Singapore Tourism Board And Ant International Strengthen Partnership To Drive Tourism Growth Along With Innovation

Singapore is making a significant move to change its tourism sector through its increased partnership with Ant International which is being led by the Singapore Tourism Board. The renewed partnership is set to significantly boost Singapore’s global appeal as a premier travel destination while enhancing the experience for international visitors. The partnership uses Alipay+ technology to create an efficient visitor experience which includes easy mobile payment options and custom travel suggestions while generating fresh business opportunities for nearby enterprises.

Uniting Digital Innovation and Tourism Growth

The partnership, which dates back to 2018, seeks to leverage the growing importance of digital technology in tourism. As part of the deal, the Singapore Tourism Board and Ant International will focus on elevating Singapore’s position within the global tourism market, offering an innovative digital infrastructure that caters to mobile-first travellers. This new phase of the partnership will enable a more secure, seamless travel experience through Alipay+, a unified wallet gateway that supports multiple international payment methods. The use of Alipay+ allows tourists from 17 countries and regions to use their familiar home payment apps while spending in Singapore.

Ms Melissa Ow, Chief Executive of Singapore Tourism Board, stated that the partnership will help the country respond to evolving traveller demands by creating smoother and more accessible experiences. The integration of Alipay+ will not only facilitate easier transactions but also foster growth in the tourism sector through joint marketing initiatives that promote the destination to key markets.

Positive Economic Impact for Singapore’s Tourism

The results of this partnership are already tangible. In 2025, data from Alipay+ showed that Singapore saw a record-breaking rise in tourism spending. With transactions increasing by 36% year-on-year, Singapore’s tourism sector was significantly boosted, with notable contributions from attractions, accommodation services, and even local hawker stalls. This increase is reflective of the country’s growing appeal, particularly among travellers from key markets like Mainland China, Malaysia, Hong Kong, the Philippines, and South Korea.

Moreover, the partnership has demonstrated its ability to enhance the experience for both large enterprises and small businesses. According to Alipay+, the use of SGQR (Singapore’s QR code standard) saw a substantial increase, almost tripling the year before. This provides a clear indication of the importance of digital payment solutions in driving consumer spending, particularly for small and medium-sized enterprises (SMEs) across Singapore.

Shaping the Future of Travel with Artificial Intelligence

In an effort to stay ahead of emerging trends, the partnership also focuses on future-proofing the tourism sector through artificial intelligence (AI). The use of data and technology from Ant International will allow the tourism board to forecast visitor trends and respond with targeted marketing strategies. Additionally, Alipay+ has introduced cutting-edge AI-driven services that cater to the modern traveller’s needs, such as the Alipay+ Voyager AI travel agent. This innovative service, available within six of Asia’s largest superapps, provides personalised recommendations, local transportation services, and even translation tools for international visitors.

Further innovations include exclusive in-app rewards for Singapore’s top attractions and the launch of new features like the Cheers mini-programme, designed to improve engagement with Chinese travellers. This deepens Singapore’s strategy to tap into the growing demand for mobile-first travel solutions, allowing the country to stay ahead of its competitors in the digital tourism landscape.

High-Profile Marketing Campaigns to Boost Global Visibility

The partnership has also ramped up global visibility through high-profile marketing campaigns. These campaigns have featured renowned celebrities such as Chinese actor Dylan Wang, who will continue to promote Singapore in 2026. By showcasing shopping, cultural attractions, and local dining experiences, the campaigns aim to engage millions of travellers in Singapore’s key inbound markets.

Not only do these campaigns highlight the country’s top tourist destinations, but they also reinforce the use of Alipay+ for seamless digital connectivity. This marketing push is expected to translate directly into increased visits and spending, especially from regional markets where Alipay+ is already widely used.

The Future of Singapore’s Tourism Industry

The Singapore Tourism Board and Ant International partnership will create a new method for tourists to understand and explore Singapore. The partnership will create a mobile-based system which improves visitor experiences while supporting local businesses and it will create long-term benefits for the city’s tourism sector. Singapore has established itself as a digital tourism leader because it recognizes that modern travel requires digital connections. The country is prepared to host upcoming travelers from around the world.

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