Samsung impressed once again with its near-monopoly performance in the Q3 2025 South Korea smartphone market. The company seized an almost-entire portion of shipments, which Apple wasn’t able to face with its slice.

According to Counterpoint Research (via Chosun), Samsung surpassed an 80% market share in South Korea for the 2nd time in a row.

The report reveals that the Korean tech giant flagged an impressive 81 percent share in the third quarter. The company’s market share has increased from 80 percent in the same quarter of the previous year.

While Samsung improved its tally YoY, it faced a 3 percent decline over the second quarter. During the April-June period, the company’s shipments were 84 percent, while the July-September period slipped to 81 percent.

On the other hand, Apple’s market share in the same period was 18 percent. The iPhone maker reported a decline of 1 percent YoY; however, it grew 2 percent QoQ.

Decisive factors

Samsung maintained its growth momentum driven by the success of the Galaxy Fold 7 and sustained demand for mid-to-low-end models like the Galaxy A36, which was released in the second quarter of this year.

Apple’s sales increased due to upgrades in the iPhone 17 series. Counterpoint analysts predict that the gap between Apple and Samsung will narrow in the fourth quarter, reflecting iPhone 17 sales released this September.

Apart from this, the report highlights Xiaomi’s efforts in South Korea. The Chinese vendor opened official stores at Guui Station and Magoknaru Station in September, but is still struggling to establish a presence in the market.

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Counterpoint Research has published its latest market analysis report, revealing the top 10 best-selling phones in Q3 2025. The chart reveals that Samsung’s Galaxy S25 failed to repeat the edge S24 gained in the fight with the iPhone.

According to the report, Galaxy S25 was not in the top 10 selling phones in Q3 2025, while the iPhone led the chart. During the same period last year, Galaxy S24 was the only premium Samsung phone in the top 10 list.

Apple and Samsung captured five spots each in the top-10 list. The iPhone 16 led the market with 4% volume share, maintaining the first position for the third consecutive quarter. Sales of this device were boosted by Indian festive sales.

Galaxy A16 5G was the world’s best-selling Android phone in Q3 2025. It was followed by the Galaxy A06, A36, A56, and A16 LTE. No premium Samsung Galaxy smartphone managed to enter the top 10 chart.

Samsung’s Galaxy A series offers decent features at affordable pricing. That’s the sole reason the company puts additional focus on the lineup. Expanded AI features, modern hardware and longer software support push sales.

Despite the iPhone 17 release, the iPhone 16 series grabbed the top three positions. iPhone 17 Pro Max also secured the 10th spot on the chart. Galaxy A series won Samsung five slots in the top 10 chart in Q3 2025.

Apple’s new iPhone 17 Pro and Pro Max gained sales momentum right after their release. Notable upgrades like triple 48MP sensors, ProRes RAW and GenLock, and an 8x optical-quality telephoto zoom are the key factors.

Top 10 were as follows:

1. iPhone 16
2. iPhone 16 Pro
3. iPhone 16 Pro Max
4. iPhone 16e
5. Galaxy A16 5G
6. Galaxy A06
7. Galaxy A36
8. Galaxy A56
9. Galaxy A16 4G
10. iPhone 17 Pro Max

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