A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools.

Key changes in this release.

• A new VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided — giving developers clearer visibility into auto-enhanced creative
• A new AppTopCombinationView resource providing read-only insights into top-performing asset combinations in App campaigns
• The ability to disable the hotel feed in Demand Gen campaigns via HotelSettingInfo.disable_hotel_setting
• A new conversion metric for indirect first in-app installs across Campaign, Customer, and AdGroup resources
• Several enhancements to ContentCreatorInsightsService and ReachPlanService

What to do. Upgrading to v23.2 requires updating both client libraries and client code — all updated libraries and code examples are already published.

Catch the walkthrough. Google is hosting a live release walkthrough on March 26 at 11am ET on Discord and YouTube Live, with a recorded version to follow for those who can’t attend.

Why we care. The VideoEnhancement gives developers the ability to programmatically identify whether a video ad is Google-generated or advertiser-provided, which has been a notable blind spot in Performance Max reporting. For agencies and teams building custom reporting tools, this is a meaningful step toward greater creative visibility.

The bottom line. A routine but useful release — the VideoEnhancement resource in particular is worth attention for any developer building tools around Performance Max creative reporting.

Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance Max, letting advertisers apply seasonal themes to existing asset groups without rebuilding from scratch.

How it works. Advertisers can clone a high-performing asset group and apply a theme — Google then generates themed image variations and suggests aligned headlines and descriptions, while leaving the original asset group completely untouched for safe testing.

Available themes cover.

• Promotional: Sale, Studio/Editorial
• Seasons: Winter, Spring, Summer, Fall
• Cultural moments: Christmas, Black Friday/Cyber Monday, Halloween, Valentine’s Day, Easter, Mother’s Day, Father’s Day, Hanukkah, New Year, Lunar New Year, and Back to School

Where to find it. Look for the prompt inside Asset Groups ahead of major holidays, or via “Apply theme to existing asset group” when creating a new one.

Important caveat. This is a starting point, not a finished product. The tool uses existing images as a base and adds themed backgrounds — it does not replace videos, and typically only updates a handful of headlines to match the theme. Everything still needs to be reviewed and sense-checked before going live.

Why we care. Seasonal creative refresh has always been one of the more time-consuming parts of campaign management — requiring design resources, rebuilding asset groups, and risking performance drops on proven setups. This feature removes most of that friction, letting teams adapt their best performers to key moments in minutes rather than days.

The bottom line. Think of it as a creative assistant, not a replacement for a designer — but for advertisers managing multiple seasonal peaks across the year, the time savings alone make it worth exploring.

First spotted. This update was spotted by Google Ads specialist Bia Camargo who shared a screenshot on LinkedIn.

Reddit is rolling out new Dynamic Product Ad features, including a shoppable Collection Ads format and Shopify integration, the company announced today.

What’s new.

• Collection Ads: A new Dynamic Product Ad format that pairs a lifestyle hero image with shoppable product tiles in one carousel, bridging discovery and purchase. Early adopters following best practices are seeing an 8% ROAS lift.
• Community and Deal overlays: Reddit-native labels like “Redditors’ Top Pick” and automatic discount callouts surface social proof and pricing signals without extra work from you.
• Shopify integration: Now in alpha, this simplifies catalog and pixel setup for new DPA advertisers, automatically matching products to the right users and context.

The numbers. Reddit DPA delivered an average 91% higher ROAS year over year in Q4 2025. Liquid I.V. reports DPA already accounts for 33% of its total platform revenue and outperforms its other conversion campaigns by 40%.

Why now. Reddit has seen a 40% year-over-year increase in shopping conversations. Also, 84% of shoppers say they feel more confident in purchases after researching products on Reddit.

Why we care. The new tools, especially the Shopify integration, lower the barrier to getting started with Dynamic Product Ads. Reddit might still be viewed by some as an undervalued paid media channel, but there’s an opportunity to get in before competition and costs rise.

Bottom line. Reddit is increasingly a serious performance channel for ecommerce, and these tools make it easier to get started. If you’re not yet running DPA on Reddit, the combination of undervalued inventory and improving ad formats makes this a good time to test.

Reddit’s announcement. Introducing More Ways to Tap into Shopping on Reddit

A quiet but important policy update is coming to Google Shopping ads next month, requiring some merchants to verify their accounts before running ads featuring political content.

What’s changing. From April 16, merchants running Shopping ads with certain political content in nine countries will need to verify their Google Ads account as an election advertiser. Google will also outright prohibit some political Shopping ads in India.

The countries affected. Argentina, Australia, Chile, Israel, Mexico, New Zealand, South Africa, the United Kingdom, and the United States.

Why we care. Shopping ads aren’t typically associated with political advertising — this update signals that Google is broadening its election integrity efforts beyond search and display into commerce formats. Merchants selling politically themed merchandise, campaign materials, or other related products in the affected countries need to act before the April 16 deadline.

What to do now.

• Review the updated policy language to determine if your Shopping ads feature content that falls under the new restrictions
• If affected, apply for election advertiser verification through Google Ads before April 16 to avoid disruption to your campaigns

The bottom line. This affects a narrow but specific set of merchants — but the consequences of missing the deadline could mean ads being disapproved or accounts being flagged. If you sell anything with a political angle in the listed countries, check your eligibility now.