Amari Bangsaen Opens as a New Coastal Hotel Destination Near Bangkok

Amari Bangsaen has officially opened in June 2025, marking the latest hotel launch by ONYX Hospitality Group in Thailand. The property is located in Bangsaen, a coastal area in Chonburi Province, approximately 90 minutes from Bangkok. The opening adds a new accommodation option for travellers seeking a seaside stay within close reach of the capital, while contributing to the broader tourism landscape of eastern Thailand.
The hotel operates under the Amari brand, which forms part of ONYX Hospitality Group’s regional portfolio that includes hotels, resorts, serviced apartments, and luxury residences across Southeast Asia. Amari Bangsaen has been positioned as a coastal property catering to leisure travellers, families, groups, and business visitors, while remaining connected to the local surroundings and community.
Location, Accommodation, and On-Site Facilities
Amari Bangsaen is situated steps away from Bangsaen Beach, offering direct access to the shoreline. The property features 154 guest rooms designed to provide modern accommodation suited to a range of travel needs. The hotel layout incorporates outdoor spaces, including tropical-style swimming pools set within landscaped gardens, which form part of the leisure facilities available to guests during their stay.
Among the accommodation categories, the Bangsaen Suite stands out as the largest option offered at the hotel. Measuring 89 square metres, the suite includes a king-size bed, separate living and dining areas, and a private terrace overlooking the sea. The configuration has been designed to support family travel and small group stays, combining extended space with residential-style amenities.
The overall accommodation offering has been structured to support short leisure breaks, extended stays, and group travel, aligning with the hotel’s coastal location and proximity to Bangkok.
Travel Patterns and Short Coastal Escapes
Coastal destinations located within driving distance of major cities continue to play a role in short-haul travel patterns. Properties such as Amari Bangsaen are positioned to serve travellers seeking brief breaks from urban environments while remaining close to transport links and established communities. Accessibility from Bangkok places Bangsaen within reach for weekend travel and short stays, supporting domestic tourism movement.
Hotels located along Thailand’s coastline are often used by travellers looking for flexible travel options that balance relaxation with convenience. The availability of accommodation, leisure facilities, and dining options within a single property supports this style of travel without requiring extensive onward journeys.
Tourism-Focused Stays and Lifestyle Travel
Lifestyle-oriented hotels have become part of evolving travel preferences, particularly among travellers seeking multi-purpose stays. Properties designed to accommodate rest, social interaction, and structured activities continue to attract a wide range of visitor profiles. Facilities such as wellness spaces, dining venues, and communal areas are often used to support varied travel objectives within a single trip.
In coastal settings, this approach allows hotels to function as hubs for both relaxation and engagement, supporting tourism activity while remaining integrated into their immediate environment. Such properties are often planned to accommodate individual travellers, families, and organised groups across different travel seasons.
Dining, Wellness, and Guest Services
Amari Bangsaen offers several on-site dining venues, each providing a distinct setting and menu focus. These include Amaya Food Gallery, Maitree Bar, Aqua Eatery & Bar, and Aloha Beach Café. The combined offering supports all-day dining, casual meals, and beachside service within the hotel grounds.
Wellness services are provided through Breeze Spa, which features a signature treatment inspired by a local Bangsaen food tradition. The spa offering forms part of the hotel’s broader leisure and relaxation facilities, complementing its coastal location and resort-style layout.
Food sourcing at the hotel prioritises ingredients obtained from local markets and farmers within Chonburi Province. This approach supports regional supply chains while integrating local produce into daily hotel operations.
Community Engagement and Environmental Initiatives
Amari Bangsaen participates in the Crab Bank Ang Sila project, a marine conservation initiative aimed at supporting ecological balance and sustaining local fishing communities. Through this involvement, the hotel aligns its operations with environmental considerations linked to its coastal setting.
The hotel’s engagement with local suppliers and conservation programmes reflects an operational focus on community interaction and environmental awareness. These initiatives form part of the wider sustainability approach associated with ONYX Hospitality Group’s properties.
Events, Meetings, and MICE Travel
In addition to leisure tourism, Amari Bangsaen has been developed as a venue for meetings, incentives, conferences, and events. The property features 19 function rooms, including a ballroom capable of accommodating up to 1,000 guests. Event spaces are supported by audiovisual technology and on-site coordination services.
The hotel’s location between Bangkok and Pattaya positions it as an option for corporate gatherings, social events, and destination weddings. Customisation options for event layouts, menus, and décor are available to support varied event formats.
With its combination of accommodation, event infrastructure, dining facilities, and coastal surroundings, Amari Bangsaen contributes to the regional MICE offering while supporting tourism-related travel linked to business and group events.
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