2026 China Cultural and Tourism Gala: A 20-Hour Live Feast from Yangjiang Redefines Spring Festival Travel

As the Year of the Horse gallops into view, the air across China is thick with the scent of incense, the crackle of festive energy, and the promise of new beginnings. This year, the heart of the celebration beat strongest in the coastal city of Yangjiang, Guangdong Province. On February 7 and 8, 2026, the China Media Group (CMG), in collaboration with the Yangjiang Municipal Government, launched a cultural phenomenon: the 2026 China Cultural and Tourism Gala (Spring Festival Special).

More than just a television broadcast, this was a 20-hour “digital marathon” designed to bridge the gap between ancient traditions and modern wanderlust. For domestic families and international onlookers alike, the gala served as the ultimate travel guide to a China that is both deeply traditional and breathtakingly modern.

The 20-Hour Window into the Soul of Guangdong

The gala’s centerpiece was an unprecedented 20-hour continuous livestream. In a world of short-form content, this marathon allowed for a slow, immersive dive into the nuances of Chinese New Year. Under themes like “Have Fun in Guangdong” and “Let’s Celebrate the Chinese New Year in Guangdong,” representatives from all 21 prefecture-level cities in Guangdong joined forces with 9 cities from other provinces.

The goal was simple yet ambitious: to showcase the diversity of China’s spring tourism. From the snowy peaks of the north to the tropical breezes of the south, viewers were treated to a virtual map of the country’s most enchanting destinations.

Yangjiang: The Coastal Host with a Silk Road Heart

Hosting the event in Yangjiang was a masterstroke of cultural storytelling. Known as the “Hometown of Chinese Kites”and a world-renowned “Lacquerware Hub,” Yangjiang offered a backdrop that felt authentic and grounded.

The livestream took viewers on a virtual stroll along the white sands of Hailing Island, often cited as one of China’s most beautiful beaches. But the highlight for many was the visit to the Maritime Silk Road Museum of Guangdong. Here, history isn’t just in books; it’s preserved in the “Nanhai I,” a shipwreck from the Song Dynasty that tells a thousand-year-old story of global trade and cultural exchange. By focusing on these sites, the gala reminded travelers that Yangjiang is not just a place to visit, but a place to learn.

A Feast for the Senses: Folk Arts and the “Goods Fair”

While the digital broadcast reached millions, the offline energy in Yangjiang was electric. An expansive “Guangdong Goods Fair” showcased thousands of specialty products perfect for New Year gifting. Simultaneously, the “National Cultural Tourism Showcase” allowed visitors—and livestream viewers via e-commerce links—to purchase regional delicacies and crafts directly from the source.

The atmosphere was punctuated by the rhythmic pulse of traditional folk performances. The lion dances brought a sense of power and prosperity, while the acrobatic and colorful Chaozhou-Shantou Yingge dance (a local intangible cultural heritage) captivated audiences with its fierce beauty.

Tourism with a Human Touch: Interactive Giveaways

The organizers understood that the best way to encourage travel is to make it accessible. Throughout the 20-hour broadcast, interactive “lucky draws” were held, distributing thousands of scenic spot tickets and luxury travel packages. This gamified approach turned viewers into future visitors, giving families the final nudge they needed to book their Spring Festival getaways.

Why This Gala Matters for 2026

In 2026, travel is no longer just about ticking off a list of landmarks; it is about “cultural resonance.” The Yangjiang Gala succeeded because it didn’t just show landscapes—it showed the people, the crafts, and the centuries-old rituals that make those landscapes meaningful.

Whether it was the delicate art of lacquerware or the soaring kites against the South China Sea, the gala proved that the Spring Festival remains the most powerful window into the Chinese spirit. As the livestream concluded, it left behind a clear message for the world: The door to Yangjiang is open, and the story of China is waiting to be explored.

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Bridging the Gap: United Nigeria Airlines and ABUAD Partner to Train Future Aerospace Engineers

In a move that promises to reshape the technical landscape of Nigeria’s aviation sector, United Nigeria Airlines (UNA)and Afe Babalola University, Ado-Ekiti (ABUAD) have officially joined forces. In early February 2026, the two institutions signed a landmark Memorandum of Understanding (MoU) designed to transform how aeronautical and aerospace engineering students move from the classroom to the cockpit—or more accurately, the hangar.

This partnership is not just a corporate agreement; it is a bridge over the “experience gap” that has long plagued Nigerian graduates. By combining one of Africa’s leading private universities with one of Nigeria’s fastest-growing airlines, the initiative aims to cultivate a homegrown pool of world-class aviation professionals.

