From A Bing to Modern Music: Wuxi’s UNESCO City of Music Status Attracts International Tourists

Wuxi is the first city in China to be recognised as a member of the UNESCO Creative Cities Network as the ‘World City of Music.’ This designation is a first of its kind to be bestowed upon Wuxi, and the city enjoys the reputation of having a deep and rich history in music. The city’s new title as a Unesco City of Music will surely open new avenues for the citizens of Wuxi and for visitors who wish to be exposed to the history and inventions that the city is proud of. Wuxi joins the aforementioned cities and gained membership for her unique contributions to the field of music.

Wuxi is a city that enjoys rich elements of a music lover’s dream. This astonishing diploma of recognition will open more doors to what the city has to offer. Wuxi is a proud folk music stronghold and has the might to be admired in it’s own right. With plenty of classical and modern compositions to wander within, the city has the power to offer it’s visitors the best experience possible in regards to the power of music. This landmark also illuminates the rest of China’s emerging cultural traditions and heritage.

Wuxi: A City with a Rich Musical Past

Wuxi is known as the “Hometown of Chinese Folk Music,” and this is what anchors its musical legacy. This city even gave birth to one of the greatest musicians in China, A Bing (Hua Yanjun). A revered composer, A Bing is known for composing Elquan Yingyue (Moon Reflected on Second Spring), which is emotionally rich. This composition is also one of the top ten erhu classics in China. Even today, it is still played all over the world. This further cements Wuxi’s strong musical heritage.

Wuxi takes pride in offering the only chance to engage with living history of Chinese folk music. These musical sites include the A Bing Memorial Hall, which celebrates the life and work of a folk music pioneer. Wuxi is a UNESCO City of Music, and is now in the process of expanding its music tourism, which enables travellers to experience the vibrant Wuxi music scene, along with the city’s rich musical history.

The city’s rich cultural past can also be seen in the numerous performances and festivals celebrating dance, music, and the fine arts. A good example is the Wuxi International Music Festival, which draws talent and audiences from different corners of the globe. These events are the perfect reason for travelers to gain firsthand knowledge of China’s rich musical history and to see a live performance.

The city of Wuxi is not only rich in culture, but is also seen as an innovative modern-day center for culture where innovation and heritage can be blended seamlessly. It also has several cultural and artistic institutions, including the Wuxi Grand Theatre and Wuxi Museum of Art, which are devoted to the promotion of both modern and traditional Wuxi music. These places conduct an array of events from innovative music performances to classical concerts, thus pleasing diverse audiences.

Wuxi is also known for its dynamic urban development, successful tech industry, and remarkable contemporary buildings, alongside its famous innovative music culture. This balances between modern and ancient architecture, giving Wuxi a unique sightseeing feature. Museums and pristine temples Wuxi is renowned for, alongside its wonderful modern buildings, offer wonderful sightseeing spots.

Wuxi is an emerging UNESCO City of Music and has been developing rapidly. The city has attracted international tourists who want to indulge in China’s cultural and musical roots. As a result, Wuxi is expected to have a boom in international tourism.With stunning and modern some historical buildings in Wuxi surrounded alongside a marveous modern art, Wuxi has fulfilled its requirement for being a tourist suiting to musical and cultural lovers, therefore is bound to grow as Wuxi continues to gain its reputation.

Along with the musical presentations, the natural landscape around Wuxi is a major attraction for visitors. The city is located alongside the Taihu Lake, which is one of the largest freshwater lakes in China. In addition, Wuxi features beautiful gardens, ancient temples, and scenic parks. This city contains a harmonious blend of modern, natural, and cultural features, which broadens the appeal of Wuxi to tourists.

Apart from the music and festival presentations, Wuxi’s UNESCO designation serves as an additional motivation to explore the city for those who wish to experience more of the Chinese culture. There are lots of musical events and cultural exchanges in the city, which enhance the experience for those wishing to thoroughly understand the city’s unique musical culture.

