Samsung announced 2026 versions of The Frame Pro and The Frame for the US market. The headline upgrade is clear: advanced glare-free technology now plays a bigger role in making digital art look like a real canvas.

At a glance, this is not just another spec bump. It is Samsung refining what made The Frame category work in the first place.

The biggest shift comes from the upgraded Glare Free technology, with Samsung pushing harder to minimize reflections. Art looks flatter, less reflective, and closer to how it would appear under gallery lighting.

Samsung pairs this with Pantone Validated ArtfulColor, aiming for accurate tones across a growing Art Store catalog. It is a subtle upgrade on paper, but in practice, it is what makes the illusion believable.

The 2026 The Frame Pro continues to sit at the top of this lineup. It retains its Neo QLED 4K panel, which means high brightness levels, stronger contrast, and deeper blacks compared to standard LED sets.

Powering the experience is the NQ4 AI Gen3 Processor. This chip handles real-time optimization for both video content and displayed artwork. The Micro HDMI port now supports eARC, improving audio passthrough for soundbars.

Both The Frame Pro and The Frame support Motion Xcelerator 144Hz for smoother visuals. There is also DLG 240Hz support when connected to a compatible PC.

Samsung is expanding the lineup with a new 55-inch class option for The Frame Pro. Until now, Pro-tier features were limited to larger sizes. A 55-inch variant makes the premium Art TV experience more accessible.

The Frame Pro is rolling out now in the US through Samsung.com and major retailers. The standard The Frame will follow later. Samsung has confirmed the following pricing for The Frame Pro lineup:

• 85-inch Class: $3,999.99
• 75-inch Class: $2,799.99
• 65-inch Class: $1,999.99
• 55-inch Class: Coming soon

For The Frame (standard model), all announced sizes including 85-inch, 75-inch, 65-inch, and 55-inch are listed as coming soon.

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