A 10-Year Vision for Excellence

The MoU, signed at a high-profile ceremony in Ado-Ekiti, establishes a renewable 10-year partnership. At its core, the agreement allows final-year students from ABUAD’s College of Engineering to participate in a robust, hands-on training program through the Student Industrial Work Experience Scheme (SIWES).

Under this arrangement, approximately 20 students annually will be embedded within United Nigeria Airlines’ operations. Crucially, the airline has committed to fully funding this industry-based training, ensuring that financial barriers do not stand in the way of talent.

Bridging the Practicality Gap

For years, the complaint from the aviation industry has been that graduates possess theoretical knowledge but lack “grease-under-the-fingernails” experience. Prof. Obiora Okonkwo, Chairman of United Nigeria Airlines, addressed this head-on during the signing.

“Sustainability and growth in aviation depend on deliberate efforts to mentor young professionals,” Okonkwo noted. “We aren’t just looking for employees; we are looking to build the architects of Nigeria’s future airspace.”

The students will gain exposure to:

• Aircraft Maintenance: Working alongside certified engineers on the airline’s fleet.
• Aerospace Operations: Understanding the complex logistics of flight scheduling and safety protocols.
• Real-World Safety Standards: Learning the rigorous NCAA (Nigerian Civil Aviation Authority) compliance measures in a live environment.

Why ABUAD?

The choice of Afe Babalola University was no coincidence. Known for its strict discipline and academic rigor, ABUAD has quickly become a beacon of excellence in engineering. The university’s Founder and Chancellor, Aare Afe Babalola (SAN), has long advocated for “functional education”—learning that translates into national development.

Vice-Chancellor Prof. Smaranda Olarinde emphasized that this partnership provides students with a “globally competitive” edge. By the time these students graduate, they won’t just have a degree; they will have hundreds of hours of documented experience with a commercial airline.

Impact on the Nigerian Traveler

While this is an educational partnership, the benefits trickle down directly to the Nigerian flying public. By nurturing local talent:

1. Safety & Reliability: More hands-on trained engineers mean higher maintenance standards and fewer technical delays.
2. Local Expertise: Reducing the reliance on expensive expatriate engineers helps airlines manage costs, which can lead to more stable ticket pricing.
3. Industry Sustainability: A steady pipeline of local professionals ensures that the Nigerian aviation industry remains resilient against global “brain drain.”

A Call for Synergy

Beyond the training of students, both Aare Afe Babalola and Prof. Okonkwo used the occasion to call for a stronger “Academia-Government-Industry” triad. They noted that global powers like the US and China advanced by relying heavily on university research to solve national problems.

The partnership coincides with a historic moment for the region: United Nigeria Airlines recently commenced flight operations into the newly commissioned Ado-Ekiti airport, fulfilling a lifelong dream of the university’s founder to see his home state connected to the world by air.

The Road Ahead

As United Nigeria Airlines approaches its fifth year of commercial operations, this MoU stands as a testament to its “People First” philosophy. For the students of ABUAD, the sky is no longer the limit—it’s the classroom.

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Ajman Tourism Takes the UK: A New Era of Cultural Travel and Strategic Partnerships

For many UK travelers, a trip to the United Arab Emirates (UAE) conjures images of Dubai’s towering Burj Khalifa or the architectural grandeur of Abu Dhabi. However, a quieter, more soulful revolution is taking place in the smallest of the seven emirates. This February, the Ajman Department of Tourism, Culture and Media embarked on an ambitious promotional tour across the United Kingdom, specifically targeting the vibrant hubs of Leeds, Liverpool, and London.

This isn’t just a marketing exercise; it is an invitation to discover a destination where the hospitality is as warm as the Arabian sun and where ancient heritage meets modern luxury without the overwhelming pace of its larger neighbors.

The 2026 UK Tour: Strengthening Ties in the North and South

Running from February 8 to February 13, 2026, the promotional tour led by His Excellency Mahmood Khaleel Alhashmi, Director General of the department, signifies the UAE’s commitment to the British market. While previous tours touched on Edinburgh and Newcastle, the 2026 focus on Leeds and Liverpool highlights a strategic move to engage with travelers in the North of England, concluding with high-level summits in the capital.

The delegation met with leading UK tour operators, travel agencies, and media representatives. The goal? To build long-term partnerships that ensure Ajman is at the top of the list for British families, solo travelers, and investors seeking the next big thing in Middle Eastern travel.

