On February 2nd, Samsung announced that it is running outdoor advertising, featuring the Galaxy Z Flip 7 foldable phone, for the Milano Cortina 2026 Olympic and Paralympic Games at 10 locations across Milan.

The campaign features athletes from “Team Samsung Galaxy” and delivers Samsung’s Olympic message, “Open always wins.”

Samsung has put giant-sized ads at major landmarks such as the Duomo di Milano, San Babila, Cardona, and Porta Venezia. Some of the outdoor advertisements will continue through the end of the Paralympic Games in late March.

Participants in the Olympic campaign’s outdoor ads include Italian freestyle skiing siblings Flora Tabanelli and Miro Tabanelli, snowboarder Ian Mateoli, and para snowboarder Jacopo Lucchini.

You may like:

• Galaxy Z Flip 7 Olympic Edition features exclusive design and software

The athletes captured “victory selfies” using the Galaxy Z Flip 7, photographing special moments shared with loved ones such as family members, friends, and coaches who supported them throughout their Olympic journeys.

Source – Samsung

The post Samsung goes big in Milan with Galaxy Z Flip 7 Olympic campaign appeared first on Sammy Fans.

Samsung is now expanding its foldable phone display component-only repair program to 160 out of 169 service centers across South Korea.

Foldables have always come with a quiet tax. You enjoy the wow factor, the engineering flex, the thin glass magic, and then one bad drop reminds you how expensive that magic really is. Samsung seems to have finally accepted that this fear has been holding people back, and it is doing something concrete about it.

Samsung has expanded its foldable phone display component-only repair program to the Masan and Yeongju centers in South Korea. It might sound minor on paper, but matter a lot in practice. It is now the default option for most foldable owners who walk into a Samsung service center.

This repair method is the key detail

Instead of swapping the entire display assembly, which has historically meant eye-watering bills, engineers carefully take apart the display, frame, and outer case.

Only the damaged components are replaced. Everything else that still works stays in the phone. It is slower, messier, and far more demanding than bulk part replacement.

It directly attacks the biggest complaint foldable users have had for years: the repair costs felt wildly out of proportion to the damage. Right now, Samsung is the only company offering this kind of foldable repair at scale.

Component-only repair takes more than twice as long as a standard display swap. This is micro-level work, done with specialized equipment by experienced engineers. Precision matters because one mistake can ruin the entire panel.

The post Samsung is reducing foldable phone repair costs appeared first on Sammy Fans.