Trip.com Group Unveils AI Booking Tool and Strengthened European Presence at World Travel Market 2025

At World Travel Market (WTM) 2025, Trip.com Group is showcasing its latest innovations with a focus on AI technology and expanding its European presence. The company highlights the UK launch of Trip.Planner, its new AI-powered travel planning tool. This platform offers personalized itineraries and real-time recommendations for flights, hotels, attractions, and more. In addition to the product reveal, Trip.com Group will share insights from the global “Why Travel?” report, developed in partnership with Google, offering fresh perspectives on travel trends and consumer behaviour.

Trip.Planner AI Booking Tool Rolls Out in the UK

Trip.com Group introduces its new AI-powered Trip.Planner, a travel hub that redefines the way travellers plan their journeys. The platform’s intelligent design allows users to receive hyper-personalised itineraries, integrating flights, trains, hotels, and attractions into a single interface. With access to more than 20 million geo-tagged global points of interest, the platform uses verified data to offer seasonal and real-time recommendations, helping travellers create seamless, tailored experiences. This UK rollout marks a major step in Trip.com Group’s AI-driven transformation, offering users live updates, booking integration, and an in-app AI assistant for continuous support.

Insights from the ‘Why Travel?’ Report

Trip.com Group will also provide insights from its ‘Why Travel?’ global report, developed with Google, to explore how emotional and cultural factors are influencing modern travel decisions. The report highlights key travel trends, including the rise of wellness travel, social media’s growing influence on booking choices, and the demand for culturally immersive experiences. These insights will guide discussions at WTM 2025 and provide valuable takeaways for those in the travel industry. The report offers a comprehensive view of the future of travel and how consumer preferences are evolving in response to emotional and cultural shifts.

Building Stronger Partnerships in Europe

Trip.com Group continues to prioritise strategic partnerships as it strengthens its European presence. With a focus on local relevance, the company is deepening its connections with airlines, hotel groups, and destination organisations. By integrating AI-powered tools like Trip.Planner, Trip.com Group is enhancing its service offerings and providing more seamless travel solutions for European travellers. This growth is not only driven by technology but also by the company’s commitment to working closely with local partners to deliver impactful marketing campaigns, co-created content, and data-driven insights that cater to the unique needs of each market.

Future of Travel and AI Innovation

As AI technology reshapes the travel industry, Trip.com Group’s leadership is playing an active role in shaping future travel experiences. The company’s presence at WTM 2025 will include senior leaders like Andy Washington, General Manager for Europe, and Boon Sian Chai, MD & VP of International Markets, sharing insights on the evolving role of AI in travel. The panel discussions will cover topics such as AI-driven innovation, evolving consumer behaviour, and the future of travel experiences. Through these dialogues, Trip.com Group aims to showcase how it is driving forward technological innovation to better serve its customers.

Collaborating for Growth at WTM 2025

At WTM 2025, Trip.com Group is also focused on exploring new growth opportunities with current and potential partners. The company continues to invest in tailored marketing programmes and collaborative efforts with airlines, hotel groups, and attractions to achieve mutual growth. At booth S3-520, Trip.com Group invites partners to discover fresh campaigns, explore new opportunities, and discuss actionable steps for the future. With a strong emphasis on measurable results, the company is committed to expanding its European network through partnerships that offer long-term value for both parties.

Conclusion: Trip.com Group’s Vision for the Future

Trip.com Group is firmly positioned to lead the travel industry into a new era with the introduction of AI-powered tools like Trip.Planner and a renewed focus on localised growth across Europe. By fostering partnerships, embracing cutting-edge technology, and providing insightful consumer trends, the company is enhancing its offerings and meeting the evolving needs of travellers. As it continues to grow and innovate, Trip.com Group remains a key player in shaping the future of travel, offering smarter journeys and more personalised experiences for customers worldwide.

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