Why Ajman? The “Authenticity” Factor

In a world of “copy-paste” vacation experiences, Ajman offers something distinct. During the tour, the department emphasized the emirate’s “cultural depth.” Unlike the hyper-modernity often associated with the region, Ajman has carefully preserved its identity.

One of the standout mentions during the tour was Masfout, an enclave of Ajman nestled in the Hajar Mountains. Recently recognized by the UN Tourism as one of the “Best Tourism Villages” in the world, Masfout represents the sustainable, eco-friendly future of the emirate. It offers hiking trails, historical forts, and a cooler climate that serves as a perfect escape for those looking to swap the beach for the mountains for a day or two.

Luxury That Doesn’t Break the Bank

One of the most compelling arguments presented to UK travel agents during the roadshow was the “Ajman Value.” It is no secret that UK travelers are looking for more for their money.

The delegation highlighted that staying in one of Ajman’s five-star beachfront properties—such as the Fairmont Ajman, The Oberoi Beach Resort, Al Zorah, or the Bahi Ajman Palace—often costs 30% to 40% less than comparable accommodations in Dubai. For a family of four, this means a week of ultra-luxury living, private beach access, and world-class dining at a fraction of the cost found just 30 minutes down the road.

Sustainability and Innovation: The Future of the Emirate

The promotional tour also served as a platform to showcase Ajman’s Vision 2030. The emirate is not just building hotels; it is building an ecosystem.

• Eco-Tourism: The Al Zorah Nature Reserve, with its sprawling mangroves and pink flamingos, was a key highlight. It offers a sanctuary for kayaking and nature photography, proving that the UAE is more than just sand dunes.
• Digital Ease: To help UK travelers plan their trips, the department introduced its AI-powered trip planner on the official Visit Ajman website, allowing users to create personalized itineraries based on their interests—be it history, golf, or relaxation.

A Cultural Bridge

“The United Kingdom represents a pivotal strategic market for us,” noted HE Mahmood Alhashmi during one of the sessions. The data backs this up: British travelers consistently rank among the top ten visitor nationalities for Ajman, with a notable increase in the average length of stay over the past year. British tourists are no longer just “stopping by” for a day trip from Dubai; they are making Ajman their primary holiday base.

From the traditional Saleh Souq, where the scent of oud and spices fills the air, to the modern golf courses that host international tournaments, the UK roadshow successfully painted a picture of a destination that honors its past while embracing a sustainable future.

How to Visit

For those inspired by the tour, Ajman is incredibly accessible. Located just a short drive from Dubai International Airport (DXB) or Sharjah International Airport (SHJ), it offers a seamless transition from the flight to the beach.

As the promotional tour concludes, the message to the UK is clear: if you are looking for a place where you are treated as a guest rather than just a tourist, where the culture is authentic and the luxury is accessible, it’s time to look at Ajman.

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Behind the Glitter of Super Bowl LX: San Francisco’s “Great Cleanup” and the Reality of Its Streets

As the world’s eyes turn toward Northern California for Super Bowl LX, the Bay Area has transformed into a high-octane stage of luxury, sport, and spectacle. But away from the flashing lights of the Moscone Center and the cheering crowds at Levi’s Stadium, a different kind of operation has been underway—a “great cleanup” aimed at scrubbing the city of its most visible struggles before the global cameras begin to roll.

San Francisco has long been a city of contrasts, where the tech-fueled wealth of Silicon Valley meets the stark reality of a national homelessness and drug crisis. For the week of February 8, 2026, however, the city’s leadership is determined to present a “refreshed” image of the Golden City to the estimated 1.3 million travelers passing through the region.

The “Sanitized” City: A Multi-Agency Blitz

Under the leadership of Mayor Daniel Lurie, San Francisco has launched a “comprehensive plan” to ensure the streets are not just safe, but welcoming. The city’s Emergency Operations Center has been activated, coordinating a massive multi-agency response that brings together the SFPD, Public Works, and outreach teams.

For tourists arriving for the Super Bowl Experience, the results are noticeable. Areas around the Moscone Center and key downtown corridors have seen a significant reduction in open-air drug use and encampments. “San Francisco is at the center of the action,” Mayor Lurie noted during a kickoff briefing. “We are confident that we will deliver a fun and safe week.”

The statistics cited by the administration are impressive: overall crime is down 30% from 2025, and car break-ins—a long-standing plague for visitors—have reached 22-year lows. Most strikingly, the number of tents on city streets has reportedly dropped by 85% compared to 2020 levels.

The “Whack-a-Mole” Reality

However, for those who live and work in the city every day, the cleanup feels more like a temporary “shuffling” than a permanent solution. While downtown looks pristine, neighborhoods like the Mission District have reported an “overwhelming influx” of displaced unhoused residents.

