Dominance of Asia at ATM 2026: GCC’s Growing Travel Surge Fuels Unprecedented Tourism Growth

The Arabian Travel Market (ATM) 2026, set to be held at the Dubai World Trade Centre from May 4-7, is expected to see a significant rise in exhibitors from the Asia-Pacific region. This increase in participation is directly tied to the growing demand for travel to Asia from Gulf Cooperation Council (GCC) countries. Over the 2024–2026 period, the number of Asian exhibitors at ATM has seen a compound annual growth rate (CAGR) of 13.95%, reflecting the region’s expanding role in the global tourism market.

The rising participation from Asian countries aligns with the continued surge in outbound travel from the GCC to Asia-Pacific destinations. Countries like Thailand, Malaysia, Singapore, Vietnam and Japan remain the top choices for travellers from the Gulf, supported by improved air connectivity and competitive flight pricing, making these destinations increasingly attractive to GCC residents.

Southeast Asia’s Growing Appeal to GCC Tourists

Southeast Asia is emerging as a key player in the tourism market, particularly for travellers from the Middle East. According to recent forecasts, air passenger traffic from the Middle East to Southeast Asia is projected to grow by 5.9% by 2025. This growth is further confirmed by the 2025 ATM Travel Trends Report, which highlights that countries like Thailand will see an influx of Middle Eastern visitors in the coming years. By 2030, the region is expected to witness an additional 10 million tourism nights compared to current levels.

Thailand is expected to remain the standout destination in the Asia-Pacific region for GCC travelers. In 2025, the country will see a 12% growth in visitors from the Gulf, with increasing demand for its unique cultural experiences, adventure tourism, and family-friendly attractions. As one of the most sought-after destinations in Asia, Thailand continues to grow in prominence among travelers from the UAE and the broader GCC.

Key Asian Destinations Confirmed for ATM 2026

ATM 2026 will feature a diverse lineup of Asian tourism boards, all eager to attract more visitors from the GCC region. Countries including Thailand, Hong Kong, Cambodia, Sri Lanka, South Korea, Indonesia, Brunei, and the Maldives will all have a significant presence at the event. These destinations aim to tap into the growing appetite for cultural experiences and luxury travel options among GCC residents.

Exhibitors from major hospitality brands in Asia are also confirming their participation in ATM 2026. Prominent hotels such as Hilton Malaysia, Conrad Singapore Orchard, Hilton Maldives Amingiri Resort & Spa, and Ayana Hospitality will showcase their offerings to a global audience, hoping to capture the attention of high-value Gulf travellers seeking new destinations.

GCC Tourists Among the World’s Highest-Spending Travelers

One of the key reasons behind the increasing interest in Asia from GCC nations is the significant spending power of travellers from the Gulf. Research indicates that GCC residents spend up to 11 times more per trip in Asia compared to the global average. This high spending capacity makes Gulf tourists a valuable market for Asian destinations, which are eager to offer luxury experiences that cater to this affluent demographic.

As GCC travelers continue to prioritize high-end experiences, their demand for quality accommodations, exclusive cultural activities, and luxury services in Asia-Pacific destinations remains strong. This trend is helping to solidify the Gulf’s position as one of the most important sources of inbound tourism for countries in the Asia-Pacific region.

Strengthening Economic and Trade Relations Between GCC and Asia

The robust growth in tourism between the GCC and Asia is supported by the strengthening economic and trade relations between the two regions. Bilateral trade is expected to reach $802 billion by 2030, according to projections from Asia House. This close economic relationship is driving increased travel, as business and leisure often go hand in hand. As trade ties deepen, more GCC residents are expected to travel to Asia for both business and pleasure.

The rising travel demand between the two regions highlights the growing economic interconnectedness between the Gulf and Asia, further strengthening their shared tourism markets. With both regions poised for continued economic and tourism growth, their partnership is becoming a key driver in the global travel industry.

Spotlight on the Asia-GCC Corridor at ATM 2026

At ATM 2026, the Asia GCC travel corridor will be a major focus. A key panel discussion will be dedicated to examining the potential and challenges of this growing market. Industry leaders and tourism experts will explore how Gulf tourists, known for their premium spending habits, are fueling one of the world’s most lucrative travel corridors.

As the GCC’s tourism demands continue to grow, destinations in Asia will continue to innovate and adapt to attract these high-value visitors. By catering to their preferences for luxury and cultural experiences, Asian countries will be well-positioned to maintain and increase their share of outbound travel from the Gulf.

ATM 2026: Showcasing Global Travel Trends and Innovations

ATM 2026 will provide valuable insights into emerging global travel trends, technological innovations, and new opportunities for growth. The event will feature expert-led panels, market outlooks, and presentations on the latest advancements in travel technology. A dedicated focus on high-end and luxury travel will also allow exhibitors to engage with premium travelers, highlighting the growing importance of this market segment.

Additionally, ATM’s co-located events, such as the ATM Travel Tech showcase, will explore cutting-edge developments in AI, robotics, and sustainability, helping to shape the future of the global travel industry. The event will offer networking opportunities, business meetings, and a platform for discovering new trends, helping both exhibitors and attendees stay ahead of the curve in an ever-evolving market.

