The EU’s top antitrust enforcer signaled a decision on whether Google is violating the Digital Markets Act is imminent, without committing to a timeline.

What she said. “It will come,” Competition Commissioner Teresa Ribera told Dow Jones Newswires, adding the cases are complex and the commission is committed to decisions based on evidence and fair procedure.

The backdrop. The European Commission launched its probe into Google’s search business in March 2024 under the Digital Markets Act. The commission gave itself a soft 12-month deadline to wrap up — it has already fined Meta and Apple, but Google’s case remains unresolved nearly two years in.

The pressure is mounting. Eighteen lobby and civil society groups wrote to Ribera this month demanding clear remedies and a fine large enough to make non-compliance unprofitable.

• The groups warned the commission’s credibility is on the line, noting Google controls over 90% of the EU search market.
• “Every day without a decision is a day that European businesses are systematically disadvantaged,” the letter said.

Why we care. A ruling against Google under the Digital Markets Act could force major changes to how it operates search in Europe — potentially reshaping how ads are served, ranked, and priced in one of the world’s largest markets. If remedies include structural changes to search or ad tech, it could affect campaign performance, targeting, and competition dynamics across the board. If you have European audiences, watch this closely — the outcome could ripple through Google’s global ad ecosystem.

Meanwhile, this week. Ribera is in California meeting Sundar Pichai, Mark Zuckerberg, Sam Altman, and Amazon’s Andy Jassy before heading to Washington, D.C., for talks with the acting head of the Justice Department’s antitrust division.

The big picture. Google isn’t the only one in the crosshairs. The commission has additional open probes into how Google powers AI Overviews and ranks news publishers, and is separately investigating Meta over restrictions on rival chatbots using WhatsApp’s business software.

Bottom line. The EU has been slow to act on Google, but pressure is clearly building. When the decision lands, it could set a significant precedent for how the Digital Markets Act is enforced.

A quiet but important change is coming to the Google Ads API that will affect how advertisers and developers create Lookalike user lists, especially for Demand Gen campaigns.

What’s changing. Google will enforce a uniqueness check on Lookalike user lists, blocking duplicate lists with the same seed lists, expansion level, and country targeting. Attempts to create a duplicate will return an API error after April 30.

Why we care. If you use automated scripts or third-party tools to generate audience lists, an unhandled error could quietly break your campaign workflows if you don’t update integrations in time.

What you need to do.

• Audit existing Lookalike lists and reuse ones that already match your intended configuration rather than creating new ones
• Update your API error handling to catch the new DUPLICATE_LOOKALIKE error code in v24 and above, or RESOURCE_ALREADY_EXISTS in earlier versions

Bottom line. This is a housekeeping change to keep Google’s systems stable, but the April 30 deadline is firm. If you manage campaigns programmatically, treat this as a technical to-do before the end of April.

Google’s announcement. Upcoming changes to Lookalike user lists in the Google Ads API, starting April 30, 2026

OpenAI is moving forward with ads in ChatGPT, but early adopters say it isn’t ready for serious performance marketing.

The big picture. ChatGPT’s ad product shares almost no data, lacks automated buying tools, and offers minimal targeting—leaving advertisers with little ability to measure whether their spend is doing anything, The Information reported.

What advertisers are dealing with. SEO consultant Glenn Gabe outlined the issues:

• No automated way to buy ad space — deals happen over calls, emails, and spreadsheets.
• No meaningful performance data to evaluate outcomes.
• Two agency executives told The Information they couldn’t prove the ads drove measurable business results for clients.

Why we care. If you’re considering ChatGPT as an ad channel, the lack of performance data means you’re spending blind — with no reliable way to prove ROI to clients or stakeholders. As OpenAI prepares to scale ads to all U.S. free users, the audience will grow, but measurement tools haven’t caught up. If you jump in now, keep expectations tight and treat it as experimental budget, not a performance channel.

What’s coming. OpenAI told advertisers it plans to show ads to all U.S. users on free and low-cost ChatGPT tiers in the coming weeks — a major expansion. It also advised that performance may improve if you supply more variations of text and visual creative.

The irony. OpenAI builds some of the world’s most sophisticated AI, but its ad reporting tools are stuck in the spreadsheet era.

