Tanzania Calls for Stronger Private Sector Investment in Ngorongoro to Expand Accommodation, Transport and Attractions as Tourism Growth Accelerates

In the Ngorongoro Conservation Area, Tanzania has been establishing stronger partnerships for the growth of tourism, particularly in the Ngorongoro Conservation Area Authority (NCAA). This collaboration with the private sector is aimed at providing services for more tourism-related accommodation, transport, and products. Such initiatives position the government to further develop one of Tanzania’s most prominent attractions, consistent with increasing visitor numbers and the country’s tourism goals.

This strategy was communicated in Arusha at the sworn-in ceremony for the new Commissioner for Conservation and the inaugural NCAA Board, where the government strongly emphasized the congruence of leadership, investment, and tourism growth.

Visitor Growth Confirms Rising Global Demand

Ngorongoro continues to demonstrate strong tourism growth momentum, reinforcing its status as a cornerstone of Tanzania’s safari tourism offering. In the 2024/25 financial year, the conservation area recorded 1,061,620 visitors, up from 908,627 the previous year.

This year-on-year increase highlights growing international and domestic interest in Ngorongoro’s unique wildlife, landscapes, and cultural heritage. The sustained rise in arrivals also underscores the urgency of expanding infrastructure and services to ensure the destination can grow without compromising visitor experience or conservation standards.

Private Sector Investment Seen as Key to Scaling Growth

To support continued tourism growth, Tanzania is looking to the private sector as a critical partner in expanding Ngorongoro’s tourism ecosystem. Planned investments aim to increase bed capacity from 1,555 to more than 2,590, creating room for higher visitor volumes, longer stays, and more diverse accommodation options.

Expanded capacity is expected to support premium lodges, mid-range facilities, and complementary services, enabling Ngorongoro to capture greater tourism value per visitor. Improved transport services and supporting infrastructure will further enhance accessibility, helping convert rising interest into actual arrivals.

Preparing Ngorongoro for Major Tourism-Boosting Events

The push for accelerated investment is closely tied to upcoming major international events, including Inter-Parliamentary Union meetings and the Africa Cup of Nations (AFCON) 2027, which Tanzania will co-host. These events are expected to generate significant inbound travel, global media exposure, and extended leisure stays.

Strengthening Ngorongoro’s accommodation and service capacity ahead of these milestones positions the destination to benefit directly from event-driven tourism growth, while also leaving a lasting infrastructure legacy.

Product Innovation to Sustain Long-Term Tourism Growth

Beyond physical expansion, authorities have emphasised tourism product innovation as a pillar of sustainable growth. The NCAA has been directed to introduce at least one new attraction each year, ensuring Ngorongoro remains competitive and compelling in the global safari market.

New products may include enhanced conservation experiences, cultural and community-based tourism offerings, educational attractions, and improved visitor interpretation. Product diversification supports repeat visitation, extends length of stay, and helps distribute tourism flows more evenly across the conservation area.

Balancing Rapid Tourism Growth With Conservation

While growth is a clear priority, Tanzania has reiterated that Ngorongoro’s expansion must remain aligned with conservation and sustainability principles. As a UNESCO-listed conservation area, Ngorongoro requires careful management to ensure that increased visitor numbers do not undermine wildlife protection, ecosystems, or community livelihoods.

The government has stressed that private sector investments must integrate environmental safeguards, sustainable design, and strong community partnerships, ensuring that tourism growth reinforces conservation outcomes rather than conflicting with them.

Revenue Growth Reflects Expanding Tourism Impact

Ngorongoro’s financial performance further illustrates the scale of its tourism growth. The NCAA collected Sh269.9 billion in revenue during the 2024/25 financial year and has now set a higher target of Sh350 billion, reflecting expectations of continued growth in arrivals and visitor spending. These revenues are reinvested into conservation, community development, infrastructure upgrades, and national tourism promotion, amplifying tourism’s contribution to the wider economy.

Aligning Ngorongoro With National Tourism Growth Targets

The expansion strategy for Ngorongoro is closely aligned with Tanzania’s national goal of attracting 8 million tourists annually by 2030. As one of the country’s most recognisable and marketable destinations, Ngorongoro is expected to play a central role in achieving this target.

By expanding capacity, enhancing access, and diversifying experiences, Ngorongoro can absorb higher visitor numbers while maintaining its premium positioning. This supports a quality-led tourism growth model, where increased volumes are matched by higher value and stronger visitor satisfaction.

Community Partnerships Support Inclusive Tourism Growth

Community engagement has been highlighted as essential to ensuring that tourism growth delivers shared benefits. Partnerships with local communities create employment, support small enterprises, and strengthen local support for conservation and tourism development. Community-based tourism initiatives also enrich the visitor experience, offering authentic cultural encounters while reinforcing social sustainability.

Ngorongoro Emerges as a Flagship for Tourism Growth in Tanzania

Tanzania focuses Ngorongoro as a flagship tourism destination with potential to drive visitor growth, revenue, and global positioning. The Ngorongoro Opportunity for Inclusive Tourism Development calls for stronger private sector engagement and implies a departure to more investment, creativity, and sustainable resilience for tourism growth.

Through integrating infrastructure development, product diversification, innovative conservation with community partnerships, Tanzania aims to make Ngorongoro’s tourism growth sustainable, competitive, and economically transformative well into the future, with the growth period expected to last up to and beyond 2030.

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Africa Leads the Way in Sustainable Tourism and Experience-Driven Travel, Everything You Need to Know

Today, Africa stands at a crossroads in its tourism development, as it has emerged as one of the most attractive growth prospects in the international tourism industry. Traditionally assessed through a very narrow prism, Africa is now realized for its enormous diversity, special cultural offerings, and developing tourism infrastructure. With growing connectivity and a rising demand for genuine tourism experiences, Africa is rapidly gaining popularity with global buyers seeking new and distinctive destinations.

Diverse Travel Segments: New Opportunities in Leisure, Luxury, and MICE

Africa offers a range of opportunities across various travel segments. Whether in leisure, luxury, MICE (meetings, incentives, conferences, and exhibitions), or special-interest tourism, the continent is diversifying its offerings to meet the changing preferences of modern travelers.

For leisure travelers, Africa offers safari adventures, stunning coastal resorts, and cultural heritage tours. Luxury tourism is booming with the rise of boutique hotels, luxury lodges, and high-end safari destinations. Additionally, urban destinations such as Cape Town, Nairobi, and Lagos are becoming increasingly popular for those seeking culture, history, and cosmopolitan experiences.

For MICE travel, Africa is rapidly developing infrastructure, with cities like Johannesburg, Nairobi, and Kigali positioning themselves as emerging hubs for international business events. These developments are attracting multinational corporations and organizations seeking unique, dynamic, and culturally enriching locations for meetings, conferences, and incentive programs.

Special-interest tourism is also on the rise, with Africa offering unique niche experiences, from bird watching in East Africa to culinary tours in Morocco or community-based tourism in rural regions. The continent’s diversity provides a broad spectrum of interests for travelers seeking tailored, unique experiences.

Shifting Source Markets: Growing Demand from Intra-Africa, the Middle East, and Asia

One of the most significant drivers of opportunity for Africa’s tourism trade is the changing dynamics of its source markets. While Europe and North America continue to be key markets, intra-African travel is gaining momentum. With improved regional connectivity and more relaxed visa regimes, travel within Africa is becoming easier and more affordable. This trend is supported by the growth of a middle class across the continent, contributing to increased demand for both leisure and business travel.

In addition to the growing intra-Africa market, demand from the Middle East and Asia continues to rise. These regions are opening new corridors for tourism partnerships between African destinations, airlines, and tour operators. For instance, Middle Eastern airlines are now operating direct flights to various African capitals, enhancing connectivity between regions and making it easier for travelers from Asia and the Middle East to visit Africa.

This shift in source markets means that African tourism is becoming more global, attracting travelers from different regions who are eager to explore the continent’s diverse offerings. For the trade, this presents a unique opportunity to tap into new customer bases and create bespoke travel experiences that cater to international interests.

Aviation: The Critical Enabler of Africa’s Tourism Growth

Aviation remains one of the most important enablers of Africa’s tourism growth. The continent’s expanding aviation network has opened up new routes and improved access to key destinations, facilitating multi-destination itineraries for international travelers. African airlines and national carriers are investing heavily in route development and hub expansion, enhancing their roles as gateways to the continent.

Air hubs such as Addis Ababa, Nairobi, Johannesburg, and Casablanca are becoming increasingly important as they strengthen their roles as regional and international travel hubs. The growth of these aviation hubs makes it easier for travelers to visit multiple destinations within Africa on a single trip, enabling tour designers and travel buyers to offer more dynamic and diverse itineraries.

Increased connectivity also benefits local economies, bringing in more international tourists, which in turn boosts local businesses, creates jobs, and supports the development of tourism infrastructure.

Accommodation and Hospitality: Expanding Options for Every Traveler

Accommodation development across Africa is accelerating, providing a wide range of options to suit the evolving needs of travelers. From luxury hotels and resorts to boutique properties and community-based lodging, the variety of choices is expanding. Global hotel chains are continuing to expand their portfolios in Africa, while a new generation of locally owned boutique hotels and lifestyle properties is redefining the hospitality landscape.

