The question of how Google will monetize its new AI products just got clearer. Robbie Stein, Google’s VP of Product, recently confirmed the company is moving forward with ads in its Search features, specifically AI Mode and “other AI experiences.” Crucially, however, the executive did not explicitly mention the standalone Gemini chatbot service.

Some recent reports have mentioned that Gemini could receive ads soon. They cite Stein’s appearance on the “Silicon Valley Girl” podcast as the primary source. However, there have been some misinterpretations of his actual words.

Google VP confirms ads are under testing in Search’s AI Mode

In the podcast, Stein confirmed the ad integration is already underway, stating, “We’ve started some experiments on ads within AI Mode and within Google AI experiences” (via Live Mint) This confirms that the generative features integrated directly into the Search experience will become the next frontier for advertising revenue. However, Gemini was never mentioned as a product that will get ads.

Robbie Stein emphasized that the company’s primary focus has been on building great consumer products first. But he added that “users are starting to see some ad experiments there too.”

As mentioned before, the standalone Gemini chatbot service remains officially outside of this specific announcement. But the term “Google AI experiences” is purposefully broad. It suggests that any AI product connected to the main Google stream could eventually be included.

Exploring ad formats

Stein hinted that the ads we see may not look like the traditional sponsored links we know from decades of web searching. Google is exploring “new and novel ad formats” that could integrate more naturally into conversational interfaces. He sees this as an opportunity, suggesting that advertising in this new context could be “even more helpful for you, particularly in an advertising context.”

This confirms the direction of Google’s monetization strategy. The company will follow an AI-enhanced future that will still be driven by advertising revenue. While the exact format and location of these new AI ads are still taking shape, the experiments are in progress. This signals the next great evolution of search monetization for the company.

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Google is expanding the use cases of its AI models. Veo 3 is its text-to-video AI model, where you can generate videos with synchronized native audio from text prompts. This time, the company is using this artificial intelligence model to make TV ads for another AI-powered feature. Google has reportedly used its Veo 3 video-generation model to make a TV ad for AI Mode in Search.

Google’s first AI TV ad is reportedly made with Veo 3

As of November 1st, 2025, the TV advertisement is reportedly running on television channels, in movie theatres, and on social media. While we’ve seen Google showing off its generative AI tools, this commercial takes a new turn and opens doors for many such advertisements in the coming days.

The TV advertisement, titled “Planning a Quick Getaway? Just Ask Google,” shows a plush turkey using AI Mode in Google Search to find direct flights to a destination that doesn’t celebrate Thanksgiving. The search returns city names. The ad follows Tom (the turkey) jetting off to a destination, away from Thanksgiving celebrations.

The YouTube description just has a standard disclosure

This is a subtle showcase of how travelers can use Google Search’s AI Mode to research and make plans for their holidays. This is apparently the first of a series, with a Christmas version to follow. This follows previous campaigns made with Veo 3 from marketers, including vitamin maker Ritual, Coign, and prediction-market startup Kalshi.

The company doesn’t explicitly say that the ad was created with AI. However, the YouTube description has a standard disclosure for “altered or synthetic content,” but there’s no mention of Veo 3. Robert Wong, vice president of Google Creative Lab, told The Wall Street Journal that this was intentional. He adds that consumers don’t care if it’s AI or not.

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