The Influence of Wuxi On The Cultural Tourism Of China

Wuxi is China’s first city to be awarded the title of the City of Music by UNESCO. This recognition puts Wuxi ahead of the rest of the world in the intersection of music and travel. The UNESCO recognition is likely to increase interest in China’s multifaceted music and cultural tourism. Wuxi’s emphasis on the arts and music is likely to motivate other cities in China to try and add their primary cultural features to their cities’ marketing. This approach will also help expand cultural tourism nationwide.

Wuxi boasts compelling historical sites alongside robust modernisation and culture-rich activities that make the city an international tourism contender. Wuxi will attract an even greater international tourism clientele with further development of its cultural and musical tourism packages.

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Cathay Pacific and HeyMax Launch in Hong Kong, Unlocking Global Travel Rewards for Tourists

Hong Kong is the first place outside of Singapore to have the loyalty and travel rewards platform HeyMax, and its partnership with Cathay Pacific further enhances the travel rewards offered. This is HeyMax’s first move in expanding internationally and is part of HeyMax’s goal to create a continent-wide open loyalty network, enabling customers to earn and redeem travel rewards with various affiliates. Asia’s best open loyalty network is what we want to create. Access to the biggest travel networks in the world will help the company achieve its goal.  

Last July, the company HeyMax purchased Krip a Hong Kong-based fintech company. This move and the acquisition made last July make it possible for the rewards ecosystem of HeyMax to expand the Hong Kong region. Clients in Hong Kong will be offered travel rewards in addition to the Hong Kong-based travel companies. Using Max Miles, customers can purchase Asia Miles and have access to a bunch of different lifestyle and travel rewards.

Increasing Presence of HeyMax’s Business

The expansion of HeyMax into HK is instrumental as the territory connects travellers to Asia and the rest of the world. Partnering with one of Asia’s largest airlines, Cathay Pacific, strengthens HeyMax’s position as a travel rewards leader. With flexible and enhanced loyalty systems, HeyMax will be able to facilitate their users with travel rewards on their routine expenditures.

HeyMax’s launch in Hong Kong is a major achievement in the business’s future developments, as they have plans to partner with over 300 merchants in the city. Some of these merchants include Trip.com, Watsons, Klook, Starbucks, and foodpanda. If users are able to earn Max Miles with these merchants, they can redeem their Max Miles for flights and hotels, greatly enhancing their travel experience.

HeyMax with Travel Rewards for Hong Kong and Southeast Asia.

HeyMax immensely benefits from the partnership with Cathay for its users based in Hong Kong and Southeast Asia because they’re allowed to convert their Max Miles into Asia Miles. This partnership with Cathay Pacific and 800+ worldwide partners provides travelers with unlimited options for travel rewards using miles. HeyMax aims to let travellers spend their miles on flight tickets, accommodation, and lifestyle rewards, and they have miles in all of those travel needs.

As Cathay member’s first step for the launch enables them to spend Max Miles on travel rewards. For users from Hong Kong and Southeast Asia, it simplifies the system’s appeal for frequent users. Earning miles on one platform and spending it on another makes the system more compelling, which makes the travel rewarding experience more user-friendly. The integrated approach is designed to foster more meaningful customer participation with HeyMax.

Integrating the Travel, Lifestyle, and Financial Partners

HeyMax’s platform integrates all the ever-growing verticals: Travel, Lifestyle and Finance, and establishes a single reward system across all verticals. With this, businesses can ensure strengthened customer retention and increased value and appreciation for consumers. Instead of spending time earning loyalty reward points across several businesses, the HeyMax platform integrates all users under a single loyalty reward system greatly simplifying the earning and usage of travel and lifestyle reward points.

In the case of local businesses in Hongkong, this is an opportunity to tap into the ever-growing value of the travel economy. By integrating with HeyMax, local businesses can make use of the ever-growing inflow and outflow tourist economy. With a business’s travel reward program, the business can drive up purchases from consumers excited to earn travel miles for their spending.

HeyMax and Cathay: Unlocking the Next Chapter in Travel Rewards

Maxing Mile Cathay Program tails Cathay Pacific’s customers. Connecting Max Miles with Cathay’s Asia Miles creates extreme value. Cathay’s partnerships is with regional and long-haul international destinations.