Sustainability is at the forefront of many of these new developments. Many properties are embracing sustainable practices, such as eco-friendly building materials, waste reduction, and community-based tourism initiatives. These values resonate with today’s travelers, who increasingly prioritize ethical and responsible travel options.

For trade buyers, the broadening range of accommodation options in Africa translates to a more diverse and flexible product offering. Whether catering to high-end safari enthusiasts, cultural travelers, or eco-tourism aficionados, there is something for every type of traveler.

Sustainability and Conservation: Africa as a Global Leader in Responsible Tourism

Sustainability is no longer a niche conversation in Africa; it has become a fundamental part of the continent’s tourism offering. Many African destinations are leading the way in conservation efforts, regenerative tourism, and community empowerment. With low-volume, high-value tourism models, African destinations are demonstrating that tourism can be both economically viable and environmentally responsible.

Sustainable tourism practices are not only important for preserving Africa’s natural resources but also play a key role in supporting local communities. By working with responsible African suppliers, trade partners not only make an ethical choice but also gain a competitive edge in the market, as consumers increasingly prioritize sustainability in their travel decisions.

Reimagining Africa: A New Narrative for Tourism Trade

As Africa continues to evolve as a tourism destination, the continent is moving away from generic, one-size-fits-all narratives. Tourism brands are increasingly adopting more nuanced, destination-specific messaging that reflects Africa’s diverse cultures, landscapes, and contemporary realities. This shift in storytelling allows trade partners to market Africa more effectively, with greater clarity and relevance to today’s travelers.

Africa is no longer a monolithic destination; it is a continent of diverse and dynamic tourism markets, each offering unique experiences and value propositions. Trade platforms and curated marketplaces are playing a vital role in facilitating direct engagement between African suppliers and international buyers, helping to build long-term partnerships and reposition Africa as a globally competitive and sophisticated tourism region.

Looking Ahead: Africa’s Future in Global Tourism

The future of Africa’s tourism trade is bright, with the continent poised to become a major player in global tourism. As demand for authentic, experience-driven travel continues to grow, Africa’s tourism industry is well-positioned to lead, offering the world a blueprint for sustainable growth, cultural integrity, and long-term value creation. For those willing to engage, collaborate, and invest in this emerging market, Africa presents one of the most exciting frontiers in global tourism today.

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RIU Palace Swahili Opens in Zanzibar, Strengthening their Hospitality Growth, Luxury Tourism and High-Value Travel Demand Across the Indian Ocean

With a root in Spanish hospitality, RIU Hotels & Resorts opens its third property in Tanzania, the adults-only “Riu Palace Swahili.” The five-star property recently opened its doors in October 2023, making it the third RIU in Tanzania, and the 1st in Zanzibar, with the hopes of sky-rocketing the hospitality market in Nungwi. RIU proudly boasts the property stands to increase luxury tourism on the Tanzanian mainland and increase investment in the rapidly growing market of Zanzibar.

The Zanzibar property is to echo the Riu brand. Guests can expect to be catered to in a luxury hotel with the premium hotel stay experience, and the additional curated experience adults-only travel. The investment across Africa is a direct reflection in the growing hospitality brand of Riu. Africa is now on the progressive map as a premium investment.

Expanding High-End Room Supply to Meet Rising Demand

With 505 modern rooms, Riu Palace Swahili significantly expands Zanzibar’s high-quality accommodation inventory. Each room is designed to meet international luxury standards, combining contemporary style, comfort, and functionality to appeal to long-haul leisure travellers, honeymooners, and premium holidaymakers.

The scale of the resort supports higher visitor volumes while maintaining service quality, an essential balance for sustainable hospitality growth. Increased room supply at the luxury level allows Zanzibar to capture higher per-guest spending, reduce seasonality pressure, and strengthen average daily rates across the destination.

Elite Club Introduces Tiered Luxury Hospitality

A major milestone for hospitality development in the region is the introduction of RIU’s Elite Club service in Zanzibar for the first time. This premium tier includes 76 exclusive rooms, with private pools and prime sea views, offering a differentiated product for guests seeking privacy and elevated service.

Elite Club benefits such as private dining, reserved beach areas, personalised check-in, and premium lounges reflect a tiered hospitality model increasingly favoured in mature resort markets. This structure enables hotels to attract higher-yield guests while enhancing operational efficiency and long-term profitability, reinforcing hospitality sector resilience.

Experiential Concepts Drive Hotel-Led Tourism Growth

With the opening of Riu Palace Swahili, RIU Party debuts in Tanzania, adding an experiential layer to the hospitality offering. Hosted weekly at Riu Jambo and open to guests across RIU’s three Zanzibar hotels, the concept blends entertainment, social engagement, and branded experiences.

Experiential hospitality is a key growth driver in modern tourism, influencing booking decisions and guest satisfaction. By embedding entertainment into its resort ecosystem, RIU increases length of stay, repeat visitation, and cross-property engagement, strengthening Zanzibar’s appeal as a dynamic leisure destination.

Culinary Excellence Enhances Hotel Competitiveness

Dining plays a central role in the resort’s 24-hour All Inclusive model, a format that continues to gain traction in high-end hospitality. Multiple restaurants—including fusion, Italian, Mediterranean, and steakhouse concepts—allow guests to enjoy diverse culinary experiences without leaving the resort.

This breadth of dining enhances guest satisfaction while supporting efficient hotel operations. From a hospitality growth perspective, strong food and beverage offerings increase on-property spend and reinforce brand loyalty, critical metrics for resort success.

Wellness and Active Experiences Broaden Hospitality Appeal

The resort integrates wellness tourism and active leisure, two rapidly expanding segments within global hospitality. The Renova Spa caters to travellers seeking relaxation and rejuvenation, while access to water sports and daily activity programmes appeals to active and experiential travellers.

This diversified offering allows the resort to attract a broader guest profile and adapt to shifting travel preferences, increasing resilience against market fluctuations and supporting long-term hospitality growth.

Strengthening Zanzibar’s Hotel Ecosystem

RIU’s expanded presence—now comprising Riu Palace Swahili, Riu Palace Zanzibar, and Riu Jambo—creates a multi-brand hospitality ecosystem in Nungwi. This clustering enhances destination appeal, supports workforce development, and encourages supply chain growth across food, maintenance, logistics, and services.

Large international hotel groups play a crucial role in raising service standards, introducing global best practices, and building local hospitality talent. RIU’s sustained investment since 2018 highlights Zanzibar’s maturation as a hospitality investment destination.

Economic Impact and Workforce Development

Hospitality growth driven by high-end resorts delivers tangible economic benefits, including job creation, skills training, and career pathways for local communities. Resorts of this scale require a wide range of roles across operations, culinary services, wellness, entertainment, and management, contributing to inclusive economic development.

Increased visitor spending also benefits local transport providers, tour operators, artisans, and suppliers, amplifying the economic impact beyond the hotel sector itself.

Positioning Zanzibar as a Luxury Hospitality Hub

The opening of Riu Palace Swahili further cements Zanzibar’s positioning as a luxury hospitality business and travel destination in the Indian Ocean and Africa. The island, with the appropriate hospitality investments, is well-positioned to rapidly capture growing demand with target offerings as travel and tourism continue to accelerate, especially in Adults Only luxury all-inclusive resorts with an experiential component.

By adding new service levels and enhancing guest experiences, RIU Hotels and Resorts is helping to expand Zanzibar’s hospitality growth model and premium service offerings to elevate the destination’s long-term economic resilience and sustainable tourism in Tanzania.

Image Source: RIU

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Air Cairo Launches Jeddah Flights from the Capital International Airport, Activating their Newest Gateway and Expanding Tourism Growth Beyond Cairo

Air Cairo has now officially commenced scheduled international flights from Capital International Airport. This marks the start of a new chapter in Egypt’s travel and tourism growth strategy. The new service connects the airport to Jeddah’s King Abdulaziz International Airport. This makes it the first regular commercial international route from the facility since it began phased operations.

The first departure indicates that the airport has been given more active responsibilities. This will change Egypt’s gateway for international travel. It will service the New Administrative Capital and the surrounding governorates. It will also change Egypt’s aviation capabilities.

New Route Strengthens Egypt–Saudi Arabia Travel Corridor

The launch of the Jeddah route reinforces one of the most important travel corridors in the Middle East, supporting leisure travel, labor mobility, visiting friends and relatives, and religious journeys. Jeddah remains a key entry point for Umrah travel, with demand rising during peak religious and holiday periods.

Air Cairo has scheduled six weekly flights year-round, ensuring consistent and reliable connectivity between Egypt and Saudi Arabia. This frequency supports short-stay travel and repeat visits, strengthening cross-border tourism and personal travel flows.

Capital International Airport Designed to Support Travel Demand Growth

Capital International Airport was developed to operate alongside Cairo International Airport, easing congestion at Egypt’s main hub while improving access for eastern Cairo and the New Administrative Capital. The airport’s runway, apron, and terminal systems are equipped to handle narrowbody aircraft and scalable traffic volumes without congestion.

The introduction of regular international services positions the airport as a new origin point for outbound and inbound travel, supporting the long-term expansion of Egypt’s air travel capacity.

