Sweden Joins Denmark, Netherlands, Switzerland, Italy, Spain, UK and More in Europe as Key Drivers Of Growth in Indonesia’s Post-Pandemic Tourism Revival and Economic Boom

Sweden, along with Denmark, the Netherlands, Switzerland, Italy, Spain, and the UK, has become a driving force behind Indonesia’s post-pandemic tourism revival, significantly contributing to its economic recovery. These European nations lead in both the number of visitors and the high spending per trip, with tourists from these countries staying longer and investing more in Indonesia’s luxury resorts, cultural experiences, and eco-tourism destinations. Their ongoing presence and increased expenditure reflect the strong demand for Indonesian travel, fueling growth in the country’s tourism sector and boosting its overall economic recovery post-pandemic.

Indonesia’s tourism sector has experienced a remarkable resurgence in 2025, driven in part by increased arrivals from European countries. According to data from Indonesia’s Central Statistics Agency (BPS), European tourists are the biggest spenders among all foreign visitors, with their spending and stay duration setting new records for the country. This influx is a crucial component of Indonesia’s tourism recovery, following the global pandemic’s significant impact on travel.

As the 2025 tourism year draws to a close, figures indicate a notable improvement in foreign tourist arrivals, with 15.39 million visitors recorded — up 10.8% from 2024, but still short of pre-pandemic levels. Despite the lingering effects of COVID-19, European nations have emerged as the largest contributors to tourism spending in Indonesia, with travellers from the continent setting new benchmarks for expenditure and stay length.

Let’s dive into how European nations are leading the charge in driving Indonesia’s tourism sector to new heights, focusing on the key countries propelling this surge in both arrivals and spending.

Sweden Joins Denmark, Netherlands, Switzerland, Italy, Spain, UK and More in Europe Driving Record Growth in Indonesia Tourism

While tourists from across the globe have been flocking to Indonesia’s tropical islands, European visitors have been leading the pack in terms of their overall spend. European tourists spent an average of $1,916.50 per visit in 2025, with their average stay lasting 16.75 days—the longest among all regions.

This surge in spending reflects more than just an increased number of visitors; it highlights a changing travel dynamic, with Europeans opting for longer stays and higher expenditures per trip. Below is a breakdown of key European countries contributing to the tourism boom in Indonesia, driving the country’s tourism recovery and pushing the limits of spending.

1. United Kingdom

• Average Spending: $1,916.5
• Average Stay: 16.75 days

Tourists from the United Kingdom have always been among the top contributors to Indonesia’s tourism sector, and in 2025, they continue to set records. British visitors are high spenders, with an average expenditure of nearly $2,000 per trip. The UK leads not only in spending but also in travel preferences, with travellers choosing longer stays, which often extend to 16.75 days on average. As Bali remains the most popular destination among British tourists, the surge in spending reflects an ongoing demand for luxury experiences and longer holidays.

This growth in the UK market highlights an overall boost in British travel post-pandemic, as they embrace new, extended holiday plans and re-discover Indonesia’s appeal, not just as a tropical paradise, but as a cultural hub for high-end tourism.

2. France

• Average Spending: $1,897.23
• Average Stay: 12.1 days

France remains another European powerhouse for Indonesia’s tourism industry. French tourists, while spending slightly less than the British, have increased their average length of stay, which is 12.1 days—more than most other international tourists. Visitors from France are particularly drawn to Bali’s beaches and Java’s cultural landmarks, showcasing the French appreciation for Indonesia’s mix of luxury relaxation and cultural richness.

This surge is largely attributed to French travellers seeking a combination of relaxation and immersion in Indonesian culture—a trend that’s been seen across Europe’s high-end tourism market. French tourists are booking longer stays in luxury resorts, contributing significantly to the country’s tourism revenue.

3. Germany

• Average Spending: $1,741.22
• Average Stay: 15.27 days

German tourists round out the top three European spenders in Indonesia, with an average expenditure of $1,741.22 per visit. Tourists from Germany are often attracted to Indonesia’s natural beauty and adventurous experiences, from mountain treks to cultural village tours. Their stay in Indonesia lasts an average of 15.27 days, and this extended holiday period speaks to the German desire for extended explorations.

