Internova PLUS Shakes Up the Luxury Travel Industry at Gleneagles, Scotland: Exclusive Global Event Sets New Standards for US Travel and Tourism

The world of luxury travel was forever transformed during the monumental Internova PLUS event held at the iconic Gleneagles estate in the Scottish Highlands from January 27-30, 2026. This event marked Internova’s first international venue, a bold step in its global expansion, and set the stage for a new era in the US tourism sector. Bringing together top travel advisors and luxury partners, Internova PLUS unleashed the power of collaboration, innovation, and celebration within the luxury travel world, all while bolstering US tourism growth globally.

More than 250 luxury travel advisors from across the United States, UK, Europe, and the Americas came together at this invitation-only event. These advisors, selected from over 100,000 global travel professionals, represent the elite 0.1% of advisors within Internova. Their collective luxury sales? A staggering $3.9 million per advisor annually. If that doesn’t prove how luxury travel is booming in the US, then the numbers definitely will.

From Gleneagles to Global Leadership: How Internova PLUS is Redefining the Future of US Tourism

Internova’s CEO J.D. O’Hara didn’t mince words when he addressed the crowd: “Internova operates at tremendous scale, but our strength is our ability to connect the right advisors and partners in meaningful ways.” And that’s exactly what Internova PLUS 2026 did, connecting the best advisors with luxury hotel partners from across the globe, including prominent players from the US tourism sector.

Held in Gleneagles, the stunning luxury resort in the heart of Scotland’s Highlands, this gathering served as the first international milestone in Internova PLUS’s journey. The event is designed to strengthen connections and highlight luxury travel partnerships, pushing the boundaries of what’s possible in the US travel market.

The US tourism sector has faced many challenges, but events like Internova PLUS are proving that collaboration and innovation are the future. At this high-profile gathering, attendees didn’t just mingle—they shaped the future of luxury travel, with significant US partners leading the charge.

Internova’s Global Reach: How the US Travel Sector is Leading the Way at Internova PLUS

Did you know that Internova generates $25 billion in annual travel sales? That’s a staggering figure! This massive scale brings immense global reach, not just to US tourism but to the entire luxury travel sector worldwide. The Internova PLUS event united some of the world’s leading travel advisors and luxury travel brands, setting the stage for unprecedented growth in US tourism.

With Internova PLUS now set in Scotland, this expansion offers incredible opportunities for US advisors to tap into global markets and redefine their strategies. It’s no wonder that luxury travel to and from the US has been booming with industry leaders like Global Travel Collection, ALTOUR, and Travel Leaders Network all in attendance.

The event showed how US tourism can benefit from strategic global partnerships, where luxury hotels and tourism providers from America and beyond can collaborate. For the US tourism sector, this isn’t just about networking; it’s about creating dynamic and sustainable growth for years to come.

Why Gleneagles in Scotland Became the Epicenter for US Travel Innovation at Internova PLUS

Why Scotland? Gleneagles, nestled in the scenic Scottish Highlands, provided the perfect backdrop for Internova PLUS 2026. This iconic venue, renowned for its luxurious golf courses, stunning landscape, and first-class facilities, set the stage for a highly exclusive gathering of top travel advisors and global luxury brands.

This prestigious gathering drew a select group of 250 travel professionals from around the world, especially from the US tourism market, to Scotland. These top-tier individuals were selected from an incredible pool of more than 100,000 travel advisors from Internova’s global network.

Why did this event matter to US tourism? Because it didn’t just stay within the US borders—it opened up a massive global platform for US travel advisors to partner with international luxury brands and experience unparalleled networking opportunities. The event’s ability to foster new business collaborations marks a key moment for US tourism expansion into international luxury markets.

Internova’s PLUS PLUS Program: Exclusive New Engagement for US Advisors and Partners to Drive Tourism Growth

In a bold move to further engage attendees, Internova PLUS introduced a groundbreaking program, dubbed “PLUS PLUS”. This unique initiative aims to keep the momentum going long after the event concludes. It’s an exclusive, year-long, application-based program designed to facilitate deeper collaboration between the US tourism sector and international luxury travel partners.

By handpicking participants who attended Internova PLUS, the program ensures that the US travel market stays at the forefront of luxury tourism innovation. The PLUS PLUS community encourages year-round engagement and provides advisors and partners with continuous networking opportunities that extend far beyond the event’s official end. The goal? To create unlimited potential for all US tourism professionals involved.

The numbers speak for themselves: after attending Internova PLUS, hotel partners saw a 240% increase in business production. When you combine that with the incredible potential of PLUS PLUS, you get a new level of growth and success for the US tourism market.

Internova PLUS 2027: The US Tourism Sector Eyes Next Year’s Global Gathering in Barcelona

Looking ahead, Internova PLUS 2027 is already on the horizon. Taking place January 26-29, 2027, at the Hotel Arts Barcelona, this next edition promises to expand Internova PLUS’s reach even further into the global luxury travel scene. Hotel Arts, a Ritz-Carlton property, will offer the perfect venue to showcase the latest innovations in the US tourism sector and beyond.

With Barcelona’s unparalleled charm and luxury accommodations, Internova PLUS 2027 will provide another powerful platform for US travel advisors to build stronger partnerships and explore new opportunities within the luxury tourism sector. The US tourism market is set to continue its rapid growth, fueled by Internova’s global partnerships and forward-thinking approach.

Conclusion: Internova PLUS Rewrites the Future of US Travel at Gleneagles and Beyond

Internova PLUS at Gleneagles has proven that US tourism is poised to lead the future of global luxury travel. The event marked a defining moment, showcasing the power of collaboration and innovation. Luxury travel providers and advisors from the US tourism sector now have an unprecedented opportunity to expand their global influence, redefine their business models, and drive future growth.

As Internova PLUS continues its global expansion, the US tourism sector will undoubtedly remain at the center of this transformation. Keep an eye on the future of luxury travel—and the US tourism sector—because what’s coming next is set to shake things up in the most spectacular way.

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