Air Cairo’s Network Strategy Expands Travel Options

The addition of Capital International Airport aligns with Air Cairo’s focus on point-to-point connectivity from secondary and emerging airports to high-demand regional destinations. By operating the route with an Airbus A320 configured with 160 seats, the airline balances capacity with cost efficiency, making air travel more accessible to a broader segment of travelers.

Air Cairo’s expanding regional network helps distribute travel demand more evenly across Egypt, reducing pressure on major hubs while improving access for travelers living outside central Cairo.

Government Strategy Links Aviation Expansion With Tourism Growth

The Ministry of Civil Aviation has positioned the route as part of a wider effort to integrate newly built airports into Egypt’s national air transport system. Capital International Airport was constructed to serve the government, residential, and commercial districts of the New Administrative Capital, with improved road connectivity reducing reliance on Cairo International Airport.

Activating the airport through scheduled international flights supports sustainable infrastructure use, while strengthening Egypt’s capacity to accommodate growing travel and tourism demand.

Low-Cost Connectivity Drives Tourism and Mobility

Low-cost carriers play a critical role in stimulating travel demand by offering frequent services and affordable fares. As a state-owned low-cost airline, Air Cairo is central to the government’s approach of using budget airlines to activate new airports and unlock tourism growth. The Jeddah route demonstrates how low-cost operations can support both religious tourism and leisure travel, while also serving labor and family travel needs.

Positive Impact on Tourism, Business, and Regional Development

Improved air connectivity to Saudi Arabia supports multiple segments of Egypt’s travel economy, including religious tourism, hospitality, transport services, and travel agencies. For the New Administrative Capital, the presence of regular international flights enhances its profile as a fully connected urban center, supporting business travel and investment. The activation of Capital International Airport also opens opportunities for future routes, potentially linking the airport to other regional and international markets that support tourism diversification.

Capital International Airport Emerges as a New Travel Gateway

With the successful handling of its first scheduled international service, Capital International Airport has demonstrated its readiness to operate as a full-service international gateway. Airport officials confirmed that passenger processing, security, and air traffic coordination met established commercial standards. As additional airlines and destinations are added, the airport is expected to play an increasingly important role in Egypt’s travel and tourism growth trajectory.

A Strategic Step Toward Long-Term Travel and Tourism Expansion

Capital International Airport’s Air Cairo Jeddah flights are Air Cairo’s first ever flights from Cairo to Jeddah, which marks a new partnership and strategic investment with Egypt in regard to the travel and tourism industry. Egypt’s new operational objectives include: expanding its regional networks, utilizing the new “low-cost-carrier” (LCC) business methodology. Egypt is building a more resilient and accessible air travel system.

In addition, to sustaining the distributed tourism growth, this new addition to the Cairo International Airport serves an additional purpose of enhancing the overall travel experience and economic development of the region, thus reinforcing Egypt’s position in the industry as a travel hub.

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Explore Tanzania’s Best-Kept Secret: Mahale Mountains National Park, Where Chimpanzees and Lake Tanganyika Meet

Nestled on the shores of Lake Tanganyika, Mahale Mountains National Park is one of Africa’s most remote, ecologically significant and wildly beautiful national parks. Known primarily for its thriving population of wild chimpanzees and the stunning mountainous backdrop, Mahale is an adventure for those seeking to experience the untouched wilderness of Tanzania far away from the usual safari crowds. Its vast forests, rugged landscapes, and diverse wildlife make it a must‑visit destination for eco‑tourists, wildlife enthusiasts, and anyone looking for an unforgettable African journey.

A Remote Oasis of Pristine Nature

Mahale Mountains National Park spans over 1,600 square kilometres and features dramatic mountainous terrain that rises directly from the shores of the lake. The area is an intersection of water, forest and mountain, providing visitors with an incredibly diverse set of ecosystems that range from tropical rainforests to grassland plains and lakeshore habitats.

Despite its immense beauty, Mahale remains one of Tanzania’s least visited national parks due to its remote location. The park can only be accessed via boat from the town of Kigoma or by small aircraft, which adds to the allure and exclusivity of this wilderness gem. This seclusion has helped preserve the park’s rich natural beauty, offering a pure, untouched experience for visitors seeking adventure and tranquillity.

Chimpanzees: Mahale’s Star Residents

Arguably the main attraction of Mahale Mountains National Park is its population of wild chimpanzees. The park is home to one of the largest and most studied chimpanzee communities in the world. Chimpanzees have lived in the Mahale Mountains for centuries, and their presence here provides a unique and valuable opportunity for researchers and tourists alike.

Visitors to Mahale can participate in chimpanzee trekking tours, where expert guides lead you through the forest to spot chimpanzee families in their natural habitat. These treks often offer the rare chance to observe chimpanzee social behaviours, including grooming, playing and hunting. The park’s long‑term research programs have provided rich insights into chimpanzee behaviour, and trekking through their territory brings a profound connection to these intelligent primates.

Beyond Chimpanzees: Wildlife and Birdwatching

While the chimpanzees are the highlight, Mahale Mountains National Park is also home to an array of other species, including elephants, lions, and wild dogs. The park’s diversity of ecosystems supports a variety of mammals, reptiles, and amphibians, creating abundant opportunities for wildlife viewing beyond just the primates.

Mahale is also a birdwatcher’s paradise. The park’s wetlands, forests, and lakes are home to over 300 bird species, many of which are endemic to the region. Travellers who are keen on spotting rare species can enjoy walking safaris, boat trips on Lake Tanganyika, or visiting the Mahale foothills, where rare and colourful birds can be found.

Activities for Every Adventurer

Whether you’re an eco‑tourist looking to connect with nature or a wildlife enthusiast eager to see Africa’s primates, Mahale offers a host of activities that will suit every type of adventurer:

1. Chimpanzee Tracking: Led by experienced guides, these treks into the forest bring you up close with wild chimpanzee families in one of their most natural habitats. It’s a once‑in‑a‑lifetime experience to observe the social dynamics of these intelligent creatures.
2. Mokoro (Canoe) Rides on Lake Tanganyika: Enjoy peaceful rides on traditional dugout canoes, where visitors can watch aquatic life, including crocodiles and hippos, and enjoy the view of the Mahale Mountains reflected in the lake’s pristine waters.
3. Fishing and Boat Cruises: The clear, freshwater lake offers opportunities for relaxing boat cruises and fishing excursions. The boat rides provide incredible views of the park’s forests, mountains and nearby islands.
4. Hiking and Exploration: The Mahale Mountains themselves are ideal for hiking, with trails leading up to mountain vistas that offer breathtaking views of the park and surrounding region.

These experiences allow visitors to engage with the park’s wilderness on multiple levels, whether through animal observation, scenic views, or immersive cultural experiences.

Accommodation and Access

Mahale is a remote wilderness, so accommodations are limited but carefully curated to provide comfort amidst the rugged terrain. There are luxury lodges and safari camps within the park that offer all‑inclusive packages, providing access to guided safaris, chimpanzee trekking, boat rides, and more. Kibale Camp and Mahale Safari Lodge are two popular options for visitors looking to experience the park’s natural beauty in style.

The journey to Mahale usually begins in Kigoma, the nearest town, which is accessible by flight from Dar es Salaam or Arusha. From Kigoma, travellers can take boat transfers across Lake Tanganyika to the park’s entrance or arrive by charter flights. The remoteness adds to the park’s charm, providing an authentic and untouched safari experience.

Best Time to Visit Mahale Mountains National Park

• Dry Season (June to October): Ideal for wildlife sightings as animals gather near water sources. This is the peak season for tourists.
• Wet Season (November to May): The park becomes lush and vibrant, and birdwatching is especially rewarding as migratory species return.

Conclusion: A Pristine Wilderness Worth the Journey

Mahale Mountains National Park is a remote treasure of Africa, where the wild beauty of nature meets the wonder of chimpanzees and untouched landscapes. Visitors will find themselves drawn into its remote isolation, lush rainforest, and unspoiled biodiversity. Whether you’re tracking chimpanzees through dense jungle or enjoying serene mokoro rides on Lake Tanganyika, the park offers an intimate connection with one of the world’s most unique and protected ecosystems. It’s a destination for those seeking pure wilderness and an unforgettable journey into Africa’s natural heritage.

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How Global Air Travel Surge Is Transforming International Tourism

Global air passenger demand saw a significant boost in 2025, rising 5.3% compared to 2024, as international tourism and business travel continued to recover. According to a report from the International Air Transport Association (IATA), this growth was primarily driven by increased international demand, with airlines reaching new highs in passenger traffic and overall performance metrics. Total capacity, measured in available seat kilometres (ASK), also grew by 5.2%, while the overall passenger load factor (PLF) hit a record 83.6%, up 0.1 percentage points from the previous year.

This growth comes after several years of recovery following the pandemic’s impact on global travel. With more people traveling for both leisure and business, the surge in demand reflects the resilience of the air travel industry and its crucial role in supporting the global tourism sector.

Middle Eastern Carriers Lead the Growth in 2025

One of the standout regions for air travel growth in 2025 was the Middle East. Middle Eastern carriers reported a 6.7% rise in traffic compared to 2024, reflecting strong demand for both international and domestic travel. Capacity expanded by 5.8%, and the passenger load factor (PLF) rose by 0.7 percentage points to 81.6%. These impressive figures signal the continued dominance of hubs like Dubai, Doha, and Abu Dhabi as global aviation and tourism centers.

