Spring Festival Ushers in Over Three Hundred Seventy-Seven Thousand Tourists to Hong Kong, Marking a Thriving Start to the Chinese New Year Festivities

Hong Kong has kicked off the Chinese New Year celebrations with a remarkable surge in tourism, welcoming over three hundred seventy-seven thousand visitors during the Spring Festival. This influx reflects the city’s vibrant allure and strong recovery post-pandemic, as travelers flock to experience its festive offerings, from cultural events to shopping and dining. With a rich mix of traditional celebrations and modern attractions, Hong Kong continues to establish itself as a top destination for tourists, setting a thriving tone for the year ahead.

On the first day of the nine-day Spring Festival holiday, Hong Kong experienced an influx of visitors, filling its vibrant tourist destinations and commercial centers with excitement. By 9 pm, official data from the Hong Kong Special Administrative Region (HKSAR) government revealed that over 377,000 tourists had already arrived, marking a strong start to the city’s busiest holiday period of the year.

The Spring Festival, one of the most significant celebrations on the Chinese calendar, brings an array of festivities, and Hong Kong is no exception. Mainland Chinese visitors were particularly eager to experience the city’s festivities, filling up shopping malls, cultural centers, and entertainment districts. Many were in search of unique gifts, including intricately crafted accessories and ornaments designed to honor the Year of the Horse. These items, often made from pure gold and featuring elegant horse motifs, symbolize good fortune and prosperity for the coming year. The city’s commercial hubs saw a surge in activity, as tourists from across mainland China eagerly participated in the celebrations.

This year, Hong Kong’s Chinese New Year celebrations were especially enticing, with a diverse range of activities planned throughout the holiday period. Among the most anticipated events were the spectacular float parade, dazzling fireworks displays, and thrilling horse racing events that are an integral part of Hong Kong’s festive culture. Additionally, various soccer games were held, drawing in both sports fans and visitors eager to experience the city’s vibrant sporting scene. These events were designed to offer both locals and tourists an unforgettable celebration, one that blends traditional Chinese culture with Hong Kong’s dynamic, modern atmosphere.

For international visitors, these celebrations have become a major draw, making Hong Kong an attractive destination during the holiday season. The city’s blend of cultural and modern attractions, world-class shopping, and culinary delights create a unique experience that appeals to tourists of all types. The Chinese New Year festivities, in particular, offer a rare opportunity for visitors to immerse themselves in traditional customs while also enjoying the vibrant energy of a global city.

Local data indicated a strong upward trend in tourism, further demonstrating the city’s appeal to both domestic and international travelers. From January 1 to February 13, Hong Kong saw a 9.6% increase in total visitor numbers compared to the same period the previous year. This growth in overall tourism was attributed to the steady recovery of the city’s tourism sector, which had faced challenges in previous years. More impressively, international arrivals during this period increased by 16.4%, signaling the city’s rising popularity as a travel destination for overseas visitors.

Hong Kong’s tourism sector has worked hard to establish the city as a major hub for both leisure and business travelers. Its strategic location, exceptional infrastructure, and wide range of entertainment options make it an ideal destination for those looking to experience a blend of cultural heritage and modern luxury. The increase in international visitors is a testament to the city’s efforts to revitalize its tourism industry and position itself as a top destination in Asia.

In addition to traditional attractions, Hong Kong is also investing in new infrastructure and experiences to cater to a diverse range of tourists. The city has been continuously enhancing its tourism offerings, ensuring that it remains competitive in an increasingly crowded global tourism market. With a growing focus on sustainability and innovation, Hong Kong aims to offer travelers unique experiences that are both memorable and environmentally conscious.

Moreover, the success of the Spring Festival holiday is a reflection of Hong Kong’s continued recovery as a global tourist destination. Over the past few years, the city has faced various challenges, but the resilience of its tourism industry is clear in the increasing number of visitors and the strength of the local economy. The Spring Festival, in particular, serves as a key indicator of the city’s ability to attract both returning and new visitors.

