HOVERAir Partners with Freeride World Tour 2026 to Offer Aerial Filming with New Ski Mode

HOVERAir is teaming up with the Freeride World Tour (FWT) 2026 to bring fans closer to the action than ever before, capturing breathtaking aerial footage of the world’s top freeriders as they tackle some of the most challenging off-piste terrain in Spain and beyond. Using the HOVERAir X1 PROMAX with its new Ski Mode, the camera offers hands-free, seamless filming that puts every twist, turn, and jump into stunning perspective.

This partnership represents a major step forward in snow sports technology. Thanks to HOVERAir’s advanced AI, athletes and fans can now capture every thrilling moment without a drone pilot or camera crew. The Ski Mode is designed specifically for the demands of snow sports, following skiers and snowboarders through high-speed descents, sharp carving turns, and adrenaline-fueled runs—delivering smooth, dynamic footage that brings the slopes to life like never before.

New Ski Mode Enhances Filming for Snow Sports

The Ski Mode for the HOVERAir X1 PROMAX ensures the camera adapts to the fast-paced movements typical of freeride skiing and snowboarding. With the ability to capture 8K resolution footage, it offers a cinematic experience for both athletes and fans. The PROMAX camera is small and light, weighing just 192 grams, and can easily be controlled via manual or autonomous modes, giving users complete control over their filming experience.

The HOVERAir X1 PROMAX is equipped with a range of features designed to enhance the user experience for both professionals and amateur snow lovers. Features like Smart Ascend, which automatically avoids obstacles and people, ensure safety while filming in dynamic environments. Additionally, voice commands for hands-free operation allow for ease of filming while engaging in snow sports activities. Whether capturing park tricks, snowboard runs, or off-piste skiing, the HOVERAir system makes it easy for riders to document their adventures without interruption.

Freeride World Tour Partnership and FWT 2026

The partnership between HOVERAir and the Freeride World Tour will provide a new level of dynamic storytelling in the world of extreme snow sports. The FWT 2026 begins in January 2026 with the BAQUEIRA BERET PRO in Spain, where HOVERAir’s cameras will follow freeriders as they navigate steep lines and deep snow. This collaboration will allow fans to see the competition from new angles, making it more immersive and exciting.

Nicolas Hale-Woods, CEO of the Freeride World Tour, expressed excitement about the partnership: “The Freeride World Tour has always embraced innovation that enhances the fan and rider experience. HOVERAir cameras help our FWT athletes capture new angles effortlessly and hands-free, bringing a new level of dynamic storytelling to the mountains.”

As the Freeride World Tour moves through its stops in 2026, HOVERAir’s camera technology will provide spectacular aerial shots of the action, offering both competitors and fans a new perspective on this thrilling event.

Improved Features for Challenging Winter Conditions

The HOVERAir X1 PROMAX is specifically designed for challenging winter conditions, with enhanced features that enable smooth filming even in the coldest environments. The camera is compatible with cold-weather accessories, including the Thermo Smart Battery, which operates reliably at temperatures as low as -20°C (-4°F). This ensures that the camera can continue filming without interruption, even in harsh alpine conditions.

Moreover, the PowerCase, a portable charging case, provides on-the-go charging, making it perfect for skiers and snowboarders who need to keep their gear powered throughout long days on the slopes.

A Complete Filming Solution for Snow Sports Enthusiasts

HOVERAir’s new X1 PROMAX camera and Ski Mode provide a complete filming solution for those seeking to capture their snow sports adventures. The camera is ideal for athletes and creators who want to enjoy their time on the slopes while effortlessly recording their experiences. Whether you’re hitting the slopes with friends, capturing your first powder day, or filming your best run yet, the PROMAX makes it simple to get high-quality aerial footage without the need for a separate camera crew or drone pilot.

With Masabi integration for easy flight, HOVERAir makes it easier than ever to capture and share winter adventures. The camera’s autonomous features, including Spiral Mode and Dolly Zoom, expand creative possibilities, allowing users to add cinematic flair to their recordings.