The month of December saw an even more significant surge, with demand climbing 9.5% compared to the same period in 2024. This uptick in demand is partly attributed to Middle Eastern airlines’ aggressive expansion and enhanced route offerings, which continue to connect the region with key tourism destinations across Asia, Europe, and North America.

International Travel Drives Global Demand

International travel was a major contributor to the overall rise in air passenger demand, with full-year international demand growing 7.1% in 2025. Airlines increased their international capacity by 6.8%, and the load factor for international flights reached 83.5%, a 0.2 percentage point increase compared to 2024, setting a new record for international traffic. This growth signals the strength of long-haul travel, with passengers increasingly seeking international experiences and destinations across the globe.

Key international destinations such as Europe, North America, and Southeast Asia have seen strong recovery. Europe’s top cities—such as Paris, London, and Rome—continue to attract millions of tourists, while Southeast Asia remains a hotspot for travelers from around the world. As countries lifted restrictions and restored travel incentives, international tourism surged, reflecting the enduring appeal of global destinations.

The U.S. and European markets continue to be major drivers of international travel demand, with significant increases in both leisure and business traffic. Meanwhile, Southeast Asia, with its rich cultural heritage and growing infrastructure, remains a popular destination for tourists from both neighboring regions and farther-flung markets like the U.S. and Europe.

Domestic Travel Shows Steady Growth

While international travel saw the highest growth, domestic travel also experienced a positive trend, with full-year demand increasing by 2.4% compared to 2024. Domestic capacity expanded by 2.5%, and the load factor for domestic flights averaged 83.7%, slightly down by 0.1 percentage points from 2024.

Domestic travel has remained strong as many travelers seek the ease and convenience of flying within their home countries. Popular destinations such as the United States, China, and Brazil saw robust domestic air travel, with cities like New York, Beijing, and São Paulo experiencing high passenger volumes. Additionally, the rise of low-cost carriers has made domestic travel more affordable, further fueling demand for regional tourism.

In countries like India and China, domestic air travel continues to expand as new airports are built, and regional routes are increased. With more affordable options and enhanced connectivity, these markets are increasingly important for the growth of global tourism, providing both locals and international visitors easy access to diverse attractions across vast regions.

Strong December Close: A Promising End to 2025

The air travel sector closed 2025 on a high note, with December demand rising 5.6% year-on-year. Capacity grew by 5.9%, and the passenger load factor for the month reached 83.7%. These strong December figures suggest that the air travel industry is well-positioned for a continued recovery in the coming years.

December is often a peak month for leisure travel, as tourists travel for the holidays, and airlines typically increase capacity to meet demand. This year-end growth reflects the pent-up demand for tourism following years of restrictions, highlighting the resilience of the global travel sector.

Looking to the Future: What’s Next for Global Tourism?

As the year progresses, the global air travel market is expected to continue its growth trajectory. The ongoing rise in international and domestic tourism is a positive sign for airlines, airports, and tourism destinations alike. With global tourism returning to pre-pandemic levels, the demand for flights is likely to keep increasing, especially in emerging markets.

Countries with established tourism sectors, such as France, Italy, and Japan, will continue to attract visitors. However, new destinations are also seeing a rise in popularity as travelers seek out fresh experiences. The future of air travel looks promising, with an expected increase in routes, better connectivity, and a wider range of destinations to explore.

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Jambojet’s New Aircraft Opens Up More Affordable Travel Options for Kenyan Tourists

Jambojet, Kenya’s leading low-cost airline, has made a significant move to enhance its domestic operations with the arrival of an additional Bombardier Dash 8 Q400 aircraft. This addition brings the airline’s total fleet size to 10 aircraft, marking a crucial step in its ongoing fleet expansion strategy. The new aircraft was formally received at Jomo Kenyatta International Airport (JKIA) in Nairobi by Jambojet’s Chief Executive Officer, Mr. Karanja Ndegwa, and other senior aviation stakeholders, including JKIA Airport Manager, Dr. Rose Koros.

The acquisition of the Dash 8 Q400 is part of Jambojet’s long-term plans to increase its operational capacity and further consolidate its position as the leader in Kenya’s domestic aviation market. The airline’s goal is to secure a 65% market share in Kenya’s competitive domestic air travel industry. With its expanding fleet and increased capacity, Jambojet aims to continue providing affordable and reliable air travel options for both leisure and business travelers across Kenya.

Boosting Domestic Connectivity in Kenya

The arrival of the Dash 8 Q400 will not only increase Jambojet’s fleet size but also enhance its ability to serve popular domestic routes. Kenya’s tourism sector is a major driver of the economy, and the airline’s expanded fleet is expected to facilitate greater movement of both domestic tourists and international visitors exploring the country’s diverse attractions.

Kenya is known for its rich culture, wildlife, and stunning landscapes, with destinations such as Nairobi, Mombasa, Kisumu, Eldoret, and Malindi attracting tourists year-round. The additional aircraft will allow Jambojet to maintain a regular, affordable, and efficient service between major cities and tourist hotspots, making it easier for travelers to explore Kenya’s iconic national parks, beaches, and vibrant urban life.

For instance, visitors traveling to Nairobi can now easily connect to coastal destinations like Mombasa or the serene beaches of Malindi. Additionally, the ability to access the Rift Valley and other inland regions through Jambojet’s extended network opens up more opportunities for eco-tourism and wildlife safaris, which are among the top attractions for international and domestic visitors alike.

Enhancing Accessibility to Kenya’s Emerging Destinations

The Dash 8 Q400 aircraft, known for its fuel efficiency and ability to operate in shorter runways, will also help Jambojet serve emerging and less-accessible destinations in Kenya. Many of these regions, such as the coastal town of Lamu and the tourist town of Kisumu, are gaining popularity among tourists seeking unique experiences beyond the typical safari. Jambojet’s expanded fleet will make these destinations more accessible, further supporting Kenya’s tourism diversification efforts.

Lamu, with its UNESCO-listed old town, pristine beaches, and Swahili culture, is becoming an increasingly popular destination for both international and domestic travelers. The Dash 8 Q400’s ability to land on shorter runways makes it an ideal aircraft to connect to destinations like Lamu, which would be challenging to serve with larger aircraft. Similarly, Kisumu, located on the shores of Lake Victoria, is emerging as a key cultural and tourism hub. With the additional capacity, Jambojet can offer more frequent and cost-effective flights to these locations, promoting tourism growth and regional economic development.

Supporting the Growth of Kenya’s Tourism Sector

Tourism is one of Kenya’s largest industries, contributing significantly to the country’s economy. With its iconic national parks, game reserves, and rich cultural heritage, Kenya continues to be a major destination for safari enthusiasts, beach lovers, and adventure travelers. By increasing access to both popular and emerging destinations, Jambojet’s expansion aligns with the government’s efforts to position Kenya as a global tourism hub.

Jambojet’s role in enhancing domestic air connectivity is crucial to the tourism sector’s continued growth. Air travel in Kenya is often the quickest and most efficient way to reach remote or far-flung tourist destinations. As Kenya’s tourism industry diversifies beyond traditional safari circuits, airlines like Jambojet will play a key role in ensuring that travelers can easily access a variety of experiences, from beach resorts to mountain adventures.

Sustainability and Innovation in Aviation

Jambojet’s commitment to sustainability is reflected in its strategic investments, including the addition of the Bombardier Dash 8 Q400. This aircraft is known for its fuel efficiency and lower environmental impact compared to other regional aircraft, making it a suitable choice for the airline’s growing fleet. By expanding its network with more fuel-efficient aircraft, Jambojet is helping reduce its carbon footprint while meeting the increasing demand for domestic air travel.

As part of the airline’s sustainability goals, Jambojet continues to explore opportunities to reduce operating costs and improve efficiency across its operations. The addition of the Dash 8 Q400 allows Jambojet to serve more destinations with minimal environmental impact, making air travel in Kenya more sustainable while supporting the country’s tourism sector.

Jambojet’s Continued Commitment to Customer Experience

Along with its fleet expansion, Jambojet remains committed to delivering a seamless and affordable travel experience for all passengers. The airline has earned a reputation for providing low-cost, reliable flights with a focus on customer service. As Jambojet increases its fleet and routes, passengers can expect continued improvements in flight schedules, onboard services, and overall travel experience.

By strengthening its fleet and enhancing connectivity, Jambojet is ensuring that both domestic and international travellers can explore more of Kenya’s diverse attractions, making it easier to visit the country’s most iconic spots while supporting the growth of its tourism industry.

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Tragic Outbreak in Cape Verde: Six British Tourists Dead, Over One Thousand Five Hundred Sick, Legal Action Now Underway

A devastating outbreak of a severe stomach infection in Cape Verde has tragically claimed the lives of six British holidaymakers and left more than 1,500 others ill. The outbreak, caused by a bacterial infection called shigella, has sparked widespread concern over the safety and hygiene standards at the resorts where these tourists stayed, leading to legal action and calls for greater accountability from the hotels and tour operators involved.

Rising Death Toll and Legal Pursuit

Between August 2025 and January 2026, several British tourists fell seriously ill after staying at popular all-inclusive resorts in Cape Verde. The majority of the victims were staying at RIU hotels, a Spanish hotel chain with a series of resorts across the island. Tragically, six British nationals passed away after their holidays, and many others have suffered from the outbreak, experiencing severe gastrointestinal symptoms.