Spending Max Miles and Asia Miles is rewarding experience. Asia Miles Max Program aims to offer convenience and ease. Boosting travel rewards is also beneficial to planners. Fragmentation of Travel and Reward Programs in Asia

The lingering effects of the global pandemic on the travel industry mean the likes of HeyMax will be at the forefront of developing new loyalty programs that cater to evolving traveller needs. HeyMax has made a concerted effort to enable its users to travel flexibly by awarding them miles and engaging with the travel economy more effectively through the unified reward system that connects travel with lifestyle and finance.

HeyMax is undeniably the new player in the market. His expansion to Hong Kong and the partnership with Cathay Pacific is the first of multiple planned moves in the region. As more users start engaging and the platform forms new partnerships, HeyMax has the potential to cement itself as the leader in loyalty travelling reward programs in Asia.

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Savor the Best of France in Hong Kong: Taste France Pavilion Celebrates French Gastronomy at Wine & Dine Festival

In 2025, Hong Kong’s annual Wine and Dine Festival highlighted the rich traditions of France once again through the Taste France Pavilion. This newly expanded pavilion is featured alongside Hong Kong’s iconic Central Harbour as a design centrepiece. It is anticipated to attract even more of the record number of 163,000 global food lovers who poured in to sample the best the region has to offer. Hong Kong has firmly positioned itself as the world’s up-and-coming culinary center. Attendees could also delight in traditional French gastronomies such as crêpes and Champagne, Raclette and even saké.

Guests experienced regional traditions across France, and were also able to experience fresh interpretations of classic French dishes. With a beautiful display of French gourmet products, wines, cheeses and intricate culinary artistry, the pavilion exemplified the true vision of France. It added the final touch to the festival, which has become the pride of the people of Hong Kong, newly acknowledged as a vibrant cultural centre.

A Taste of France in Hong Kong

The pavilion was designed to showcase France’s culinary elegance and heritage, which has given its patrons an opportunity to experience French cuisine and culture within Hong Kong’s borders. French food, known to be sophisticated and deep, was represented by all that France has to offer, including an array of dishes, beverages, and other activities. Certainly, from Champagne to the satisfyingly savory raclette cheese to the gentle intricacies of delicate crêpes, the Pavilion offered a full French dining experience.

All across the pavilion’s space, attendees experienced the bold in-house charcuterie alongside proudly sampling bespoke French wines and carefully crafted pastries topped with the finest artisanal cheese. Beyond the taste of France, the pavilion offered a broader gastronomic experience by featuring instruction led by notable French chefs of the most iconic French cuisines. For those travelers seeking culinary adventures, the pavilion’s inclusion in the activities planned was a highlight of their experience in Hong Kong.

Hong Kong as a Global Culinary Destination

The success of the Taste France Pavilion is an indication that Hong Kong is rapidly growing as a culinary hub of the world. The city is increasingly becoming renowned for its stunning array of food. The Wine and Dine festival is also an essential part of Hong Kong’s gastronomic diaspora. The culinary history of Hong Kong which fuses Chinese customs with elements from around the world, is a wonderful context for global food events, making it a sight for foodies and tourists.

Hong Kong is China’s doorway, which allows travellers to sample various cuisines within one city. The superb restaurants, food markets, and global culinary events have put Hong Kong on the map for food tourists from all corners of the world. The Wine and Dine Festival, especially with its global food pavilions, helps to fortify the city’s status as a leading culinary tourist destination.

Travellers from the UK, Europe, and regions further afield will gain insight into French cuisine and the city’s varied cultural influences. French wines, cheeses, and other gourmet items showcased at the Taste France Pavilion complemented the lively culinary setting at Hong Kong, thus offering guests French culture without them having to step out of the city.

Culinary and cultural fusions for overseas guests are souvenirs of love from France. The Pavilion also served as an exchange designed to immerse guests into a rich culinary experience to help them understand France’s profound history. Visitors used the stunning atmospheric wander as a compelling reason to savour the France of old and the France of tomorrow, energised by the Pavilion’s efforts to reinterpret French gastronomy. While strolling, guests partook in flavorful multisensory experiences, live food preparation presentations, and captivating instructional tastings, fostering a genuine connection to French gastronomy.

