Discover Why Thousands of International Tourists Are Coming to China for the Year of the Horse Spring Festival, You Won’t Believe the Surprising Trend!

As the Year of the Horse approaches, international tourists are increasingly flocking to China to join in the traditional Spring Festival celebrations. The festival, which this year falls on February 17, has expanded far beyond the country’s borders, becoming an event that attracts people from all over the world.

From the dazzling streets of Shanghai to the picturesque stilt houses in Hunan, China’s Spring Festival festivities have grown into a global cultural event. The surge in inbound tourism has been remarkable, with travel platforms reporting a massive increase in foreign flight bookings – up by more than 400% compared to last year.

The increase in international visitors can be attributed to a combination of factors, including more accessible travel options and visa-free policies. China has recently expanded its visa-free access program, enabling citizens of 48 countries to enter the country without a visa. Additionally, the number of countries offering reciprocal visa exemptions has grown, benefiting even more foreign travelers.

Growth of Tourism Beyond Traditional Hubs

While major cities such as Beijing, Shanghai, Chengdu, and Guangzhou remain the top destinations for foreign visitors, smaller and less-known regions are seeing an unexpected rise in tourism. Lanzhou, the capital of Gansu Province, and Hohhot, the capital of Inner Mongolia, have reported an impressive uptick in visitor numbers, with some areas experiencing a fourfold increase in tourist traffic.

This trend points to a shift in how foreign visitors are exploring China. Younger tourists, in particular, are opting for immersive, authentic experiences rather than the typical sightseeing routes. Many are drawn to bustling markets, cultural attractions, and high-tech museums that offer a deeper look into Chinese life.

Experiential Travel in Hainan

Hainan, China’s tropical island province, has emerged as a prime destination for tourists seeking unique and experiential travel. Since the opening of the Hainan Free Trade Port in late 2025, the province has seen a boom in shopping tourism. The island’s duty-free shopping malls are now a must-visit, offering competitive prices on a range of products.

Daria, a Russian tourist who visited Hainan recently, shared her experience of purchasing a tablet at a duty-free store, noting the much lower prices compared to other markets. She and her family also enjoyed the ease of using WeChat for transportation and payments, which has made traveling in China more convenient and enjoyable.

Hainan’s appeal is not just limited to shopping. Many visitors also enjoy the beautiful scenery, luxury resorts, and the island’s unique cultural experiences. Kate, another visitor from abroad, praised the island for its digital conveniences, making it her go-to destination for relaxation.

Discovering Cultural Gems in Smaller Towns

The holiday rush is not limited to major cities and popular tourist destinations. Smaller towns in culturally rich areas are also seeing an influx of international visitors. Furong Town in Hunan Province is one such place that has captivated tourists with its blend of natural beauty and cultural heritage. Known for its stunning waterfall and the Tujia ethnic minority’s traditions, the town offers visitors a deep dive into authentic Chinese culture.

Mario, a traveler from Rome, shared his awe at the Tujia brocade, an intangible cultural heritage of China. He was particularly impressed by the skill of the artisans, noting that the process of weaving the brocade was not just an art but a story woven into each thread. For Mario, the cultural experience was as impactful as the natural beauty of the area.

As the night set in, Mario joined the local community and other tourists around a bonfire. The sight of people dancing to traditional music surrounded by the ancient town’s festive atmosphere left a lasting impression on him.

A New Era of Tourism in China

The growing number of international visitors participating in China’s Spring Festival celebrations reflects a broader shift in global tourism. No longer limited to just sightseeing, travelers are increasingly seeking to engage with local cultures, traditions, and experiences. This change is particularly evident in the younger generation of tourists, who value authenticity and immersion over traditional, passive forms of travel.

The rise in foreign visitors is also a result of China’s efforts to improve its tourism infrastructure and policies, making it easier for people to experience the country’s rich cultural offerings. With the Year of the Horse ushering in new opportunities for cultural exchange, it’s clear that China’s Spring Festival is becoming more than just a national holiday , it’s a global celebration.

Conclusion: A Vibrant Cultural Experience for International Travelers

The Year of the Horse Spring Festival in China has become a must-see event for international tourists, offering an exciting blend of modernity, tradition, and authentic experiences. With travel policies making it easier than ever to visit, and an increasing desire among travelers to explore beyond traditional sightseeing, China is set to remain a top destination for global tourists seeking both cultural immersion and modern conveniences.

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