Rebel Hotel Company Appoints Gary Thomas, Tanya Sims, Kelly Makino and Patrick Horstmann with Extensive Hospitality Experience to Key Senior Leadership Roles, New Update

Rebel Hotel Company, a growing player in the hospitality industry, has recently announced the appointment of four senior leaders to its executive team. These strategic additions to the company’s leadership reflect Rebel Hotel Company’s commitment to strengthening its operational, commercial and revenue capabilities in the ever-expanding hospitality market. The company is investing in seasoned leaders with decades of experience in luxury and lifestyle brands, positioning itself for meaningful expansion in 2026.

Strategic Appointments to Strengthen Operations and Leadership

Rebel Hotel Company has made significant moves to solidify its leadership team, as Gary Thomas, Tanya Sims, Kelly Makino and Patrick Horstmann join the company in key roles. These appointments aim to further bolster the company’s ability to scale while preserving the entrepreneurial culture that has defined Rebel’s success in the competitive hospitality industry.

Gary Thomas has been appointed Chief Operations Officer (COO) at Rebel Hotel Company. With an extensive background in premier luxury and lifestyle brands, Thomas brings decades of leadership experience to the company. He previously served as senior vice president at Aimbridge Hospitality, where he oversaw the Evolution vertical, a portfolio of luxury properties across the U.S. and Canada. Thomas’s leadership experience extends to Makeready Hotels, Ian Schrager and Morgans Hotel Group, where he played a crucial role in the pre-opening of SLS Park Avenue and the rebranding of The Redbury New York. His deep expertise in hotel operations will be pivotal in driving operational excellence at Rebel Hotel Company.

Tanya Sims joins Rebel as Vice President of Operations, bringing over 25 years of experience in the hospitality sector. Before joining Rebel, Sims held a similar role at Aimbridge Hospitality, where she was responsible for portfolio operations. She has also worked at Interstate Hotels & Resorts, leading efforts to integrate Rim Hospitality’s management contracts into the organization’s portfolio. Sims’s wealth of knowledge in operational strategy and execution will significantly contribute to Rebel’s growth and operational efficiency.

Human Resources Expertise to Support Growth

Kelly Makino has been appointed Head of Human Resources at Rebel Hotel Company. With an impressive career in talent strategy, organizational development and employee engagement, Makino brings a people-first approach to the hospitality sector. Her most recent role was as vice president of people and culture at The Wurzak Hotel Group, where she aligned talent initiatives with business objectives and built high-performing teams. At Rebel, Makino will lead the HR function, ensuring that the company’s growing workforce remains engaged, supported and aligned with its values of operational excellence and hospitality.

Enhancing Rebel’s Luxury and Lifestyle Offerings

Rebel’s commitment to expanding its luxury and lifestyle portfolio is further underscored by the appointment of Patrick Horstmann as Director of Luxury and Lifestyle. With over 20 years of experience in luxury hospitality, Horstmann has held senior leadership positions with Denihan Hospitality Group, Gansevoort Hotel Group and Morgans Hotel Group’s Shore Club Miami Beach. His strategic leadership has been instrumental in launching eight hotel properties and leading renovations and rebranding projects. Horstmann’s deep understanding of luxury and lifestyle hospitality will be critical in expanding Rebel’s presence in this competitive segment, ensuring that the company continues to deliver exceptional guest experiences while driving profitability.

Conclusion

These leadership appointments reflect Rebel Hotel Company’s strategic vision for growth, focusing on enhancing operations, human resources and luxury hospitality offerings. By bringing in industry veterans with a proven track record of success, Rebel Hotel Company is positioning itself for continued expansion in 2026 and beyond. With experienced leaders like Thomas, Sims, Makino and Horstmann at the helm, the company is well-equipped to scale its operations and strengthen its position as a leader in the hospitality industry.

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