Kerala Tourism Unveils a Fresh Lineup of Experiential Products, Offering Authentic Cultural Immersion and Eco-Friendly Travel for Holiday Season Travelers

Kerala Tourism is set to captivate both domestic and international travelers this holiday season with a fresh array of experiential products. These new offerings, introduced during the ‘Network Kerala’ B2B Tourism Meet in Okhla, aim to provide an immersive travel experience that highlights the state’s diverse cultural heritage, stunning landscapes, and world-renowned hospitality. This strategic initiative is designed to reposition Kerala as more than just a scenic destination, focusing on deeper connections with the local culture and traditions.

As part of a broader marketing shift, Kerala Tourism is emphasizing its potential as a year-round destination. Beyond its famous backwaters and lush greenery, the state is now inviting visitors to connect with its people, heritage, and lifestyle, offering a richer and more meaningful travel experience.

A Focus on Year-Round Tourism

To strengthen its position as a year-round destination, Kerala’s government has increased the tourism budget by 20%, directing a significant portion of the funds toward marketing and promotional activities both within India and internationally. The goal is to attract travelers throughout the year, ensuring Kerala remains an appealing option beyond the traditional peak seasons.

In 2024, Kerala saw impressive tourism numbers, with 21.87 million domestic tourists visiting the state. The number of international visitors also surged to 738,374, marking a notable 13.76% increase from the previous year. These figures reflect the growing global appeal of Kerala, driven by its blend of natural beauty, cultural richness, and hospitality.

Experiential Travel Takes Center Stage

Kerala Tourism’s latest promotional campaigns highlight the state as a 365-day destination, catering especially to urban families looking for wholesome and restorative vacations. Kerala offers a wealth of experiences, from wellness retreats and Ayurvedic treatments to houseboat cruises, pristine beaches, wildlife exploration, and more. These diverse activities are designed to help visitors unwind, reconnect with nature, and bond with loved ones in a tranquil setting.

To further expand its reach, Kerala Tourism has enhanced its digital presence, with the tourism website now available in Hindi. This expansion aims to attract tourists from northern India, a rapidly growing market for Kerala. Kerala’s tourism website has already achieved recognition as the most visited state tourism portal in India for 2024-2025, highlighting the effectiveness of its targeted digital campaigns.

Innovative Products to Enhance the Visitor Experience

In addition to its traditional offerings, Kerala Tourism is introducing several new products to cater to the evolving needs of modern travelers. Among the latest offerings are wellness retreats, plantation visits, heritage tours, countryside stays, adventure sports, and Ayurveda-based wellness packages. These experiences are designed to immerse visitors in Kerala’s authentic culture, giving them a deeper understanding of the state’s traditions and way of life.

A key highlight is Kerala’s foray into heli-tourism, allowing travelers to experience the state’s spectacular landscapes from above. The state is also expanding its Responsible Tourism Mission, integrating local communities into the tourism experience. This initiative aims to create more sustainable and inclusive tourism practices that benefit both visitors and the local population.

In addition, Kerala is focusing on high-value tourism segments like destination weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions). The state hosted a Wedding and MICE Conclave earlier this year in Kochi, attracting international event planners and showcasing Kerala as a prime destination for large-scale events and weddings.

Investing in Sustainability and Eco-Friendly Infrastructure

In line with its growing tourism sector, Kerala is placing a strong emphasis on sustainability and eco-friendly infrastructure. The state is implementing green building practices and prioritizing energy-efficient technologies in both public spaces and hospitality venues. These efforts reflect Kerala’s commitment to environmental stewardship and ensuring that tourism growth does not come at the expense of the state’s natural resources.

Kerala’s tourism infrastructure is being revamped with a focus on minimizing its ecological footprint. From waste management initiatives to sustainable architecture, the state is working to balance growth with environmental responsibility. This commitment to sustainable tourism further strengthens Kerala’s image as a responsible and eco-conscious destination.

Looking Ahead: The Future of Kerala Tourism

With its new experiential products, focus on sustainability, and ongoing investments in infrastructure, Kerala is poised to remain one of India’s top travel destinations. The peak tourism season, from November to January, continues to attract large numbers of both domestic and international travelers, and Kerala is optimistic about its growth in the coming years.

The combination of innovative offerings, sustainable practices, and a year-round tourism strategy positions Kerala to capitalize on increasing global travel demand. As Kerala surpasses pre-pandemic tourism numbers, the state is confident that its continued efforts will drive further growth in the sector.

Kerala offers more than just stunning landscapes—it provides an opportunity for travelers to immerse themselves in authentic experiences, connect with local culture, and explore its rich heritage. With these new initiatives, Kerala is committed to providing visitors with an unforgettable experience, ensuring that travelers leave with lasting memories of this unique destination.