Growing Tourism Ties Between GCC and Asia at ATM 2026

The increasing participation of Asian exhibitors at ATM 2026 is a clear reflection of the rising travel demand from the GCC to Asia. As Gulf travellers continue to seek new destinations and cultural experiences, the Asia-Pacific region remains a key player in attracting high-value tourists. The economic ties between the two regions, along with the growing appeal of Southeast Asia, are set to continue driving the success of this lucrative travel corridor. ATM 2026 will serve as a vital platform for strengthening these tourism connections and exploring future growth opportunities.

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Discover Why Thousands of International Tourists Are Coming to China for the Year of the Horse Spring Festival, You Won’t Believe the Surprising Trend!

As the Year of the Horse approaches, international tourists are increasingly flocking to China to join in the traditional Spring Festival celebrations. The festival, which this year falls on February 17, has expanded far beyond the country’s borders, becoming an event that attracts people from all over the world.

From the dazzling streets of Shanghai to the picturesque stilt houses in Hunan, China’s Spring Festival festivities have grown into a global cultural event. The surge in inbound tourism has been remarkable, with travel platforms reporting a massive increase in foreign flight bookings – up by more than 400% compared to last year.

The increase in international visitors can be attributed to a combination of factors, including more accessible travel options and visa-free policies. China has recently expanded its visa-free access program, enabling citizens of 48 countries to enter the country without a visa. Additionally, the number of countries offering reciprocal visa exemptions has grown, benefiting even more foreign travelers.

Growth of Tourism Beyond Traditional Hubs

While major cities such as Beijing, Shanghai, Chengdu, and Guangzhou remain the top destinations for foreign visitors, smaller and less-known regions are seeing an unexpected rise in tourism. Lanzhou, the capital of Gansu Province, and Hohhot, the capital of Inner Mongolia, have reported an impressive uptick in visitor numbers, with some areas experiencing a fourfold increase in tourist traffic.

This trend points to a shift in how foreign visitors are exploring China. Younger tourists, in particular, are opting for immersive, authentic experiences rather than the typical sightseeing routes. Many are drawn to bustling markets, cultural attractions, and high-tech museums that offer a deeper look into Chinese life.

Experiential Travel in Hainan

Hainan, China’s tropical island province, has emerged as a prime destination for tourists seeking unique and experiential travel. Since the opening of the Hainan Free Trade Port in late 2025, the province has seen a boom in shopping tourism. The island’s duty-free shopping malls are now a must-visit, offering competitive prices on a range of products.

Daria, a Russian tourist who visited Hainan recently, shared her experience of purchasing a tablet at a duty-free store, noting the much lower prices compared to other markets. She and her family also enjoyed the ease of using WeChat for transportation and payments, which has made traveling in China more convenient and enjoyable.

Hainan’s appeal is not just limited to shopping. Many visitors also enjoy the beautiful scenery, luxury resorts, and the island’s unique cultural experiences. Kate, another visitor from abroad, praised the island for its digital conveniences, making it her go-to destination for relaxation.

Discovering Cultural Gems in Smaller Towns

The holiday rush is not limited to major cities and popular tourist destinations. Smaller towns in culturally rich areas are also seeing an influx of international visitors. Furong Town in Hunan Province is one such place that has captivated tourists with its blend of natural beauty and cultural heritage. Known for its stunning waterfall and the Tujia ethnic minority’s traditions, the town offers visitors a deep dive into authentic Chinese culture.

Mario, a traveler from Rome, shared his awe at the Tujia brocade, an intangible cultural heritage of China. He was particularly impressed by the skill of the artisans, noting that the process of weaving the brocade was not just an art but a story woven into each thread. For Mario, the cultural experience was as impactful as the natural beauty of the area.

As the night set in, Mario joined the local community and other tourists around a bonfire. The sight of people dancing to traditional music surrounded by the ancient town’s festive atmosphere left a lasting impression on him.

A New Era of Tourism in China

The growing number of international visitors participating in China’s Spring Festival celebrations reflects a broader shift in global tourism. No longer limited to just sightseeing, travelers are increasingly seeking to engage with local cultures, traditions, and experiences. This change is particularly evident in the younger generation of tourists, who value authenticity and immersion over traditional, passive forms of travel.

The rise in foreign visitors is also a result of China’s efforts to improve its tourism infrastructure and policies, making it easier for people to experience the country’s rich cultural offerings. With the Year of the Horse ushering in new opportunities for cultural exchange, it’s clear that China’s Spring Festival is becoming more than just a national holiday , it’s a global celebration.

Conclusion: A Vibrant Cultural Experience for International Travelers

The Year of the Horse Spring Festival in China has become a must-see event for international tourists, offering an exciting blend of modernity, tradition, and authentic experiences. With travel policies making it easier than ever to visit, and an increasing desire among travelers to explore beyond traditional sightseeing, China is set to remain a top destination for global tourists seeking both cultural immersion and modern conveniences.

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