Perfect Holiday Gift for Snow Lovers and Creators

As the holiday season approaches, the HOVERAir X1 PROMAX makes the perfect gift for snow lovers and aspiring filmmakers. Whether you’re an athlete looking to document your snow sports experiences or a creator seeking to share your winter adventures, HOVERAir provides a reliable, high-tech tool for capturing stunning footage.

For a limited time, HOVERAir is offering special holiday pricing, with the PROMAX available for $599 and the PROMAX Ski Bundle designed for cold-weather use available for $1069.

Looking Ahead: HOVERAir’s Growing Influence in Snow Sports Filming

HOVERAir’s partnership with the Freeride World Tour is just the beginning of its mission to transform how snow sports are captured. With its advanced technology, epic moments on the slopes are now within reach for everyone from professional athletes pushing their limits to casual skiers enjoying the thrill of the ride. As the winter season unfolds, the HOVERAir X1 PROMAX is poised to become an essential companion for adventure filmmakers and winter sports enthusiasts around the world, making every descent and jump unforgettable.

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I was sitting in a street food stall in Bangkok, nursing a spicy Tom Yum soup, when the roar of a crowd nearby nearly made me drop my spoon. It wasn’t a protest, and it […]

Scandinavian Airlines ensures that fans from Norway, Denmark, and Sweden can travel smoothly to the 2026 FIFA World Cup next summer. With direct flights across the Atlantic and strong partnerships, SAS is the natural choice […]

M7 World Championship in Indonesia Boosts Esports Influence, Sports Tourism and Regional Development Growth, Showcasing its Cultural Heritage

M7 World Championship (M7) is expected to position Indonesia at the cutting edge of international esports and make it one of the major influencers of the sports tourism industry. Scheduled to be held in Jakarta in 2025, the M7 is a major event in the global Mobile Legends: Bang Bang (MLBB) esports calendar, and it is expected to make its presence felt in the industries of esports tourism and cultural tourism in Indonesia. This is because of its unique ability to combine sports, entertainment, and tourism.

Through the organization of such a prestigious event, Indonesia is promoting its attractiveness to the global community, not only to gamers but also sports tourists who are keen to immerse themselves in the lively Indonesian gaming culture and rich heritage. M7 is projected to generate considerable tourist traffic, which is expected to boost the development of tourism in Indonesia.

Tourism Growth: M7 to Boost Sports Tourism and International Visitor Numbers

The M7 World Championship is set to have a profound impact on sports tourism in Indonesia. As one of the biggest esports tournaments in the world, it will attract international visitors from across the globe, particularly those involved in the gaming and esports industries. This global exposure will increase tourism flows, benefiting the local hospitality sector, transportation, retail, and other tourism-related industries.

Jakarta, the tournament’s host city, will likely experience a surge in tourists, particularly those with an interest in esports, but also sports tourism enthusiasts keen on participating in related events and activities. With the growing popularity of sports tourism, particularly in emerging sectors like esports, events like the M7 will help Indonesia attract new international audiences while also enhancing its appeal to existing markets. As the world’s most populous region with a rapidly growing middle class, Southeast Asia—especially Indonesia—is becoming an increasingly important player in the global sports tourism industry.

Cultural and Sports Tourism Collaboration: Bridging Esports and Traditional Tourism

The M7 event is more than just a competitive gaming tournament; it is a celebration of sports tourism, where gaming enthusiasts can enjoy a deeper cultural experience. Indonesia’s rich cultural heritage will play a central role in the event, with the M7’s opening ceremony set to showcase traditional Indonesian culture through performances, art, and cultural storytelling. As fans and tourists travel to Jakarta, they will experience the unique fusion of sports tourism and cultural tourism, which is becoming a key trend in global travel.

The M7 World Championship is set to serve as a model for how sports tourism can be integrated with gaming events, where the destination itself becomes an essential part of the fan experience. Visitors will not only watch the tournament but will also be able to immerse themselves in the local culture, enjoying activities that highlight Indonesia’s diverse landscapes, culinary traditions, and historic sites. This multi-dimensional approach to tourism creates an engaging experience for visitors, attracting both traditional sports fans and esports enthusiasts.