Germany’s growing interest in sustainable travel has also played a role in boosting the number of eco-tourism trips to places like Bali, where green tourism practices are becoming more prevalent. Many Germans are not just looking for a vacation, but for a cultural experience that will immerse them in local Indonesian communities.

4. Italy

• Average Spending: $1,726.02
• Average Stay: 13.06 days

In Italy, an old favourite in the European travel market, visitors to Indonesia are spending an average of $1,726.02. While the average length of stay is slightly shorter than the UK or Germany at 13.06 days, the high expenditure reflects Italians’ growing preference for luxury holidays and cultural escapades. Indonesians’ diverse landscapes, from luxurious beachfront resorts to ancient temples and jungles, cater perfectly to Italian tourists seeking a rich and immersive experience.

5. Spain

• Average Spending: $1,398.70
• Average Stay: 9.43 days

Spanish tourists are also contributing to the rise in tourism revenue in Indonesia, though their spending is slightly lower compared to other European nations, averaging $1,398.70. Their stay in Indonesia averages 9.43 days, indicating a balance between relaxation and exploration.

Visitors from Spain typically focus on areas such as Bali and Yogyakarta, drawn to both the cultural experiences and vibrant beach resorts. As a growing source market, Spain’s involvement in Indonesia’s tourism boom is undeniable, and Spanish-speaking tourists are finding Indonesia increasingly appealing for longer trips.

6. Netherlands

• Average Spending: $1,234.16
• Average Stay: 13.27 days

The Netherlands rounds out the top six, contributing significant tourism revenue despite a lower average spend of $1,234.16 per visit. However, Dutch visitors are more likely to stay for longer periods, averaging 13.27 days—a reflection of their desire for extended travel that allows them to fully explore Indonesia’s cultural and natural wonders.

The Dutch have long enjoyed visiting Indonesia, particularly due to the country’s colonial history and the appeal of historical destinations such as Jakarta’s National Museum and Bali’s traditional villages.

7. Switzerland

• Average Spending: $1,500
• Average Stay: 10.5 days

Switzerland, although not as large a market as others, consistently contributes to the growing demand for luxury and cultural tourism in Indonesia. The Swiss traveller spends an average of $1,500 per trip and enjoys stays that last around 10.5 days. Their interest is mainly drawn to Bali and the quieter destinations like Ubud, where they can enjoy a combination of high-end hospitality and cultural experiences.

Tourism Growth by Region:

The European continent has set a new benchmark in tourism spending in Indonesia, especially as the overall tourist numbers climb back to near pre-pandemic levels. While Southeast Asia remains the largest source of visitors, European tourists’ spending per visit remains unmatched. Moreover, average stay lengths from European visitors tend to be longer, which significantly impacts the total revenue generated per traveller.

Indonesia’s Key Airports and Tourism Hubs:

As the number of tourists from Europe increases, it’s clear that Bali’s Ngurah Rai International Airport remains Indonesia’s busiest entry point, especially for Australian visitors during the holiday periods. Bali also remains the dominant destination for European travellers, particularly those looking for a luxury escape.

Further expansion of facilities at Ngurah Rai and Soekarno-Hatta International in Jakarta ensures that Indonesia’s major tourism hubs will continue to handle the growth in European arrivals.

Looking Forward to 2026: A Bright Future for Indonesia’s Tourism Sector

The year 2025 marked a significant milestone for Indonesia’s tourism recovery, with Europe’s wealthier nations playing a critical role. As the tourism sector continues to grow, the focus on attracting high-spending visitors will only intensify. The European market will undoubtedly remain a crucial factor in driving Indonesia’s tourism economy, with luxury experiences, long stays, and cultural exploration at the forefront of the country’s appeal.

Sweden, Denmark, the Netherlands, Switzerland, Italy, Spain, and the UK are key drivers of Indonesia’s post-pandemic tourism revival, contributing significantly to the country’s economic growth through high-spending, long-staying European tourists attracted to its luxury and cultural experiences.

In 2025, Sweden, Denmark, Netherlands, Switzerland, Italy, Spain, and the UK have demonstrated their key roles in boosting Indonesia’s tourism sector. Their high spending and longer stays represent a growing trend of European tourists embracing luxury, culture, and adventure in Indonesia. With Bali and Java leading the charge, the country is witnessing an impressive comeback. As we look toward 2026, Indonesia’s tourism sector is poised for even greater growth, with European nations continuing to contribute significantly to the island nation’s tourism revenue and overall economic recovery.

