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Kuala Lumpur, Langkawi, and Penang: Malaysia Airports Launches ShopLAH Campaign for Visit Malaysia 2026 : Here’s What you Need to Know
As Malaysia prepares for the Visit Malaysia 2026 (VM2026) initiative, Malaysia Airports is making strides in enhancing the tourism experience with the launch of the ShopLAH campaign. This dynamic campaign integrates shopping, dining, and cultural experiences at Malaysia’s airports, aiming to boost tourism engagement and showcase the diverse offerings of the country. As travelers pass through the terminals, they will not only encounter Malaysia’s rich culture but also enjoy exclusive shopping privileges, turning the airport experience into a memorable part of their journey.
The ShopLAH campaign is a key part of Malaysia Airports’ strategy to engage international visitors and encourage spending on local brands. Malaysia Airports Managing Director, Dato’ Mohd Izani Ghani, highlighted that the initiative is designed to enrich the passenger travel experience while simultaneously strengthening Malaysia’s commercial ecosystem. By collaborating with local brands, concessionaires, and the creative community, ShopLAH emphasizes the role of airports in connecting Malaysia’s cultural identity with tourism and business.
Celebrating Local Culture and Brands
Central to the ShopLAH campaign is the promotion of Malaysian brands and products. Through the campaign, Malaysia Airports highlights the country’s homegrown businesses, making local culture an integral part of the airport shopping experience. Notable brands such as Oriental Kopi, Kapten Batik, Serai, Jibby Chow, and Little Malaysia take center stage in the campaign, offering a taste of Malaysia’s unique culture and heritage to international travelers.
The success of this approach is already evident, as Malaysia Airports saw a remarkable rise in sales transactions during 2025. Sales grew by +28.8%, with over 44 million transactions recorded, reflecting the growing interest in Malaysian products among travelers. This spike was driven by an emphasis on local brands that create a sense of place, allowing visitors to connect with the essence of Malaysia even before they leave the airport.
The campaign also tapped into the growing demand for food and beverages, with the food & beverage sector experiencing a +19% year-on-year growth. In addition, gift and souvenir sales surged by +42%, as tourists looked to take home a piece of Malaysia. Notably, chocolate and confectionery items—particularly those produced by Malaysian brands—accounted for 33% of the category, showcasing how local flavors are becoming a preferred choice for visitors.
Introducing the Digital Tourist Privilege Card
To further engage international travelers, Malaysia Airports has introduced the digital Tourist Privilege Card, available within the MYAirports App. The card offers discounts, shopping privileges, and rewards at select retail and food outlets throughout the campaign period. This initiative is aimed at enhancing the travel experience for tourists, providing them with added value while supporting local businesses.
Through this digital card, visitors can enjoy exclusive offers and discounts on a wide range of products, from local souvenirs to delicious Malaysian delicacies. It’s an excellent way to enhance the travel experience while promoting the retail sector within Malaysia’s airports.
Limited-Edition Souvenir Bags: A Creative Twist
As part of the ShopLAH campaign, travelers will also have the opportunity to take home limited-edition foldable souvenir bags. These bags have been co-designed by four prominent Malaysian artists: Hsieying, Kideika, Daisy Dalia, and Afi Sulaiman. The designs reflect Malaysia’s diverse culture, heritage, urban lifestyle, and cuisine in a sustainable format. These unique souvenir bags serve as both functional items and collectable pieces of art, making them a perfect memento for travelers who want to bring home a piece of Malaysia’s creativity and culture.
A Gateway to Malaysia’s Tourism and Retail Scene
The ShopLAH campaign reinforces Malaysia Airports’ mission to position the country as one of the most connected nations in the Asia-Pacific region. By integrating retail experiences into the travel journey, Malaysia Airports is not only enhancing the airport experience but also promoting Malaysia as a vibrant cultural and tourism hub.
Malaysia’s airports are more than just transit points; they are gateways to the country’s cultural identity, where visitors can engage with local products and traditions before even stepping foot outside the terminal. This blend of commerce and culture provides tourists with a unique and immersive experience that extends beyond traditional sightseeing.
Conclusion
With the success of the ShopLAH campaign, Malaysia Airports is setting the stage for even greater engagement with international visitors as part of the Visit Malaysia 2026 initiative. As the country prepares for an influx of tourists in the coming years, initiatives like ShopLAH are crucial in establishing Malaysia as a top travel destination in the region.
Malaysia Airports’ ShopLAH campaign is a prime example of how airports can transcend their traditional role as transport hubs and become key players in the tourism experience. By blending culture, shopping, and dining with a focus on local brands, the campaign not only boosts tourism spending but also elevates Malaysia’s identity as a dynamic, connected destination.