As the Chinese New Year festivities continue throughout the holiday period, visitors to Hong Kong are expected to flock to the city’s iconic landmarks, including Victoria Harbour, the Avenue of Stars, and the city’s famous shopping districts. The impressive array of cultural performances, street fairs, and public events scheduled for the remainder of the Spring Festival will no doubt continue to draw large crowds.

Beyond the Spring Festival, Hong Kong’s tourism industry is poised for even more growth, with the city’s tourism authorities working to expand its international presence. The rise in overseas tourists, particularly from nearby countries, is expected to continue throughout the year, fueled by the city’s well-established reputation for offering a world-class experience.

Hong Kong welcomed over three hundred seventy-seven thousand tourists during the Spring Festival, driven by the city’s vibrant cultural events, shopping, and dining experiences, marking a strong start to the Chinese New Year celebrations.

the first day of Hong Kong’s Spring Festival holiday marked a strong start to what is expected to be a bustling nine days of celebration. With over 377,000 visitors already counted by 9 pm, the city’s tourism industry is witnessing a remarkable revival. The combination of traditional Chinese New Year celebrations, modern entertainment, and Hong Kong’s status as a premier global destination is attracting tourists from around the world. The city’s impressive growth in international tourism, coupled with a 9.6% increase in total visitor numbers and a 16.4% rise in overseas arrivals, highlights Hong Kong’s continued appeal and its position as a leading travel destination in Asia. With ongoing efforts to enhance its offerings and infrastructure, Hong Kong is set to remain a top choice for tourists looking for a dynamic, culturally rich travel experience.

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China Joins New Zealand, UAE, Australia, Malaysia, and More in Outbound Travel Surge, Projected to Exceed Two Hundred Twenty-Five Million Trips in 2026, Marking a New Era of Global Travel Growth

China’s outbound travel industry is poised for unprecedented growth in 2026, joining a global wave of countries such as New Zealand, UAE, Australia, and Malaysia, as travelers from these nations are expected to make over 225 million trips. This surge is being driven by a combination of factors, including relaxed travel restrictions, growing disposable incomes, and an increasing desire for international experiences. China’s tourism sector is benefiting from robust economic recovery, enhanced connectivity, and favorable visa policies, positioning it as a key player in the new era of global travel growth. As more Chinese citizens embrace the opportunity to explore international destinations, the tourism industry worldwide stands to experience a significant boost.

China’s outbound tourism in 2026 is projected to reach over 225 million trips, surpassing pre-pandemic levels and marking a shift from recovery to a phase of sustainable growth, according to a recent industry report. This surge signals that the country’s travel market is entering a new phase, characterized by longer stays, increased segmentation, and higher spending per traveler.

The findings suggest that China’s outbound travel market is no longer just focused on volume recovery but is instead evolving toward a more diversified structure. High-net-worth individuals (HNWIs) are now leading the way, taking longer international trips, often staying for over 16 days, with per-capita spending regularly exceeding RMB 100,000. While short-haul travel continues to dominate in terms of overall volume, mid-haul travel is gaining traction, particularly among higher-income groups. Meanwhile, the volume of short-haul trips remains high, with mid-income travelers maintaining frequent travel habits.

The growing demand for mid-haul travel has also led to a shift in consumer behavior. Mid-income travelers are primarily focusing on short-haul trips, with bookings typically made one to two weeks before departure. This segment tends to book quickly, capitalizing on the availability of shorter, more flexible trips. High-income travelers, however, plan their trips with more foresight, often booking mid-haul trips three to four weeks in advance. These travelers exhibit a preference for destinations that offer a balance of luxury and culture, often opting for longer stays and more premium experiences.

Among HNWIs, there is a clear trend toward longer, more flexible trips. This group tends to book their long-haul travel well in advance, often favoring destinations that cater to high-end tourism and exclusive experiences. The greater flexibility in planning allows this group to choose more luxurious and unique destinations, as well as participate in bespoke experiences that may require extended preparation time.

The report also highlights that, as China’s outbound tourism market matures, the demand for high-value experiences is rising. While short-haul travel continues to anchor overall tourism volumes, mid-haul travel is expanding into higher-income tiers, offering travelers more diverse options. High-income travelers are increasingly looking for mid-haul destinations that offer a mix of adventure, cultural enrichment, and exclusivity.