The Future Impact of M7: Long-Term Benefits for Indonesia’s Sports and Tourism Sectors

The long-term impact of the M7 World Championship on Indonesia’s sports tourism landscape cannot be understated. By positioning the country as a global esports hub, the event will pave the way for more high-profile gaming events and sports tourism initiatives in the future. This will provide a significant boost to Indonesia’s tourism industry, particularly in the off-peak seasons, when traditional tourism experiences can be complemented by esports tournaments and sports-related events.

Additionally, as esports continues to grow in popularity, it will become a more prominent niche within sports tourism. The M7 serves as an example of how gaming tourism can attract a younger, dynamic audience, who often travel not just for the competition but also for the cultural experience, entertainment, and social aspects surrounding the event. This makes the M7 a vital part of Indonesia’s tourism diversification strategy, ensuring that the country remains competitive in the evolving global tourism market.

Economic and Community Benefits: Strengthening Local Economies Through Esports

Beyond the immediate tourism and travel benefits, the M7’s success will have lasting economic benefits for Indonesia. Sports tourism, driven by events like the M7, plays a crucial role in job creation, local business growth, and infrastructure development. The influx of international visitors for esports events will also lead to more investment in tourism infrastructure, including better transport networks, hotels, and convention centers—improvements that benefit both tourism and the broader economic ecosystem.

The M7 also provides an opportunity for local communities to participate in the tourism economy, through volunteer roles, small business opportunities, and engagement in local cultural exchanges. This will help foster inclusive growth and ensure that the benefits of the event are felt by a wide range of stakeholders, from local vendors to small businesses.

A New Era of Sports Tourism and Esports in Indonesia

M7 World Championship: This event is expected to be a game-changer for Indonesia, with esports tourism becoming one of the key elements of the tourism economy of the country. This event promises to provide a completely novel tourism experience for everyone involved, with the ability to enjoy both the tourism opportunities of the country as well as the esports that the M7 World championship intends to provide.

As the sports tourism industry keeps developing, the M7 is set to become a catalyst for future sport tourism events that blend the elements of gaming, culture, and tourism, ensuring that Indonesia is always at the forefront of sports tourism as well as gaming tourism. The long-term effect of this event on the tourism industries of Indonesia is expected to make the country one of the pioneers of sports tourism and gaming tourism globally.

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Agadir Beats Casablanca, Fes, Marrakech, Rabat, Tangier, Temara in Football Fandom to Create the Ultimate AFCON 2025 Fan Experience- – Book Your Travel Now!

Agadir has emerged as the standout destination for football fans during AFCON 2025, leaving cities like Casablanca, Fes, Marrakech, Rabat, Tangier, and Temara in its wake. Known for its coastal charm and vibrant atmosphere, Agadir is set to become the epicenter of sports fandom, offering an unforgettable fan zone experience for global supporters. The city’s fan zone will be located at the stunning Agadir Marina, providing fans with a perfect blend of football excitement, local culture, and breathtaking views of the Atlantic coast.

While other cities like Casablanca and Marrakech are known for their urban vibrancy, Agadir’s coastal setting offers fans a unique combination of sports and relaxation, making it the perfect place to enjoy the tournament. From live screenings to interactive fan activities, Agadir is ready to provide an unparalleled sports experience that will captivate football enthusiasts from around the world. Here’s everything you need to know about why Agadir is leading the charge!

Agadir: The Coastal Fan Zone With A Splash of Culture

Agadir, a popular coastal city in Morocco, will host one of the most vibrant and picturesque fan zones for AFCON 2025. Known for its pristine beaches and welcoming atmosphere, Agadir’s fan zone will be located near the beautiful Agadir Marina, offering fans not only the excitement of football but also the beauty of the Atlantic coast.

Fans can expect a wide range of activities, including live screenings of AFCON matches, interactive fan experiences, and live music performances. Agadir’s fan zone will also emphasize local culture, with Moroccan food stalls, artisanal craft markets, and traditional dance performances that allow visitors to immerse themselves in the country’s rich heritage. With a backdrop of the stunning Atlantic Ocean, Agadir’s fan zone will surely be one of the most exciting locations for football lovers.

