The current browser landscape seems clearly defined. There are names we all know, like Chrome and Firefox, in addition to many other alternatives. However, a new—and unexpected—big tech company is entering the segment: Samsung. The company already has its own browser for mobile devices running One UI. Now, they have announced a desktop version of Samsung Internet.

Samsung Internet is now available in beta for Windows users in the US and Korea. The move is part of the firm’s strategy to build a cohesive Galaxy ecosystem that spans your phone, tablet, and computer. In fact, Samsung officially describes its desktop browser as part of its “vision for ambient AI.”

Samsung launches a Windows desktop browser to compete in AI

To realize its vision, Samsung recognized it needs control over the browsing experience on the PC. Other major companies have already taken significant steps in integrating AI into their browsers. We have the Copilot experience in Microsoft Edge, Perplexity’s Comet, OpenAI’s new Atlas AI browser, and even the upcoming AI-powered revamp of Google Chrome. It seems that the next thing we’ll see in this segment will be the Galaxy AI suite running on Samsung Internet for desktop.

For users already invested in the Galaxy ecosystem, the initial focus will be cross-platform functionality. The new desktop browser supports synchronization of key data, including browsing history, bookmarks, and login information via Samsung Pass. This feature aims to smooth the transition for Galaxy users who need to resume a session when moving between their phone and PC. It will provide the kind of integration common among other major tech ecosystems.

Although AI integration will be deeper in the future, there are already some key AI-powered features. The browser includes Browsing Assist, a feature driven by Galaxy AI that provides webpage summary and translation capabilities. This tool will help users manage information overload, a core requirement for any modern “AI browser.” Furthermore, Samsung maintained the privacy measures from the mobile version. The brand implemented “Smart Anti-Tracking” to block third-party cookies and a Privacy Dashboard for managing security controls.

Beta is live in the US and Korea

Ultimately, the new Samsung Internet beta on Windows is part of its strategy to boost the company’s own ecosystem and ensure its AI strategy can function end-to-end. The browser is currently available as a beta on Windows 10 and 11. Plus, only users in the US and Korea can access the tool for now.

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Samsung officially launched the Samsung Internet for PC, kicking off the Ambient AI era. The company is bringing its mobile browser to Windows 11 and Windows 10 PCs with a Beta launch.

The expansion of Samsung Internet for PC aims to offer a seamless, connected browsing experience across Galaxy devices. Samsung says it’s the first step toward the ambient AI era.

The browser is still in its Beta state, and it will unlock even richer, more intuitive browsing experiences for users. Under its Ambient AI project, Samsung Internet for PC will anticipate user needs for tailored assistance.

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Samsung Internet will evolve with artificial intelligence to meet the demands of its users. The browser will redefine how users interact with the web, leveraging AI, while ensuring privacy.

How to get Samsung Internet for PC

Samsung Internet for PC is available as a Beta Program starting October 30. The company has restricted the Beta Program’s reach to South Korea and the US; it will be available in more countries in the near future.

OS Requirement:

• Windows 11
• Windows 10 (version 1809 and above)

To get the Samsung Internet for PC, you are required to create an account on the Samsung Developer Portal. Head over to the Samsung Internet Beta website and hit the “Join the Beta Program” button to participate.

Key features of Samsung Internet for PC

Samsung’s aim with its PC browser is to allow users to sync their browsing data, such as bookmarks and history. If you’re browsing the internet on your Galaxy phone or tablet, you can seamlessly switch to your desktop.

It also features the Samsung Pass integration that allows you to sign in to websites or autofill profiles across devices. You will also be prompted by the browser while switching between a smartphone/tablet and a PC.

Samsung equipped the Internet for PC with key Galaxy AI features for smarter and more efficient browsing. When logged into their Samsung Account, users can access features like Browsing Assist for summary and translation.

Its Smart Anti-tracking function effectively blocks third-party web tracker attempts to collect personal information. The Privacy Dashboard feature allows users to view and manage their protections in real time.

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