Among the victims was Elena Walsh, 64, who died just two days after feeling unwell while staying at a five-star resort. Elena developed severe diarrhoea, dehydration, and fever. She was rushed to a clinic and then transferred to a hospital, where her condition deteriorated rapidly. Elena’s family has voiced concerns about the hygiene practices at the hotel, with reports of improperly cooked food and poor sanitation potentially contributing to the outbreak. Elena’s death has left her family devastated, as they had planned what was meant to be a special holiday in Cape Verde.

Another victim, Mark Ashley, 55, from Bedfordshire, fell ill after staying at the RIU Palace Santa Maria resort in October. Mark began experiencing intense stomach pain, vomiting, and fatigue shortly after returning home. He collapsed shortly afterward and was rushed to the hospital, where he was pronounced dead. His wife, Emma, has expressed their family’s deep shock and heartache, stating that their dream holiday turned into a nightmare. Emma also highlighted concerns about the hotel’s food safety, particularly regarding water storage, which she noticed was left outside in the sun.

A third victim, Karen Pooley, 64, from Gloucestershire, died after developing symptoms of sickness and diarrhoea while staying at the RIU Funana resort in Sal. Karen had also suffered a broken leg after slipping on water in the hotel. She was transferred to a clinic and then airlifted to an intensive care unit in Tenerife, where she died from complications five days later. Her family has criticised the hotel’s poor communication and lack of assistance, claiming that their efforts to seek medical help were inadequate.

Understanding Shigella and Its Impact

Shigella is a highly contagious bacterial infection often transmitted through contaminated food or water. While most healthy individuals recover from the infection within a few days, it can lead to more severe complications in vulnerable individuals, including the elderly and those with underlying health conditions. In this case, the outbreak appears to have spread rapidly among guests at the same resorts, with several people falling seriously ill and requiring hospitalisation.

The UK Health Security Agency (UKHSA) reported 137 confirmed cases of shigella between October and December 2025, with the majority of the affected individuals having recently returned from Cape Verde. The situation became serious enough for the UK Foreign Office to issue a warning to British tourists travelling to the island in December 2025, highlighting the ongoing risks associated with travel to Cape Verde.

Legal Action and the Fight for Justice

The families of the victims have taken legal action, represented by the UK law firm Irwin Mitchell. Several group lawsuits are being prepared, with the first set to be heard in February 2026. These cases involve more than 300 British tourists who fell ill after staying at the RIU Palace in 2022. The lawsuits focus on the hotel chain’s responsibility for failing to maintain proper hygiene standards and failing to prevent the spread of the infection.

Jatinder Paul, a serious injury lawyer from Irwin Mitchell, has highlighted the staggering number of illnesses and deaths that have occurred in connection with the Cape Verde outbreak. He noted that each case represents a tragic personal story, with many families now grappling with the emotional and financial toll of their loved ones’ illnesses and deaths. The legal action aims to hold the hotel chain and tour operators accountable for their lack of due diligence in safeguarding their guests’ health.

Cape Verde’s Tourism in Crisis

The stomach bug outbreak in Cape Verde has raised serious concerns about the country’s tourism industry, which relies heavily on international visitors. The tragic events have placed the island’s tourism sector under intense scrutiny, as potential travellers may hesitate to book holidays there due to fears about hygiene and safety. The ongoing legal battles, alongside the media coverage of the outbreak, may deter tourists from visiting Cape Verde in the future, severely affecting its tourism economy.

Cape Verde has long been a popular holiday destination, known for its beautiful beaches, affordable all-inclusive resorts, and relaxing environment. However, the recent health crisis has cast a shadow over its reputation, as tourists are now questioning the safety of staying at certain resorts. In order to rebuild confidence in the destination, tourism authorities and resort operators must urgently address the hygiene issues that led to this outbreak.

Road to Recovery and Future Prevention

The families affected by this outbreak are calling for changes in how the health and safety of holidaymakers are managed, particularly in relation to hygiene standards at resorts. The ongoing legal action reflects the need for greater responsibility from tour operators and hotels in protecting the health of their guests. As these cases unfold, it is expected that the tourism industry in Cape Verde will face heightened scrutiny and calls for stricter regulations to prevent similar incidents in the future.

Tourists planning to visit Cape Verde or any other destination should take steps to protect their health by staying informed about any travel advisories and health risks. It is also essential for holidaymakers to be vigilant about hygiene practices, both at the hotel and during their excursions. By choosing resorts with high health and safety standards, travellers can help ensure their holidays are safe and enjoyable.

Conclusion

The deadly stomach bug outbreak in Cape Verde is a tragedy that has affected many British families. With six deaths and over 1,500 people falling ill, this crisis has raised serious questions about the responsibility of resorts and tour operators in maintaining the health and safety of their guests. As legal action continues and the tourism industry in Cape Verde grapples with the fallout, it serves as a reminder of the importance of strict hygiene practices in the hospitality sector. Ensuring the safety of travellers must always be a top priority for all tourism-related businesses.

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Discover the Magic of Zambia’s Green Season at Puku Ridge in South Luangwa National Park: A Luxurious Safari Experience Amidst Vibrant Landscapes and Wildlife

Nestled in the heart of South Luangwa National Park in Zambia’s Eastern Province, the green season stands out as one of the most magical times to experience an African safari. This season brings life back to the land, with rainfall nourishing the earth and transforming the once-dry plains into lush, vibrant landscapes. The rivers and waterways, now brimming with fresh water, weave through the park, creating a rich tapestry of nature at its finest. And at the heart of this transformation lies Puku Ridge, a luxury safari lodge that has become synonymous with the breathtaking beauty of the season and the wealth of wildlife that it brings.

Puku Ridge enjoys a prime location, perched above the Kakumbi Plains and overlooking the Luangwa River floodplain. This vantage point offers sweeping views where guests can watch the wildlife roam across the wilderness. This remote area of South Luangwa National Park has flourished under years of careful conservation, and today it’s recognised as one of Zambia’s most captivating destinations. Here, nature and luxury blend seamlessly, providing an experience that allows travellers to truly connect with the wild while enjoying the comforts of a world-class lodge.

A Sanctuary Elevated Above the Plains

Puku Ridge’s architectural presence was conceived to mirror the contours of the land while honouring its natural splendour. The lodge is situated atop an elevated ridge, overlooking a floodplain that becomes a magnet for wildlife when rainfall replenishes waterholes and channels. This location, removed from more frequented safari zones, has enabled a sense of exclusivity and tranquillity that is rarely found elsewhere.

The lodge itself was reconstructed in recent years with a vision that prioritised sustainable design and integration with the environment. Natural materials and elevated walkways were incorporated, and spaces were configured to maximise views across the plain. Guest accommodation is spread across elegantly appointed tents that are designed to facilitate uninterrupted engagement with the natural surroundings. Private plunge pools, outdoor viewing decks, and floor‑to‑ceiling openings ensure that the wilderness is experienced in every moment, with minimal barriers between guests and the landscape beyond.

Lush Renewal: What the Green Season Brings

In Zambia, the green season typically spans the months when rainfall is most consistent, usually from November through April. During this period, the dusty terrain of the dry season is transformed. Soils soften, riverbeds fill, and grasslands flourish. The floodplain that extends below Puku Ridge becomes a mosaic of shallow pools and verdant growth that attracts herbivores in search of fresh grazing.

The landscape itself is rejuvenated, and sweeping vistas of undulating grasses and wildflowers are seen across Kakumbi Dambo. This lush backdrop is contrasted with dramatic storm clouds and dynamic light patterns, which together create some of the region’s most compelling conditions for both photography and wildlife observation.

Birdlife populations swell as migratory species return, and resident birds revel in abundant food resources. Raptors, kingfishers, herons, and a remarkable diversity of smaller species are frequently observed across the plains and waterways. The result is an avian spectacle that complements the larger mammals roaming the park.

Wildlife Encounters Elevated by Moisture and Growth

While South Luangwa National Park is renowned year‑round for its density and diversity of wildlife, the green season offers a different rhythm to animal behaviour. With water more widely available, animals disperse more evenly across the plains. Herds of antelope, zebra, and elephant traverse the grasslands, seeking fresh grazing. Large predators, including lions and leopards, are often observed in ambush positions or patrolling their territories amid the tall grasses.

The Luangwa River and the smaller seasonal channels that crisscross the floodplain serve as essential lifelines. Hippos and crocodiles inhabit deeper water stretches, and their presence adds an aquatic dimension to game drives that is absent during the dry season. Although game concentrations become less predictable than they are when water is scarce, the variety of species encountered and the vibrancy of their interactions are seen by many travellers as unparalleled.

Safari Activities Refined by the Season

At Puku Ridge, wildlife viewing is facilitated through a blend of safari modalities tailored to the green season’s conditions. Traditional game drives are conducted in open‑sided vehicles guided by experienced rangers and trained trackers. These excursions are arranged to maximise sightings and to educate travellers on the ecology of the region.

Walking safaris are also featured more prominently during the green season. The verdant undergrowth and abundance of life beneath hoof and claw reveal hidden details that can be overlooked from a vehicle. Guided by professionals well‑versed in both flora and fauna, guests gain insight into the intricate web of ecosystems that supports the park’s larger inhabitants.

