Samsung is giving OpenAI’s ChatGPT Codex to every employee in its Device eXperience division worldwide, plus every worker in Korea across the full company.

OpenAI is calling it one of its largest enterprise deployments ever. Samsung’s DX division alone spans tens of thousands of people across continents, covering everything from Galaxy phones to home appliances.

As announced by OpenAI, ChatGPT Enterprise and Codex are available to all Samsung Electronics employees in Korea and all Device eXperience (DX) employees worldwide.

Codex started as a code-writing tool, but Samsung isn’t deploying it only to engineers sitting in front of IDEs. Marketing teams, product developers, manufacturing staff, and anyone with a workflow that could benefit from automation are in scope.

An employee with zero coding background can theoretically describe what they want and get working software back.

ChatGPT Enterprise is bundled into the deal alongside Codex, covering the knowledge work side: research, drafting, data interpretation, and internal documentation.

Codex can enhance not only developer productivity through tasks such as writing, reviewing, and debugging code, but also the productivity of non-technical teams in their day-to-day work.

The enterprise tier brings security controls and access management, which matters a lot when you’re Samsung and your employees are touching product roadmaps and supply chain data daily.

The relationship between the two companies was already bigger than most people realized. Samsung has been supplying advanced memory chips to OpenAI for next-generation AI infrastructure.

This deployment stretches that partnership into a completely different direction: workforce transformation, internal tooling, the day-to-day mechanics of how 300,000-plus employees actually get work done.

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• Samsung AX AI Transformation is now official with ChatGPT, Claude and Gemini

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