Critics and advocates for the unhoused argue that the Super Bowl’s “sanitized optics” rely on the erasure of the vulnerable. “It’s all about getting from the clean airport to the nice stadium,” says Todd Langton of Agape Silicon Valley. He describes the city’s approach as a “cyclical game of Whack-a-Mole,” where encampments are cleared for major events like the Super Bowl or APEC, only for the same individuals to return once the tourists have departed.

The “Clean Zone” Controversy

The push for a perfect image extends south to Santa Clara, where the NFL has established what it calls a “clean zone”around Levi’s Stadium. This zone doesn’t just apply to street conditions; it’s a strict regulatory bubble that has shut down long-time local vendors.

One such casualty is Howard Gibbons, the “Hot Dog Dude” of Santa Clara, who has been forced out of his regular spot for the first time in 12 years. “I didn’t know I was dirty,” Gibbons joked, though the loss of half his business in the weeks leading up to the game is no laughing matter. The clean zone is a stark reminder that during the Super Bowl, the NFL essentially owns the geography, prioritizing corporate branding and “clean” aesthetics over local micro-economies.

The Human Cost of Progress

While the city celebrates its “revival,” the human element remains complex. Fatal drug overdoses are trending down—621 in 2025 compared to over 800 in 2023—but the crisis is far from over. The “tough-on-crime” moderate stance taken by the Lurie administration has been praised by real estate agents and business owners who see a “renaissance” in San Francisco’s market, fueled by an AI-buying spree.

Yet, for the thousands pushed to the sidelines, the Super Bowl is less of a celebration and more of a disruption. The nonprofit Gubbio Project has had to scramble to provide extra overnight shelter beds as displaced people seek refuge from the high-traffic “event zones.”

A City at a Crossroads

As the Seattle Seahawks and New England Patriots face off, San Francisco finds itself at a crossroads. The Super Bowl has provided the political and economic “stick” needed to force a rapid cleanup, but the question remains: what happens on Monday morning?

If the “strides” made in safety and cleanliness can be maintained after the banners are taken down, Super Bowl LX may indeed be remembered as the turning point for San Francisco’s recovery. But if the tents return and the “clean zones” vanish overnight, the 2026 game will be seen as just another high-budget mask for a city still struggling to find its soul.

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Trouble in Paradise? Understanding the Canada-Cuba Travel Advisory and Its Impact on Tourism

For decades, the relationship between Canada and Cuba has been one of the most enduring “sun-and-sand” romances in the travel world. For Canadians, Cuba isn’t just a destination; it’s a winter rite of passage—a place of affordable mojitos, vintage cars, and some of the finest coastlines in the Caribbean. However, in early 2026, a chill has settled over this tropical partnership.

Following a newly updated travel advisory from the Canadian government, concerns are mounting as visitor numbers from Cuba’s largest tourism market show a significant and worrying decline. But what exactly is happening on the island, and should you still pack your bags for Varadero?

The Heart of the Alert: What the Advisory Says

The Canadian government recently updated its travel guidance for Cuba, urging citizens to “exercise a high degree of caution.” While this isn’t the most severe level of warning, it is a notable shift for a country that has traditionally been seen as one of the safest spots in the region.

The advisory points toward a “deteriorating economic situation” that has trickled down into the daily lives of both locals and visitors. Specifically, the alert highlights:

Shortages of Essentials: From fuel and electricity to basic medications and even certain food items, the island is struggling with supply chain disruptions.

Petty Crime: While violent crime remains rare, the economic pressure has led to an uptick in opportunistic theft, bag snatching, and pickpocketing in tourist-heavy areas like Old Havana.

Infrastructure Strains: Frequent power outages (blackouts) are becoming more common, sometimes affecting hotels and resorts, though many high-end properties now operate on backup generators.

The Numbers: A Statistical Cooling

The impact of these warnings is already visible in the data. Historically, Canadians have accounted for nearly 40% of all international arrivals in Cuba. However, the first quarter of 2026 has seen a double-digit percentage drop in bookings compared to the same period in 2025.

For the Cuban government, this isn’t just a travel trend; it’s an economic emergency. Tourism is the island’s primary source of foreign hard currency. When Canadians choose the Dominican Republic or Mexico over Cuba, the local economy feels the sting instantly, creating a feedback loop where less revenue leads to further shortages, which in turn leads to more travel warnings.

A Human Perspective: Life on the Ground

To understand the “why” behind the advisory, we have to look past the headlines. The Cuban people are famously resilient and welcoming, but the current “Special Period” of the 2020s has tested that resolve.