Night drives add another layer of discovery, as nocturnal species emerge under the cover of dusk. Smaller mammals, nocturnal birds, and elusive predators often become visible in the cooler hours, expanding the range of wildlife encounters that can be documented and enjoyed.

Immersive Luxury: Accommodation Designed for the Wild

Accommodation at Puku Ridge is intentionally limited to a small number of luxury tents, ensuring that the experience remains personalised and unhurried. Each tent is positioned to provide sweeping views over the Kakumbi floodplain, inviting guests to observe wildlife activity from dawn until dusk without leaving the comfort of their lodging.

Private plunge pools allow for moments of solitude amid nature, and expansive verandas serve as platforms for sunrise coffee or sunset aperitifs. Interiors are appointed with natural fabrics, local textiles, and design elements that evoke the spirit of the African bush while maintaining a high standard of sophistication.

Indoor and outdoor spaces are integrated to provide a sense of continuity between the interior and the landscape outside. Outdoor showers and viewing decks mean that even everyday routines are enriched by proximity to wildlife and weather phenomena.

Conservation and Sustainable Practices

Sustainability is central to Puku Ridge’s operational philosophy. The lodge’s development was conducted with environmental sensitivity in mind, and ecological stewardship is evident throughout its facilities. Recycled and locally sourced materials were employed during reconstruction, and wildlife‑friendly lighting and energy practices have been adopted to reduce impact after dark.

The lodge serves as a base for conservation education, and its guides are trained to interpret not only animal behaviour but also the importance of habitat preservation and park management policies. South Luangwa National Park itself is managed under frameworks established by the Zambia Wildlife Authority (ZAWA) and supported by the Ministry of Tourism, Environment and Natural Resources, both of which promote sustainable tourism and biodiversity protection.

Seasonal Considerations and Travel Planning

While the green season presents myriad rewards, it also calls for thoughtful travel planning. Roads and tracks can become softer with rain, and certain areas might be less accessible without appropriate vehicles. However, most safari operators and luxury lodges, including Puku Ridge, are equipped to manage rainy season conditions with well‑maintained vehicles and experienced staff.

The lush landscapes and reduced visitor numbers are widely considered to compensate for logistical challenges. Many travellers choose the green season precisely because of the dramatic scenery, heightened birdlife presence, and the unique photographic opportunities that arise from dynamic weather conditions.

A Green Season Safari to Remember

The green season at Puku Ridge in South Luangwa National Park marks a truly special time in Zambia’s natural rhythm. As the rains arrive, the landscape is transformed, and the vibrant plains come alive with lush greenery. Wildlife spreads out across this newfound paradise, creating an immersive and dynamic safari experience. The luxury accommodations blend seamlessly with the surroundings, offering guests the unique feeling of being both part of the wilderness and cocooned in comfort.

For those seeking a safari that combines the thrill of nature with the indulgence of modern luxury, Puku Ridge during the green season offers something unforgettable. Each year, as Zambia’s landscapes and wildlife renew, this season continues to be one of the best times to witness the enchanting beauty and magic of Africa’s wild heart.

[Image Source: South Luangwa National Park Official Website]

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Al-Huruj Desert Rally Brings Tourism and Adventure to Zallah: A Celebration of Libyan Culture and Heritage

The Al-Huruj Desert Rally, a highly anticipated event in Zallah municipality, will debut on February 5th, 2026. This thrilling three-day rally will feature both car and desert bike racing through the vast desert landscapes of southern Libya. The event is expected to be a major attraction for both adventurers and cultural explorers, with participants coming from all over the country.

A Thrilling Rally Across Libya’s Desert

Zallah, located in the heart of Libya, will serve as the backdrop for the first Al-Huruj Desert Rally. The event is scheduled to take place 27 kilometres from the city centre, in an area known for its stunning natural landscapes, including vast sand dunes, rugged valleys, and untouched desert terrain. The rally is expected to be a significant draw for both amateur and professional participants in the world of mechanical sports, with competitors coming from various corners of Libya – including the east, south, and west. The variety of terrains promises a challenging and exciting experience for those taking part.

The rally will be held over three consecutive days, allowing participants and spectators alike to immerse themselves in the action. Both amateurs and seasoned professionals will take part in the event, which aims to celebrate the thrilling world of desert racing. Competitors will tackle the sand dunes and rocky terrains, pushing their vehicles to the limit while offering spectators a unique view of the harsh yet beautiful desert landscapes.

A Rich Cultural Celebration

Beyond the competitive nature of the rally itself, the event will also be a celebration of Libyan culture and heritage. The opening ceremony will be hosted at the historic Zallah Castle, which serves as a prominent cultural landmark in the region. This venue is expected to add a unique atmosphere to the rally, as it blends history with the excitement of modern-day racing.

In addition to the rally, there will be various cultural performances and exhibitions throughout the event. Folk art troupes will showcase traditional Libyan music and dance, bringing local customs to life for the visitors. Knights will also perform, bringing to mind the rich history of Libya’s warriors, while the rally participants will be celebrated for their skill and courage in taking on the desert’s harsh terrain.

The festival will also feature several heritage and historical pavilions, where visitors can learn more about Libya’s culture, art, and history. Art exhibitions will display pieces of plastic art, while traditional crafts and industries will be on display, offering a deeper look into the country’s artisanal traditions. Evening art shows and poetry nights are also planned, providing entertainment and cultural insight into the spirit of Libya.

Zallah’s Natural Beauty and Tourist Attractions

Zallah, with its vast landscapes and historical landmarks, is an area rich in natural beauty and cultural significance. The municipality is home to a variety of tourist attractions that span across deserts, mountains, and valleys. These diverse landscapes offer ample opportunities for outdoor exploration and adventure, making it a prime destination for tourists looking to immerse themselves in nature.

In addition to its natural wonders, Zallah is known for its historical and archaeological landmarks. The region boasts a long and rich history, with numerous sites that highlight its cultural importance. These include ancient ruins, castles, and other historical structures that date back centuries, providing visitors with a glimpse into the past.

Zallah is also home to several natural reserves that protect a wide range of wildlife. The area is a haven for both resident and migratory birds, making it a popular spot for birdwatchers and nature enthusiasts. The rally, with its focus on adventure and tourism, aims to highlight these attractions and encourage visitors to explore the area’s rich history and breathtaking landscapes.

Promoting Sustainable Tourism

The Al-Huruj Desert Rally not only highlights Libya’s natural beauty but also serves as a platform to promote sustainable tourism in the region. The event is designed to attract international attention to Zallah’s unique offerings, showcasing the municipality’s potential as a tourist destination. By bringing visitors from across Libya and the world, the rally will help boost the local economy and raise awareness about the region’s cultural and natural assets.

Additionally, the rally is expected to contribute to the development of local infrastructure, providing long-term benefits to the community. As more tourists and visitors flock to the region, there will be increased demand for services, accommodations, and amenities, helping to create jobs and stimulate the local economy.

A Unique Blend of Adventure and Culture

The Al-Huruj Desert Rally is expected to become a major event on Libya’s tourism calendar. With an exciting mix of mechanical sports, cultural celebrations, and breathtaking desert landscapes, the rally has something for everyone, from adventurers to culture lovers. The event will not only highlight the talents of desert racers but will also serve as a platform for celebrating Libya’s rich heritage and natural beauty.

As Zallah prepares for this historic event, the rally is expected to draw visitors from all over Libya and beyond, providing a unique opportunity to experience the country’s diverse landscapes, history, and traditions. With a focus on promoting sustainable tourism, the rally is expected to have a long-term impact on the region, helping to position Zallah as a top tourist destination in Libya.

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South Africa Tourism Surge: Structural Reforms Propel Growth to Historic Heights

South Africa tourism industry has seen an impressive boost, welcoming a record-breaking 10.48 million international visitors in 2025 — the highest number ever recorded. This marks a 17.6% increase in arrivals from the previous year, highlighting the strong recovery from the pandemic’s impact. This growth is a clear result of South Africa’s strategic reforms, which have not only made travel easier but also enhanced the country’s appeal, positioning it as a top contender in the global tourism market.

A Turning Point for South Africa’s Tourism Industry

The surge in international visitors is not merely a rebound but a sign of the country’s shift towards a more tourism-centric economic strategy. The government has placed tourism at the heart of its economic recovery plan, recognizing its potential to drive job creation, support local economies, and position South Africa as a global leader in the tourism sector. Tourism Minister Patricia de Lille has emphasized that tourism is no longer viewed as just a leisure industry; it is now a central pillar of the country’s economic policy. This shift is seen in the active efforts to simplify visa processes, improve infrastructure, and create an environment conducive to investment in the sector.

Structural Reforms Fueling Tourism Growth

A pivotal factor contributing to the growth has been the implementation of structural reforms, particularly in the area of visa facilitation. One of the most significant changes has been the introduction of an Electronic Travel Authorization (ETA) system, which aims to streamline the visa application process for key international markets. This digital transformation replaces the traditional paper-based system, providing a quicker and more efficient route for visitors to enter the country. The introduction of the ETA has been seen as a game-changer for South Africa, making it easier for international tourists to visit without long delays or bureaucratic hurdles.