When it comes to choosing destinations, there is a clear divergence in preferences based on income levels. Mid-income travelers are still predominantly opting for nearby, short-haul destinations within Asia, including various countries with well-established tourism infrastructures. Destinations in Asia remain highly popular due to their proximity and relatively lower costs compared to more distant locations. The appeal lies in their ease of access, affordable travel options, and the variety of experiences they offer.

In contrast, high-income travelers are increasingly attracted to destinations in the Middle East, such as the UAE and Qatar, where luxurious experiences, modern amenities, and rich cultural offerings are on full display. These locations cater to affluent travelers seeking a combination of relaxation, indulgence, and cultural immersion. Meanwhile, HNWIs are more inclined to travel to destinations in Oceania, such as Australia and New Zealand, known for their luxury accommodations, natural beauty, and high-end experiences. For HNWIs, these locations offer the perfect blend of tranquility, adventure, and exclusivity.

Spending habits also vary significantly across income groups. Mid-income travelers tend to focus their spending on shopping, particularly for affordable apparel and personal items. They also seek experiences that offer good value for money, such as food and entertainment, as well as digital products. On the other hand, high-income travelers exhibit a more diversified approach to spending. In addition to purchasing clothing, this group is increasingly investing in premium products, such as financial services, high-end cosmetics, and luxury accessories. They view their travel experiences as an opportunity to enhance their lifestyles with premium products and services.

High-net-worth travelers, however, have the highest spending power and are more likely to invest in luxury goods and experiences. Their consumption priorities are focused on high-end brands, exclusive experiences, and tailored services that provide both comfort and prestige. These travelers are willing to spend significantly more on travel-related products, including bespoke accommodations, private transportation, and unique cultural or adventure experiences.

Accommodation preferences also vary across income levels. Mid-income travelers are more concerned with finding affordable, well-rated options that meet their basic needs. They rely heavily on online platforms and peer reviews to make informed decisions, often prioritizing cost and convenience over additional services. High-income travelers, however, place greater emphasis on safety standards, additional services such as concierge support, and value-added offerings that enhance the quality of their stay.

For HNWIs, accommodations are all about exclusivity and comfort. They seek out premium views, exceptional cleanliness, and personalized services that ensure a seamless, luxurious experience. For this group, the quality of the accommodation is an essential part of the overall travel experience, and they are willing to pay a premium for it.

Booking behavior also reflects the segmentation across income groups. Mid-income travelers are largely driven by social media platforms and online travel agencies (OTAs), with much of their decision-making happening close to the date of departure. High-income travelers, however, tend to rely more on official sources, curated networks, and direct booking channels. They often prefer to plan well in advance and value personalized advice, whether from travel agents or exclusive networks.

In 2026, China’s outbound travel is expected to exceed 225 million trips, joining global leaders like New Zealand and UAE, driven by rising incomes, eased travel restrictions, and greater international mobility.

Overall, China’s outbound tourism market in 2026 is set to reach new heights, driven by evolving demand patterns and the increasing segmentation of travelers. With longer stays, higher spending per traveler, and a growing interest in more tailored experiences, the market is shifting from recovery to a new, dynamic phase of growth that offers a diverse array of travel opportunities for all income levels.

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Discover Spain’s Hidden Paradise Four Hours From the UK with Three Hundred Days of Sunshine, Beautiful Palm Beaches, and Affordable Flights From Fourteen Pounds

Spain’s Costa Blanca offers an ideal escape just a short four-hour flight away from the UK, making it a perfect destination for those seeking a quick and affordable getaway. With over 300 days of sunshine each year, the region boasts beautiful palm-lined beaches and a Mediterranean climate that attracts visitors year-round. Costa Blanca not only provides stunning natural beauty but also offers budget-friendly travel options, with flights available from as little as fourteen pounds. Whether you’re looking to relax on golden shores, explore charming coastal towns, or enjoy outdoor activities, this hidden paradise provides the perfect blend of convenience, affordability, and endless sunshine.