For a traveler, this might manifest as a resort running out of a specific brand of soda or a tour bus being delayed due to fuel rationing. For a local, it’s much more personal. However, many frequent travelers to Cuba—the “Cuba-philes”—argue that the island’s soul remains intact. They suggest that the advisory, while necessary for safety, doesn’t capture the warmth of a homestay in a casa particular or the safety one feels walking through many Cuban neighborhoods compared to major North American cities.

The Safety Paradox

Interestingly, while Canada has raised its caution level, Cuba still ranks lower in violent crime statistics than many other popular Caribbean destinations. The “danger” here is less about physical harm and more about “logistical uncertainty.”

Travelers are being encouraged to be self-sufficient. This means bringing a personal supply of basic medicines (aspirin, antibiotics, stomach meds), carrying small denominations of cash, and staying flexible with travel plans. The advisory is a call for “smart travel” rather than “no travel.”

How the Industry is Responding

The Cuban Ministry of Tourism is working overtime to reassure the Canadian market. They have recently announced investments in “energy sovereignty” for key tourism poles, ensuring that solar farms and dedicated grids keep the lights on in Varadero and the Cayos.

Airlines and tour operators like Sunwing and Air Canada Vacations are also navigating this delicate balance. Many are offering more flexible cancellation policies to keep consumer confidence high, while others are pivoting their marketing toward “Authentic Cuba”—trips that focus on cultural immersion where travelers can directly support the local private sector.

Should You Go in 2026?

Deciding to visit Cuba right now is a personal choice that requires weighing risk against reward. If you are looking for a seamless, “everything-is-perfect” five-star experience where you never leave the resort, the current shortages might frustrate you.

However, if you are a traveler who values connection, history, and a destination that truly needs your support, 2026 might actually be a profound time to visit. Your tourism dollars go further now than ever before, and the lack of crowds means you can experience the Malecón or the Viñales Valley in a way that feels incredibly private.

The Verdict

The Canada-Cuba travel advisory is a sobering reminder that paradise is not immune to global economic shifts. While the decline in visitor numbers is a legitimate concern for the island’s future, it also presents an opportunity for a more conscious form of tourism. By traveling prepared and managing expectations, Canadians can continue their long-standing friendship with Cuba, ensuring that the rhythm of the son and the beauty of the island remain for generations to come.

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Oman Air and Travelport Renew Partnership: A New Era of NDC-Powered Travel Retailing

In the rapidly evolving landscape of global aviation, the bridge between an airline’s offerings and the traveler’s screen is more critical than ever. Recently, Oman Air, the national carrier of the Sultanate of Oman, announced a significant milestone in its digital journey: the renewal of its multi-year partnership with Travelport.

This is not just a standard contract extension. It represents a 30-year legacy moving boldly into the future. By integrating New Distribution Capability (NDC) content into the Travelport+ platform, Oman Air is positioning itself at the forefront of modern travel retailing.

A Legacy Built on Trust

The relationship between Oman Air and Travelport isn’t new; it dates back to 1993. For three decades, these two entities have collaborated to ensure that Oman’s wings reach global markets. However, the aviation industry of the 1990s—or even the 2010s—is vastly different from the one we operate in today.

Today’s travelers aren’t just looking for a seat; they are looking for a personalized experience. They want to know about baggage options, seat upgrades, lounge access, and flexible booking—all in real-time. To meet these demands, Oman Air has chosen Travelport as its first modern travel retail partner to implement NDC distribution.

What is NDC and Why Does It Matter?

For the uninitiated, New Distribution Capability (NDC) is a travel industry-supported program launched by IATA. It transforms the way airline products are sold to corporations, leisure travelers, and business travelers by addressing the industry’s current distribution limitations.

Through this renewed agreement, Travelport-connected agencies will now have access to Oman Air’s full suite of offerings. This includes:

• Dynamic Pricing: Fares that adjust in real-time to provide the most competitive rates.
• Rich Content: Visuals and detailed descriptions of services that go beyond a simple price tag.
• Ancillary Services: Easier booking for extras like extra legroom, meals, and Wi-Fi.

By integrating NDC alongside traditional EDIFACT distribution, Oman Air ensures that travel agents have the best of both worlds: the reliability of established systems and the innovation of modern technology.

Strengthening Oman’s Global Vision

This partnership isn’t just about software and ticket sales; it’s a strategic pillar for the Sultanate of Oman. The country has ambitious goals under its “Oman Vision 2040” and various tourism development plans. To bring the world to Oman, the national airline must be easily accessible and attractive to global travel retailers.

