Panama January 2026: Toyota Hilux up to 12.4% share

20 February 2026 at 09:18

The Toyota Hilux holds an outstanding 12.4% share in January.

The Panama new light vehicle market is solid in January at +9.6% to 4,845 units. Toyota (+0.3%) dominates at 22.8% share, distancing Kia (+14.6%) and Hyundai (+2.9%) at 13.9% and 13.8% respectively. Far below are Suzuki (+3.8%) at 5.2% and Geely (+1.9%) at 4.4%. Jetour (+0.7%) is up four spots on December to #6 but the biggest gainers in the Top 10 are Dongfeng (+219.4%), Kaiyi (+210%), Chery (+45%) and Mazda (+17%). Below, notice Jaecoo (+950%), Isuzu (+75.6%), Lexus (+52.9%) and GAC Motor (+46.8%).

Over in the models charts, the Toyota Hilux (+103.7%) more than doubles its sales year-on-year to reach 12.4% share vs. 5.3% over the Full Year 2025. The Toyota Yaris Cross (+11.3%) repeats at #2 ahead of the Kia Soluto (+174.4%) also in outstanding shape. The Hyundai Tucson, Toyota RAV4 (+17%), Kia K3 and Hyundai Venue (-9%) are back inside the Top 10.

Previous post: Panama Full Year 2025: Toyota Hilux signs 5th straight win

Full January 2026 Top 63 All brands and Top 10 models below.

Panama January 2026 – brands:

Pos	Brand	Jan-26	%	/25	Dec
1	Toyota	1,107	22.8%	+ 0.3%	1
2	Kia	674	13.9%	+ 14.6%	2
3	Hyundai	667	13.8%	+ 2.9%	3
4	Suzuki	254	5.2%	+ 38.8%	5
5	Geely	215	4.4%	+ 1.9%	4
6	Jetour	150	3.1%	+ 0.7%	10
7	Kaiyi	124	2.6%	+ 210.0%	17
8	Chery	116	2.4%	+ 45.0%	11
9	Dongfeng	115	2.4%	+ 219.4%	13
10	Mazda	110	2.3%	+ 17.0%	15
11	Changan	106	2.2%	– 14.5%	6
12	Mitsubishi	106	2.2%	– 11.7%	7
13	Nissan	96	2.0%	– 2.0%	9
14	GAC Motors	91	1.9%	+ 46.8%	21
15	Ford	79	1.6%	– 24.8%	14
16	Isuzu	79	1.6%	+ 75.6%	8
17	Honda	67	1.4%	– 40.7%	19
18	Jaecoo	63	1.3%	+ 950.0%	12
19	Forthing	61	1.3%	– 33.0%	16
20	Lexus	52	1.1%	+ 52.9%	27
21	Soueast	50	1.0%	new	25
22	GWM	49	1.0%	+ 32.4%	28
23	Chevrolet	41	0.8%	+ 36.7%	18
24	BYD	31	0.6%	– 8.8%	23
25	BMW	30	0.6%	– 18.9%	22
26	Audi	23	0.5%	– 8.0%	31
27	Lynk & Co	23	0.5%	new	40
28	Omoda	22	0.5%	+ 29.4%	33
29	JAC	19	0.4%	+ 90.0%	30
30	Volkswagen	18	0.4%	– 10.0%	26
31	MG	17	0.4%	+ 70.0%	29
32	Porsche	17	0.4%	– 22.7%	39
33	Foton	15	0.3%	+ 114.3%	20
34	Subaru	12	0.2%	– 47.8%	32
35	Mercedes	10	0.2%	– 58.3%	38
36	JMC	8	0.2%	– 11.1%	24
37	Maxus	8	0.2%	– 52.9%	37
38	Volvo	8	0.2%	– 46.7%	45
39	212	7	0.1%	new	42
40	Bestune	7	0.1%	– 58.8%	43
41	Renault	7	0.1%	n/a	48
42	Acura	6	0.1%	– 50.0%	35
43	Land Rover	6	0.1%	– 45.5%	34
44	Karry	5	0.1%	– 54.5%	46
45	Mini	5	0.1%	– 16.7%	47
46	Fiat	4	0.1%	+ 33.3%	53
47	JIM	4	0.1%	new	60
48	Ram	4	0.1%	– 66.7%	36
49	BAIC	3	0.1%	n/a	57
50	Farizon	3	0.1%	new	51
51	Higer	3	0.1%	+ 200.0%	–
52	Infiniti	3	0.1%	– 25.0%	49
53	Jeep	3	0.1%	– 57.1%	41
54	Wuling	3	0.1%	n/a	56
55	ZX Auto	3	0.1%	n/a	–
56	DFSK	2	0.0%	– 75.0%	–
57	VGV	2	0.0%	+ 100.0%	62
58	IM	1	0.0%	n/a	59
59	Lincoln	1	0.0%	– 66.7%	–
60	Lotus	1	0.0%	n/a	–
61	Peugeot	1	0.0%	– 83.3%	50
62	Venucia	1	0.0%	+ 0.0%	55
63	Xpeng	1	0.0%	– 66.7%	–

Panama January 2026 – models:

Pos	Model	Jan-26	%	/25	Dec
1	Toyota Hilux	599	12.4%	+ 103.7%	1
2	Toyota Yaris Cross	275	5.7%	+ 11.3%	2
3	Kia Soluto	247	5.1%	+ 174.4%	4
4	Hyundai Grand i10	216	4.5%	+ 0.5%	3
5	Hyundai Creta	123	2.5%	+ 0.0%	10
6	Hyundai Tucson	116	2.4%	n/a	n/a
7	Toyota RAV4	110	2.3%	+ 17.0%	n/a
8	Kia Seltos	97	2.0%	n/a	8
9	Kia K3	96	2.0%	n/a	n/a
10	Hyundai Venue	91	1.9%	– 9.0%	n/a

Source: Manufacturers

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