Tenerife, often referred to as ‘Europe’s Ultimate Vitamin D Escape,’ is an idyllic destination that offers an incredible 300 days of sunshine annually. This Spanish island, the largest of the Canary Islands, is not only known for its sun-soaked shores but also for its diverse landscapes, rich history, and inviting climate, making it one of the most sought-after travel spots in Europe. Whether it’s the golden beaches, lush forests, or volcanic terrain, Tenerife provides an escape for all kinds of travelers.

Located just off the west coast of Africa, Tenerife sits in the Atlantic Ocean, with its most famous feature being Mount Teide, a dormant volcano that reaches 3,718 meters, making it Spain’s highest peak. This natural marvel dominates the island’s landscape and provides both a stunning backdrop and a plethora of outdoor activities. For nature lovers, the island offers a range of hiking and walking routes, especially in areas like Teide National Park, which is home to a wide variety of flora and fauna, some endemic to the island.

Tenerife’s coastline is equally captivating, offering something for every type of beachgoer. The island is famous for its beaches, which range from golden sands to striking black volcanic pebbles. Visitors can explore the vibrant atmosphere of Los Cristianos and Playa de las Americas, both well-known for their lively beaches, water sports, and variety of restaurants. Costa Adeje, another popular beach resort, is renowned for its upscale hotels, beachfront dining, and high-end shopping. However, Tenerife offers more than just popular beach destinations. The island’s beaches are varied and unique, catering to different tastes and preferences. Playa el Duque in Costa Adeje is highly praised for its clear waters and wide sandy shore, while Playa de las Teresitas in Santa Cruz de Tenerife and Playa de las Vistas in Los Cristianos offer a peaceful alternative for those looking to unwind. Playa de Fanabe in Costa Adeje is another favorite, combining beautiful scenery with a great selection of local amenities and dining options.

But what truly sets Tenerife apart is its ability to offer something beyond just sunny beaches. The island is steeped in history, with its towns and municipalities boasting unique historic districts. San Cristobal de la Laguna, for example, is a UNESCO World Heritage site recognized for its colonial architecture and significance. It was one of the first unwalled settlements in the Americas, influencing the design of many cities across the continent. This historic town, with its cobbled streets, charming squares, and cultural landmarks, offers a glimpse into Tenerife’s past, blending its artistic and architectural heritage with its modern-day vibe.

In addition to its natural and historical allure, Tenerife’s climate plays a key role in its appeal as a winter escape. While much of Europe is experiencing chilly temperatures, Tenerife enjoys mild and pleasant weather throughout the year. With average temperatures hovering between 18°C in winter and 24°C in the summer, Tenerife offers a comfortable retreat during the colder months. This makes it particularly appealing for those looking for a winter getaway, where they can enjoy sunny days, outdoor activities, and the refreshing sea breeze. Visitors can embrace an al fresco lifestyle, enjoying breakfast on sun-drenched terraces, taking leisurely strolls along the coast, and dining outdoors in the evenings. The island’s warm climate is the perfect environment for relaxation and rejuvenation, allowing travelers to feel revitalized and uplifted.

For those who are looking to explore beyond the island’s beaches and resorts, Tenerife also offers a host of natural wonders. The Teide National Park is one of the island’s most iconic features, and with good reason. It’s home to Mount Teide, which is not only Spain’s highest peak but also the third-largest volcano in the world. The park is a designated UNESCO World Heritage site and offers some of the best stargazing opportunities in Europe, thanks to its high-altitude location and minimal light pollution. The park is an ideal spot for outdoor enthusiasts, with over 30 walking and hiking trails, including paths that lead up to the summit of Mount Teide. The diverse landscape includes rugged volcanic terrain, lush pine forests, and unique rock formations that provide stunning views. Nature lovers can explore the unique ecosystems within the park, which are home to rare species of plants and animals. The park is also a haven for astronomy enthusiasts, who visit to experience some of the clearest skies in Europe.

