Germany Shapes The Next Era Of Inclusive Travel, Accessible Tourism Event Returns To Berlin In 2026

The German National Tourist Board is set to advance the global conversation on inclusive travel with the next edition of the Day of Accessible Tourism, scheduled for Wednesday, 4 March 2026. The full-day conference will take place from 10:30 a.m. to 4:00 p.m. at the Messe Berlin exhibition grounds, hosted in CityCube Berlin, Hall A5, and will also be accessible to participants joining remotely from around the world.
Designed as a hybrid event, the Day of Accessible Tourism brings together a wide range of voices shaping the future of inclusive travel. Researchers, destination managers, tourism businesses, technology specialists, and advocacy organizations representing people with disabilities will gather to exchange knowledge, share data-driven insights, and explore practical solutions that make travel more accessible for all. Through a carefully curated programme of keynote addresses, expert panels, and real-world case studies, the event aims to highlight progress while addressing remaining gaps across the tourism value chain.
The 2026 edition places a strong spotlight on four strategic areas that are reshaping accessible tourism. Accessible cultural experiences will take center stage, examining how museums, heritage sites, festivals, and creative spaces can be designed and managed to welcome travelers with diverse needs. Equal attention will be given to accessible accommodation, focusing on design standards, service quality, transparency of information, and the role of certification in building traveler confidence.
Another major theme is the growing influence of artificial intelligence and digital technology in travel planning. Discussions will explore how AI-powered tools, smart data, and digital platforms can remove barriers before a journey even begins, enabling travelers to plan, book, and navigate destinations more independently. In parallel, the programme will examine inclusive holiday experiences on and by the water, addressing accessibility in coastal destinations, lakes, rivers, cruises, and water-based leisure activities that are increasingly important to Germany’s tourism offer.
The conference will officially open with remarks from Dr. Christoph Ploß, Member of the German Bundestag and Federal Government Coordinator for Tourism, underscoring the political and economic importance of accessible travel. Welcome addresses will follow from Jürgen Dusel, Federal Government Commissioner for Matters relating to Persons with Disabilities, and André Nowak, spokesperson for the Tourism Working Group of the German Disability Council, emphasizing the social responsibility and rights-based approach at the heart of inclusion in tourism.
The Day of Accessible Tourism is funded by the Federal Ministry for Economic Affairs and Energy and supported by Messe Berlin in cooperation with ITB. The programme has been developed collaboratively by the German National Tourist Board and its project advisory board. This includes the “AG Leichter Reisen” initiative, the “Tourismus für Alle” working group of regional tourism organizations, and the Tourism Working Group of the German Disability Council, ensuring that both industry expertise and lived experience inform the agenda.
Accessibility is embedded not only in the topics discussed but also in the delivery of the event itself. Sessions will be conducted in both German and English with simultaneous interpretation. Sign language interpretation and real-time written transcription will be provided, ensuring broad participation and engagement. For those attending in person, an ITB ticket will be required, while online participation will be offered free of charge, widening access to international audiences.
By convening stakeholders from across sectors and borders, the Day of Accessible Tourism 2026 aims to strengthen cooperation, inspire innovation, and reinforce Germany’s commitment to inclusive, future-ready tourism that benefits travelers, businesses, and destinations alike.
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