These visa reforms are expected to create substantial economic benefits, including job creation. The South African government estimates that the ETA system could generate up to 100,000 jobs as tourism-related employment grows in line with the influx of international visitors. This is a significant step in addressing the country’s unemployment challenges while promoting a vibrant and sustainable tourism sector.

Expanding Connectivity and Aviation Routes

South Africa’s improved tourism performance is also attributed to enhanced air connectivity. In 2025, several new flight routes were introduced, connecting South Africa to major cities in Europe, Asia, and the Americas. For example, Qantas launched a direct flight from Perth to Johannesburg, while Air France increased seasonal flights to Cape Town, reflecting growing demand from global markets. These expansions in air routes make it easier for tourists to access South Africa from across the world, further solidifying its position as a key global destination.

The government has worked closely with airlines and industry stakeholders to ensure that South Africa remains well-connected, not only to established markets but also to emerging ones in Asia and Latin America. This strategy is part of a broader initiative to diversify the source markets for South African tourism, reducing the sector’s dependence on a few traditional markets and fostering long-term growth.

The Tourism Growth Partnership Plan

A cornerstone of South Africa’s tourism strategy is the Tourism Growth Partnership Plan for 2025–2030, a comprehensive blueprint for the future of the industry. This plan focuses on five strategic pillars: improved access and visa processing, increased air connectivity, enhanced destination marketing, product diversification, and improved safety measures for tourists. The plan emphasizes public-private partnerships as a critical element for achieving long-term tourism goals, ensuring that both government and industry players work together to foster an environment conducive to growth.

The plan also calls for regional diversification in tourism offerings, encouraging visitors to explore more than just the well-known tourist hubs like Cape Town and Johannesburg. South Africa’s rich cultural heritage, vast wildlife reserves, and scenic landscapes make it an ideal destination for both adventure and leisure tourism. As part of the growth strategy, the government is working to develop and market new tourist attractions and experiences across the country, ensuring that all regions benefit from the tourism boom.

Tourism as a Catalyst for Economic Growth and Job Creation

Tourism in South Africa has been a significant contributor to the country’s economic recovery and has played a crucial role in job creation. The sector is responsible for directly supporting over 1.8 million jobs, and for every 13 international visitors, one new job is created in tourism-related industries. The growth of the tourism industry is not only supporting employment but also contributing to South Africa’s gross domestic product (GDP), with significant knock-on effects in hospitality, transport, retail, and cultural sectors.

The tourism sector has become an important economic engine, driving inclusive growth and providing opportunities for local businesses, particularly in regions that have traditionally struggled with high unemployment rates. As tourism continues to expand, it is expected that even more South Africans will benefit from the sector’s growth, particularly through community-based tourism initiatives that offer authentic cultural experiences to visitors.

Recognition on the Global Stage

South Africa’s tourism recovery has not gone unnoticed on the global stage. In 2025, the country was awarded the title of “Best Destination: Africa” by a renowned travel publication, a testament to the effectiveness of its tourism strategies and the growing recognition of its attractions. This award reflects the hard work of the government, tourism bodies, and private sector partners in promoting South Africa as a world-class destination.

Such recognition has not only helped attract more international visitors but has also bolstered South Africa’s reputation as a leader in African tourism. As the global travel industry continues to recover, South Africa’s growing appeal among international tourists positions the country for long-term success in the competitive tourism market.

Looking Ahead: Ambitious Tourism Targets for 2030

With the successful implementation of reforms and the continued growth of the sector, South Africa is now setting its sights on even higher goals. The government has set an ambitious target to welcome 15 million international visitors by 2030, which would further cement the country’s position as one of the top tourism destinations in Africa and the world. These projections are based on ongoing efforts to improve infrastructure, expand tourism offerings, and foster international partnerships.

The government is also working to ensure that tourism growth is sustainable, with a focus on eco-friendly tourism practices and preserving the country’s unique natural and cultural heritage for future generations. As South Africa continues to build on its recent successes, the tourism sector is expected to play an increasingly important role in the country’s overall economic development.

South Africa’s Tourism Future

In conclusion, South Africa’s tourism industry is steadily climbing, fueled by thoughtful reforms, easier access for travellers, and a focused marketing strategy. After navigating the pandemic, the country has emerged as one of the most sought-after global destinations. With continued investments in infrastructure, better connectivity, and a diverse range of tourism experiences, the future of South African tourism looks incredibly promising. As the government sets its sights on ambitious targets for 2030, the sector will remain a key driver of economic growth, creating jobs and offering significant benefits for local communities across the nation.

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Morocco Tourism Reaches New Record with More than One Hundred Billion Revenue MAD and Nearly Twenty Million Visitors in 2025, Fueling Jobs, Growth and Regional Development

According to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy, Morocco’s tourism sector reached an extraordinary milestone in 2025 by earning MAD 138 billion in foreign currency grossing revenue. This is a 21 percent increase compared to the 2024 revenue, indicating the sector’s relentless growth, which continues to position tourism as one of the key drivers of national development.

The impact of this achievement goes beyond the sheer numbers. Not only did the revenue surpass the 2026 tourism roadmap gross revenue target of MAD 120 billion, but it also exceeded the target by MAD 18 billion, and did so one year ahead of the roadmap schedule. This achievement is indicative of the effectiveness of Morocco’s Tourism Growth Strategy.

Early Target Success Signals Structural Tourism Expansion

Exceeding long-term targets ahead of time reflects more than a temporary rebound. It points to structural tourism growth, supported by improved destination positioning, diversified travel products, and increased visitor spending.

The ministry highlighted that Morocco’s performance reflects rising destination quality, stronger international appeal, and better value capture from tourism activity. Growth is no longer defined solely by visitor arrivals, but by the ability of the sector to generate higher economic returns per traveller. This shift strengthens tourism’s contribution to macroeconomic stability and long-term development.

Tourism Growth Drives Broader Economic And Regional Impact

The MAD 138 billion generated in 2025 represents a powerful economic multiplier. Tourism revenue directly feeds into accommodation, transport, food services, handicrafts, events, and local supply chains, amplifying its impact across regions. The ministry noted that stronger tourism performance translates into greater local economic impact, more job opportunities, and enhanced income generation in both urban and rural areas.

By expanding tourism activity beyond traditional centres, Morocco is using tourism growth as a tool for balanced regional development. This approach ensures that growth benefits communities across the country rather than remaining concentrated in a few destinations.

Record Visitor Numbers Strengthen Tourism Momentum

Alongside revenue growth, Morocco welcomed nearly 20 million visitors in 2025, the highest annual total in its history. This represents a 14 percent increase compared to the previous year, reinforcing the depth of demand for Morocco’s tourism offerings.

The combination of higher visitor numbers and record revenue demonstrates a healthy growth model. Tourism expansion is being driven not only by volume, but also by longer stays, diversified experiences, and higher-quality spending. This balance supports resilience, reducing vulnerability to market fluctuations and seasonal shifts.

Diversification Fuels Sustainable Tourism Growth

Morocco’s tourism growth has been underpinned by deliberate diversification of destinations and experiences. The country has expanded its tourism portfolio across coastal areas, cultural cities, desert landscapes, mountain regions, and rural communities.

International promotional campaigns have increasingly highlighted lesser-known destinations alongside established tourism hubs. This diversification spreads visitor flows, reduces pressure on overcrowded areas, and extends economic benefits to emerging regions. By aligning growth with sustainability, Morocco is strengthening its tourism sector for the long term.

Domestic Tourism Reinforces Growth And Stability

Domestic tourism played a crucial role in 2025, with Moroccan travellers spending around MAD 48 billion within the country. This strong domestic contribution adds stability to the tourism sector, cushioning it against external shocks and supporting year-round demand.

Domestic travel also encourages continuous investment in accommodation, transport, and attractions, helping businesses maintain operations outside peak international seasons. As a result, tourism growth becomes more consistent and less dependent on global travel cycles.

Tourism Growth Supports Jobs And Long-Term Development

Rising tourism revenues support employment across hotels, restaurants, transport services, tour operations, and cultural industries. The ministry emphasised that tourism growth is closely linked to job creation, skills development, and sustainable livelihoods. As tourism shifts toward higher added value, it creates opportunities for better wages, professional training, and long-term career paths. This strengthens tourism’s role as both an economic and social development engine.

A Strong Platform For Future Tourism Expansion

By exceeding revenue and visitor targets ahead of schedule, Morocco enters the next phase of its tourism strategy with strong momentum. Proven demand, diversified offerings, and robust domestic support give the sector a solid foundation for continued expansion. Future efforts can now focus on consolidating gains, enhancing sustainability, and further increasing the quality of visitor experiences while maintaining growth.

Morocco Tourism Growth Sets A New National Benchmark

Morocco has nearly 20 million visitors and MAD 138 billion in tourism revenue. With an additional MAD 48 billion in domestic tourism spending, 2025 will be a landmark year for Morocco’s tourism. Tourism in Morocco continues to prove it’s a primary economic driver, and a national early target realigns for economic growth, regional equity, and employment. Morocco sustained this success, and the tourism sector remains an imperative driver for the years to come.

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Lift Joins IATA, Strengthening Aviation Sector of South Africa, Enhancing its Global Connectivity and Supporting New Regional Expansion Plans

This week, Lift, the air line based in South Africa, announced that they are now part of the International Air Transport Association (IATA). This allows them to join the global airline industry, which includes an international set of airline standards, payment systems, and airline operations. Lift now has the IATA airline code of GE, which allows them to become an active airline carrier in international transport.

