Trip.com Group Unleashes AI Power at ITB Berlin 2026 as TripGenie Transforms Global Travel Booking

Trip.com Group captured major attention at ITB Berlin 2026 by unveiling powerful innovations in artificial intelligence, digital travel planning and European industry collaboration. As the world’s largest travel trade show celebrated its 60th anniversary in Berlin, the company demonstrated how advanced technology is transforming the way travellers plan, book and experience journeys. Through a series of high-profile panel discussions, technology showcases and industry engagements, Trip.com Group reinforced its growing role as a global leader in travel technology. The company’s participation highlighted the increasing importance of AI-driven solutions, real-time data and digital ecosystems in shaping the next generation of tourism experiences.

The company also presented compelling statistics showing the growing impact of its AI assistant, TripGenie. With millions of travellers using AI-powered tools to plan trips, compare options and make bookings, Trip.com Group revealed how digital intelligence is quickly becoming the backbone of modern travel platforms.

Artificial Intelligence Becomes the Engine Driving Modern Travel

At ITB Berlin, Trip.com Group emphasised that artificial intelligence is no longer a futuristic concept but a core element of travel technology. AI systems now power everything from travel planning to customer service, itinerary creation and booking optimisation.

Casper Maasdam, Managing Director Europe Operations at Trip.com Group, explained this transformation during a panel titled “The Critical Success Factors in a Data- and AI-Driven Sales World.” During the discussion, he highlighted how predictive AI models are transforming travel commerce by analysing vast amounts of data to anticipate demand.

These models allow travel platforms to present travellers with highly relevant offers at the right moment. Instead of simply providing suggestions, AI can guide travellers through the entire booking process and help them complete transactions faster.

This shift toward what industry experts call “agentic commerce” means that digital assistants are evolving from passive tools into intelligent partners capable of making complex travel planning easier.

TripGenie AI Assistant Sees Explosive Growth

One of the most impressive highlights of Trip.com Group’s presentation was the rapid adoption of its AI assistant, TripGenie.

According to company data shared at ITB Berlin, AI-assisted bookings through TripGenie have increased by an extraordinary 400 percent year over year. At the same time, adoption of real-time AI features has grown by 300 percent.

TripGenie supports travellers through a variety of intelligent services including:

• AI-powered itinerary suggestions
• Real-time travel guidance
• Live translation tools
• Restaurant menu assistance
• Destination information and recommendations

These capabilities allow travellers to interact with travel services in a more intuitive and personalised way.

The company also revealed that 60 percent of TripGenie interactions now relate directly to booking decisions, showing how AI tools are becoming central to traveller confidence and purchasing behaviour.

Regional Travel Behaviour Shapes AI Innovation

Trip.com Group also used its ITB Berlin platform to discuss how traveller behaviour varies across global markets.

Casper Maasdam highlighted notable differences between Asian and European travel patterns. In many Asian markets, travellers often rely on last-minute bookings and real-time guidance while travelling.

In contrast, travellers in European markets such as Germany and the United Kingdom typically prefer earlier planning and risk reduction before departure.

These behavioural differences influence how travel technology platforms develop their tools. AI solutions must adapt to regional expectations, ensuring that travellers receive recommendations and services tailored to their habits and preferences.

By analysing regional travel patterns, Trip.com Group aims to refine its digital platforms and improve user experiences across global markets.

Expanding Beyond Flights and Hotels

Another key discussion at ITB Berlin explored how travel companies are expanding their services beyond traditional flight and hotel bookings.

Nithya Ramesh, Regional Director at Trip.com Group, participated in a panel titled “Beyond Flights and Hotels – Does the Future of Tour Operating Lie in the Stay?”

During the discussion, she explained how the company is building a comprehensive digital ecosystem designed to connect travellers with a wide range of experiences during their journeys.

Rather than focusing solely on transportation and accommodation, the company is developing tools that support the entire travel lifecycle.

This approach includes services such as:

• Local activity bookings
• Travel experiences and tours
• Restaurant recommendations
• In-destination services

The goal is to create a seamless travel environment where travellers can plan every aspect of their trip through a single digital platform.

Trip.Planner Recognised as ITB Innovator 2026

Trip.com Group’s innovation efforts were further recognised during ITB Berlin when its Trip.Planner solution was named an ITB Innovator 2026.

Trip.Planner is designed as an all-in-one digital itinerary hub that simplifies the traditionally complex travel planning process. Instead of using multiple apps and websites to organise trips, travellers can manage everything through a single interface.

The system works by analysing millions of data points, including traveller preferences, real-time prices and partner availability.

It then creates optimised itineraries that are not only personalised but also practical from a logistical perspective. Routes are adjusted based on travel time, location proximity and real-world conditions.

Trip.Planner also allows travellers to customise their itineraries through flexible editing features, ensuring the final plan reflects individual preferences and travel styles.

Human Expertise Remains a Critical Element

Despite the growing role of artificial intelligence, Trip.com Group emphasised that human expertise remains essential in the travel planning process.

While AI systems analyse data and generate travel options, experienced travel professionals still review and verify information to ensure accuracy and reliability.

This hybrid approach combines the speed and analytical power of AI with the trust and judgement of human experts.

By maintaining this balance, the company aims to build traveller confidence in AI-driven travel tools while delivering high-quality travel recommendations.

Strengthening Collaboration with European Tourism Leaders

Trip.com Group’s presence at ITB Berlin also included strategic engagement with policymakers and tourism leaders across Europe.

Edison Chen, Vice President of Trip.com Group, welcomed a senior delegation of government representatives and tourism officials as part of the official ITB Berlin opening programme.

These discussions focused on strengthening partnerships with European destinations and exploring opportunities for deeper collaboration within the tourism industry.

The engagement reflects the company’s broader strategy to work closely with tourism boards, airlines, hotels and government institutions to support tourism growth.

A Digitally Connected Future for Travel

Trip.com Group’s participation at ITB Berlin demonstrated how technology is rapidly transforming the travel industry.

Artificial intelligence, big data and digital ecosystems are reshaping how travellers discover destinations, plan itineraries and make bookings.

By investing in advanced technologies such as TripGenie and Trip.Planner, the company is positioning itself at the forefront of the travel technology revolution.

At the same time, its collaborations with tourism leaders across Europe highlight the importance of partnerships in building a more connected and innovative travel ecosystem.

As global tourism continues to evolve, the integration of AI and digital platforms is expected to play a crucial role in shaping the future of travel.

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