Oliver Von Rabenau, Vice President of Revenue Management & Distribution at Oman Air, highlighted this during the announcement. He noted that the move is a “crucial step” in the airline’s digital transformation. By utilizing Travelport’s advanced retailing tools, Oman Air can compete more effectively on the global stage, ensuring that the Sultanate remains a top-tier destination for international travelers.

A Win for Travel Agencies and Travelers

From the perspective of a travel agent, this renewal is a game-changer. Historically, accessing an airline’s full range of “extras” often required visiting multiple websites or using clunky interfaces. With Travelport+, everything is integrated into a single, sleek workflow.

Damian Hickey, Global Head of Travel Partners at Travelport, emphasized the trust inherent in this deal. He noted that Travelport’s track record in delivering airline content through modern channels was a key factor in Oman Air’s decision. For the end-user—the traveler—this means more transparency, more choices, and a smoother booking process.

The Human Element in Digital Transformation

While we often talk about “APIs,” “nodes,” and “distribution channels,” the heart of this partnership is human connection. Aviation is about bringing people together, whether for business, family, or adventure.

Oman Air’s decision to modernize its retailing reflects a deep understanding of the modern traveler’s mindset. We live in an era of “Amazon-style” shopping, where we expect clarity and personalization. By embracing NDC, Oman Air is saying to its passengers: “We see you, we understand what you want, and we are making it easier for you to fly with us.”

Looking Ahead

As Oman Air continues its transformation strategy, the focus remains on sustainable growth and service excellence. The renewal with Travelport provides the technological backbone needed to support these goals.

In a world where travel is becoming increasingly complex, the partnership between Oman Air and Travelport stands as a testament to the power of long-term collaboration. By combining thirty years of history with tomorrow’s technology, they are ensuring that the journey to the Sultanate of Oman is as seamless as the flight itself.

As we look to the remainder of 2026 and beyond, this agreement serves as a blueprint for how legacy carriers can adapt to the digital age without losing the personal touch that makes them unique.

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Portuguese Tourists Flocking to Morocco: Why Arrivals Jumped 35% in 2025

In the world of travel, proximity often breeds a quiet familiarity, but for Portugal and Morocco, 2025 was the year that familiarity turned into a full-blown love affair. According to recent data from the Moroccan National Tourist Office (ONMT) and major travel networks, Portuguese tourist arrivals to the North African Kingdom didn’t just grow—they skyrocketed.

Morocco welcomed more than 220,000 Portuguese visitors in 2025, marking a staggering 35% increase compared to 2023. Even more impressive is that these figures sit 50% above pre-pandemic levels, signaling a profound shift in how Portuguese travelers view their neighbor to the south.

The Coronation: Morocco Named “Best Destination”

The surge in interest was officially recognized at the 21st Convention of Bestravel, Portugal’s largest travel agency network, held in Casablanca in February 2026. During the event, Morocco was crowned the “Best Destination” for 2025.

This accolade isn’t just a trophy on a shelf; it’s a reflection of a meticulously executed strategy by the ONMT. By working hand-in-hand with Portuguese travel professionals, the Moroccan government has managed to position the Kingdom as more than just a nearby getaway—it is now a top-tier European preference for culture, luxury, and adventure.

Why the sudden surge? The “Secret Sauce” of 2025

What transformed Morocco from a “maybe next year” destination into a “must-visit” for the Portuguese? Several key factors aligned in 2025:

• Geographical and Cultural Proximity: With flight times from Lisbon or Porto often under two hours, Morocco offers an “exotic” experience without the jet lag. Travelers frequently note the shared history and cultural echoes—such as the Portuguese-built fortifications in cities like El Jadida and Essaouira—which create a unique sense of being “at home” in a foreign land.
• The 2030 World Cup Halo: The joint bid by Morocco, Portugal, and Spain to host the 2030 FIFA World Cup has created a massive boost in visibility. The “Kingdom of Light” campaign has been ubiquitous in Portuguese media, fostering a sense of partnership and shared future.
• Affordable Luxury: As inflation bit into European holiday budgets, Morocco’s “value for money” became irresistible. Portuguese travelers found they could enjoy five-star riads in Marrakech or surf camps in Taghazout for a fraction of the price of similar experiences in Southern Europe or the Caribbean.

Destinations Within a Destination

While Marrakech remains the undisputed heavyweight champion of Moroccan tourism, 2025 saw Portuguese travelers venturing deeper into the country.

