The world’s top 10 best-selling smartphones have been revealed and five of them were Android, including the Galaxy S25 flagship.

Apple owned the fourth quarter of 2025, five spots in the global top 10. Samsung managed four, and the one Android that outsold everything else was not the Galaxy S25 Ultra; it wasn’t even a top-tier flagship.

iPhone 17 Pro Max led the entire Counterpoint list, with the iPhone 17 and Pro stacking up right behind it. The standard iPhone 17 punched harder than its predecessor this cycle, because Apple finally stopped embarrassing itself on specs.

The Galaxy A56 was the best-selling Android smartphone globally for the quarter, trailed closely by the A36 and the budget-tier A07. Three of Samsung’s four top-10 spots went to mid-range and entry-level devices.

So where did the Galaxy S25 Ultra land?

Well, Samsung’s Galaxy S25 Ultra didn’t make the list at all. The base S25 scraped into tenth place, helped along by second-half promotions. Samsung’s flagship device couldn’t crack the top nine without a sale pushing it there.

That said, the S25 Ultra is a genuinely impressive device that most of the world has no intention of buying.

Xiaomi’s Redmi A5 took ninth, driven by demand across Latin America and the MEA region. Samsung keeps betting big on flagships and AI capabilities.

The market keeps buying A-series phones and Redmi handsets. That gap between Samsung’s strategy and Samsung’s actual sales mix has been widening for years.

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