Casablanca: Morocco’s Iconic Urban Hub Joins the Celebration

As one of Morocco’s largest and most iconic cities, Casablanca is poised to be a powerhouse during AFCON 2025. The fan zone in Casablanca will be located in the heart of the city, offering fans an electrifying urban experience combined with the city’s unique blend of modernity and tradition. Casablanca’s fan zone will be designed to reflect the city’s global appeal, with vast screens broadcasting the matches in lively public spaces.

In addition to watching live football action, fans in Casablanca can expect a variety of entertainment options, such as local music and dance performances, cultural exhibitions, and street food vendors offering the best of Moroccan cuisine. Whether you’re walking along the city’s vibrant streets or relaxing in the fan zone, Casablanca promises to deliver an unforgettable atmosphere for football enthusiasts.

Fes: A Journey Through History and Football

Fes, known for its ancient medina and historical significance, will offer an entirely different fan experience. The fan zone here will be set in a location that blends the historical charm of Fes with the modern excitement of AFCON 2025. Fans will be able to enjoy a unique atmosphere surrounded by the stunning architecture of the old city, a UNESCO World Heritage site.

Fes’ fan zone will feature large screens where fans can catch all the action, along with immersive cultural experiences that showcase Morocco’s rich history. Visitors will have the chance to explore the vibrant souks (markets), where they can buy traditional crafts, spices, and souvenirs. In Fes, the fusion of history, culture, and football will create a truly unique experience for everyone in attendance.

Marrakech: A Dream Destination for AFCON Fans

Marrakech, with its breathtaking architecture, vibrant souks, and magical atmosphere, will undoubtedly be one of the highlights of the AFCON 2025 fan zone tour. The fan zone in Marrakech will be located in the famous Jemaa el-Fna square, a UNESCO World Heritage site and a focal point of Moroccan culture. This bustling public space, surrounded by historical landmarks, will be transformed into a football hub during the tournament.

Fans will be able to watch live matches on giant screens, while enjoying the sounds of traditional Moroccan music and the tantalizing aromas of local street food. Marrakech’s fan zone will also include cultural shows and performances, providing visitors with a full Moroccan experience. This is the place where modern sports meet ancient culture, offering a truly magical atmosphere for football fans.

Rabat: The Capital City’s Spectacular Football Showdown

Rabat, the capital city of Morocco, will host one of the most prestigious fan zones for AFCON 2025. Known for its sophisticated urban landscape and political significance, Rabat’s fan zone will be designed to create a festive yet elegant atmosphere for visitors. Located near iconic landmarks such as the Royal Palace and Hassan Tower, Rabat’s fan zone will offer fans the opportunity to experience both the excitement of football and the grandeur of the Moroccan capital.

Rabat’s fan zone will feature live match screenings, as well as a range of entertainment, food, and cultural activities that will keep fans engaged throughout the tournament. From street performers to traditional dance shows, visitors will be treated to a full Moroccan experience, all while cheering for their favorite teams.

Tangier: The Gateway to Africa’s Football Glory

Tangier, strategically located at the crossroads of Africa and Europe, will offer an exciting fan zone for AFCON 2025. As the gateway city connecting the two continents, Tangier’s fan zone will reflect the city’s international charm and vibrant culture. The fan zone will be situated in the city’s bustling public spaces, offering fans a dynamic and energetic environment to watch AFCON matches.

In Tangier, fans can expect live screenings, local food stalls serving Moroccan delicacies, and interactive fan activities that highlight the city’s unique blend of African and European influences. The city’s Mediterranean flair and energetic atmosphere will create an unforgettable fan experience for those visiting during AFCON 2025.

Temara: The Hidden Gem of Morocco’s Football Scene

While smaller than some of the other host cities, Temara is no less significant in its contribution to AFCON 2025. Located along the Atlantic coast just south of Rabat, Temara offers a more relaxed yet equally exciting football experience. The fan zone in Temara will be set up along its beautiful beaches, offering fans a chance to enjoy the tournament while surrounded by the natural beauty of Morocco’s coastline.

