Greece’s Record Year Of Hotel Investments Reshapes Tourism Landscape With Major Openings In Crete, Corfu, Athens And More

At the end of 2025, Greece is coming up to the climax of an incredible boom in hotel investments which is going to go down as the best year ever for tourism and hospitality in the country. The influx of hotel investment projects and openings has vastly altered the country’s tourism landscape and has once more placed Greece at the top of the list of the most sought-after tourist destinations in the world. The see saw movement of people into and out of the country that was the tourism supply side is evident from the new and refurbished luxury hotels across the country from Crete to Thessaloniki and Corfu to Karpathos. The new international interest and demand in Greek tourism were the reasons for this, so to speak.

Major Openings Driving Greece’s Hospitality Growth

Several high-profile hotel openings in 2025 have redefined Greece’s tourism appeal, catering to a diverse range of travellers seeking luxury, sustainability, and unique experiences.

JW Marriott Crete Resort & Spa – Chania

Opened in June 2025, this marks the prestigious JW Marriott brand’s first venture into the Mediterranean region. Located near Chania, the resort features 160 rooms, suites, and villas offering spectacular views of the Aegean Sea. The resort also includes world-class facilities such as fine dining restaurants, a luxurious spa, and bespoke hospitality services. While the investment figures remain undisclosed, industry sources estimate it to be in the tens of millions of euros, showcasing Greece’s growing appeal for international hotel giants.

Rocca a Mare Heraklion – Handwritten Collection

Situated on the shores of Heraklion, this resort opened under the Accor brand in 2025, featuring 36 elegant rooms and a rooftop pool overlooking the Mediterranean. With its Mediterranean restaurant and gym, the resort is a perfect blend of luxury and local history, drawing inspiration from Crete’s rich Minoan heritage.

Tella Thera – Kissamos, Crete

Another significant addition in 2025, Tella Thera, is a boutique 5-star hotel located in Kissamos, Crete. The property, featuring 20 suites and an independent villa, prioritises sustainability, using natural materials and eco-friendly design. With an investment of around €10 million, Tella Thera represents a growing trend of small-to-medium-scale hotels focusing on eco-conscious travel.

Sound of the Sea Karpathos – Tapestry Collection by Hilton

The reopening of this boutique hotel under the Hilton Tapestry Collection signals international interest in Greece’s niche luxury destinations. Though specific investment details are unavailable, the property’s reopening is another testament to Greece’s growing appeal as a regional hub for luxury hospitality.

New Luxury Resorts Cater to Diverse Market Segments

Greece has not only attracted international hotel brands but also cultivated its own premium offerings through local hotel chains and boutique properties, making it a destination for all types of luxury-seeking tourists.

Mövenpick Resort – Syvota
Opened by Accor in 2025, this resort is Greece’s first Mövenpick property, located in Syvota. Featuring 67 spacious rooms with Ionian Sea views, it offers a family-friendly atmosphere with high-end amenities.

Avali Hotel – Corfu

The Avali Hotel, part of the Mar-Bella Collection, opened in 2025 with 76 rooms and suites in Corfu. Combining traditional hospitality with modern luxury, the hotel exemplifies a strategy of offering high-end local experiences.

Cabo & Unda – Corfu

Corfu saw two major openings this year from the Mayor Group. Cabo, a 5-star resort with an investment of over 13 million euro, offers a blend of luxury, wellness, and gastronomy, while Unda, a boutique hotel with a 30 million euro investment, offers boho-chic stays with private pools and swim-up suites. Both properties are set to boost Corfu’s reputation as a high-end destination.

Athens Capital Suites and New Trends in City-Centric Luxury

In the heart of Athens, the opening of Athens Capital Suites – MGallery Collection marks the trend of city-centric luxury hotels in Greece. Situated in a historic building in central Athens, this boutique hotel opened in May 2025 and offers 19 suites, including a two-storey presidential suite. It reflects the rising demand for intimate luxury properties in urban centres, catering to affluent travellers seeking both comfort and history.

Sokio Attiki – Athens

Also opening in Athens is the Sokio Attiki hotel, a new addition to the Sokio brand. Offering 35 apartment-style rooms with modern amenities like a rooftop lounge, pool, and gym, it caters to the growing demand for hotel apartments in urban settings. With plans for further expansion in Athens and Halkidiki, Sokio is well-positioned to become a significant player in Greece’s hotel market.

Looking Ahead: A Bright Future for Greek Hospitality

2025 has proven to be a year of extraordinary growth and transformation in Greece’s hotel industry, setting the stage for continued expansion in 2026 and beyond. With more than ten major hotel openings, international partnerships, and innovative designs, Greece is firmly establishing itself as a key destination for global travellers.

Tourism experts predict that the upcoming years will see further diversification in hotel offerings, with a continued focus on luxury, sustainability, and high-end city breaks. The country’s blend of rich cultural heritage, natural beauty, and exceptional hospitality continues to attract international attention, solidifying its position on the global tourism map.

The hotel industry of Greece may change but it is still committed to offering the best service and applying eco-friendly tourism measures. Many projects are planned for 2026 and later, Greece’s tourism sector is already flourishing with the promise of great and unforgettable experiences for national and international tourists alike.

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