GCC Tourism Growth Joins Thailand, Malaysia, Singapore, Japan, and Vietnam in Boosting Asian Presence at ATM 2026 : What It Means for Your Travel Plans

As the Arabian Travel Market (ATM) 2026 approaches, set to take place at the Dubai World Trade Centre from 4-7 May 2026, the tourism sector is witnessing a notable shift. Asian destinations are making a significant mark on the exhibition floor, with a 13.95% compound annual growth rate (CAGR) in participation from Asia-Pacific exhibitors from 2024 to 2026. This surge in Asian involvement at ATM mirrors the GCC region’s increasing outbound travel to Asia, creating a dynamic exchange between the two regions.

Asia’s Growing Role in GCC Outbound Travel

Among the most sought-after destinations for GCC travelers, Thailand, Malaysia, Singapore, Vietnam, and Japan continue to lead the way. Their appeal is driven by robust air connectivity and increasingly competitive airfares, which make these Asian cities and countries more accessible than ever before.

Southeast Asia, in particular, has emerged as a fast-growing market for the GCC, with the region expected to see a 5.9% increase in air passenger traffic in 2025, as forecasted by the Airports Council International (ACI) World. This growth comes as part of the larger expansion of Middle Eastern tourism toward the Asia-Pacific region, spurred by factors like affordable travel options and greater awareness of Asia’s diverse cultural offerings.

Thailand: A Standout Destination for GCC Travellers

At ATM 2026, Thailand is expected to be one of the standout performers. According to the 2025 ATM Travel Trends Report, Thailand is projected to see 12% year-on-year growth in tourism from the UAE and the broader GCC region. By 2030, the country is set to capture the second-largest volume of outbound leisure nights from the Middle East, a sign of its growing prominence in the region’s travel plans.

“Thailand is the standout performer,” said Danielle Curtis, Exhibition Director of ATM, “with over ten million extra tourism nights expected by 2030. It will continue to be one of the top destinations for GCC travelers, as preferences shift and more destination choices open up.”

Increased Connectivity and Affordability Drive Growth

Several factors are contributing to the increased participation of Asian exhibitors at ATM 2026, including improved air connectivity and the affordability of travel. As airlines continue to expand their routes and increase flight frequencies between the GCC and Asia, travelers are enjoying greater access to top Asian cities and emerging destinations.

The GCC region is also home to some of the world’s highest-value tourists, with travelers spending 11 times the global average when visiting Asia, according to research by Reso. This makes the Middle Eastern outbound market an increasingly important demographic for Asia-Pacific tourism.

ATM 2026: A Platform for Asian Destinations

Tourism boards from key Asian destinations are well-represented at ATM 2026, including the Tourism Authority of Thailand, Hong Kong Tourism Board, Cambodia Tourism Marketing and Promotion Board, Sri Lanka Tourism Promotion Bureau, Korea Tourism Organization, and many others. The growing presence of these organizations is a clear reflection of the increasing importance of GCC travelers for the Asian tourism market.

Exhibitors already confirmed for the event include prominent hotel chains such as Hilton Hotels of Malaysia, Conrad Singapore Orchard, Hilton Maldives Amingiri Resort & Spa, and ROKU KYOTO, among others. These participants showcase the breadth of tourism offerings available for GCC travelers, from luxury resorts to cultural experiences, across the Asia-Pacific region.

Economic Ties Between GCC and Asia Support Travel Flows

In addition to growing tourism demand, the strengthening economic ties between the Gulf and Asia are further fueling travel flows. Trade between the two regions is expected to reach $802 billion by 2030, making Asia the largest trading bloc for the GCC by 2028, according to insights from Asia House, a global think tank. This economic growth further supports the travel sector, creating more opportunities for both leisure and business travel between the GCC and Asia.

The Future of the Asia–GCC Travel Corridor

To delve deeper into these trends, ATM 2026 will feature a panel session titled “Asia–GCC Corridor: The Next Great Growth Engine”. Experts will discuss how and why GCC premium spenders are driving one of the world’s most lucrative travel corridors. The session will explore the opportunities and challenges for both regions and examine how tourism businesses can capitalize on the growing demand for cross-regional travel.

Expanding Opportunities in the Travel Sector

ATM 2026 will not only highlight the latest trends in GCC to Asia travel but will also provide a platform for exploring broader global travel trends and innovations. The event will offer market outlooks, technology showcases, and destination briefings, all designed to help industry professionals understand the evolving travel landscape and find new opportunities for growth.growth opportunities

The growing presence of Asian exhibitors at ATM 2026 reinforces the importance of the Asia-GCC travel corridor, with both regions now more interconnected than ever before. As more destinations across Asia emerge as key travel hotspots for GCC tourists, ATM 2026 promises to be a pivotal event in shaping the future of tourism between the two regions.

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