Tenerife is also a place of immense cultural significance. With a variety of festivals and cultural events throughout the year, visitors can experience the island’s rich heritage and lively atmosphere. The island is especially known for its Carnival of Santa Cruz, one of the largest and most famous carnival celebrations in the world, filled with parades, music, and colorful costumes. Visitors during this time can immerse themselves in the island’s vibrant culture and enjoy a festival unlike any other. Tenerife also offers numerous museums, art galleries, and cultural centers where visitors can learn more about the island’s traditions, history, and art scene.

For those interested in exploring Tenerife more affordably, the island also offers cheap flight options from a number of UK airports. Return fares are available from as low as £14 from Birmingham, £16 from London, £17 from Edinburgh, and £21 from Manchester, providing budget-friendly access to this sun-drenched destination. These affordable flight options make it easier than ever for travelers to experience everything Tenerife has to offer, from its sun-kissed beaches to its volcanic wonders and historic sites.

Costa Blanca, just four hours from the UK, is Spain’s hidden paradise, offering 300 days of sunshine, stunning palm beaches, and affordable flights from only fourteen pounds, making it the perfect getaway for sun-seekers and budget travelers.

Tenerife offers a diverse mix of natural beauty, rich history, and vibrant culture that attracts travelers from all over the world. Whether you’re seeking a relaxing beach vacation, an active adventure in the national parks, or an exploration of its fascinating history, Tenerife is a destination that promises to deliver an unforgettable experience. With its year-round pleasant climate, stunning landscapes, and affordable travel options, it’s easy to see why Tenerife is one of Europe’s top holiday destinations.

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Philippines Welcomes Travelers with Fifteen Percent Discount on Flights to Enjoy a Warm Winter Escape and Explore Tropical Paradise

The Philippines is making it even easier for travelers to enjoy a warm winter getaway with a generous fifteen percent discount on flights. This exciting offer is designed to attract tourists looking for a tropical escape during the colder months, providing an affordable way to explore the country’s stunning beaches, vibrant cities, and rich cultural heritage. Whether you’re seeking relaxation on pristine islands or adventure in bustling destinations, the Philippines promises a perfect winter retreat with this special discount, ensuring unforgettable experiences in paradise.

Metro Manila, Philippines, February 14, 2026 — As winter continues to grip much of North America, the allure of sunny beaches, crystal-clear waters, and tropical island adventures is becoming irresistible for many travelers. For those eager to escape the cold, Philippine Airlines (PAL) is offering a special 15% fare discount on flights from North America to the Philippines. This exclusive offer is available for online bookings made between February 9 and February 15, 2026, providing an opportunity to plan a tropical getaway for the upcoming year.

This limited-time promotion is valid for travel from North America to Manila, the capital city of the Philippines, with travel dates available from March through August 2026. The offer also includes select domestic connections across the Philippines, making it easier for travelers to explore the archipelago’s most popular islands and destinations. Whether seeking a serene beach escape, a cultural immersion, or an adventure-packed vacation, Philippine Airlines provides the perfect gateway to the tropical paradise that awaits.

PAL’s special discount applies to all cabin classes, from Economy to Premium Economy and Business Class, ensuring that travelers can find an option that suits their budget and preferences. With comfortable seating options, quality in-flight services, and top-tier amenities, passengers can look forward to a relaxed and enjoyable flight experience as they swap their heavy winter coats for sun-soaked beachwear.

Philippine Airlines operates nonstop flights from several major cities in North America to Manila, including New York, Los Angeles, San Francisco, Seattle, Honolulu, Vancouver, and Toronto. These nonstop routes provide a convenient and seamless travel experience, eliminating the need for connecting flights and allowing travelers to reach their tropical destination with ease. For those seeking a hassle-free journey to the Philippines, PAL offers the perfect option for comfort and convenience.

Upon arrival in Manila, travelers can easily connect with Philippine Airlines’ extensive domestic network, which covers many of the Philippines’ most sought-after islands and destinations. Manila serves as the ideal hub for exploring the beauty of the country’s more than 7,000 islands, offering travelers the chance to visit breathtaking beaches, cultural landmarks, and picturesque landscapes. From Manila, visitors can hop on connecting flights to popular destinations such as Boracay, Cebu, Davao, Iloilo, Siargao, and Coron, each offering its own unique experiences.