Temara’s fan zone will provide fans with large screens to watch the matches, as well as food stalls serving local delicacies, and a variety of family-friendly activities. The relaxed atmosphere and stunning beach setting will make it a perfect spot for those looking for a more laid-back experience during the tournament.

Conclusion: A Nation United Through Football and Culture

AFCON 2025 in Morocco promises to be an extraordinary event, with the seven fan zones across Agadir, Casablanca, Fes, Marrakech, Rabat, Tangier, and Temara providing the ultimate venues for fans to come together and celebrate African football. Each city’s fan zone will offer a unique blend of local culture, football excitement, and Moroccan hospitality, creating an experience that extends beyond the tournament itself.

Whether you’re drawn to the vibrant atmosphere of Casablanca, the historic charm of Fes, or the coastal beauty of Agadir, the fan zones in Morocco are set to make AFCON 2025 an unforgettable event for fans from around the world. For those planning to visit Morocco during this incredible tournament, these fan zones will be the heart of the action, where football lovers will gather to cheer, celebrate, and immerse themselves in the culture of Morocco.

With a mix of culture, football, and excitement, Morocco is preparing to host one of the most memorable AFCON tournaments yet. The seven fan zones are just one example of how the country is going all out to provide an unforgettable experience for fans of African football. Mark your calendars and get ready to be part of the action in 2025!

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Over Five Million FIFA World Cup 2026 Tickets Requested in One Day as Sports Tourism Explodes for Historic Forty Eight Team Event: Know More

The third phase of ticket sales for the FIFA World Cup 2026 has kicked off with an astonishing response. Within the first 24 hours of the Random Selection Draw opening, over 5 million ticket requests were submitted by fans from more than 200 countries and territories worldwide. This surge in demand highlights the excitement surrounding the first-ever 48-team tournament, which will be hosted across Canada, Mexico, and the United States from June 11 to July 19, 2026.

Record-Breaking Demand for FIFA World Cup 2026 Tickets

The early figures suggest that the 2026 FIFA World Cup is capturing the attention of football fans like never before. As one of the most anticipated sporting events in history, the tournament is drawing unprecedented global interest. Fans from around the world wasted no time in submitting their requests for tickets via FIFA’s official platform, FIFA.com/tickets, driven by the prospect of witnessing the largest-ever World Cup in history.

The surge in ticket requests can be attributed to the excitement surrounding not only the expansion of the tournament to 48 teams but also the star-studded matchups set to take place in the group stage. In particular, the highly anticipated clash between Colombia and Portugal (Miami, June 27) has emerged as the most sought-after match, capturing the attention of fans worldwide.

Standout Group-Stage Matches Spark Global Interest

The first 24 hours of ticket sales revealed a strong appetite for high-profile group-stage encounters. Aside from the Colombia v Portugal match, other standout fixtures include Brazil v Morocco (New York/New Jersey, June 13), Mexico v Korea Republic (Guadalajara, June 18), Ecuador v Germany (New York/New Jersey, June 25), and Scotland v Brazil (Miami, June 24). These games feature nine teams from five different continents, underlining the global appeal of the tournament.

The demand for tickets is not limited to just the host nations. Fans from across South America, Europe, and beyond are eager to be part of the action. Colombia, England, Ecuador, Brazil, Argentina, Scotland, Germany, Australia, France, and Panama are among the top ten countries with the highest number of ticket requests, reflecting the worldwide excitement surrounding the tournament.

South American Nations Lead Ticket Requests

The strong presence of South American countries, particularly Colombia, Ecuador, Brazil, and Argentina, in the top ten of ticket requests further demonstrates the growing enthusiasm for the World Cup across the Americas. These nations have a rich football heritage, and the prospect of witnessing their teams compete on the world’s biggest stage is fueling significant demand for tickets.

Scotland’s inclusion in the top ten is particularly significant, as it marks the country’s return to the World Cup for the first time in 28 years. Fans from Scotland are celebrating the long-awaited qualification, which has further contributed to the high demand for tickets from the UK.