Bottom line. ChatGPT ads are about to reach a much larger audience, but there’s no way to prove they have value yet. If you enter now, you’re largely flying blind — and paying for it.

Credit. Gabe shared highlights from The Information‘s article (subscription required) on X.

A strange pattern has emerged in Google’s paid search results: multiple competing ads display the exact same web statistics, raising questions about a bug or an intentional design shift.

What’s happening. Several paid search ads are showing the same website statistics simultaneously, even though these signals are typically unique to each site. The uniformity makes the data look unreliable, and it’s unclear whether this is a display glitch, a test, or something more deliberate.

Why we care. Trust signals in search ads help users make informed decisions and boost click-through rates by building confidence. If those stats appear identical across competing ads, users may dismiss them as unreliable — undermining the credibility boost you rely on.

What we don’t know.

• Whether Google is actively testing this or it’s an unintended bug.
• How widespread the issue is across different search queries or markets.
• Whether it’s affecting user click behavior or advertiser performance.

No official word. Google hasn’t confirmed or commented on the behavior. Paid media expert and founder Anthony Higman first spotted and flagged the anomaly on LinkedIn.

Bottom line. If trust signals can’t be trusted, they stop serving their purpose. You should watch whether this pattern spreads — or quietly disappears.

Looking to take the next step in your search marketing career?

Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.

Newest SEO Jobs

(Provided to Search Engine Land by SEOjobs.com)

• Lead SEO
  March 23, 2026
  The Lead SEO at Rival Digital is a strategic leader responsible for guiding our SEO team, driving organic growth for our home services clients, and evolving our SEO program. This role involves mentoring the team, implementing effective SEO strategies, and integrating SEO best practices across all operations. The Lead SEO will refine our SEO framework, […]
• Digital Marketing Specialist (SEO/SEM/UX)
  March 23, 2026
  Job Description Invivoscribe is an industry pioneer, dedicated to Improving Lives with Precision Diagnostics®. Invivoscribe has been the global leader in driving international standardization of testing and accelerating patient access to the newest and best cancer treatments for over 30 years. Headquartered in sunny San Diego, California with locations across the world, we offer a […]
• SEO Specialist
  March 23, 2026
  Position Overview As an SEO specialist, you will be responsible for optimizing our home service clients’ portfolios for search engines and driving traffic to their websites. You will work closely with our chief strategist and content team to develop and implement effective SEO strategies that align with clients’ business objectives, increase brand visibility, and improve […]
• Sr Digital Marketing Strategist (Technical SEO/SEM)
  March 23, 2026
  Company Description August Ash, Inc. exists to drive growth and innovation in every partnership by building and supporting complex website and digital marketing strategies. Guided by our core values of Care, Grow Grit, Good Nature, and Clarity, we guarantee honest answers to tough questions. Summary August Ash is seeking a Senior Digital Marketing Strategist to […]
• Digital Marketing Specialist (SEO/SEM/Local)
  March 23, 2026
  Job Description Job Title: Web Designer & Digital Marketing Specialist Location: Phoenix, AZ / Hybrid Job Type: Full-Time Experience Level: Mid-Level (2–5 Years) About FirstLine Road Solutions Founded in 2022, FirstLine Road Solutions has quickly become the partner, employer, and acquirer of choice in the towing and roadside industry. Today, we support 20 independently operated […]
• Digital Marketing Manager (SEO/SEM/CRO)
  March 22, 2026
  Our Snooze Story We are Snooze, the OG brunch leaders who have never stopped flipping the script on breakfast, powered by culinary creativity, unmatched hospitality, and a passion for our communities. Our Snoozers bring their authentic selves to work every day.  This allows us to serve our Guests through genuine care and radical hospitality. Joining Snooze […]
• Digital Marketing Manager (SEO/SEM)
  March 20, 2026
  About CompoSecure CompoSecure, a GPGI business (NYSE: GPGI), is the leading manufacturer of Premium Metal Payment Cards and also offers best-in-class Authentication and Digital Asset solutions. The Company’s offerings combine elegance, simplicity, and security to deliver exceptional experiences and peace of mind, enabling trust for millions of people around the globe. For more information, please […]
• Digital Marketing Manager (SEO/SEM)
  March 20, 2026
  Description: This role can sit in our Hayward, CA, Santa Clarita, CA, or Farmington, MI locations. Job Summary We are seeking a strategic and hands-on Digital Marketing Manager to own and run all aspects of our marketing campaigns from planning through execution and optimization. This role will lead our digital presence across paid, owned, and […]
• Head of Digital Marketing
  March 19, 2026
  Head of Digital Marketing   About the Company Top-tier organization in the consumer services industry Industry Consumer Services Type Privately Held   About the Role The Company is seeking a Head of Digital Marketing to spearhead the development and execution of comprehensive digital marketing strategies. The successful candidate will be tasked with enhancing brand awareness, […]
• SEO Strategist
  March 19, 2026
  At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction […]