The post Sweden Joins Denmark, Netherlands, Switzerland, Italy, Spain, UK and More in Europe as Key Drivers Of Growth in Indonesia’s Post-Pandemic Tourism Revival and Economic Boom appeared first on Travel And Tour World.

Turkish Airlines Reinforces Its Presence In China With Ten Weekly Flights To Beijing And Guangzhou And New Routes To Shanghai, Leading The Way For Summer 2026

Turkish Airlines is reinforcing its presence in China for the Northern Summer 2026 season by increasing its flight frequencies to Beijing and Guangzhou, maintaining ten weekly flights to both cities, and introducing new routes to Shanghai. This expansion is driven by a sustained rise in demand for travel between Türkiye and China, reflecting the airline’s strategic decision to strengthen its long-haul network and offer more flexibility for both business and leisure travelers. By boosting its services, Turkish Airlines is not only enhancing connectivity between Europe, the Middle East, and China but also positioning itself as a leading carrier in the competitive China-Europe market for the upcoming summer season.

Turkish Airlines has confirmed a significant expansion of its China services for the Northern Summer 2026 season, reinforcing its commitment to long-haul connectivity and responding to increasing demand on key routes. With a strategic focus on expanding its operations in Asia, the airline has adjusted its flight schedules, increasing the number of weekly services from Istanbul to Beijing, Guangzhou, and Shanghai. These changes aim to offer more flexibility for travelers and provide a reliable, high-quality travel experience for both business and leisure passengers.

Expanded Service to Beijing, Guangzhou, and Shanghai

For the upcoming Northern Summer 2026, Turkish Airlines will continue to operate ten weekly flights between Istanbul and Beijing Capital, as opposed to reducing the frequency to seven weekly services as previously planned. This decision highlights the strong demand for air travel between Türkiye and China, with the airline adjusting its schedule to better meet the needs of travelers during the busy summer period.

The ten weekly flights will be operated using a combination of Boeing 777-300ER and Boeing 787-9 aircraft, which have been selected to ensure that the capacity meets both business and leisure passenger requirements. The aircraft will provide a reliable and efficient service on this critical route, offering passengers a seamless travel experience between two major international hubs.

Flight TK088 will depart Istanbul at 01:40 AM, arriving in Beijing as a daytime service, while flight TK196 will operate later in the day using the Boeing 787-9 Dreamliner. Return flights will offer flexibility with TK089 and TK197, departing Beijing in the morning and early afternoon, respectively, to give passengers multiple options for travel timing.

The sustained demand for the Istanbul-Beijing route indicates the continuing strength of Chinese-European and Middle Eastern air traffic, facilitated by Istanbul’s position as a key hub connecting Europe, the Middle East, and Asia. The ability to retain ten weekly flights for this route is seen as a critical element in maintaining robust global connectivity.

Boosted Guangzhou and Shanghai Flight Frequencies

Along with Beijing, Turkish Airlines will also increase flight frequencies to two other major cities in China: Guangzhou and Shanghai. The airline will maintain ten weekly flights between Istanbul and Guangzhou Baiyun, starting from March 2026, a significant increase from the initial plan of seven weekly flights. This enhancement follows a broader trend of increasing demand for air travel to and from China’s major economic centers, and Turkish Airlines aims to offer more options for passengers flying to the heart of southern China.

The service to Guangzhou will be operated using the Boeing 777-300ER and Boeing 787-9, providing ample capacity for passengers traveling to one of China’s most prominent commercial and trade hubs. Outbound flights will depart from Istanbul early in the morning (flight TK072), while the return service from Guangzhou (flight TK073) will leave late at night, providing a comprehensive schedule for both business travelers and tourists alike.

Further boosting its service to China’s key economic centers, Turkish Airlines will also increase its frequency on the Istanbul-Shanghai Pudong route. Starting from March 2026, the airline will operate ten weekly flights, and from May 2026, an additional weekly flight will be added, bringing the total to eleven. This increase demonstrates Turkish Airlines’ commitment to supporting travel to one of China’s largest and most important financial centers.

Shanghai is a crucial destination for global business, and Turkish Airlines’ decision to enhance its frequency on this route comes as a response to the growing demand for connections between Türkiye, Europe, and China. With the addition of more flexible flight options, Turkish Airlines aims to cater to both the growing leisure travel market and the business sector.

