On April 20, during a high-profile luncheon hosted by Narendra Modi, Samsung chief Lee Jae-yong pulled out a Galaxy Z Flip 7 and captured a selfie with South Korean President Lee Jae-myung and the Indian Prime Minister.

This was not just another diplomatic photo-op. The device in Chairman Lee’s hand was a Galaxy Z Flip 7 produced in Samsung’s Noida facility. Samsung has been building (not just assembling) phones in India since 1996.

The product itself fits the narrative.

The Galaxy Z Flip 7 is not just another Samsung smartphone. It is Samsung’s statement category. Foldables are where the company still leads, still pushes boundaries, still defines the conversation while others chase.

President Lee Jae-myung has had a complicated relationship with smartphones in public optics. Not long ago, he drew heat back home after using a Xiaomi phone, reportedly a gift from Xi Jinping, for a selfie.

It sparked criticism, questions, and a broader debate about national tech pride. He course-corrected fast: his recent selfie diplomacy with Italy’s Prime Minister Giorgia Meloni signaled a shift to prioritizing Samsung.

4/20(월) 이재명 대통령 인도 국빈방문 계기에 개최된 모디 총리 주최 오찬에 참석한 이재용 회장은 이재명 대통령 및 모디 총리와 함께 셀카를 찍었다. 이회장은 인도 노이다 공장에서 생산한 플립7으로 셀카를 촬영하였다.
삼성은 96년부터 노이다에서 휴대폰을 생산하고 있으며, 폴더블을 포함한… pic.twitter.com/JnFNgxbon1

— 삼성전자 뉴스룸 (@SamsungNewsroom) April 20, 2026

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