Marrakech: The “Red City” continues to sell out, especially during the New Year period.

The Coastal Loop: Cities with 15th-century Portuguese walls, like Asilah and Larache, have seen a specific spike in “heritage tourism” from the Iberian Peninsula.

The Desert and Mountains: Winter trekking in the Atlas Mountains and luxury bivouacs in the Agafay Desert have become trending “digital detox” getaways for Lisbon’s tech crowd.

A Historic Year for the Kingdom

The Portuguese market is just one bright spot in a constellation of success. In 2025, Morocco welcomed nearly 20 million foreign visitors in total—a 14% rise from 2024.

The economic impact is equally historic. Tourism revenues reached MAD 138 billion ($13.8 billion), a 21% increase. Tourism Minister Fatima Zahra Ammor noted that the sector has actually surpassed its 2026 strategic targets a full year early.

Humanizing the Numbers

Behind the percentages and the billions of dirhams are real human stories. It’s the Portuguese family discovering the winding alleys of the Fez Medina for the first time, or the local Moroccan artisan in Chefchaouen whose business is thriving thanks to the new influx of European neighbors.

The relationship between Portugal and Morocco is proof that in a digital world, we still crave physical, authentic connections. As we look toward the 2026 APAVT (Portuguese Association of Travel Agencies) annual congress—which will be held in Morocco and host over 750 professionals—the bond between these two nations is only set to grow stronger.

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Buchanan County Tourism Snags Major Grant Funding: A New Era for Independence and Beyond

In the heart of Iowa, where the rolling fields meet the historic streets of Independence, there is a renewed sense of excitement. Buchanan County Tourism has officially announced a significant win: the acquisition of new grant funds designed to put the county on the map like never before.

This isn’t just about brochures and billboards; it’s about a community coming together to showcase the hidden gems that make this corner of the state truly special. From the banks of the Wapsipinicon River to the local shops that define “small-town charm,” this funding represents a pivotal moment for the region’s economic and cultural growth.

A Catalyst for Growth: Understanding the Grant

The funding, recently detailed in the Independence Bulletin Journal, comes at a time when rural tourism is experiencing a renaissance. Travelers are increasingly looking for “slow travel” experiences—places where they can connect with history, nature, and real people.

The grant is earmarked for several strategic initiatives:

• Infrastructure Enhancements: Improving signage and accessibility for local landmarks, ensuring that visitors can navigate the county with ease.
• Digital Transformation: Modernizing the county’s online presence to reach a global audience of travelers searching for authentic Midwestern experiences.
• Event Support: Providing a financial cushion for local festivals and community gatherings that draw crowds from across the tri-state area.

Why Buchanan County?

For those who live here, the answer is obvious. But for the rest of the world, Buchanan County is a treasure trove waiting to be discovered.

Independence serves as the anchor, with its rich history and the iconic Wapsipinicon Mill. However, the beauty of Buchanan County lies in its diversity. Whether it’s the Amish communities of Hazleton or the vibrant local parks, there is a story at every turn. The new grant funds will allow the Tourism Board to tell these stories more effectively, highlighting the unique blend of agriculture, history, and recreation that defines the county.

The Economic Ripple Effect

Tourism is often called “the invisible industry,” but its impact is very real. When a traveler visits Buchanan County to see the mill or enjoy a weekend at a local campground, they aren’t just sight-seeing. They are:

1. Supporting Small Businesses: Grabbing coffee at a local café or buying a handmade gift at a boutique.
2. Generating Tax Revenue: Helping fund local schools, roads, and emergency services.
3. Job Creation: Providing opportunities for hospitality, retail, and service workers within the community.

By securing this grant, Buchanan County Tourism is effectively investing in the future of every resident. A stronger tourism sector means a more resilient local economy.

Humanizing the Mission

At its core, this grant isn’t about the numbers on a check. It’s about the volunteer at the historical society who can now afford to preserve a new exhibit. It’s about the restaurant owner who sees a few more tables filled on a Tuesday night. It’s about the pride that comes from seeing your hometown celebrated on a regional stage.

The board members and local officials who worked tirelessly to “snag” these funds understand that tourism is a labor of love. It requires a deep appreciation for where you come from and a bold vision for where you are going.

Looking Ahead

The rollout of projects funded by this grant is expected to begin in the coming months. Residents can look forward to seeing fresh marketing campaigns and physical improvements throughout the county.

As Buchanan County steps into this new chapter, the message to the world is clear: We’re ready for you. Whether you’re coming for a day trip or a week-long getaway, the heart of Iowa has never looked better.