Visiters from everywhere, including Asia, Europe, and America, travelled to the festival to partake of the offerings at the Taste France Pavilion. For many, the event was an opportunity to experience new French cuisine products and many were lured to the special event prices and promotions. This experience has further solidified Hong Kong as a cultural and gastronomic conduit between the East and the West, enticing a multitude of tourists who wish to experience French culture in an ultra-modern, cosmopolitan city.

The Impact of Food Festivals on Tourism in Hong Kong

The Wine and Dine Festival is an important component of the intricate tapestry of tourism in Hong Kong. With the city in recovery and expanding its tourism offerings, festivals focused on food, like this one help support the economy as they draw in visitors from all corners of the globe. This festival is one of the many emphasising why Hong Kong’s food tourism is considered to be world class while its French-focused cuisine is highly recognized in other countries.

This chance is more than just business; it allows local manufacturers to interact with foreign clients, and helps advocate local cuisine. Local clients and foreign tourists practically flood the city, which benefits local business owners from the restaurants, hotels, and shops. This helps position Hong Kong as the food capital of the world. At the same time, it helps gain more prestige in the culinary tourism community.

Looking Ahead: The Future of Culinary Tourism in Hong Kong

Successful events like the 2025 Wine and Dine Festival and the Taste France Pavilion indicate culinary tourism is a growing field in Hong Kong. With the geographic placement coupled with the vast food culture, the city is appealing to travellers in search of culinary adventure. It is undoubtedly that in the coming years, Hong Kong will be hosting, and with it, drawing international food lovers with more culinary events.

Certain events in Hong Kong like the Wine and Dine Festival in the company of the Taste France Pavilion, have to be seen. It is said that not only do they showcase culinary marvels of the city, but they also allow tourists a chance to embrace the local culture.

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From Luxury to Large-Scale Events: Dubai Becomes a Leading Global Tourism Destination

Though Dubai, United Arab Emirates, and Las Vegas, Nevada, are 12,947 kilometres apart, they are quickly gaining similarities, particularly in the field of tourism and events. Dubai and Las Vegas are distinguished by their jaw-dropping, world-renowned sites, their plethora of entertainment opportunities, and sunny skies all year round. It seems Dubai is trying to take the spot of Las Vegas in the global events and tourism market.

Dubai has transformed from a transient region to a global hot spot, and has done this in a modest amount of time. This is due to the investment in robust hotel chains, large-scale events, grant of casino licenses, and a hotel expansion. Dubai, and the rest of the world ,is pleasantly shocked to find out that according the the CoStar Group and Bloomberg, Dubai has outperformed Las Vegas in hotel room numbers. Dubai is now considered to be a business and leisure travel destination, which is a huge shift in the tourism ares.

Dubai’s Rapid Hotel Development and Its Transformation to a Global Events Center

Initially, tourists spending time in Dubai were only considered a stop on the journey to a final tourist destination. Most people used to shift flights at Dubai International Airport and did not intend to leave the airport. This situation has changed in the past years as the city has invested in hotels aimed at people who intend to visit and explore the city. This has led to Dubai’s doubling of hotel room capacity in the last decade, enhancing its reputation as a premier global leisure and business destination.

The major focus on Dubai’s continued strategy of securing and hosting major global events has greatly contributed to this boom. Important events in Dubai, such as the Dubai International Film Festival, the Dubai World Cup, and the delayed Dubai Expo 2020 which was majorly impacted by the global pandemic, have led to the hosting of business conferences, exhibitions, concerts, and sports events which have attracted a large international audience and champions. All of these events and activities have helped Dubai to enhance its reputation as a major international tourism destination.

Alongside expansion, the city has also made investments in infrastructure. New hotel construction satisfies the heightened demand for travel accommodation, especially for overseas attendees for the various events the city hosts. Dubai is also a strong stop for business travellers due to the city’s cutting edge conference halls, plush hotels, and first-rate intercity transport.

Dubai and Las Vegas: Tourism and Macro Events.

Like Vegas, Dubai has always been renowned for its entertainment offerings. Both have premium hotels and resorts, gourmet restaurants, and a lively nightlife. Dubai has been more successful than other destinations in blending leisure and travel by erecting the Burj Khalifa, the Dubai Mall, and the Palm Jumeirah. These, in addition to other attractions such as Dubai Harbour, draw millions of tourists every year.

