Visit Bellingham Wins Big for Promoting Whatcom County Scenic Byways in US: Chuckanut Drive & Mount Baker Highway Steal the Spotlight!

The State of Washington Tourism hosted its annual conference, a key event that connects Destination Marketing Organizations (DMOs) from across the state. The conference serves as a platform to share insights, celebrate achievements, and recognize exceptional work within the tourism sector. This year, Visit Bellingham was honored with the prestigious Outstanding Marketing Campaign of the Year award for its successful promotion of Whatcom County’s scenic byways, with a special focus on Chuckanut Drive and Mount Baker Highway.

Celebrating Scenic Byways Through the Road Trip Series Campaign

The award-winning Road Trip Series campaign was a collaboration between Visit Bellingham and Scenic Washington, a company committed to promoting travel experiences across the state. Together, they crafted a dynamic campaign that highlighted the scenic beauty of Chuckanut Drive and Mount Baker Highway, two of Whatcom County’s designated scenic byways. These routes provide travelers with the opportunity to explore some of Washington’s most breathtaking landscapes, from winding coastal roads to stunning mountain vistas.

The goal of the Road Trip Series was to present these byways in a captivating and immersive way. The campaign showcased the scenic byways not just as roads, but as integral parts of Washington’s cultural heritage and natural beauty. Through a combination of compelling visuals, videos, and written content, the campaign inspired travelers to experience these scenic routes firsthand, offering a new perspective on the region’s unique landscapes.

Creating Engaging Content to Showcase Scenic Byways

To bring the Road Trip Series vision to life, Visit Bellingham enlisted a talented writer/videography team from Capture.Share.Repeat. The team traveled along both Chuckanut Drive and Mount Baker Highway, capturing the true essence of these iconic routes. The team even took to the sky, renting a small plane with a bubble canopy to capture stunning aerial shots of Mount Baker Highway and the surrounding mountain landscapes.

The content gathered during this exploration was shared on a dedicated Road Trip Series landing page created on the Scenic Washington website. This page served as the campaign’s central hub, featuring a rich blend of photographs, videos, and blogs that showcased the byways. The landing page provided visitors with valuable information, offering inspiration and practical tips for planning a road trip along these scenic routes. It became a vital tool in drawing attention to Whatcom County as a premier travel destination.

Recognition from State of Washington Tourism

The recognition from State of Washington Tourism was a significant achievement for the Visit Bellingham team. In a highly competitive field filled with innovative campaigns from across the state, being awarded the Outstanding Marketing Campaign of the Year speaks to the hard work and creativity behind the Road Trip Series. The award highlights not only the quality of the campaign itself but also the broader efforts by Visit Bellingham to position Whatcom County’s scenic byways as must-see destinations for travelers.

Amber Vinup, Marketing Director at Visit Bellingham, expressed deep gratitude for the recognition, noting that the award was particularly meaningful in a state with so many inventive and compelling tourism campaigns. This accolade reinforces Visit Bellingham’s commitment to showcasing Whatcom County’s natural beauty and promoting its unique tourism experiences.

A Bigger Vision for Whatcom County’s Scenic Byways

The Road Trip Series is part of Visit Bellingham’s larger strategy to promote Whatcom County’s scenic byways. These byways are included in the National Scenic Byways Program, which was established thirty years ago to highlight roads that offer exceptional scenic, historic, recreational, cultural, and natural experiences. Chuckanut Drive and Mount Baker Highway are both designated National Scenic Byways, meaning they provide travelers with unique views and experiences that combine both adventure and serenity.

The Road Trip Series campaign is a key initiative in Visit Bellingham’s long-term marketing efforts to position Whatcom County as a top travel destination. It offers travelers an opportunity to explore the region’s diverse landscapes, from its coastal roads to its majestic mountain views, helping to promote the county as an accessible and unforgettable destination.

Building a Sustainable Tourism Destination

The Road Trip Series is more than just a marketing campaign; it forms part of a broader initiative to promote sustainable tourism in Whatcom County. By focusing on Chuckanut Drive and Mount Baker Highway, Visit Bellingham encourages travelers to explore areas that not only offer scenic beauty but are also accessible and reflective of the region’s cultural and natural heritage. Through this collaboration with Scenic Washington, Visit Bellingham helps to highlight these byways as key features of Washington’s tourism offerings.

The Road Trip Series campaign exemplifies how creative marketing and effective collaboration can drive tourism while promoting responsible travel practices and environmental preservation. By recognizing and celebrating the National Scenic Byways Program, Visit Bellingham contributes to a broader effort to protect and celebrate Washington’s treasured scenic routes.

Conclusion

With the Outstanding Marketing Campaign of the Year award from the State of Washington Tourism conference, Visit Bellingham has solidified its role as a leader in promoting Washington’s natural beauty and unique travel experiences. The Road Trip Series campaign, which highlights Whatcom County’s scenic byways, has inspired travelers to visit some of the state’s most stunning regions. As Visit Bellingham continues to shine a spotlight on the allure of Chuckanut Drive and Mount Baker Highway, the future looks bright for Whatcom County’s tourism efforts. These iconic byways are sure to remain top destinations for road trippers seeking both adventure and breathtaking landscapes.

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