The post Buchanan County Tourism Snags Major Grant Funding: A New Era for Independence and Beyond appeared first on Travel And Tour World.

New Leadership at Santa Monica Travel & Tourism: Charlie Lopez-Quintana to Lead Board into 2026

Santa Monica has always been more than just a beach town; it is a global icon of California luxury, coastal culture, and community spirit. As the city approaches one of the most significant stretches in its modern history—a period defined by world-class sporting events and historic milestones—Santa Monica Travel & Tourism (SMTT) has officially announced the leadership team that will steer the ship.

The appointment of the 2026 Board of Directors Executive Committee marks a strategic pivot for the city. With a blend of luxury hospitality expertise, local civic history, and entertainment veteran leadership, the new board is tasked with ensuring Santa Monica remains a premier destination on the international stage.

A New Visionary at the Helm: Charlie Lopez-Quintana

Taking the reins as Chairman is Charlie Lopez-Quintana, a name synonymous with excellence in the luxury hospitality sector. Lopez-Quintana currently serves as the Vice President and Managing Director of ETC Hotels, the parent company of two of Santa Monica’s most prestigious landmarks: Shutters on the Beach and Hotel Casa del Mar.

With over 25 years of experience, Lopez-Quintana isn’t just a corporate executive; he is a curator of “the guest experience.” His background includes leadership roles at the Terranea Resort and multiple Ritz-Carlton properties. Having served as Vice Chair of the SMTT board during the 2024-25 term, his ascension to Chairman represents a seamless transition at a time when stability and vision are paramount.

“2026 marks an inspiring moment for Santa Monica as the city steps into the global spotlight,” Lopez-Quintana remarked. He highlighted a “perfect storm” of upcoming events—the Route 66 Centennial, the FIFA World Cup, Super Bowl LXI in 2027, and the 2028 Olympic Games—as unique opportunities to drive economic growth and showcase the city’s seaside charm.

The Powerhouse Executive Committee

Lopez-Quintana is joined by a team of industry heavyweights, each bringing a specific flavor of expertise to the table:

• Vice Chair: Jeff Klocke. As the CEO of Pacific Park on the Santa Monica Pier, Klocke represents the heartbeat of the city’s tourism. With over 30 years in the industry and a board tenure dating back to 2019, Klocke understands the mechanics of high-volume tourism better than anyone.
• Treasurer: Simon Fricker. The General Manager of the Fairmont Miramar Hotel & Bungalows, Fricker brings more than two decades of international boutique-luxury experience. His role will be vital in managing the fiscal strategies required to market Santa Monica to a global audience.
• Secretary: Karen Ginsberg. Representing the civic and community pillar, Ginsberg is a longtime resident who spent 25 years working for the City of Santa Monica, eventually retiring as the Director of Community and Cultural Services. Her deep understanding of the city’s internal workings ensures that tourism growth remains sustainable and respectful of the local community.

Why 2026 Matters: The Road to the Olympics

The timing of this leadership change is no coincidence. The next few years represent a “pivotal era” for Southern California. Misti Kerns, President and CEO of SMTT, expressed immense confidence in the new appointments, noting that Lopez-Quintana’s expertise is exactly what the city needs to navigate these high-stakes years.

The Route 66 Centennial in 2026 is perhaps the most sentimental of these milestones. As the “End of the Trail,” the Santa Monica Pier will be the focal point for thousands of travelers retracing the historic American journey. This event serves as a massive “pre-game” for the 2028 Olympics, where Santa Monica will host several key events.

Economic Impact and Local Heritage

Beyond the glitz of international events, the new board’s mission is deeply rooted in local economics. Tourism is a primary engine for Santa Monica’s economy, supporting local businesses, public services, and jobs.

The strategy under Lopez-Quintana appears to be one of “meaningful economic impact.” This means moving beyond just filling hotel rooms; it’s about creating an ecosystem where the influx of global visitors translates into long-term benefits for the residents of Santa Monica. By leveraging the city’s reputation for luxury and its unique “seaside city” identity, the board aims to attract high-value tourism that respects the local culture while fueling the city’s future.

Looking Ahead

As Santa Monica prepares to welcome the world, the 2026 Executive Committee stands ready. With a leader like Charlie Lopez-Quintana—who understands the nuances of the “luxury guest experience”—and a supporting cast that covers everything from amusement parks to civic planning, the city is well-positioned.

Santa Monica is no longer just preparing for the future; it is actively shaping it. Under this new leadership, the city is set to prove that while it may be the “End of the Trail” for Route 66, it is only the beginning of a new, golden era for Santa Monica tourism.

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