Dubai’s strategy to issue licenses for casino operations is an integral component of sustaining growth in visitation. Until Dubai’s recent foray into casino licenses, for the most part, Dubai lagged behind world leaders in gambling operations like Las Vegas. Las Vegas is synonymous with the casino experience. Dubai is ready to attract an enhanced caliber of clientele with the introduction of luxurious casino amenities.

Focus Strands 1: Increasing Interest in Dubai

Dubai has actively courted international tourists willing to spend lavishly on unique holiday experiences. Dubai has some lavish attractions, including the spectacular ‘Dubai Marina,’ the gleaming ‘Burj Khalifa,’ and the entertaining, busy ‘Jumeirah Beach’ along with a stunning desert. Additionally, Dubai has extended its ‘safari’ experiences as well as strengthened its position as a desert ‘oasis.’

Dubai is remarkably well-positioned as a corridor between the East and the West and supports international aircraft connections. Dubai has well defined air access via one of the world’s most significant international airports making stopover and long sojourn trip visits easy.

Dubai’s unique array of activities greatly adds to its stature as a world class tourist destination. Visitors relish the shopping facilities provided by the Dubai Mall, engage in unique activities such as Ski Dubai, and admire the richness of the Dubai Opera and the Al Fahidi Historical District. In addition, the city boasts the culinary offerings of Michelin-awarded chefs and other renowned establishments.

Dubai’s remarkable growth as a center of tourism and events is parallel to the growth of cities such as London, New York, and Paris. Recent research has shown that Dubai has the second highest concentration of hotel rooms in the world, just after London. Nevertheless, the unique amalgamation of luxury, business, and entertainment tourism that Dubai offers is unparalleled in the Middle Eastern and Asian markets.

Dubai’s unprecedented opportunities in entertainment and innovation has attracted a great number of tourists. In addition, the country’s business tourism also grows its economy significantly. Dubai’s model of event tourism facilitates the simultaneous growth of the leisure and business travel sectors.

Anticipating What is Ahead: Tourism in Dubai

As it appears from Dubai’s investment in mega infrastructure as well as luxury resorts, the city is focused on maintaining the momentum regarding the city’s tourism sector. In light of its expansion and competitor cities, it fosters its status as a host to significant global events. The influx of global visitors is a positive feedback loop to sustain the tourism with events, resorts and unique entertainment offerings.

Dubai’s focused, transparent and novel thought at any point in time keeps it as an attractive and delightful destination for any traveler. From business conferences, cultural and luxury events, to an exquisite range of tourism offerings, Dubai serves its clientele with all forms of tourism.

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From Pandas to Opera: Chengdu Promotes Its Rich Cultural Heritage in Singapore and Malaysia Roadshows

Chengdu is enhancing its international reach by expanding its relations with Singapore and Malaysia. The Chengdu Municipal Bureau of Culture, Broadcast TV, and Tourism has organised roadshows and attended trade fairs in Singapore and Malaysia, promoting the brand ‘’Chengdu, More Than Just Giant Pandas.’’ The focus of these activities supports promoting Chengdu to its users, highlighting its tourism, culture, parks, and ‘’happy Chengdu’’ activities. Chengdu is also changing to further focus on these initiatives, and for lax international tourism.

The promotion roadshows held in Singapore and Kuala Lumpur are not limited to exposing the stunning and the most important giant Pandas of Chengdu. They also included sinuous projections of the city, mats, and your Transformation As It Has, all fully disguised with Sichuan opera face-changing alongside seasonal Chengdu- You Face the City images to choreograph the city to what we want, movement inside of the audience. The responsive activities within the region which entailed Chengdu has encouraged a great number of citizens to take part. Fun and exciting activities, including wearable virtual reality tours and face-painting of culture, and the Chengdu embraced a fun and connected part of Chengdu culture.

Chengdu’s Branding Opportunity: “Beyond the Pandas”

To the rest of the world, Chengdu may simply be the city of pandas; however, Chengdu seeks to redefine itself as an influential center of culture, history, art, and nature, combining them all. Chengdu’s concept of “Park City, Happy Chengdu” underscores this city’s close association with and love of nature, multiculturalism, and the reputation of Chengdu as a place of rest and excitement.