Boracay is known for its powdery white-sand beaches and crystal-clear waters, making it one of the most famous island destinations in the Philippines. Travelers can spend their days lounging on the beach, enjoying water sports, or exploring vibrant nightlife options. For those interested in history and culture, Cebu offers a blend of rich heritage and island adventures, with historical landmarks, ancient churches, and scenic beaches to explore. Davao and Iloilo, on the other hand, offer a more relaxed pace of life, with local culture, delectable cuisine, and beautiful natural sights.

For those seeking adventure, Siargao is a must-visit destination. Known as the surfing capital of the Philippines, Siargao is a paradise for thrill-seekers and beach lovers alike. The island boasts incredible surf breaks, stunning lagoons, and a laid-back vibe that attracts visitors from around the world. Coron, with its dramatic limestone cliffs and turquoise lagoons, is perfect for those interested in diving, snorkeling, or exploring historical shipwrecks. Each of these destinations promises unique and unforgettable experiences for travelers looking to immerse themselves in the natural beauty and culture of the Philippines.

In addition to its allure as a tropical paradise, Manila is also a convenient entry point for travelers looking to explore other parts of Southeast Asia. With its proximity to popular destinations like Hong Kong, Singapore, Thailand, and Malaysia, Manila serves as an excellent hub for extended tropical journeys across the region. Whether travelers are seeking an idyllic beach retreat in Bali, a cultural immersion in Thailand, or a bustling city adventure in Singapore, the Philippines offers an ideal base for discovering the vibrant destinations of Southeast Asia.

For travelers prioritizing smooth and reliable service, Philippine Airlines continues to maintain a strong reputation for on-time performance and excellent customer care. In fact, PAL was recently named Asia-Pacific’s most on-time airline for 2025 by Cirium, a leading provider of aviation data and analytics. This recognition reinforces the airline’s commitment to punctuality and reliability, making it a top choice for long-haul travelers seeking peace of mind during their journey. With its exceptional service and commitment to customer satisfaction, PAL offers a stress-free travel experience, making it easier than ever for passengers to enjoy their tropical getaway.

The Philippines is offering a fifteen percent discount on flights, making it the perfect time for travelers to enjoy a warm winter escape and explore the country’s tropical beauty at an affordable price.

Philippine Airlines’ exclusive 15% fare discount is the perfect opportunity for North American travelers to escape the winter chill and indulge in the beauty and warmth of the Philippines. With a wide range of destinations to choose from, exceptional cabin classes, and nonstop flights from major North American cities, PAL offers an unparalleled gateway to the Philippines. Whether looking to relax on stunning beaches, explore vibrant islands, or embark on adventurous excursions, PAL’s special offer allows travelers to experience the best of the tropics at an unbeatable price. With a seamless and reliable flight experience, travelers can rest assured that their journey to the Philippines will be both comfortable and memorable.

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Ile-Alatau, Charyn Canyon and Kolsai Lakes National Park as the Top Three Destinations Defining Kazakhstan’s Tourism Growth in 2025

Kazakhstan’s tourism landscape is experiencing a remarkable transformation in 2025, with three standout destinations leading the charge. Ile-Alatau, Charyn Canyon, and Kolsai Lakes National Park are not only attracting nature enthusiasts but also redefining the country’s appeal to global travelers. These stunning natural wonders are positioning Kazakhstan as a rising star in eco-tourism, offering visitors awe-inspiring landscapes and rich cultural experiences. As the country continues to invest in infrastructure and sustainable tourism, these three locations are set to shape Kazakhstan’s tourism future, drawing more visitors and boosting local economies.

In 2025, the region experienced a remarkable surge in foreign tourism, with the number of international visitors reaching 147,003, marking an 8.4% increase compared to the previous year. This growth positioned the region as the third most popular destination in terms of foreign tourists, following the two largest cities, Almaty and Astana. This significant increase reflects the growing appeal of the area, as more and more travelers are drawn to its natural beauty, cultural landmarks, and unique attractions.