Newest PPC and paid media jobs

(Provided to Search Engine Land by PPCjobs.com)

• Senior Manager, Paid Search
  March 23, 2026
  The Senior Manager, Paid Search will be the primary architect of our Search marketing strategy. This leader will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. They will lead a team responsible for our Search, Shopping, PMAX and App campaigns, integrating MMM insights into tactical execution, and leading data-driven optimizations to […]
• Global Paid Media Specialist
  March 23, 2026
  The Global Paid Media Specialist is responsible for the strategic execution, optimization, and performance scaling of paid digital campaigns across international markets. This role goes beyond campaign management — it owns multi-country activation strategy, localized messaging alignment, budget allocation across regions, and performance optimization across Google, Meta, and additional digital platforms. It works directly with […]
• Creative Strategist – Meta Ads
  March 23, 2026
  Role Overview As our Creative Strategist, you will be the driving force behind the ideation, strategy, and optimization of paid media creatives across platforms (Facebook, Instagram). You’ll collaborate closely with designers, video editors, copywriters, and media buyers to turn insights into creative concepts that drive customer acquisition, loyalty, and brand affinity. This role requires both […]
• Manager, Paid Social
  March 23, 2026
  Are you the type of person who immediately checks out a new product after seeing your favorite influencer showcase it on TikTok, Snapchat, or YouTube? Do you love diving into the world of social media advertising, particularly on Instagram? Are you someone who thrives in a role that blends creativity with data‑driven decision‑making? If so, […]
• Digital Paid Media Specialist, Paid Social and Display
  March 22, 2026
  At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to […]

Other roles you may be interested in

Digital Marketing Manager 10x Health System (Scottsdale, AZ)

• Salary: $110,000 – $120,000
• Measure and report on the performance of all digital marketing campaigns against goals (ROI and KPIs).
• Document and streamline digital marketing processes to scale the team and improve operations.

Paid Ads/Growth Manager, Robert Half (Hybrid, Atlanta Metropolitan Area)

• Salary: $65,000 – $85,000
• Manage, optimize, and scale paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
• Continuously refine targeting, bidding strategies, and creative to improve CPL, conversion rates, and overall ROAS.

SEO Manager, Clutch (Remote)

• Salary: $60,000 – $75,000
• Execute day-to-day SEO tactics across multiple client accounts, ensuring alignment with predefined campaign objectives.
• Implement optimization strategies, including technical SEO audits and recommendations.

Marketing Manager – SEO & GEO, Care.com (Hybrid, Austin Texas)

• Salary: $85,000 – $95,000
• Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
• AI-Optimized Search (AIO): Define and drive CARE.com’s strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we’re the answer, not just a result.

Digital Marketplace Manager, Venchi (Hybrid, New York, NY)

• Salary: $120,000 – $130,000
• Define and execute channel-specific and cross-marketplace strategies, balancing brand positioning, commercial performance, and operational efficiency.
• Manage Amazon advertising across Sponsored Products, Brands, and Display campaigns.

Advertising Media Manager, Vetoquinol USA (Remote)

• Salary: $100,000 -$110,000
• Develop and implement strategic advertising plans for Etail (Ecomm/Retail) accounts.
• Analyzing advertising performance data with related ROAS & TACoS evaluations.

