College Towns Across the US Are Now Must-Visit Destinations for Tailgate Tourism, Get the Details Here

1 November 2025 at 14:04

College towns, in recent years, have slowly started to become popular vacation spots, mostly due to the tourism phenomenon of “tailgate tourism.” The rapidly growing trend, influenced by the local traditions of tailgating, game-day excitement, college football, and school spirit, is expected to become one of the trendiest travel options in 2026. This trend is mainly attracted to college towns due to their mix of sports, local cuisine, and lively environments, and is expected to increase in frequency over the coming years.

The Rise of Tailgate Tourism: What’s Fueling the Trend?

According to Priceline’s latest Where to Next? Travel Trends Report, the popularity of college towns as travel destinations has seen a significant increase. Around 64% of travelers expressed interest in visiting a college town, with the number jumping to 70% among younger generations like Millennials and Gen Z. Several factors are driving this surge, making college towns stand out as top travel spots for 2026.

The Electric Atmosphere of Game Day

One of the primary draws of college towns is the infectious energy that surrounds game days. For many travelers, the allure of being part of a stadium crowd, singing fight songs, and joining tailgate parties is an experience like no other. The excitement of a big game combined with the local traditions and pride associated with college football creates a memorable and unique environment for visitors. Whether it’s the sight of marching bands or the sounds of fans rallying behind their teams, the game day atmosphere in these towns is as much of a draw as the sporting event itself.

Local Flavor and Culinary Delights

Another compelling aspect of tailgate tourism is the food. College towns often boast a variety of local dining spots, ranging from food trucks serving unique street fare to well-known restaurants offering iconic regional dishes. From savory barbecue in Austin, Texas, to fresh Cajun cuisine in Baton Rouge, Louisiana, these destinations offer an abundance of flavors that attract food lovers and those eager to experience the local culinary scene. With college towns often supporting vibrant craft breweries and quirky eateries, visitors can enjoy a culinary experience that goes beyond stadium snacks.

More Than Just the Game: Arts, Music, and Nightlife

While football is a huge draw, travelers are increasingly interested in experiencing what these towns have to offer outside the stadium. According to the report, 71% of tourists are just as excited about exploring the arts, nightlife, and music scene as they are about attending a college sports event. Many college towns are home to vibrant arts districts, live music venues, and dynamic nightlife, providing visitors with plenty to explore when the game is over. From gallery hopping in Columbus, Ohio, to live performances in Chapel Hill, North Carolina, these towns offer a variety of activities to enjoy after the final whistle blows.

Top College Towns to Visit in 2026

With the rise of tailgate tourism, several college towns are expected to be particularly popular in 2026. These cities offer a unique combination of sports culture, local flavor, and enriching experiences that make them ideal weekend getaways.

Columbus, Ohio – The Ohio State University

Known for its vibrant game-day atmosphere, Columbus is a top destination for tailgate tourism. The city’s energy peaks on Ohio State game days, where fans gather to cheer on the Buckeyes. Off the field, visitors can indulge in massive burgers at The Thurman Cafe, explore Easton Town Center’s fountains and open-air spaces, and immerse themselves in the Short North Arts District’s galleries and shops.