Axi Plaza launches On Vietnam’s Beach‑Front Peninsula: A New Landmark For Cam Ranh!

The northern peninsula of Cam Ranh in Vietnam received warm sea breezes as a welcome gesture for the launch of Axi Plaza, which is a fresh and integrated venue where resort, convention and leisure mingle. The Anam Group developed this new facility and has been referred to as a game-changer for the region’s tourism landscape.

A unique setting blending beach and business

Situated directly adjacent to the group’s flagship resort, The Anam Cam Ranh, Axi Plaza occupies a beachfront site on the famed Long Beach shoreline of Cam Ranh. The venue’s architecture takes inspiration from Vietnam’s traditional basket boat or thung chai, giving it a distinctive shape that resonates with local cultural heritage.

The complex offers a first‑of‑its‑kind combination in the region: a large‑scale conference and events hall, rooftop reception venue, expansive outdoor beachfront event lawn, and a retail/culinary zone all within one destination.

What’s inside: facilities designed for stay, work and play

• The third floor houses a 1,197 sq. m conference hall and ballroom capable of hosting around 1,000 delegates.
• On the fifth floor there is a 1,077 sq. m 360‑degree rooftop venue with sweeping views of Long Beach and the nearby headland known as Song Lo.
• The beachfront event space fronts three swimming pools (saltwater, chlorine and children’s) set within a lawn and beach‑front frame.
• Retail and F&B are covered with 46 shops on the first floor and a dedicated lounge overlooking the pool area.
• The exterior timber cladding is engineered for longevity (at least 100 years) and the garden entrance is refreshed daily to reflect the current date, an added experiential touch.

Why this matters for tourism in Cam Ramh and beyond

By offering a combined resort‑conference‑retail environment, Axi Plaza reflects the evolving demands of modern travellers, particularly those blending leisure and business. For Cam Ranh, this elevates the destination from pure beach‑escape to a multi‑purpose holiday and meeting hub.

The presence of a large‑capacity MICE‑capable venue gives the region a new competitive edge in attracting corporate groups, conferences and events that might previously have been routed elsewhere. Simultaneously, the beachfront setting ensures that delegates or guests can unwind in the resort environment, rather than migrate elsewhere after business hours.

According to the developer, the project is a game‑changer for Cam Ranh and Vietnam’s entire coastline, there’s nothing like it for business and leisure travellers.

What it offers families and resort‑stay guests

From a travel‑and‑leisure perspective, guests staying nearby or at The Anam Cam Ranh benefit from more than just accommodation. With dining, shopping, event‑venues and leisure pools integrated, one stay can cover multiple needs, from family relaxation to weddings or corporate events.

Families with children, for example, may appreciate the outdoor pools and beachfront lawn, while couples or groups can make use of the rooftop venue for special functions. The convenience of having everything under one location adds to the appeal for travellers looking for both comfort and variety.

Surrounding attractions and how to enhance your stay

Travellers staying at Axi Plaza or the adjacent resort may explore further into the Cam Ranh area. Nearby attractions include:

• Long Beach itself, a pristine stretch ideal for sunrise strolls and beach tranquillity.
• Cam Ranh Bay viewpoint and the Song Lo headland, which define the coastline’s dramatic scenery.
• Local excursions into the city of Nha Trang, often promoted as the alternative yet busy resort hub, offering cultural tours, boat trips and local markets.
• Water‑based activities and spa‑wellness options at The Anam Cam Ranh resort.

Visitors might consider staying an extra day beyond the event or conference to explore these leisure options and fully benefit from the location.

Strategic implications and tourism outlook

For the resort operator and local tourism authorities, the launch of Axi Plaza signals a shift in product offering, from standalone resorts to integrated destination complexes. This aligns with global tourism trends where travellers expect multi‑faceted experiences rather than simply accommodation.

For the Cam Ranh region, which is increasingly viewed as an upscale alternative to Nha Trang, the facility adds credibility to its positioning as a premium holiday and business destination. It may prompt further investment in infrastructure, transport links and hospitality service upgrades.

From a competitive standpoint, nearby resorts will likely need to up their game in service offerings, event capability and leisure‑amenities to match this new standard.

Final thoughts: A new chapter begins

The inauguration of Axi Plaza in Cam Ranh is not only about a new structure; it also means a commerce change in the way holidaymakers and business visitors might consider Vietnam’s coasts. The night bulbs bring to life the wooden surface of the building, the guests participating in various activities like meetings, dining and going to the beach creating an ambiance of the region’s ambition and transformation in hospitality.

If you are thinking of your next vacation, be it with little kids, as a couple, or with a group of friends, then an option of Cam Ranh as a destination and Axi Plaza or a nearby hotel as your accommodation would give you a unique opportunity to mix business, pleasure, family and exploration in one smooth experience.

Image Credit: Axi Plaza Vietnam

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