Philippines Hosts the 45th ASEAN Tourism Forum 2026 in Mactan, Cebu: Key Highlights and What to Expect

The Philippines is gearing up to host the 45th ASEAN Tourism Forum (ATF) in Mactan, Cebu from 27 January to 4 February 2026. This year, the forum will showcase ASEAN’s growing tourism potential by bringing together key players in the travel and tourism industry. The ATF is the perfect platform to celebrate ASEAN as a united travel destination. With a packed schedule including business events, networking opportunities, and cultural activities, the 2026 forum promises to be a landmark event for the travel industry. The event will spotlight ASEAN’s diverse offerings and foster collaborations among countries.

The 45th ASEAN Tourism Forum (ATF) is set to take center stage in Mactan, Cebu, Philippines, on 27 January – 4 February 2026. This highly anticipated event will feature ASEAN Tourism Ministers, National Tourism Organizations (NTOs), TRAVEX exhibitors, international buyers, and media representatives. The event’s primary goal is to promote ASEAN as a unified, world-class tourism destination. The ATF TRAVEX, the travel trade component of the forum, will highlight the best tourism offerings from ASEAN countries. Exhibitors will have the opportunity to meet hosted buyers and media, showcasing the region’s diverse attractions.

ASEAN Tourism Forum in Mactan: A Groundbreaking Event for the Travel Industry

The ASEAN Tourism Forum 2026 promises to be one of the biggest gatherings in the travel industry this year. Mactan, Cebu will serve as the epicenter of ASEAN tourism, offering networking opportunities, business meetings, and unique cultural experiences for all delegates. The event will feature a three-day TRAVEX from 28 to 30 January 2026, providing a platform for exhibitors to engage with buyers, media, and other stakeholders. With over 32 one-to-one business appointments scheduled before arrival, delegates will have the opportunity to establish valuable connections and enhance ASEAN’s tourism profile.

The ASEAN Tourism Forum 2026 in Mactan, Cebu will also showcase a host of cultural experiences. Delegates will explore the Philippines’ stunning destinations, including pristine beaches, island resorts, and vibrant cultural landmarks. The forum will also feature a series of pre-show and post-show tours to highlight the country’s diverse attractions. From luxury hotels to hidden gems, the Philippines’ tourism scene is set to impress delegates. This event will not only bring attention to ASEAN’s strengths but will also increase collaboration among public and private sector stakeholders in the region.

ATF TRAVEX 2026: A Powerful Platform for Travel and Tourism Trade

The ATF TRAVEX 2026 will be the primary trade component of the forum, focusing on B2B meetings, networking, and discovering new tourism products. Exhibitors from ASEAN Member States will gather to showcase the region’s tourism offerings to international buyers and media representatives. The event will also feature cultural exchanges and networking events, helping create long-lasting relationships and collaborations. The 32 scheduled business appointments will allow exhibitors and buyers to connect before arriving in Mactan, ensuring a more efficient and effective exchange of information.

The ASEAN Tourism Forum TRAVEX will also feature various social activities, such as the Opening Ceremony, Welcome Reception, and Closing Ceremony, which will introduce delegates to the warm and vibrant hospitality that defines Filipino culture. These social events will not only foster stronger relationships but will also allow delegates to experience the spirit of the Philippines firsthand. The combination of business and cultural activities ensures that attendees will walk away from the event with valuable insights and lasting partnerships.

ASEAN Tourism Conference: Fostering Innovation and Sustainable Growth

In addition to the ATF TRAVEX, the ASEAN Tourism Conference will be a significant highlight of the forum. This conference will bring together regional and international experts to discuss tourism trends, challenges, and opportunities. Key themes will include sustainable tourism, innovation, and collaborative efforts to enhance the region’s tourism development. The conference aims to strengthen the cooperation between ASEAN’s public and private sector players and foster a more unified approach to regional tourism growth. The ASEAN Tourism Conference is an important platform for exchanging ideas and charting a path forward for the tourism industry.

The ASEAN Tourism Conference at the 45th ASEAN Tourism Forum will also tackle the challenges posed by tourism growth, ensuring that development remains sustainable and inclusive. By facilitating discussions between public and private sector stakeholders, the conference will promote solutions that align with ASEAN’s long-term goals. Delegates can expect in-depth sessions on best practices, technological innovations, and regional collaboration. The aim is to create a more resilient and sustainable tourism sector across the region.

A Bright Future for ASEAN Tourism: What to Expect at ATF 2026

The ASEAN Tourism Forum 2026 in Mactan, Cebu, will be a celebration of tourism, connection, and collaboration. The event will serve as a platform for showcasing the rich diversity and strength of ASEAN’s tourism industry, with delegates from across the world coming together to explore new opportunities. From business deals to cultural experiences, ATF 2026 promises to be an unforgettable event. As ASEAN continues to grow as a global tourism hub, the forum will play a pivotal role in shaping the future of regional tourism. Mactan, Cebu, will undoubtedly make a lasting impression on all who attend.

Key Highlights of ATF 2026 in Mactan, Cebu

• Networking opportunities with international buyers and media
• Cultural experiences showcasing the best of the Philippines
• TRAVEX B2B meetings with ASEAN exhibitors
• Pre-show and post-show tours to explore the Philippines’ hidden gems
• ASEAN Tourism Conference discussing sustainable tourism and innovation

Mr Darren Ng, Managing Director of TTG Asia Media, expressed excitement about this year’s ATF TRAVEX, stating, “We are proud to serve as the official TRAVEX Secretariat for ATF Philippines and look forward to an inspiring and productive edition that showcases the spirit of ASEAN tourism.” His words highlight the importance of the event for regional cooperation and tourism development in ASEAN countries.

As ATF 2026 unfolds in Mactan, Cebu, the Philippines will showcase its unique destinations, diverse cultural heritage, and welcoming hospitality, marking the event as one of the most anticipated in the ASEAN tourism calendar.

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