Obtaining IATA membership gives Lift a chance to grow in the future. This means the airline will become more effective at operating, will have the ability to access worldwide distribution services, and will be able to plan for extending their routes outside of South Africa.

Why IATA Membership Shapes Long-Term Airline Growth

Joining IATA delivers structural advantages that directly influence an airline’s future trajectory. Membership provides access to globally accepted ticketing, billing, and settlement systems, reducing friction in sales and payments while lowering operational costs over time. It also allows airlines to align with internationally recognised standards, which is increasingly essential for cross-border operations.

For Lift, this membership removes key barriers to growth, enabling the airline to scale operations, pursue partnerships, and integrate more easily into regional and international markets. As aviation demand in Africa continues to evolve, IATA membership gives Lift the tools to compete on a wider stage.

Regional Expansion Plans Point to the Next Growth Phase

Lift’s entry into IATA aligns with its future expansion ambitions. Global Airways, the airline’s operating company, has already applied to South Africa’s International Air Services Licensing Council for rights to operate flights to Mauritius and Reunion. If approved, these routes would become Lift’s first scheduled services outside South Africa.

This potential expansion would mark a transition from a domestic carrier to a regional airline, opening access to leisure-driven markets and strengthening connectivity between Southern Africa and the Indian Ocean. From a growth perspective, such routes diversify revenue streams and reduce reliance on domestic demand alone.

A Business Model Designed for Scalable Growth

Since launching in December 2020, Lift has built a domestic following through a low-cost model that prioritises flexibility and customer experience. Allowing passengers to change or cancel flights up to departure, with funds credited for future travel, has helped the airline attract repeat customers and build brand loyalty.

Complimentary coffee, wine, and snacks further differentiate Lift within the local market, demonstrating that cost efficiency and customer satisfaction can coexist. This scalable service model supports future growth by encouraging consistent demand while maintaining operational simplicity.

Building a Network That Supports Expansion

Lift’s route development has been deliberate and growth-oriented. The airline began operations on the high-demand Johannesburg–Cape Town corridor before adding Johannesburg–Durban in October 2022. A month later, Durban–Cape Town services completed the golden triangle, linking South Africa’s three largest cities.

This network provides a strong domestic base, generating stable traffic flows and operational experience that can support future regional routes. A solid home market is often a prerequisite for sustainable international expansion, and Lift’s network development reflects this long-term thinking.

Fleet Strategy That Enables Future Expansion

Lift operates a streamlined fleet of Airbus A320 aircraft, a choice that supports growth through efficiency and reliability. Operating a single aircraft type reduces training costs, simplifies maintenance, and improves scheduling flexibility, all of which are critical as an airline scales.

The Airbus A320 is also well suited to short-haul regional routes, making it an ideal platform for future services to destinations such as Mauritius and Reunion. This fleet strategy allows Lift to expand without the complexity of introducing new aircraft types.

Impact on South Africa’s Aviation and Tourism Growth

Lift’s IATA membership has implications beyond the airline itself. Stronger, expanding carriers contribute to South Africa’s aviation recovery, enhance competition, and improve connectivity for travellers. Future regional routes could stimulate tourism flows, support business travel, and strengthen South Africa’s position as a regional air hub.

From a tourism growth perspective, increased connectivity supports hotels, tour operators, and destination economies while offering travellers more choice and flexibility. Airlines that successfully scale often play a central role in unlocking new travel demand.

Looking Ahead: What IATA Membership Means for Lift’s Future

Lift becoming IATA-certified means more than just vertical integration in the value chain; it signifies the company now has the potential to be a fast-growing regional airline in the Southern African market. IATA also means the company can now plan for international routes, establish commercial agreements with foreign carriers, and structure themselves as a fully international airline.

With these opportunities made possible through IATA, Lift can begin to plan for its next stage of growth and will likely be a catalyst for the airline’s operational efficiencies and scale within the Southern African market. Lift will also be able to claim its position as one of the first competitive airlines to stretch Southern Africa’s air transport services.

Image Source: Lift

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Nkasa Linyanti Opens May 2026, Driving their Hospitality Growth and Conservation in Linyanti Wetlands at the Nkasa Rupara National Park in Namibia

A new safari camp, Nkasa Linyanti, is set to open in May 2026 in the Linyanti Wetlands in Namibia. The Linyanti Wetlands is the place for new eco-tourism developments within the Zambezi Region; Nkasa Linyanti is the first of many to come to showcase the expected eco-tourism developments within the Zambezi Region. The Zambezi Region is known for its beautiful wetlands, and with its low-impact tourism, the Zambezi Region is gaining popularity in responsible facilitation of tourism activities and creation of eco-tourism.

Nkasa Linyanti will operate on Nkasa Island, within the 30,000-hectare Nkasa Rupara National Park. Nkasa Island is home to the only operational tourism facility in the entirety of the National Park on Nkasa Island. The safari camp’s construction heralds an evolution in safari tourism, moving from the old model of high safari tour density to a new regenerative model designed to restore and strengthen the host ecosystems, local communities, and overall longevity of the tourism system.

Conservation-Led Hospitality Driving Long-Term Tourism Value

Nkasa Rupara National Park is shaped by the convergence of the Linyanti and Kwando Rivers, creating a landscape of floodplains, reed channels, wooded islands, and open savannah. Seasonal flooding supports high biodiversity and positions the park as a core wetland refuge for wildlife across the region.

By embedding hospitality within conservation management, Nkasa Linyanti strengthens the park’s protection capacity while creating a sustainable tourism revenue stream. This approach supports future eco-tourism growth by ensuring that increased visitor interest does not compromise ecological integrity, but instead funds monitoring, anti-poaching efforts, and habitat recovery.

Strengthening One of Africa’s Most Critical Wildlife Corridors

The park is entirely unfenced and forms part of the Kavango–Zambezi Transfrontier Conservation Area (KAZA), the largest cross-border conservation landscape on Earth. Wildlife migrates freely between Namibia, Botswana, Angola, and Zambia, using ancient corridors essential to genetic diversity and species survival.

Eco-tourism developments like Nkasa Linyanti are increasingly viewed as key tools in protecting these corridors. By linking conservation success to tourism value, the camp helps future-proof this landscape against fragmentation, ensuring that elephants, buffalo, and predators can continue to move safely across borders for generations.

Wildlife Recovery Signals a Promising Eco-Tourism Future

Conservation presence in the area has already delivered measurable results. Improved monitoring and reduced human pressure have led to rising numbers of lion, elephant bulls, and calmer breeding herds, widely recognised as indicators of ecosystem recovery.

Seasonal cycles continue to shape visitor experiences. From April to October, floodwaters arriving from Angola transform the park into a vast wetland supporting hippo, red lechwe, and the elusive sitatunga. Between November and March, post-rainfall conditions attract more than 430 bird species, establishing the park as Namibia’s most productive birding destination. These dynamics position the region for sustained eco-tourism growth driven by repeat visitation and specialist wildlife travel.

Low-Density Tourism Enhancing Experience and Sustainability

Unlike high-traffic safari destinations, Nkasa Rupara National Park remains lightly visited, allowing Nkasa Linyanti to deliver an intimate safari experience aligned with eco-tourism best practice. Limited vehicle numbers ensure minimal disturbance to wildlife while offering guests exclusive sightings and deeper engagement with the environment.

Guests will explore the park through day and night game drives, guided walks, mokoro excursions, boat safaris, and cultural visits, supporting a diversified activity model that encourages longer stays and year-round visitation. This low-density approach supports future eco-tourism growth by balancing demand with preservation.

Access That Supports Sustainable Tourism Expansion

Despite its remote character, the camp is accessible via Katima Mulilo, Kasane, or Victoria Falls, with scheduled flights linking Windhoek and Katima Mulilo. Private charters, helicopter transfers, and coordinated road journeys ensure smooth arrivals without excessive infrastructure development.

Overland guests are transferred from Sangwali, where guided game drives into camp form part of the experience. Carefully managed access routes are essential for scaling eco-tourism responsibly, allowing growth without disrupting sensitive habitats.

Eco-Tourism Growth Anchored in Regenerative Principles

The opening of Nkasa Linyanti reflects a broader evolution in Namibia’s tourism strategy, where future growth is increasingly shaped by regenerative tourism principles. Rather than expanding visitor volumes, the focus is on increasing conservation impact, community benefit, and ecological resilience.

This model supports local employment, conservation careers, and skills development while ensuring that tourism remains a long-term asset rather than a short-term extraction. As global demand for responsible travel rises, destinations that prioritise ecosystem health are expected to lead the next phase of eco-tourism growth.

A Camp Designed for the Future of Safari Travel

Nkasa Linyanti is opening in May 2026 and will stand as a blueprint for safari hospitality in wetland ecosystems. The camp syncs the managed tourism with conservation recovery, demonstrating how eco-tourism can restore wetlands while providing meaningful travel experiences. Nkasa Linyanti is poised to become integral in the eco-tourism expansion in Namibia, safeguarding an important elephant corridor and Linyanti wetlands for the years to come as it helps to recover wildlife populations and awareness of the Linyanti wetlands.

Image Source: Natural Selection

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