Outbound flights from Istanbul will operate via TK026 and TK280, while the return services from Shanghai will be operated via flights TK281 and TK027. This expansion offers more options for travelers seeking a seamless connection between Europe and China’s largest cities.

A Broader Context: Expanding Air Services Between Türkiye and China

Turkish Airlines’ expansion on its China routes aligns with broader trends of increasing air services between Türkiye and China, spurred by recent bilateral aviation agreements. These agreements have expanded the air services ceiling, allowing airlines from both countries to raise the frequency of passenger flights significantly. This expansion is expected to provide further opportunities for both business and leisure travelers, increasing accessibility between the two countries.

The increase in Turkish Airlines’ flight frequencies to Beijing, Guangzhou, and Shanghai will serve as a significant boost to bilateral relations between Türkiye and China, helping to strengthen economic, cultural, and tourism ties. With the growing volume of trade, investments, and tourism between the two countries, Turkish Airlines’ commitment to providing more flight options comes at a crucial time for expanding connectivity.

Moreover, Turkish Airlines’ expansion supports broader growth in international aviation and tourism, as airlines across the globe seek to meet rising demand for travel to Asia, particularly to China. The increase in services is also expected to support greater flexibility for passengers traveling to and from other destinations in Asia, Europe, the Middle East, and beyond, as Istanbul remains a key transit hub for international travel.

Strengthening Istanbul as a Global Hub

Istanbul continues to solidify its position as a major transit hub connecting various regions of the world. Turkish Airlines’ expansion on its China routes is just one part of the airline’s broader strategy to increase its long-haul network and bolster global connectivity through its strategic hub at Istanbul Airport. The airport serves as a gateway between Asia, Europe, and the Middle East, and Turkish Airlines’ expansion of its China services underscores the importance of Istanbul in supporting seamless, long-haul travel.

The growth of Turkish Airlines’ China network also benefits passengers who are connecting to destinations beyond China, as Istanbul’s central location allows for convenient connections to a wide range of destinations. This makes Istanbul a critical point for travelers looking to access regions such as Africa, the Americas, and Central Asia.

Looking Ahead: The Future of Turkish Airlines’ China Routes

As Turkish Airlines continues to expand its reach into Asia, the increased frequencies to Beijing, Guangzhou, and Shanghai represent a critical step in enhancing the airline’s long-haul network. This move not only responds to growing demand for travel between Türkiye and China but also positions Turkish Airlines as a key player in the Asia-Europe air travel market.

For the Northern Summer 2026 season, the airline will be well-positioned to offer travelers more flexibility and convenience on its flights to Beijing, Guangzhou, and Shanghai. The frequency increases will provide travelers with more options for departure times, ensuring that Turkish Airlines continues to meet the needs of both business and leisure travelers seeking to fly between China and Europe.

With strong demand anticipated for these routes, Turkish Airlines is expected to continue monitoring the market and making necessary adjustments to ensure that its services align with customer expectations and travel trends. The sustained growth in Turkish Airlines’ China services is a clear indication of the airline’s ongoing commitment to expanding its international network and providing high-quality, reliable services for passengers traveling to and from China.

Turkish Airlines is expanding its China services for Northern Summer 2026 by maintaining ten weekly flights to Beijing and Guangzhou and adding new routes to Shanghai. This move responds to increasing travel demand and strengthens the airline’s long-haul network, enhancing connectivity between Europe, the Middle East, and China.

Turkish Airlines’ expansion of flight frequencies to Beijing, Guangzhou, and Shanghai for Northern Summer 2026 marks a major step in the airline’s strategy to enhance its presence in Asia and strengthen its long-haul network. By maintaining ten weekly flights to Beijing and Guangzhou and increasing flights to Shanghai, Turkish Airlines is meeting growing demand and ensuring continued connectivity between Türkiye and China. These moves reflect the airline’s ongoing efforts to offer more flexibility and convenience to passengers and maintain its position as a leading global airline connecting Europe, Asia, and beyond.

The post Turkish Airlines Reinforces Its Presence In China With Ten Weekly Flights To Beijing And Guangzhou And New Routes To Shanghai, Leading The Way For Summer 2026 appeared first on Travel And Tour World.