Morocco Tourism Reaches New Record with More than One Hundred Billion Revenue MAD and Nearly Twenty Million Visitors in 2025, Fueling Jobs, Growth and Regional Development

According to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy, Morocco’s tourism sector reached an extraordinary milestone in 2025 by earning MAD 138 billion in foreign currency grossing revenue. This is a 21 percent increase compared to the 2024 revenue, indicating the sector’s relentless growth, which continues to position tourism as one of the key drivers of national development.

The impact of this achievement goes beyond the sheer numbers. Not only did the revenue surpass the 2026 tourism roadmap gross revenue target of MAD 120 billion, but it also exceeded the target by MAD 18 billion, and did so one year ahead of the roadmap schedule. This achievement is indicative of the effectiveness of Morocco’s Tourism Growth Strategy.

Early Target Success Signals Structural Tourism Expansion

Exceeding long-term targets ahead of time reflects more than a temporary rebound. It points to structural tourism growth, supported by improved destination positioning, diversified travel products, and increased visitor spending.

The ministry highlighted that Morocco’s performance reflects rising destination quality, stronger international appeal, and better value capture from tourism activity. Growth is no longer defined solely by visitor arrivals, but by the ability of the sector to generate higher economic returns per traveller. This shift strengthens tourism’s contribution to macroeconomic stability and long-term development.

Tourism Growth Drives Broader Economic And Regional Impact

The MAD 138 billion generated in 2025 represents a powerful economic multiplier. Tourism revenue directly feeds into accommodation, transport, food services, handicrafts, events, and local supply chains, amplifying its impact across regions. The ministry noted that stronger tourism performance translates into greater local economic impact, more job opportunities, and enhanced income generation in both urban and rural areas.

By expanding tourism activity beyond traditional centres, Morocco is using tourism growth as a tool for balanced regional development. This approach ensures that growth benefits communities across the country rather than remaining concentrated in a few destinations.

Record Visitor Numbers Strengthen Tourism Momentum

Alongside revenue growth, Morocco welcomed nearly 20 million visitors in 2025, the highest annual total in its history. This represents a 14 percent increase compared to the previous year, reinforcing the depth of demand for Morocco’s tourism offerings.

The combination of higher visitor numbers and record revenue demonstrates a healthy growth model. Tourism expansion is being driven not only by volume, but also by longer stays, diversified experiences, and higher-quality spending. This balance supports resilience, reducing vulnerability to market fluctuations and seasonal shifts.

Diversification Fuels Sustainable Tourism Growth

Morocco’s tourism growth has been underpinned by deliberate diversification of destinations and experiences. The country has expanded its tourism portfolio across coastal areas, cultural cities, desert landscapes, mountain regions, and rural communities.

International promotional campaigns have increasingly highlighted lesser-known destinations alongside established tourism hubs. This diversification spreads visitor flows, reduces pressure on overcrowded areas, and extends economic benefits to emerging regions. By aligning growth with sustainability, Morocco is strengthening its tourism sector for the long term.

Domestic Tourism Reinforces Growth And Stability

Domestic tourism played a crucial role in 2025, with Moroccan travellers spending around MAD 48 billion within the country. This strong domestic contribution adds stability to the tourism sector, cushioning it against external shocks and supporting year-round demand.

Domestic travel also encourages continuous investment in accommodation, transport, and attractions, helping businesses maintain operations outside peak international seasons. As a result, tourism growth becomes more consistent and less dependent on global travel cycles.

Tourism Growth Supports Jobs And Long-Term Development

Rising tourism revenues support employment across hotels, restaurants, transport services, tour operations, and cultural industries. The ministry emphasised that tourism growth is closely linked to job creation, skills development, and sustainable livelihoods. As tourism shifts toward higher added value, it creates opportunities for better wages, professional training, and long-term career paths. This strengthens tourism’s role as both an economic and social development engine.

A Strong Platform For Future Tourism Expansion

By exceeding revenue and visitor targets ahead of schedule, Morocco enters the next phase of its tourism strategy with strong momentum. Proven demand, diversified offerings, and robust domestic support give the sector a solid foundation for continued expansion. Future efforts can now focus on consolidating gains, enhancing sustainability, and further increasing the quality of visitor experiences while maintaining growth.

Morocco Tourism Growth Sets A New National Benchmark

Morocco has nearly 20 million visitors and MAD 138 billion in tourism revenue. With an additional MAD 48 billion in domestic tourism spending, 2025 will be a landmark year for Morocco’s tourism. Tourism in Morocco continues to prove it’s a primary economic driver, and a national early target realigns for economic growth, regional equity, and employment. Morocco sustained this success, and the tourism sector remains an imperative driver for the years to come.

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