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Global Airport Taxi Expands Fleet Across the UK to Support Holiday Travel to Christmas Markets in Manchester, Edinburgh, Birmingham, and More – Updates for Tourists

As the festive season approaches, the demand for airport transfers in the UK is soaring. Global Airport Taxi (GAT) has announced plans to expand its fleet to cater to the record number of travelers expected at major Christmas markets, including those in Manchester, Bath, Birmingham, and Edinburgh. The UK is preparing for its busiest holiday season in five years, with millions of tourists and families traveling across the country. In response, GAT is increasing its vehicle capacity, extending driver availability, and implementing a 24/7 operational hub to manage the surge. The company’s proactive approach promises to ensure stress-free, reliable transportation for travelers, whether they’re heading to festive destinations or returning home for the holidays.

Meeting the Surge in Holiday Travel Demand

As Christmas 2025 approaches, airports across the UK are bracing for an unprecedented influx of travelers. With tourism expected to reach new heights and millions set to explore the UK’s renowned Christmas markets, Global Airport Taxi is taking action to ensure smooth, punctual rides for passengers. The company is focusing its efforts on key routes that see the heaviest traffic during the season, especially in cities like Manchester, Birmingham, York, and Edinburgh, where Christmas markets draw large crowds annually.

According to travel forecasts, more than 2 million visitors are expected in Manchester alone, making it one of the most popular destinations. To accommodate this, Global Airport Taxi has significantly ramped up its operations. This expansion includes an increase in vehicle availability, larger vehicle options, and more flexible scheduling to meet the demand of family travelers, groups, and solo visitors alike.

Expanded Fleet and Operations for the Holiday Season

To handle the seasonal spike, Global Airport Taxi has expanded its fleet by 35% across key regions, particularly London and northern areas of England. This increase in fleet size ensures that the company can provide reliable airport transfers during peak times, such as Christmas Eve and New Year’s Eve. Passengers will have access to a range of vehicles, including MPVs, executive saloons, and 8-seater minibuses, catering to a variety of needs — from solo travelers to large family groups.

Additionally, GAT has implemented several service improvements to optimize the customer experience. A real-time booking tracker has been launched to reduce waiting times, while a partnership with regional taxi affiliates ensures that cars are available during peak days. The company has also introduced a fixed pricing model to give customers peace of mind about transportation costs during the busy holiday period.

Stress-Free Travel: GAT’s Commitment to Holiday Comfort

The festive season can bring a great deal of stress for travelers, particularly when it comes to airport transfers. Long queues, unpredictable delays, and last-minute cancellations are common frustrations. Global Airport Taxi is addressing these issues head-on by enhancing its services to guarantee a smooth and comfortable journey for every passenger. Travelers can now pre-book their rides and enjoy benefits like meet-and-greet service, 24/7 customer support, and real-time flight monitoring.

This year, GAT’s Manchester operations hub will play a central role in managing long-distance transfers, particularly for travelers coming from airports like Heathrow and Gatwick to attend the Manchester Christmas Markets. These routes have traditionally been among the busiest, especially on weekends in December, and GAT is fully prepared to meet the demand with its expanded fleet.

A Focus on Sustainability Alongside Expansion

In addition to enhancing its fleet, Global Airport Taxi is making strides toward sustainability. The company is gradually incorporating hybrid and electric vehicles into its fleet to reduce its environmental impact. This initiative aligns with the UK’s 2030 Net Zero emission goals and contributes to the country’s push for greener travel options, even during peak travel seasons. This focus on sustainability reflects GAT’s commitment to providing eco-friendly transportation choices alongside top-tier customer service.

Travel Tips for Christmas Market Visitors

For travelers heading to popular UK Christmas markets, it’s important to plan ahead to ensure a smooth experience. Here are a few travel tips:

1. Book Early: Given the high demand for transportation during the holiday season, booking your airport transfer well in advance will guarantee a spot and save you from last-minute stress.
2. Allow Extra Time for Travel: Airports can be more crowded than usual during the festive period. Factor in additional time for check-in, security, and potential delays to ensure you arrive at your destination with plenty of time to spare.
3. Check Flight Updates: Global Airport Taxi offers real-time flight monitoring, so you’ll be informed if there are any changes to your arrival time, ensuring your driver will be ready when you land.
4. Choose Comfort: With GAT’s expanded fleet, consider booking a larger vehicle like an MPV or minibus for added comfort if you’re traveling with family or large groups.
5. Pack Light: Holiday markets are a great place for shopping, but navigating through crowded streets can be easier with minimal luggage. If possible, try to pack light and make your transfers more manageable.

Contributing to the UK Tourism Industry

As more travelers flock to the UK to enjoy its festive atmosphere, Global Airport Taxi is playing an important role in supporting the tourism industry. Reliable and efficient transport links are crucial for enhancing visitor satisfaction and encouraging return tourism. GAT’s commitment to providing safe, affordable, and comfortable transportation ensures that both local and international travelers can make the most of their holiday experience.

Final Thoughts on Holiday Travel

This holiday season, Global Airport Taxi is ready to meet the increased demand for airport transfers across the UK, especially to the bustling Christmas markets that attract thousands of visitors. The company’s fleet expansion, combined with its focus on comfort, reliability, and sustainability, ensures that travelers can enjoy a smooth start to their holiday. Whether you’re visiting the iconic Manchester Christmas Markets or reuniting with loved ones in Edinburgh, GAT’s comprehensive service will make your journey a stress-free and memorable one.

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