Las Vegas Welcomes the Drink Las Vegas Festival: A New Standard for Cocktail Culture

The first Drink Las Vegas festival will take place from September 24 to September 27 in 2026. The festival will create a beverage paradise for drinkers which will occupy four major Las Vegas Strip hotels. The event, which MGM Resorts International hosts together with a21 experiential event agency and PRP sports management company, will showcase a unique celebration that features cocktails, spirits, and culinary arts.

Spanning Bellagio, ARIA, The Cosmopolitan of Las Vegas, and Park MGM, the festival will offer over 50 exclusive events designed to educate, engage, and entertain guests. Whether you are a casual enthusiast or an industry professional, this event will highlight the intersection of drinks and culinary craft, celebrating the innovators pushing the boundaries of modern beverage culture.

A First-of-Its-Kind Event in Las Vegas

The Drink Las Vegas festival will feature dynamic tastings, signature cocktail events, masterclasses, and panel discussions with top industry leaders. Attendees will have the chance to engage with renowned mixologists, chefs, sommeliers, and celebrity figures from the food and beverage world. From cutting-edge cocktail culture to curated dining experiences, Drink Las Vegas aims to redefine how people experience beverage culture.

Ryan Abboushi, President of Entertainment at MGM Resorts, commented, “This event is all about bringing together the best minds in the beverage world to spark conversation, share ideas, and highlight the incredible creativity in this space. There’s no better place to celebrate cocktail culture than in Las Vegas, where innovation is always at the forefront.”

Festival Highlights and Unique Experiences

The festival will feature a variety of exciting events designed to appeal to all types of drink and food lovers. Some key highlights include:

• A high-energy Opening Night Experience to kick off the festivities.
• Signature Tastings where top wine, spirits, and beverage brands will present their finest offerings alongside curated, chef-driven culinary moments.
• Intimate Dining Experiences offering exclusive multi-course meals paired with expertly crafted cocktails.
• Signature Cocktail Events showcasing cutting-edge cocktail culture and the work of leading mixologists.
• Education Sessions, Panels, and Masterclasses led by top industry experts, offering invaluable insights into the world of spirits, mixology, and culinary creativity.
• Speakeasy Takeovers featuring unexpected pop-ups and late-night events scattered across the city.
• VIP and Premium Experiences offering elevated access to exclusive programming and intimate moments with the industry’s best.

In addition to the events taking place across the four resorts, the festival will also host late-night pop-ups and secret speakeasy-style experiences that will add an element of surprise and exclusivity to the weekend.

A Fusion of Industry and Consumer Experiences

As the festival will take place in one of the most vibrant cities in the world, the diverse programming is designed to appeal to both industry professionals and enthusiasts alike, offering something for everyone. Whether you’re looking to deepen your knowledge of mixology or simply enjoy a night of delicious cocktails and top-tier cuisine, Drink Las Vegas will be the event of the year.

Tickets, Packages, and More Information

As the festival date approaches, further details regarding ticketing, room packages, talent announcements, and more will be released. With such an impressive lineup of events and experiences, Drink Las Vegas is set to become one of the city’s signature annual events, highlighting the best of modern mixology, culinary artistry, and beverage innovation.

For more information and to stay updated on ticket releases, visit drinklasvegas.com or follow along on Instagram at @drinklasvegas.

A New Standard for Beverage Festivals in Las Vegas

The first Drink Las Vegas event will introduce a revolutionary celebration that showcases both high-quality cocktails and exceptional culinary arts. The festival will take place at premier luxury hotels along the Las Vegas Strip, which will showcase top international mixologists, chefs and industry experts to create an authentic festival atmosphere. The festival in the downtown area serves as an essential event for people who love exceptional drinks, remarkable food and memorable experiences.

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