An Unprecedented Global Event: A Historic 48-Team Tournament

The FIFA World Cup 2026 will be the first tournament to feature 48 teams, a historic expansion from the previous 32-team format. This new format promises to make the tournament more exciting and inclusive, with a wider representation of countries from all corners of the globe. The opening match on June 11, 2026, will kickstart an extraordinary month of football action, with millions of fans from around the world tuning in to witness the spectacle.

FIFA’s Commitment to Making the World Cup Accessible

The Random Selection Draw ticketing phase remains open until January 13, 2026, and FIFA encourages fans to submit their ticket requests during this period. The timing of the request will not affect a fan’s chances of success, ensuring that everyone has an equal opportunity to secure their spot at the tournament. Fans will have the option to select the matches, ticket categories, and the number of tickets they wish to purchase, subject to household restrictions.

FIFA has also created a resale platform, which will allow fans to buy tickets through the FIFA Resale/Exchange Marketplace starting December 15, 2025. This initiative aims to ensure that tickets are made available to those who genuinely wish to attend the tournament, helping to prevent ticket scalping.

A Glimpse into FIFA World Cup 2026 Experiences

In addition to the standard ticket offerings, FIFA is providing fans with premium hospitality packages that include match tickets, transport, and access to exclusive facilities. These hospitality packages are available for purchase through On Location, the Official Hospitality Provider of FIFA World Cup 2026. For those looking for a more comprehensive experience, Qatar Airways is offering all-inclusive travel packages that include flights, accommodation, transport, and match tickets.

FIFA’s Legacy: Reinvesting in the Future of Football

FIFA’s commitment to the global development of football extends beyond the World Cup. As a not-for-profit organization, FIFA reinvests the revenue generated from the tournament to support football development worldwide. Over 90% of the budget for the 2023–2026 cycle is expected to be reinvested into the game, supporting initiatives for both men’s and women’s football as well as youth development across FIFA’s 211 member associations.

FIFA’s efforts are aimed at enhancing the growth and accessibility of the sport, creating a lasting legacy that will benefit the global football community for generations to come. The funds raised from the World Cup will help to foster grassroots football, improve facilities, and provide training programs for future generations of players.

Conclusion: A Historic World Cup Awaits

With over 5 million ticket requests already submitted and strong demand for key matches, the FIFA World Cup 2026 is shaping up to be one of the most exciting tournaments in the history of the sport. Fans from over 200 countries and territories are eager to be part of this historic event, and with FIFA’s efforts to make tickets accessible to a global audience, the tournament promises to be a celebration of football like never before. The anticipation is building, and the world will soon unite to witness the first-ever 48-team FIFA World Cup.

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Georgia’s New Tourism Budget is Holding Back Major Growth—Could the World Cup and Celebration Bowl Be the Key to Unlocking Its Potential Across US

As Atlanta gears up for the Cricket Celebration Bowl and anticipates a surge in tourism revenue, state lawmakers are beginning to question whether Georgia is doing enough to promote its tourism sector. With an annual budget of approximately $11 million allocated to tourism marketing, some lawmakers and industry experts believe this amount may not be sufficient to capitalize on the state’s potential. The Cricket Celebration Bowl, an event that draws attention from across the country, has underscored the opportunity to attract even more visitors to Georgia, but some believe the state is missing out on a significant marketing opportunity.

A National Stage: The Cricket Celebration Bowl

The Cricket Celebration Bowl is one of the most anticipated events of the year, bringing together top teams from Historically Black Colleges and Universities (HBCUs). This year, the game will take place on Saturday at Mercedes-Benz Stadium in Atlanta, and it will be broadcasted nationally, offering a prime opportunity to showcase Georgia to a wider audience.

However, as the game approaches, John Grant, the executive director of the Celebration Bowl, has pointed out a missed opportunity for Georgia’s tourism marketing. Despite being an event that draws national attention, the state is not using this platform to promote itself. Grant noted that while other states are taking advantage of the national broadcast to advertise their own tourist destinations, Georgia is not doing the same. He emphasized that this could be an invaluable moment to attract visitors and increase tourism dollars to the state.

