New Xbox Chief Strategy Officer Matthew Ball shared a lot of interesting tidbits about the platform and publisher's new plans in a live chat with The Game Business at Summer Game Fest 2026. As covered in our previous report, Ball admitted that the 50% price hike for Game Pass Ultimate enacted a few months ago caused a major subscriber decline, and that the return to exclusives is part of the strategy to rebuild the core console business. As reported by Gamespot, Ball also addressed the thorny issue of the component crisis, which has caused RAM and storage prices to skyrocket, […]

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