The roadshows held in Singapore and Malaysia sought to address this notion by promoting Chengdu as a place that offers far more than just pandas. Participants were taken back to the history of the ancient Shu civilization, one of the many cultural roots that Chengdu can boast of. The integration of the unique Sichuan opera known for its face-changing dance and unique culture was a definite highlight of the showcase, providing just a glimpse of the richness of Chengdu’s performing art.

Virtual Reality or VR is an electronic device that gives the user an immersive experience of the world. VR in Chengdu gave users an avatar to experience Chengdu’s ancient town Chengdu and the Dujiangyan irrigation system. Chengdu, s outdoor exciting nature and fantastic modern physical features were veiled and animated outdoor. Moving a little deeper into the features, the ancient innovative water management really stood out. The management system of water was completely original 2000 years back.

Promotion of Chengdu’s Culture and Natural Attractions

Apart from the virtual tours, the Chengdu Road Show also focused on some of the most important cultural and natural sites of Chengdu. Chengxiang Ancient Town, with its still-standing traditional structures and ancient vibes, gives its visitors a perfect time-travelling experience to downtown Chengdu. On the other hand, the Dujiangyan Irrigation System, a UNESCO World Heritage Site, opens a window to the brilliance of ancient Chinese civilisation and engineering, as well as the rich history of water control in one of the most fertile locations on the globe.

Also, the roadshows focused on Chengdu’s distinctive culinary custom,s which mainly comprise the blazing and spicy Sichuan dishes. Food culture has become a tourist attraction in its own right, with Chengdu becoming the mecca for food lovers who seek to enjoy the city’s astonishingly distinctive and spicy cuisine. Street food and hotpot, among other dishes have become an integral part of the tourist experience. Food tourism has become one of the fastest-growing forms of tourism in Chengdu.

Finally, Chengdu presents a perfect combination of city and nature with its surrounding mountains, parks, and wonderful scenery. Chengdu’s “Park City” concept highlights the integration of open green spaces with urban areas, allowing visitors to enjoy the peaceful natural scenery and relax in a harmonious modern city.

Participating with the Local Communities in Singapore and Malaysia

Not only did the roadshows in Singapore and Malaysia help in promoting Chengdu as a potential tourist location, they also managed to involve the local communities. Participants engaged in activities such as face painting as a way to connect with Chengdu’s culture. The VR activity, wherein participants ventured through Chengxiang Ancient Town and seamlessly transitioned to Dujiangyan, generated a great interest in Chengdu and culture, inciting a potential interest in planning a holiday to Chengdu.

These activities which required physical participation, proved effective in converting participants to ‘walk away with something’ and thus offered a unique approach at ensuring culture is exchanged with an emphasis placed more so on different relations with different sought. The participation and interest shown by the locals is a positive sign and points out that Chengdu is indeed generating more attention and interest as a travel destination among the people, encouraging them to explore the vibrant and rich heritage.

Enhancing Tourism Relations with Other Countries

Chengdu’s outreach to Singapore and Malaysia is part of a larger initiative aimed at enhancing cross-border tourism relations in Southeast Asia. The two countries have a long-standing historical and cultural relationship with Chengdu, making them invaluable partners for promoting local tourism. The proactive approach to Chengdu’s international positioning has great potential to redefine the tourism infrastructure of Chengdu, especially in terms of making it a preferred destination for international tourists in China.

Chengdu targets southeast asia as a potential source of visitors to take advantage of the region’s growing interest in travel to China and the expanding interest in experiential tourism. This approach not only holds the potential to generate economic value from the tourism appeal of Chengdu but also enhances its value as a cultural hub that brings China and its neighbours together.

Looking Ahead

Chengdu is changing its tourism brand, and its attempts to broaden the appeal are beginning to succeed. The city is now marketing itself as a premier tourist destination for its rich cultural heritage, sublime nature, and modern offerings. Given the current recovery of the global aviation sector, the city is likely to benefit from the proactive global marketing and roadshow campaigns. This will not only boost the economic growth of the city but also ensure the global visibility of its rich cultural heritage.

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