Tourism Marketing: Is Georgia Doing Enough?

As it stands, Georgia allocates $11 million annually for tourism marketing, a figure that has drawn criticism from lawmakers and tourism professionals alike. Rep. Matt Gambill, a Cartersville Republican, expressed concern that this amount is insufficient, especially considering the state’s size and its potential as a tourist destination. Gambill pointed out that in comparison, many local construction projects, such as a new fire station or public safety center, could easily cost $11 million or more.

The state’s current level of investment in tourism marketing has been called into question, particularly in light of Georgia’s strong tourist destinations, its annual events, and the millions of people who visit the state for major attractions like Atlanta’s cultural landmarks, its vibrant food scene, and its proximity to the mountains and beaches. According to industry professionals, more money could be channeled into marketing these assets, helping to elevate the state’s profile on the national and international stage.

Missed Opportunities: Competing with Other States

Grant emphasized that other cities and states are making a concerted effort to market their tourism products during high-profile events, such as the Cricket Celebration Bowl. He cited the example of Mississippi, which ran multiple ads during last year’s bowl game, promoting its attractions. This, he pointed out, is a missed opportunity for Georgia.

Despite hosting nationally broadcast events like the Celebration Bowl, Super Bowl, and countless other major sports and cultural events, Georgia has not fully leveraged these platforms to promote itself as a tourist destination. Grant stated that these events are recurring, and they offer significant exposure, but the state’s marketing efforts do not align with the opportunities presented. Instead, he believes Georgia should use such events to showcase its unique culture, historical sites, and natural beauty, potentially attracting more visitors who are interested in exploring the state beyond its well-known attractions.

Preparing for a Future with More Tourism Dollars

As the Celebration Bowl and other high-profile events bring more people to Atlanta and Georgia, local leaders are discussing ways to increase the state’s tourism marketing budget. The idea is that by allocating more resources to marketing, the state can better capitalize on the attention brought by major events and, in turn, increase the economic benefits of tourism.

The Georgia General Assembly is set to receive recommendations on how to improve the state’s approach to tourism marketing by next month. It is likely that the committee, which includes key figures in the tourism and hospitality industries, will recommend increasing funding to better compete with other states and capitalize on the growing interest in Georgia’s attractions. With events like the Cricket Celebration Bowl showcasing the state to a national audience, the time may be right for Georgia to reevaluate its approach and invest more in promoting itself as a top travel destination.

A Positive Economic Impact for Georgia

While the discussions surrounding tourism marketing funding continue, many local businesses and tourism professionals remain optimistic about the economic potential that these events bring. Tyler Keifer, a resident of Warrensburg, highlighted the economic boom that events like the Celebration Bowl can create for Atlanta and the surrounding areas. Despite the challenges of planning for the influx of travelers, Keifer sees the World Cup and other large-scale events as a significant opportunity for the city to grow its economy and expand its tourism industry.

Tourism is not just about attracting visitors for major events. It’s also about creating long-term relationships with those who come for the first time and ensuring they return. By investing in tourism marketing, Georgia can begin to more effectively promote the state’s wide array of experiences, from beaches to mountain retreats, art festivals, and cultural events. The idea is to encourage more visitors to come, stay, and experience all that Georgia has to offer.

The Future of Georgia’s Tourism Industry

The upcoming Celebration Bowl is just one example of how major events can draw attention to Georgia. However, without a robust and strategic tourism marketing campaign, the state risks missing out on the long-term economic benefits of increased tourism. By increasing its marketing budget, Georgia can more effectively leverage national broadcasts, international visitors, and local events to highlight its rich history, diverse culture, and thriving tourism sector.

As Georgia continues to discuss the future of its tourism marketing efforts, it is clear that there is room for growth. The recommendations from the tourism committee will likely play a crucial role in shaping the future of the state’s tourism strategy, and with more investment in this area, Georgia could position itself as a leading destination for travelers both in the U.S. and around the world.

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