A closer look at the top tourist spots reveals the region’s natural assets as key drivers of this tourism boom. The Ile-Alatau National Park, a major attraction for nature enthusiasts, saw a staggering 945,993 visitors in 2025. This park, known for its breathtaking landscapes, diverse wildlife, and vast recreational opportunities, remains one of the most visited spots in the region. It draws tourists not only for its natural beauty but also for its well-maintained trails, stunning views, and activities such as hiking, skiing, and camping.

Similarly, the Kolsai Lakes National Park also attracted a significant number of visitors, with 600,026 people exploring its picturesque lakes and surrounding forests. Known as the “Pearls of the Tien Shan,” the Kolsai Lakes are famous for their stunning turquoise waters and surrounding mountain ranges, making it a favorite among those seeking tranquility and outdoor adventure. The park’s numerous trails, along with opportunities for boating and fishing, make it a highly sought-after destination for eco-tourists and outdoor lovers.

Another standout attraction is the Charyn Canyon, which experienced a massive surge in visitor numbers, with the number of tourists more than doubling from previous years to reach 249,928 in 2025. Often compared to the Grand Canyon due to its striking, dramatic landscapes, the Charyn Canyon has become increasingly popular as tourists look for unique, off-the-beaten-path destinations. Its awe-inspiring rock formations, rich geological history, and the presence of wildlife make it an essential part of the region’s tourism offering.

The region’s growing popularity as a tourism hub can also be attributed to its expanding infrastructure and tourism services. The region now boasts 283 accommodation facilities, catering to a wide range of travelers from budget-conscious backpackers to luxury-seeking vacationers. These accommodations, spread across various locations, provide diverse options, including hotels, guesthouses, and resorts, offering visitors a comfortable stay as they explore the region’s attractions.

The volume of services provided in the region reached 12.3 billion tenge in 2025, reflecting a remarkable 50% increase from the previous year. This surge in service provision is indicative of the growing demand for tourism-related services, ranging from accommodation and transport to guided tours and recreational activities. The expansion of services has not only helped meet the growing number of visitors but has also contributed significantly to the regional economy.

Tourism has become a key sector in the region’s economic development, with its share of the regional Gross Domestic Product (GDP) standing at an impressive 5.4%. This equates to 198.5 billion tenge, a significant contribution to the local economy. The rise in tourism-related spending has had a ripple effect on various industries, including hospitality, transport, retail, and services, creating jobs and stimulating growth across the region. The increase in tourism revenues has also allowed for the reinvestment into the region’s infrastructure and services, ensuring that the area continues to develop as a prime travel destination.

The region’s tourism growth is not only measured in numbers but also in the increased recognition and reputation it has gained as a leading travel destination. Efforts to improve tourism infrastructure, enhance marketing initiatives, and promote the region’s unique attractions have played a crucial role in attracting both international and domestic visitors. As a result, the region is becoming increasingly well-known on the global tourism map, with travelers from various parts of the world eager to explore its diverse offerings.

Looking ahead, the region is poised for continued growth in its tourism sector. With a well-established base of attractions and a growing portfolio of accommodations and services, the region is in a strong position to capitalize on the increasing demand for travel experiences that combine natural beauty, cultural heritage, and outdoor adventure. The rise in foreign tourism, coupled with the expanding infrastructure and services, ensures that the region will remain a top destination for travelers seeking both relaxation and exploration.

Ile-Alatau, Charyn Canyon, and Kolsai Lakes National Park are driving Kazakhstan’s tourism growth in 2025, offering breathtaking landscapes and fostering eco-tourism, with increased investments in infrastructure and sustainability.

the tourism sector in the region has experienced significant growth in 2025, with foreign tourism increasing by 8.4% and the region ranking third in terms of foreign visitors. The success of attractions like the Ile-Alatau National Park, Kolsai Lakes National Park, and Charyn Canyon, along with the expansion of accommodation and services, has contributed to this growth. Tourism now plays a vital role in the region’s economy, contributing 5.4% to the regional GDP. The future of tourism in the region looks bright, as ongoing investments in infrastructure and services ensure that it will remain a top destination for both international and domestic tourists in the years to come.

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