Google gives US users more choice and freedom on the Play Store
Google is making a big change for Android users in the US. Starting October 29, 2025, people will be able to download apps and make payments outside of the Google Play Store. This change comes after a court order in Google’s legal case with Epic Games, which has been fighting for more freedom for app developers.
Until now, Google did not allow developers to tell users about other places where they could buy apps or make payments. Developers also couldn’t share links to websites offering cheaper prices or alternative payment methods.
With the new rules, they can now do all of that. This means users may find better deals, discounts, or even different versions of apps outside the Play Store.

Image via Google
Developers can use their own payment systems or other services like PayPal or direct credit card payments. The court’s order will last until November 1, 2027, giving users and developers more flexibility for the next two years.
Google says it still wants to keep users safe and will continue to follow its SAFE principles. The company promised to protect user data and security while following the court’s decision.
Also, it said that these changes apply only to US users for now. But it will share more updates in the future based on feedback from both users and developers. This new policy is a big win for both sides. Developers will have more control over how they sell their apps, and users will have more choices and possibly lower prices.
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