ago. From January 1 to October 20 of 2025, the Museum recorded 5,103,709 visitors, a 69.7% increase from the preceding year. This sharp increase in visitors is a significant milestone for the museum’s history, while also revealing South Korea’s growing stature as a centre for international culture. This is happening as international travel is beginning to rebound; the wealth of culture of Korea continues to draw in travellers from every corner of the globe.

Visitor Demographics and Growth Trends

The visitors’ data of the museum is a combination of Korean nationals and foreign visitors. Of total visitors, 4,913,657 were South Korean, representing 96.3% of total attendance, and 190,052 were overseas visitors, representing roughly 3.7% of the total. Domestic tourism is growing, as is international tourism, a reflection of the museum’s global recognition. This is also a result of the growing global interest in Korean culture, primarily due to the K-pop, K-drama, K-beauty, and Korean cuisine phenomena.

Due to its expanding collection that includes artefacts like Goryeo celadon and Joseon Dynasty porcelain, as well as Buddhist sculptures from various ages, the National Museum of Korea captures the essence of the nation. To the delight of both locals and visitors, the combination of ancient and modern exhibitions serve as attractions of the utmost significance. Korea prides itself as the curator of the largest collection of Korean artifacts and ancient treasures.

Due to its expanding collection that includes artifacts like Goryeo celadon and Joseon Dynasty porcelain, as well as Buddhist sculptures from various ages, the National Museum of Korea captures the essence of the nation. To the delight of both locals and visitors, the combination of ancient and modern exhibitions serve as attraction of the utmost significance. Korea prides itself as the curator of the largest collection of Korean artifacts and ancient treasures.

The museum continuously upgrades its exhibitions and adds new interactive components and virtual tours to its displays to keep its visitors engaged and interested. It also provides temporary exhibits on various subjects, including the Korean Buddhist tradition and modern Korean art, so that visitors will always have something new and interesting to see.

Visitor Engagement and Enhancement

Visitors have benefited the most in the museum’s developments. The National Museum of Korea has worked diligently to improve access to facilities for all visitors, especially foreign guests. The museum’s foreign language services, including guides and audio guides in English, Chinese, Japanese, and Korean, enable visitors who do not speak Korean to find their way around the exhibits with ease.

Visitors have benefited from the museum’s active promotion of the use of technologies in many of its exhibits. Unique technology offers virtual reality tours, augmented reality experiences and interactive touch screens. Whereas the use of technology in the presentation of Korea’s history has enhanced learning, it has also widened the target audience to include the younger, computer-oriented generation, who can enjoy culture and its art in new and innovative ways.

In addition, the museum upgrades its facilities to make the experience enjoyable for people of any age and any level of ability. The museum provides accessible doors, elevators and ramps for people with restricted mobility, promoting an inclusive atmosphere for everyone.

Approx and Cultural Diplomacy

In addition, the National Museum of Korea has also become an important institution for the country’s cultural diplomacy. The museum has served for the purpose of advancing the national identity and values of the country abroad, promoting Korea’s profound and cultural legacy. Its partnerships with other important national museums enable to share the cultural exchange and expand Korea’s outreach to the international cultural community.

The museum’s location at the centre of Seoul, capital of and a tourism magnet for South Korea, adds to its worldwide allure. The National Museum of requires Korea is pivotal in receiving the visitors who want to discover the Korean culture, as the capital continues to attract millions of tourists every year. The location of the museum is close to other significant cultural and historical monuments in the city, including the Gyeongbokgung Palace and the Bukchon Hanok Village, making it easy for those wishing to experience Korea’s history and culture to include it in their itinerary.

Prospects for The National Museum of Korea.

The expansion and growth the museum is planning goes hand in hand with the growth of the tourism industry. With the rise in number of visitors anticipated, the National Museum of Korea is geared to welcome them with new exhibitions and programs. The museum is working on exciting new exhibitions that seek to emphasize her international linkages and the role of Korean culture in world civilisation.

The museum engages in sustainable tourism as part of the national drive for green tourism, and is taking steps to offset carbon emissions by more readily employing solar power, energy-efficient practices, and green building materials in its exhibits and infrastructure.

Conclusion

The NMK is once again in the news with unprecedented figures of over 5 million visits since the museum was established. This is the building block for NMK to propel to the forefront of the global museum landscape, and this development also indicates an increasing trend in tourism of the country. With excellent exhibitions, innovative approaches to enhancing visitor engagement, and cultural diplomacy, the museum is expected to continue to grow and maintain its position as a leading cultural institution in the country and a global center of culture, welcoming visitors from across the globe.

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Chinese tech giants rushed to secure stablecoin licenses in Hong Kong after it adopted new laws, but Beijing has now stepped in, suspending these plans.

The post China halts Alibaba, JD.com’s stablecoin plans in HK: report appeared first on CoinGeek.

Bithumb led with 12.4 billion won, followed by Upbit with 366 million won. Smaller amounts moved through Coinone and Korbit, while Gopax reported no activity.

The sale is intended to help pay inheritance taxes and repay loans after the 2020 death of Samsung patriarch Lee Kun-hee.

The device features two hinges, allowing it to function as both a standard smartphone and a larger tablet when unfolded.