Programmatic Advertising Manager, We Are Stellar (Remote)

• Salary: $75,000
• Manage the day-to-day programmatic campaign approach, execution, trafficking optimization, and reporting across the relevant DSPs for your clients.
• Build and present directly to client stakeholders programmatic campaign performance, analysis, and insights.

Marketing Manager, Backstage (Remote)

• Salary: $100,000 – $140,000
• Manage and optimize campaigns daily across Meta Ads, Google Ads, and other kay partners
• Own forecasting, pacing, budget allocation, and optimization for high-scale monthly budgets..

Demand Generation Manager, Shoplift (Remote)

• Salary: $100,000 – $110,000
• Design and execute inbound-led outbound campaigns—reaching prospects who’ve shown intent (visited pricing page, downloaded resources, engaged with content) at precisely the right moment
• Build and optimize Apollo sequences, LinkedIn outreach, and multi-touch campaigns that book qualified demos for AEs

Search Engine Optimization Manager, Confidential (Hybrid, Miami-Fort Lauderdale Area)

• Salary: $75,000 – $105,000
• Serve as a strategic SEO partner for client accounts, translating business goals into actionable search initiatives
• Communicate SEO insights, priorities, and performance clearly to clients and internal stakeholders

Note: We update this post weekly. So make sure to bookmark this page and check back.

As AI agents reshape how advertising platforms are used, Google is bringing focus toward the developers behind the systems and create content specifically for them.

What’s happening. Google’s Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi-weekly vodcast and podcast hosted by Cory Liseno. The show focuses on technical deep dives across Google Ads, Google Analytics, Display & Video 360 and related tools.

Zoom out. This is a companion to Ads Decoded, hosted by Google Ads Liaison Ginny Marvin, which focuses on campaign strategy. Ads DevCast is explicitly built for developers and technical practitioners.

Driving the news. Episode 1 — “MCPs, Agents, and Ads. Oh My!” — centers on what Google calls the “agentic shift,” where AI agents are becoming primary users of advertising APIs.

Why we care. Ads DevCast gives developers a direct line to the engineers building Google’s ad tools, which should help stay ahead of technical changes, discover new capabilities faster, and build more efficient integrations in an increasingly AI-driven ecosystem.

The big picture. AI is expanding who can work with ad tech systems. Google is seeing a shift from a narrow “Ads Developer Community” to a broader “Ads Technical Community,” where marketers can execute technical tasks without full development cycles.

What’s next. Ads DevCast is a pilot, and Google is collecting feedback to shape future episodes.

Bottom line. Google is positioning Ads DevCast as a tool to give developers a front-row seat to Google’s latest ads innovations, with practical insights to build, test, and adapt faster in an AI-first landscape.

A new Google Merchant Center update changes how e-commerce sites must handle out-of-stock products, with direct implications for product approvals and ad performance.

What’s happening. Google now requires that out-of-stock products must still display a buy button, but it can no longer be active or hidden. Instead, the button must be visibly disabled and appear grayed out. In other words, users should be able to see the button, but not click it.

This marks a clear shift from common practices where retailers either left the “Add to Cart” button clickable or removed it entirely. Both approaches are now non-compliant.

How it works. In practical terms, the requirement is simple. The buy button must remain on the page, but its functionality needs to be turned off. Typically, this is done by applying a disabled state so the button becomes unclickable and visually subdued.

The catch. The button change is only part of the update. Google also expects clear availability messaging on the product page, such as “in stock,” “out of stock,” “pre-order,” or “back order.” This information must match exactly with what is submitted in the product feed.

Any inconsistency between the page and the feed can lead to disapprovals.

The bigger shift. This update removes a long-standing workaround used by many retailers. Previously, it was possible to keep selling out-of-stock products by leaving the purchase button active. That approach is no longer allowed.

If a retailer still wants to accept orders for unavailable items, the product must now be labeled as “back order.” This status needs to be reflected consistently across both the landing page and the feed.

Bottom line. What looks like a small UI requirement is actually a meaningful policy change. Retailers will need to review how they manage out-of-stock products and ensure their pages and feeds are fully aligned to avoid disruptions.

First seen. This update was spotted by Google shopping specialist who shared the his how to video on LinkedIn.

Dig deeper. About landing page requirements